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Reigns recently went on sale on the Google Play Store (sorry, iPhone users), and that inspired me to give it a go. I've wanted to try this one out for a while now, but the steep price tag kept me away. ($2.99 is a lot for me, okay?) Now that I've had some time with Reigns, I ...more

A couple of months ago, I got the opportunity to get a sneak peek at a new media interface for ODG's R-9 Smartglasses, and the experience was impressive. Now, after weeks of keeping it under wraps, I can finally show off what I saw. The interface is part of what ODG calls the ...more

With a fresh series of videos and a new webpage, Snapchat has composed an answer to its own question, "What is Snapchat?" In short, its answer is that "Snapchat is a camera." In an extended commercial (below) accompanying the new webpage, it's evident that the camera does qui ...more

In recent years, Apple has assembled its augmented reality team and supply chain through a series of acquisitions, high-profile hires, and strategic investments, but at least one potentially major deal was recently ditched. According to sources in contact with Business Inside ...more

Because of its ability to place digital content into the real world, augmented reality lends itself well to artists and creatives. Two new mobile apps, one from Google and another from an indie developer with ties to Magic Leap, invert the creative conceit by taking the real ...more

In another move that pushes Meta 2 toward becoming a legitimate workplace tool, Meta Company has partnered with Dassault Systèmes to bring augmented reality support to the latter's Solidworks 3D CAD software. With the addition of a "Publish to Xtended Reality" feature in Soli ...more

Augmented reality has given companies worldwide great powers for innovating business practices and engaging customers, but on Monday, Honda demonstrated that with great power, also comes great social responsibility. In this case, the carmaker, with a technology assist from Bl ...more

Rovio created one of the first mobile gaming hit franchises with Angry Birds, so perhaps it is surprising that, aside from a promotional mini-game developed with Zappar, the company has yet to adapt the game to augmented reality via ARKit. Halfbrick Studios, maker of the hit ...more

Chris Brogan is no stranger to using multiple social media platforms all from the comfort of his phone. In fact, not only does he have over 350,000 followers on Twitter, but he's also an avid YouTuber, Instagrammer, podcaster, and blogger. That's just his online world too. Ch ...more

Former soccer star and current celebrity David Beckham has the augmented reality abilities of Facebook and Instagram as allies in the effort to eradicate malaria from the world. The "Malaria Must Die So Millions Can Live" campaign launched earlier this year with Beckham as it ...more

While the story of augmented reality headset maker Osterhout Design Group has come to an end, the epilogue of its demise continues. After ODG's intellectual property, including patents and trademarks, went up for sale via Hilco Bankstream last month, Heritage Global Partners ...more

It's confession time. Through a couple of sources, I managed to get an early look at the HoloLens 2. But I was sworn to secrecy, and I take my tech oaths seriously (shame on you, leakers). But now that it's out in the wild, we can finally talk about how the HoloLens 2 looks c ...more

As Magic Leap prepares to ship the Magic Leap One later this year, the company is putting its focus on mentoring developers and creators to build a content ecosystem for the spatial computing platform. Registered developers are so important to Magic Leap that they'll be the f ...more

The critics of Magic Leap have been circling for a couple of weeks now, but that isn't stopping the company from pushing forward with major new partnerships. The latest Magic Leap tie-up is with none other than motion capture actor Andy Serkis and his UK-based The Imaginarium ...more

Smartglasses maker Vuzix made a big splash at CES 2018 with the inclusion of Amazon's Alexa voice assistant among the AR superpowers of its consumer-centric Blade smartglasses. Now, it's time to tell Alexa to make room, as Vuzix is bringing Google Assistant support to Blade. ...more

After laying off 40% of its staff this month to cut costs, SoundCloud appears to be struggling to stay afloat. While blog posts from the company have assured fans that the music platform is not in danger of shutting down, some people aren't so sure this is the truth. Internet ...more

Gamers, anime fans, and those with an interest in Japanese culture are in for an AR treat courtesy of Google. On Tuesday, the company added 14 3D renditions of popular Japanese characters, headlined by pop culture icons Pac-Man and Hello Kitty, to its roster of augmented real ...more

The software updates from Canadian smartglasses startup North keep coming, each with a unique new twist. In the latest update to the software running on the company's Focals wearables, North has included a functionality facilitated by a mobile device heavyweight: Google. Don ...more

It may take practice to get to Carnegie Hall, but a new mobile app gives the average iPhone or iPad owner the experience of walking on stage with a live orchestra. Available now on the App Store, the Spatial Orchestra app brings music to life comes with augmented reality and ...more

Make delicious candy for Easter from the comfort of your kitchen with copycat versions of your favorite classics: Marshmallow Peeps, Cadbury Creme Eggs, Reese's Peanut Butter eggs, Almond Joy bars, and chocolate bunnies. The best part is that you get your sugar fix without the ...more

