Introduced

These are great times. It is about time advertisers invaded our video games in the same way they do our driving (billboards), walking (fliyers, posters), and our private home (emails, bulk mail, text messages). It has been hard for advertisers. I applauded their perseverance ...more

Mobile augmented reality developer Blippar has escalated the augmented reality advertising arms race, introducing a new rich media ad format that enables augmented reality experiences without a dedicated app. Augmented Reality Digital Placement (ARDP) delivers content to smar ...more

What type of person are you in group settings? Are you the social butterfly, eager to get to know everyone and interested in the people more than the setting? Or are you a wallflower, afraid to catch anyone's eye out of fear? No matter what type of group you're in—a project a ...more

Edison Mail's big 1.17.0 (iOS) and 1.12.0 (Android) updates introduce a new, powerful Assistant to the mix. Aside from the fresh calendar integration and extensive customizability, you'll probably be most interested in the Assistant's unsubscribe feature. It helps to locate an ...more

The producers of FX's animated series Archer have devised a plan to introduce augmented reality hijinks into its eighth and penultimate season with a new app for iOS and Android devices. The Archer, P.I. app allows fans to sleuth alongside the alcoholic playboy spy-turned-pri ...more

Even with all the success HMD had with reviving the Nokia brand in 2017, it seems their second year is shaping up to be even better. Nokia has been steadily releasing sequels to last year's lineup, most with the new minimal bezel design language. The Nokia 7.1 is just their la ...more

If you're a regular reader of Next Reality, you're more likely to spread the joy of augmented reality than most others. But it can be difficult to introduce newbies into the AR fold if you don't give them exactly the right starting point in terms ease-of-use and affordability. ...more

Today is the 10-year anniversary of the death of Apple co-founder and former CEO Steve Jobs. To commemorate the occasion, Apple has posted a message and a mini-documentary on its website. But beyond Jobs' visionary accomplishments, this anniversary is also an opportunity to p ...more

Apple released iOS 13.4 to registered developers on March 18. The update comes just hours after news broke that iOS 13.4 would hit all compatible devices on March 24. The update is the GM (golden master), which makes it the same build as the official release we expect to see o ...more

Hello everyone! How's subnetting going? Did you practice a lot? I hope you did, but even if you didn't we will go through some more examples so you can be feeling confident after reading this article. It's all about that bad boy binary! We will move from the previous article' ...more

Just weeks after officially launching its mobile augmented reality toolkit, Google can now claim one of its first Android and ARCore app exclusives with the Curate app from Sotheby's International Realty. Available now in the Play Store, Curate operates similarly to furniture ...more

Facebook has been revamping its Messenger apps these past few months, trying to lure in more users. Competing in an already crowded market of third-party messaging applications, Facebook Messenger just upped the ante, by introducing voice messaging. Similar to Voxer, the new ...more

Having already solved for functionality and form factor, Nreal appears poised to pull ahead of its consumer smartglasses competition as the third piece of the puzzle now falls into place. On Thursday, at the Augmented World Expo (AWE) 2019, the smartglasses maker revealed tha ...more

Every year, tech companies use April 1st as a means to prove that they have a sense of humor. Sometimes their jokes are good for a chuckle, other times the gags backfire disastrously. For the most part, however, we'd be better off without the bulk of these annual antics. But ...more

As we slowly approach its January 3 start date, CES 2017 seems to be shaping up to be an exciting year for smart glasses as well as augmented and mixed reality. In a recent press release, San Francisco-based Osterhout Design Group announced closing $58 million in series A fun ...more

Over the past three years, Epic Games has raised billions of dollars in funding on the success of Fortnite as well as Unreal Engine, one of the top 3D engines available for developing games and AR experiences. But, with its latest massive funding round, it has its eyes set on ...more

The launch of the latest line of iPhones came and went without major revelations for advanced AR hardware other than the next iteration of processors and cameras. The reaction to the new iPhones from AR investors and influencers of the NR50 was, in a word, tepid. Inbar & Emr ...more

Apple just released iOS 14.1 for iPhone today, Tuesday, Oct. 20. This update first hit iPhones one week ago, but not for long — Apple pulled the release almost immediately, later seeding it to iOS developers only as a GM (golden master) release. Why Apple went about iOS 14.1 ...more

