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This week, saw two companies leaning on AR to prop up their financial futures. On one hand, Apple made quite a bit of AR-related news ahead of its quarterly earnings report next week. On the other hand, Vuzix launched a pre-order program for its Blade smartglasses and closed ...more

If you're not impressed with the current crop of AR content, and you're worried this may put a damper on the industry's growth, these stories should give you cause for some optimism. As Magic Leap builds momentum in the run-up to the launch of its Magic Leap One headset, the ...more

A report from app data firm Sensor Tower reveals that more than 13 million ARKit apps have been installed on iPhones and iPads within the first six months since the toolkit launched with iOS 11. Among the apps built expressly for ARKit, San Francisco-based Sensor Tower ranks ...more

Apple continues to build its augmented reality hardware and software team in stealth mode. The latest addition comes via the hiring of a former DAQRI user experience designer and VR app developer. First reported by Variety, Sterling Crispin joined Apple in May as a prototypin ...more

There may be many third-party file managers for Android to choose from, but until now, Google offered no proprietary option. Enter 'Files Go,' which, while initially anticipated for December, is now available for you to try. After the beta version of Google's files manager le ...more

In a move that will increase production capacity for its TrueDepth camera system, Apple has awarded vendor Finisar with $390 million from its Advanced Manufacturing Fund. The Texas-based company makes the vertical-cavity surface-emitting lasers (VCSELs) used in the iPhone X f ...more

Famed singer-songwriter David Bowie will return to the real world as part of an augmented reality app launching on Jan. 8, 2019, which would have been his 72nd birthday. The app, which will be available on iOS and Android, serves as an augmented reality recreation of the "Dav ...more

China-based virtual reality headset maker ANTVR has decided to enter the augmented reality space, and to do so it's launching its headset on Kickstarter. The company claims that its new Mix AR device has a field of view that surpasses the Meta 2, the HoloLens, and others withi ...more

Already a powerhouse for its graphic design tools, Adobe is making a run at the 3D content creation realm dominated by Unity and Epic Games by acquiring software maker Allegorithmic. The move, announced on Wednesday, will allow Adobe to add Allegorthmic's Substance tools for ...more

As promised last week, Magic Leap has finally released the long-awaited augmented reality game Dr. Grordbort's Invaders. The game, developed by Weta Workshop, is easily the most well known and hyped title among all of the Magic Leap apps (and there aren't many) currently on t ...more

Apparently, it's Google Week for the augmented reality business. Now that ARCore has a firm foothold in the app ecosystem, Google is making a case with educators and marketers that the apps should have a place in schools and campaigns, and the company is also encouraging deve ...more

If you're a man and subscribe to podcasts or YouTube channels that cater to masculine interests, then you've almost certainly encountered sponsorships from Manscaped. And that means I don't have to explain what the company is selling you (for the uninitiated, it's a company de ...more

Germany-based Augmented reality software maker Re'flekt has added a new tool to its enterprise app development platform that makes it simpler to link AR content to physical objects. Introduced at the Augmented World Expo in Santa Clara on Friday, REFLEKT ONE: Sync enables tra ...more

On Sunday, Microsoft did what everyone expected the company to do by unveiling the long awaited HoloLens 2. Its main competitor in the AR headset space, Magic Leap, responded with a flurry of announcements, including a new partnership with South Korea's SK Telecom and a new a ...more

It would be difficult to discuss the business of augmented reality without acknowledging the annual tech meat market of CES. The biggest stories of CES came courtesy of Vuzix, which debuted its consumer-centric Blade smartglasses, and Meta Company, which struck a deal with De ...more

Silence spreads over these mountains like nothing I've ever felt. If I didn't have Moby blasting in my earphones, there'd probably be no other sounds around. Well, except for someone, Phil probably, murmuring in a nearby tent just low enough to make his words indiscernible. W ...more

Animoji, short for animated emoji, was a focal point of the iPhone X presentation at the Sept. 12 Apple event. The reactions were split, to be sure, as some considered the attention to this feature on a $1,000+ smartphone to be a bit, well ... too much. As goofy as Animojis ma ...more

It was a good weekend for OnePlus 5T rumors — it looks likely the 5T will be first appearing in New York, and we got a spec leak that supports the rumors we've already heard. However, perhaps the best 5T news came from OnePlus' CEO himself: The OnePlus 5T may cost $600 or less ...more

For the augmented reality hardware industry to progress towards the consumer segment, display technology needs to get better. Investors recognize that, and they are showing AR display makers the money. This week alone, AR display maker Akonia Holographics gave its investors a ...more

