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Amazingly, SpaceX founder Elon Musk just launched a Tesla into space, bound for Mars. But just because you're not a billionaire with drone rockets at your disposal, that doesn't mean you can't participate in the automobile-infused future of space here on Earth. Audi has just ...more

Ingress, the godfather of location based-AR games developed by Pokémon GO creator Niantic Labs, is getting a new lease on life via Ingress Prime, a reboot of the game built on the Niantic Real World Platform. After teasing the reboot late last year, Niantic launched the new g ...more

One the leading game developers for the PlayStation 4 and Oculus Rift platforms, Insomniac Games, is finally releasing its first major augmented reality title: Seedling for the Magic Leap One. Back in November, we gave our impressions of the game after sampling it at the L.E. ...more

During Tuesday's keynote at the I/O developer conference, Google unveiled new capabilities for its Lens visual search engine and expanded the availability of the platform in smartphone camera apps. Introduced at last year's edition of the conference, Google Lens launched as a ...more

On Friday, audio giant Bose emerged as the latest, and perhaps the most surprising company to announce that it's planning to release augmented reality smartglasses. There's just one problem: these smartglasses don't present any visual content whatsoever. The wearable is asso ...more

With its recent acquisition of 3D gaming engine PlayCanvas, Snapchat parent Snap, Inc. appears to be preparing a challenge to the existing players in the world of game development, particularly in terms of augmented and virtual reality gaming. The acquisition appears to have ...more

There's good news for iOS 11 beta testers — Apple just dropped the fourth version of the iOS 11 developer beta today. That means the newest iOS 11 public beta 3 will be released in a day or two. Betas can be a fun way for users to test out the newest versions of their favorit ...more

With the holidays fast approaching, our smartphones are more important than ever — keeping in constant contact with family, organizing trips and gatherings, and online shopping is only a taste of what we put our smartphones through. All of that means a big strain on your smart ...more

Huawei's sub-brand, Honor, just announced a pair of new smartphones to help close out the year. We knew the midrange Honor 7X was on its way, but what came as a surprise was the announcement of the Honor View 10 and its impending release in the US. Thanks to Honor, US customer ...more

As augmented reality continues its collision course with mainstream adoption, the technology will now have a role in one of the most anticipated boxing matches of the year. On Saturday, the much-hyped rematch between challenger Tyson Fury and champion Deontay Wilder (the figh ...more

A new survey of game developers paints a somewhat less than rosy future for augmented reality gaming, but there's still some hope for its long-term prospects. The Game Developers Conference, which is holding its annual event in March in San Francisco, recently surveyed about ...more

Among all the new Magic Leap app announcements made at the recent L.E.A.P. conference, an update to one of the company's major in-house apps went mostly unnoticed: Create 1.1. For those unfamiliar with Create, the app isn't a game or a productivity app, but more of an incredi ...more

Before The New York Times brought augmented reality to its iPhone app, the only way Winter Olympics fans could get this close a view to the world's best athletes would be to acquire a press pass. Just days after previewing its augmented reality content strategy, the Times has ...more

Intel Corp.'s augmented reality division could ship consumer-focused smartglasses before the end of the year, according to reports. On Thursday, citing anonymous sources, Bloomberg reported that contract manufacturer Quanta Computer Inc. is producing the AR headset. Known int ...more

With the global COVID-19 pandemic preventing Pokémon GO players from venturing into the real world, developer Niantic has adapted the game for trainers to play in a socially-distanced manner. Likewise, with the annual Pokémon GO Fest, typically an exclusive gathering of playe ...more

When computers have vision but people don't, why not have the former help the latter? That's the gist behind the Cognitive Augmented Reality Assistant (CARA), a new HoloLens app developed by the California Institute of Technology. Assisted by the depth sensing capabilities of ...more

Magic Leap and AT&T have lifted the lid on multiple parts of their mysterious relationship today. According to AT&T Communications CEO John Donovan, the company is planning to launch a beta version of DirectTV Now for the Magic Leap One in 2019. The announcement came onstage ...more

Speakers today are a marvel for their portability and sound quality. No longer do we need giant boxes to bring down the house — a speaker that can fit in your hand can fill a room with your favorite music. This is even more important when you pair it with your smartphone, and ...more

Harry Potter fans can set down their wands for a spell, as the highly-anticipated augmented reality game from Niantic based on the franchise won't arrive until after July at the earliest. In an interview with The Financial Times (subscription required), Niantic CEO John Hanke ...more

Soon, Pokémon GO allies attacking a raid boss at a gym will be able to do so together in augmented reality. The game's developer, Niantic Labs, announced on Thursday via a blog post that it has acqui-hired Escher Reality, an augmented reality and computer vision developer tha ...more