On Monday, toy maker Merge virtually blasted its way into CES 2018 with a new tech-meets-toys innovation in the form of an augmented reality gun controller for use with smartphone-powered first-person shooter apps. The 6DoF Blaster (6DoF refers to "six degrees of freedom"), a ...more

A new study published by American University demonstrates how Pokémon GO and other augmented reality games can help city governments bring communities closer together. An ongoing partnership between Pokémon GO developer Niantic and the community investment program of the John ...more

Not all enterprise augmented reality tools require a high-end headset and heavy computing power. Sometimes, a smartphone can do the job just as well. Along those lines, software maker Atheer is now bringing its workforce AR platform to iPhones and iPads via a native app. The ...more

Automotive augmented reality display maker WayRay is making a move to help developers get all those slick, futuristic AR functions we see in concept videos into the real cars of today. On Thursday, the company launched its True AR SDK beta, which is designed to enable develop ...more

When wearables startup North officially unveiled its Focals smartglasses in October, the stylish frames strongly resembled, in form and function, Intel's canceled Vaunt smartglasses. Now, North's Focals may be about to have even more in common with Vaunt, as the startup has a ...more

Now that the cat's out of the bag, Magic Leap has published videos of a pair of apps that will be available to Magic Leap One early adopters. Alongside the core apps, Magic Leap will make Create and Tónandi, developed in-house with early-access partners, available at launch. ...more

In its latest feature with an assist from augmented reality in storytelling, the New York Times shows readers the virtual crime scene it constructed to prove that the Syrian military conducted chemical warfare against its citizens. In the article, "How We Created a Virtual Cr ...more

Apple's TrueDepth camera made its debut in the premium-priced iPhone X late last year, and since then, the reviews have been pretty positive. Now, Apple might be preparing to make the Animoji-friendly sensors available in more iPhones, as well as the iPad Pro, later this year. ...more

The fortunes of ARKit and ARCore are still in the hands of developers, who have been increasing the number of mobile augmented reality apps on the market, but perhaps not as fast as companies like Apple might have expected. But one new product is looking to literally kickstart ...more

When I booted up my second Sega Forever title, I wasn't sure what to expect. Sonic 1 was fun, but the controls weren't great. Touch screen controls can be excellent when the game is designed for them, but retrofitting a game designed for a physical controller to be played on a ...more

In February, the popular Facebook-owned WhatsApp Messenger service jumped on the "stories" bandwagon and replaced their in-app, text-based "About Me" status (you know, those lovely little messages where you can say "Sleeping" or "Not Sleeping" under the tiny nub of your profil ...more

If you're a part of Generation X or a Millennial, there's a good chance that the first mobile game you played was Snake on an old school Nokia phone. Now, you can relive that nostalgia of monochrome and push buttons in augmented reality with the Facebook Camera. HMD Global, t ...more

The wait wasn't so long this time. Apple released public beta 3 for iOS 13 on Thursday, July 18, just one day after the release of developer beta 4. For context, Apple took five days to seed public beta 2 after releasing dev beta 3, so it's a pleasant surprise that the latest ...more

The price tag for the Microsoft HoloLens might be out of range for the average consumer's budget, but for enterprises, like BAE Systems, adopting the AR headset is yielding a return on the investment. And for those with even slimmer wallets, Best Buy just made the Lenovo Mirag ...more

TikTok is all the rage right now, and its green screen effect is one of the more popular augmented reality tricks creators use to boost their viewership numbers. Now Snapchat has leveled the playing field by making it easier to access its own green screen effect. Green or blu ...more

The legal drama framing the closure of Meta Company continues even after the company's assets have been sold to a new owner. In the latest legal filing, representatives for Meta Company have asked the court to vacate the default judgment against the company Next Reality repor ...more

At least one hurdle to China-based augmented reality startup Nreal going mainstream in the United States may be about to be knocked down, thanks to behind the scenes legal movements Next Reality has uncovered. Back in January, Epic Games filed a legal action to stop Nreal fro ...more

While the tech industries giants and eager startups chase the dream of widespread consumer augmented reality, enterprise AR is living the dream today. Now, riding on the strength of present-day return on investment over future potential, enterprise AR platform maker Scope AR ...more

Any little bit of new light shed on Apple's rumored augmented reality plans is irresistible, and the latest comes from a fairly powerful source — a former Apple engineer who worked on the iPhone. Working as a human interface designer, Ken Kocienda joined Apple way back in 200 ...more

It wasn't Christmas, but for Amazon Prime members, it was darn close: Amazon Prime Day, one of the biggest shopping days of the year, came and went earlier this week. Unfortunately, there weren't many Prime Day-specific deals to be had for augmented reality fans, but that does ...more