Mobile wallet Curve just released a new feature that lets you correct past mistakes. Sounds incredible, right? Unfortunately, the mistakes you can erase aren't things like forgetting to do an assignment in school, screwing up a job interview, or, well, your ex. However, you ca ...more

A Series B round of funding, totaling $30 million, will enable Helsinki-based startup Varjo to launch its industrial-grade augmented and virtual reality headset capable of "human-eye resolution" before the end of the year. The investment will fund an expansion of Varjo's hard ...more

Months after Next Reality broke the story surrounding the financial troubles at Meta Company, there's a new update in the company's ongoing patent lawsuit. On Thursday, Genedics, the plaintiff in the case, filed a new motion with the court requesting a "default judgment and p ...more

The beauty industry has increasingly relied on the powers of augmented reality to drive sales in recent years, and now that virtual "everything" is on trend due to the pandemic, yet another big player is entering the fray. Makeup giant Avon will now partner with Perfect Corp. ...more

Although Niantic is already an augmented reality startup unicorn thanks to the success of Pokémon GO, the company has reportedly captured yet another round of funding. Citing sources close to the matter, the Wall Street Journal reports that the AR gaming and software develope ...more

Another massive piece of the mysterious augmented reality puzzle known as Magic Leap fell into place on Wednesday as AT&T announced that it will be the exclusive launch carrier for the device. "AT&T is excited to pair our pioneering technologies, unmatched network, content pl ...more

As the year comes to a close, we've invited some of the leaders of the AR industry to take the time to look back at the progress the AR industry has made while looking forward to what's ahead in 2020. A report on the top apps of 2019 — and the decade — also offers some insight ...more

The recent pitfalls and media fallout hitting Facebook hasn't stopped the social media giant from looking to the future. On Friday, the company revealed the acquisition of visual search startup GrokStyle, whose tool allows users to point their smartphone camera at objects lik ...more

Ah, the sand between your feet, the sun on your skin, and the debt you're accumulating. However strong my sense of wanderlust may be, I still can't justify dropping thousands of dollars on a vacation. Fortunately, a new site — Wander — promises to help you book vacations that ...more

With Microsoft taking direct aim at enterprises for its HoloLens 2 with a $3,500 price tag, one startup is betting that business will be willing to pony up for glasses-free 3D displays as well. After shipping its Looking Glass Standard (previously called the HoloPlayer One) 8 ...more

Just when we thought the AT&T partnership with Magic Leap wouldn't really take off until the latter launched a true consumer edition of the Magic Leap One, the dynamic duo jumped into action this week to offer the current generation headset to customers. Meanwhile, Apple cont ...more

The long-awaited augmented reality game based on the Harry Potter franchise from Pokémon GO masterminds Niantic is closer to release, as the developer has begun public beta testing of the app. On Tuesday, the beta version of Harry Potter: Wizards Unite, built in partnership w ...more

The old school staple of many US homes with children, the remote control race track, has been given new life in augmented reality thanks to the Room Racer app for iPhones and iPads. Using ARKit, the app places a miniature race track on a floor or tabletop. The game includes n ...more

Continuing our NR30 series this week, we focused on the leaders of the software development industry that make augmented reality experiences possible. In other news, two of the current leaders in making AR headsets, Microsoft and Magic Leap, are pursuing multiple verticals wit ...more

What do you get a co-worker for Christmas, Hannukah, or Kwanzaa when he or she already has a Meta 2 headset? Last week, Meta Company shared a delightful video of its employees unwrapping virtual Secret Santa gifts through the Meta 2. Gifts included a UFO beaming up dreidels, ...more

After closing its 2017 financial books on a high note, Snap, Inc. is planning to ride the momentum of its augmented reality products into the new year. That's the main takeaway following the company's 2017 earnings conference call, which was held on Tuesday. While the company ...more

We already know that Magic Leap is working with Hollywood motion capture legend Andy Serkis on a new immersive content experience but, so far, all we've heard are descriptions of the work. Well, now the mystery is over, and the character of Grishneck, who Magic Leap mentioned ...more

Cell phone camera filter shot competition: Crossprocess app --> Instagram

After winning the 2015 FIFA Women's World Cup, the USA Women's National Soccer Team is ready to defend its title in the 2019 tournament. To capitalize on the excitement, USA Today has published a pair of augmented reality experiences that give readers the opportunity to not o ...more

Departing from the long string of entertainment-focused partnerships released in recent weeks and months, a new, enterprise-focused Magic Leap app has finally emerged in the form of Onshape. On Wednesday, the Massachusetts-based company officially unveiled its partnership wit ...more