The day has finally come. About eight months after unveiling Magic Leap One: Creator Edition, on Wednesday, Magic Leap made the device available for order through a reservation page on its website. The package includes the Lightwear headset, Lightpack wearable computer, and t ...more

The NCAA College Basketball Tournament, colloquially known as March Madness, is arguably the most exciting postseason format in US sports, and the team behind Thyng want to take advantage of the annual event with AR content. The Thyng app for ARKit-compatible iPhones and iPad ...more

Smartglasses maker Vuzix has emerged with the first hardware powered by the Snapdragon XR1 chip, roughly nine months after Qualcomm introduced the chipset designed to drive augmented reality wearables at the Augmented World Expo in Santa Clara. On Monday, at the Mobile World ...more

Most of today's mobile augmented reality apps focus on individual experiences, but a new entrant into the space wants to make things a bit more social. Battle tested for years in the realm of virtual reality, vTime is finally bringing its immersive social chat experience into ...more

It may sound like deja vu, but neural interface startup CTRL-labs has closed a $28 million funding round led by GV, Google's funding arm, for technology that reads user's nerve signals to interpret hand gestures. That's because GV, along with Lux Capital, led a $28 million fu ...more

After years of waiting, Microsoft has finally updated its industry-leading augmented reality device, the HoloLens. During a pre-show event at the Mobile World Congress in Barcelona, Spain, HoloLens inventor Alex Kipman, along with Microsoft CEO Satya Nadella and Julia White, ...more

Does TikTok scare you? Trust me, I get it. It's a strange, unfamiliar place to those of us not accustomed to its ways, populated by teenagers and college students with their own subcultures, memes, and humor. But here's the thing: TikTok has something for everyone, you include ...more

Our national month-long celebration of all things creepy and crawly comes to a climax on Wednesday with Halloween and will end with Día de Muertos on Friday, so now is the ideal time for the The New York Times to publish a mildly chilling augmented reality story for children. ...more

If you want your own lightsaber, you don't need to be a Jedi or have kyber crystals in your possession; now, thanks to augmented reality, all you need is an iPhone and a rolled up piece of paper. On Wednesday, app developer 2020CV released InstaSaber on the iOS App Store. The ...more

The race is on to break Samsung's near-OLED Monopoly. Google joined the race back in April, reducing their reliance on Samsung's OLED's by supposedly investing about $880 million into using LG's OLED's for their Pixel phone screens. Now, Apple's stepping up with a rumored $2.5 ...more

Famed musician and composer Brian Eno is giving the air guitar and drumming crowd the means to make music from their gesturing through the Microsoft HoloLens. "Bloom: Open Space," an interactive audio-visual exhibit taking place this week in Amsterdam, gives attendees the opp ...more

HTC is entering the augmented reality market through the back door by giving developers access to the stereo front-facing cameras on the Vive and Vive Pro VR headsets. The company announced on Wednesday, April 11, an update to the OpenVR camera API that will enable developers ...more

If you're like me, you probably have a wishlist of Android games you'd love to buy, except the high price tags keep you away. A few bucks can feel like a fortune in the Google Play Store — you just can't bring yourself to pay that much. Well, lucky for you, Google Play has som ...more

The latest video game developer to hit the scene is a hotel chain, and they're offering big prizes for high-scorers. That's right, the W Hotels released a free game that can be played on your desktop, tablet, or smartphone called Belle the Bear. A Frogger-style game, Belle th ...more

Justin Timberlake seems like a pretty cool guy overall—solid musician, decent actor, overall good person—but never in my wildest dreams would I think to spend 200 hours obsessively creating a giant portrait of his face. That's exactly what 21-year-old Ukrainian artist Zen Pal ...more

On Tuesday, Blue Vision Labs, one of three Google-backed companies working on AR Cloud platforms, announced its acquisition by ride-sharing company Lyft. The ultimate destination for the acquisition is autonomous vehicles, with Blue Vision becoming Lyft's London office and jo ...more

Last month, Leap Motion's vice president of design and global creative director, Keiichi Matsuda (a member of the NR30), suddenly left the company. Just days later, a story leaked that revealed that Leap Motion had twice failed to lock in a potential deal with Apple. Now, as ...more

The best way to spread Christmas cheer is singing loud for all to hear, right? Wrong. Apparently, the best way to spread Christmas cheer is to play everyone's favorite carols in the style of well-known video game themes, all while keeping a deadpan expression on your face. ...more

Less than three weeks after Rovio Entertainment announced the game, the augmented reality adaptation of Angry Birds is now available for the Magic Leap One. Released in conjunction with the L.E.A.P. Conference, Angry Birds FPS: First Person Slingshot is now available as a fre ...more

On Tuesday, Unity released the latest version of its 3D engine, which brings improvements to the Scriptable Render Pipeline that the company introduced earlier this year. Introduced in Unity 2018.1 as a preview feature, the Scriptable Render Pipeline (SRP) enables developers ...more