After devoting a number of resources toward developing VR content to modernize the delivery of its news content in recent years, The New York Times is expanding its capabilities to include augmented reality as well, a mission outlined in a manifesto published on Thursday. Thr ...more

Between acquisitions, hirings, patent applications, and insider reports, all signs point to Apple building a smartglasses product that could ship as soon as 2020, but the company has not officially confirmed such plans. Apple currently has 21 open positions that mention augme ...more

Augmented reality software maker 8th Wall has closed a Series A funding round of $8 million in capital to feed the growth of its development platform. Founded by former Google and Facebook engineers, 8th Wall uses computer vision to enable six degrees of freedom tracking, lig ...more

Prior to Apple's earnings report on Thursday, the storm clouds were gathering as Wall Street prepared for bad news in the wake of reports of slower iPhone sales. But it turns out that those fears were mostly unwarranted. Apple managed to increase iPhone revenue during the Dece ...more

Most of the animated characters and animals we've seen in augmented reality are still fairly basic in terms of visual fidelity. And because many are still impressed by simply seeing 3D figures properly scaled and tracked alongside real-world objects, this approach has worked . ...more

Royal wedding fever has officially taken over the media, and that obsession with the UK's latest marriage event has now extended to Snapchat, thanks to a new Lens from the Today Show. Released on Tuesday, the Today Royal Wedding Lens lets you virtually don one of the iconic h ...more

The words of three of tech's most important executives in the last 48 hours are providing some valuable insight into the near term future of augmented reality and the cloud infrastructures that support it. Apple CEO Tim Cook, Google CEO Sundar Pichai, and Snap CEO Evan Spiege ...more

To celebrate the release of Spider-Man: Homecoming and to advertise Dell's newest gaming laptop, Dell and Sony Pictures teamed up to create a live game in Times Square. Simply walk through the tourist hotspot to unlock the game and help Peter Parker save the day. Two digital ...more

The Apple rumor mill is getting its first real workout of 2019, and this time the whispers are more exciting than usual. Well known Apple analyst Ming-Chi Kuo has released a new report that claims that Apple's first augmented reality device will go into production in the four ...more

If the importance of augmented reality and VR hardware to Facebook's future wasn't already clear enough, a shake-up in the executive ranks at the company has made it as clear as smartglasses lenses. Late Wednesday, Facebook chief technology officer Mike Schroepfer, who CEO Ma ...more

"Valar morghulis." Don't know what that means? You should probably download Duolingo for Android or iPhone. Duolingo is a free app that lets you learn other languages using fun mini-games and writing tests while also allowing you to collaborate with and compete against other ...more

Many tech insiders are waiting for augmented reality to go mainstream, but if you look around hard enough, you'll find that it's already gone as mainstream as possible, thanks to talk show host Ellen Degeneres. Degeneres and her partner, actor Portia de Rossi, recently teamed ...more

If $200 was too much for you to get in on some Star Wars augmented reality action, Best Buy is now selling refurbished Star Wars Jedi Challenges sets for $79.99 and new ones for $99.99. Even better, Star Wars fans who order one today at standard shipping will likely receive t ...more

Last year, The New York Times wrote that certain restaurants in Manhattan and Brooklyn banned patrons from taking photos of their meals. That means no flash photography, no standing on chairs for a better angle, not even a quick pic for your Instagram followers before the firs ...more

With the official launch of Magic Leap One expected by the end of summer (translation: days from now), Magic Leap's hype machine just took a big hit with the sudden loss of a key marketing executive. Magic Leap confirmed the departure of Jeff Gattis, vice president of product ...more

New York-based virtual content startup Sketchfab is usually at the forefront of the latest developments in augmented reality, so it's no surprise that the company has locked in yet another major platform. Magic Leap has announced that Sketchfab is its first WebXR partner (a f ...more

Just a week after rumors surfaced of a massive new investment in Magic Leap led by Saudi Arabia's Public Investment Fund (PIF), the investment has been confirmed by the company's CEO Rony Abovitz. The investment amount from PIF is $400 million, with an additional $61 million ...more

The latest augmented reality feature from The New York Times gives readers a close-up view of the damage left behind by the eruption of Volcán de Fuego in Guatemala earlier this month. Through the NY Times app for iOS and Android, readers can walk around a truck in the villag ...more

Having emerged as one of the leading augmented reality video conferencing apps, Spatial is ready to improve upon the experience. On Thursday, the startup announced that it has closed a $14 million funding round, bringing its total funding to $22 million to date. Don't Miss: ...more

In his famous 1996 "Content is King" essay, Bill Gates predicted that content is where tech companies will make money on the Internet. The adage clearly holds true in the current phase of augmented reality experience. For example, Magic Leap, Snapchat, Facebook, Google, 8th W ...more