Magic Leap continues to launch new AR apps on its fledging app store before the door closes on 2018, and this time the app is a sequel from a veteran VR developer and early Magic Leap development partner. On Tuesday, Magic Leap announced via blog post that Luna: Moondust Gard ...more

Apple's built-in search on iPhone is an incredibly valuable tool you shouldn't ignore or underutilize, and we're here to show you why. So, buckle in because this list covers hidden and lesser-known Spotlight features that will leave you wondering how you ever lived without Spo ...more

After introducing a pair of new Spark AR capabilities last week, Facebook had one more trick up its sleeve to unveil at its virtual F8 Refresh developer conference. On Wednesday, Facebook gave its audience a sneak peek at its new Multipeer API, which will enable Spark AR crea ...more

The last few weeks were fairly busy in the realm of augmented reality and remote meetings developments. Most of that activity was generated by some mammoth announcements from Snap and its Spectacles AR smartglasses, and Google, with its Project Starline experimental holographi ...more

With a fresh infusion of $9.7 Million in funding on its ledger, enterprise augmented reality company Scope AR has now expanded the functionality of its WorkLink platform. On Wednesday, at the Augmented World Expo (AWE), the company announced that the latest release of WorkLin ...more

One of the best aspects of the Magic Leap One is the spatial audio, a feature that enhances the overall sense of immersion when interacting with virtual objects and content through the device. Now the company is aiming to boost the quality of that component by partnering with ...more

Despite its status as a hot commodity amongst emerging technologies, the augmented reality industry is not immune to the ebbs and flows that occur in every industry. As Microsoft prepares to unleash the sequel to original HoloLens, Meta Company has crashed and burned, as the ...more

Developers in the augmented reality industry got a lot of love this week. While Microsoft is marketing the HoloLens 2 toward the enterprise segment, the company is still working hard to give the indie developer community a chance to purchase the next-generation AR headset. Me ...more

While a release date for Harry Potter: Wizards Unite has not yet materialized, co-developers Niantic and WB Games have finally released gameplay footage and an in-depth game description to whet the appetites of eager Harry Potter fans. In addition to the reveal of gameplay fo ...more

Don't look now, but stock photo mega-site Shutterstock may have the most extensive library of augmented reality content available. The company recently added the "View in Room" augmented reality tool to its iOS app, enabling users to preview approximately 250 million images o ...more

Users of Epson's smartglasses can now tell their devices to "talk to the hand" when it comes to passwords and authentication. The Moverio BT-300 smartglasses now support PalmID, a biometric authentication platform from Redrock Biometrics, for device unlocking. Using the front ...more

All of the the tech industry giants, including Apple, Facebook, and Google, are working on new smartglasses and/or AR headsets, but this week, Google took a major step forward with gesture recognition technology that could make its way into AR wearables, posing a threat to Lea ...more

Whenever you attend or remotely watch a major Apple event, you're likely to see Phil Schiller, the company's senior vice president of worldwide marketing, unveiling a brand new product on stage. Outside of an official event, Schiller is the second most likely person (after App ...more

Who knew the HomePod would stir up so much excitement? Apple's soon-to-be home speaker is an intriguing product, if not a "must-have." I know I'm excited to compare it to the other big-name Bluetooth speakers out there to see if Apple is putting their money where their mouth ...more

The enterprise sector is where the money is for augmented reality at the moment, and remote assistance apps are the go-to app for many enterprise customers. We took a look at the leading apps and platforms from this category, from the top contenders to the underdogs with uniqu ...more

Staff, thus exempt... Taken with Instagram.

The augmented reality smartglasses future that Snap founder Evan Spiegel has teased for so long may be closer than many realize. On Tuesday, just days after the departure of Snap's vice president of content, a source claims that the company will release a new, AR-powered vers ...more

If you ever thought the Snorlax in Pokémon Go should be taller, and you have an iPhone compatible with ARKit, get ready to look up. Niantic has updated location-based AR game to support Apple's ARKit, making good on its promise over the summer to refresh the game. The company ...more

There are only three more episodes of Game of Thrones left before the saga is over, but Magic Leap is capitalizing on the series' popularity while it still can. As we've reported in recent weeks, Magic Leap is giving demos of its augmented reality headset at select AT&T store ...more

Over the past two years, the tech industry has formed a series of symbiotic relationships that are now converging in the augmented reality space. This week, we took a look at these interrelated technologies and how they are shaping the future of AR. Meanwhile, Marvel and HBO ...more

Despite the launch of ARKit a year ago, and ARCore this year, a true killer app has not arrived for either platform, that's according to the head honcho for one of the leading development environments for 3D applications. In an interview at TechCrunch Disrupt on Wednesday, Un ...more