With Apple preparing to bring a slew of new features to its Animoji app this fall, Samsung has updated its AR Emoji imitator with the ability to create more realistic digital doppelgängers. The update gives users more control over customization of their personal AR Emojis wit ...more

Google, Facebook, and Huawei have made an investment in nurturing the future of augmented and virtual reality through $6 million in contributions to the opening of a new center at the University of Washington. The UW Reality Lab at the Paul G. Allen School of Computer Science ...more

Augmented reality optics maker WaveOptics has just infused its operations with a fresh round of funding to facilitate its objective of bringing consumer-grade smartglasses at a $600 price point to market in 2019. On Tuesday, the London-based company announced that it has clos ...more

One of the earliest players in the social virtual reality space, vTime, has just landed $7.6 million in new funding, which the company says is partially earmarked for developing and releasing an augmented reality version of its platform later this year. "Bootstrapped from lau ...more

Apple just released the first public beta for iOS 13.4.5 today, Thursday, April 16. This update comes one day after Apple released 13.4.5 developer beta 2, which itself arrived just over two weeks after 13.4.5 dev beta 1. Apple released this public beta at 10 a.m. PDT. While ...more

Continuing to take the steps necessary to reign supreme among the top game engines of the world, with a steady stream of major updates, enhancements, and new features, the team at Unity are keeping the user base in a regular state of surprise. At this rate, it's almost like Ch ...more

Epic Games released Unreal Engine 4.21, bringing a number of new features, bug fixes, and improvements for augmented reality development, including deeper support for Magic Leap One and the addition of support for the Windows Mixed Reality platform and headsets. Initially inc ...more

It's time to make some more room at the augmented reality cosmetics counter. This week, social media giant Pinterest unveiled "Try On," a virtual make-up visualization tool running on its Lens visual search tool. Don't Miss: Pinterest Is Comparing Their Lens Update to Cher's ...more

One of Apple's most touted (but seldom seen on social media) apps, Clips, got an update on Wednesday. The new update adds to the app's previous movie-inspired environments that use the iPhone's TrueDepth camera system to allow a user to put themselves inside a 360-degree imme ...more

Summertime means lots of parties, picnics, and barbecues—and wherever a group of fun-loving adults can be found basking in the sun's rays, delicious cocktails are sure to flow freely. The larger the party, however, the more glasses there are to keep track of. That leads to a ...more

Apple just released the third public beta for iOS 14 today, Thursday, July 23. This update comes one day after the company released iOS 14 developer beta 3, and two weeks after the release of iOS 14 public beta 2. Apple released this update at 10 a.m. PDT. While we expected t ...more

In a leaked company memo, Snap CEO (and NR30 member) Evan Spiegel has made it clear that the future of the company lies not only augmented reality but also hardware that enables those AR experiences. In other words, Snap is definitely planning on getting into the smartglasses ...more

After Vuzix's scorching hot week at CES, the future of AR is so bright, we have to wear (smart) shades. Luckily, Vuzix is making it easier for consumers to grab a pair. To address the apparent new interest in company's Amazon Alexa-equipped Blade smartglasses, the company has ...more

On Wednesday, as expected, Apple unveiled the next generation of iPhones, namely the iPhone XS and iPhone XS Max along with the more affordable iPhone XR, each equipped with a TrueDepth sensor. Alongside the iPhone launch, CEO Tim Cook and company demonstrated what these new ...more

The New York Times has made a habit of publishing augmented reality stories throughout 2018, and now the media giant's magazine is getting into the act, too. As a tie-in to its annual "Great Performers" issue, which recognizes the top thespians of the year in the eyes of Time ...more

After getting its start with models of augmented reality planets that serve as targets for augmented reality experiences, AstroReality is diversifying its portfolio by paying tribute to one of the space agencies that made its products possible. To commemorate the 60th anniver ...more

If there's one thing that iPhone and Android users can agree on, it's that playing mobile games can drain your battery like nothing else. But it doesn't always have to be this way. If the game you're currently addicted to is Super Mario Run, there are two settings you can chan ...more

You love augmented reality (that's why you're here!), but some of you also love cryptocurrencies, most popularly known in one of its forms as Bitcoin. So you might be wondering why you can't you find two of your favorite emerging technologies together in one app. Take heart, e ...more

When it comes to mass adoption, augmented reality is still primarily a mobile world, so Google is pitching its own ARCore flavor of mobile AR to the education and marketing segments. On Tuesday, at the International Society for Technology in Education (ISTE) Conference in Chi ...more

Using the CES tech conference in Las Vegas as the launch pad, Dell has announced that it's partnering with Meta Company to offer its augmented reality headsets to business customers. The deal makes Dell the first PC manufacturer to offer an AR headset from Meta. While Dell di ...more