I'm back. School's an ass. On my quest for knowledge, which started approximately 3 years ago, I can upon an interesting little artifact. It is called the Arduino. What Is the Arduino? The Arduino is an open-sourced prototype board. You use it to make projects, and is great ...more

We're already glimpsing the future when we look at mixed reality through a headset, but is the real evolution of this technology something that will exist as part of our bodies? As intense as that may sound, TechCrunch's Jay Donovan offers compelling reasons why it's not such ...more

For social media platforms like Facebook, augmented reality represents a whole new art form with which users can express themselves online. Now, Facebook is giving those users a new brush. A new AR painting tool for Facebook Camera, which began rolling out to users on Monday, ...more

During a recent press event, Corning revealed the latest generation of Gorilla Glass, aptly named Gorilla Glass 6. While the focus at the event was on the improvements to its scratch and impact resistance, Corning also revealed some exciting prototypes which change the texture ...more

If you're still working your way through the hundreds of features and changes that iOS 13 brings to your iPhone, you might be a bit surprised to learn that your device is now out of date. While Apple only dropped the big update for iPhones on Thursday, Sept. 19, the company ha ...more

Ever since the US Army awarded Microsoft's HoloLens a $480 million contract, the battle for enterprise augmented reality has heated up in earnest. Now, the Redmond, Washington tech giant is looking to strengthen its hold on the burgeoning AR enterprise space by introducing th ...more

The resume is an essential tool for getting freelance work assignments. A well written article is not enough when trying to secure a freelance or staff position as a writer. Publishers want to see a resume. It gives the writer an outstanding opportunity to introduce themselve ...more

There's always been a clear divide between flagship and midrange phones. Flagships will run you at least $700, while midrange typically falls between $250 and $550. The main difference is the processor, with midrange phones sporting a 600-series Snapdragon and flagships rockin ...more

Microsoft recently released "Seeing AI," an app aimed to help the blind understand their surroundings. As Microsoft puts it, "the app narrates the world around you by turning the visual world into an audible experience." We asked Matthew Chao, the brother of one of our founde ...more

The hype train that left the station years ago has reached its first stop, and now we finally have access to the Magic Leap One, the device many have claimed would revolutionize the augmented reality space at launch. But is that really true? On Wednesday morning, as Next Real ...more

Noted analyst Gene Munster is predicting that Apple's initial entry into the augmented reality wearables category will be a year later than previous reports have estimated. The managing partner at Loup Ventures published a report on Thursday regarding Apple's new product cate ...more

Apple released the tenth iOS 12 developer beta unexpectedly Thursday afternoon, Aug. 23. The update comes only three days after the release of iOS 12 developer beta 9, a surprising move for Apple, even with the irregular releases the company has made in recent weeks. Dev beta ...more

With Google taking on the sidewalks with augmented reality walking navigation for Google Maps, Apple has its sights set on the road. In a patent application submitted in Jan. 2019 and published on Thursday by the US Trademark and Patent Office (USPTO), Apple has described a p ...more

While numerous startups are competing to convert the AR Cloud from a pie-in-the-sky to a reality, Wikitude is thinking smaller with the latest edition of its augmented reality SDK. At the Augmented World Expo in Santa Clara on Thursday, the company launched the beta version o ...more

Smartphone technology has become as ubiquitous as automobiles. In Austin, Texas, a city that is widely known as the "Live Music Capital of the World," smartphones have been embraced by the music community not just as a way to document and promote, but to create music. A rock ...more

Unity 5.6 was just released on March 31, and it will be the last entry in the Unity 5 cycle. With all of the new features, it looks like Unity 5 is going out with a bang. We already covered some updates that were added to 5.6 during the beta, especially things pertaining to m ...more

Christmas came early for Apple, as the company was awarded more than 40 patents by the US Patent and Trademark Office on Tuesday, including one covering a system for compositing an augmented reality construct based on image recognition. The patent (US 9,824,495) covers a syst ...more

A new augmented reality cloud platform from German startup Visualix is working to give enterprises the capability to scan their own warehouses, factories, and stores and create maps for augmented reality navigation. During next week's Augmented World Expo (AWE) Europe, the co ...more