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It's no secret that the enterprise sector is hot for augmented reality, but the move into the enterprise AR software market by one of the biggest names in industrial engineering announces the technology's arrival loud and clear. On Monday, Siemens Digital Industries, the indu ...more

After getting its start with models of augmented reality planets that serve as targets for augmented reality experiences, AstroReality is diversifying its portfolio by paying tribute to one of the space agencies that made its products possible. To commemorate the 60th anniver ...more

Snapchat and Snap Camera aren't the only augmented reality apps available for couples to use on Valentine's Day. Google has added an augmented reality video effect to Duo, its latest video communications app for iOS and Android. Now, when recording a video message, Duo users ...more

Any real Star Wars fan knows that fear is a path to the dark side, as it leads to anger, and then suffering. For players of Star Wars Jedi Challenges, though, access to the antagonistic side of the Force is now available through their mobile apps. The new Dark Side expansion, ...more

To punch up the launch of its new podcast, USA Today has created an augmented reality experience to introduce listeners to the story of corruption in Chicago. Debuting Sept. 24, The City examines the backroom politics of several American cities, with the Windy City serving as ...more

Not content to let NFL's official pizza sponsor corner the market for feeding football fans, 7-Eleven has taken a page out of Pizza Hut's playbook with a promotional augmented reality game. Available now through Dec. 31 in the 7-Eleven mobile app for iOS and Android, users ca ...more

Less than four months after Snapchat introduced its Snappables platform, Facebook has met the challenge with its own AR gaming feature that surpasses the originator. Rolling out to users on the Messenger app for iOS and Android starting Wednesday, multiplayer video chat AR ga ...more

The HoloLens team is finally beginning to realize that to truly engage the mainstream, augmented reality needs to make its way out of the lab or factory floor and onto the streets. The latest example of this comes in the form of a new AR art installation called "Unmoored," wh ...more

Developers can now publish augmented reality experiences that are viewable through the experimental version of Chrome and ARCore. Google announced the release of the WebXR Device API last month for VR experiences in Chrome version 67. Now, Google has made the WebXR Hit Test A ...more

Kitten Planet, a spin-off company that grew up in Samsung's C-Lab incubator, has developed a connected toothbrush that teaches and motivates children to brush their teeth better via augmented reality while tracking their performance. Called Brush Monster, the $49 toothbrush c ...more

Riding the coattails of one of the biggest movies this year, the first edition of the new Moviebill augmented reality magazine will be available at Regal Cinema theaters nationwide this weekend alongside the release Avengers: Infinity War. Moviegoers will be able to scan the ...more

If $200 was too much for you to get in on some Star Wars augmented reality action, Best Buy is now selling refurbished Star Wars Jedi Challenges sets for $79.99 and new ones for $99.99. Even better, Star Wars fans who order one today at standard shipping will likely receive t ...more

Department store chain Zara is temporarily ditching its mannequins and dressing up its stores with augmented reality experiences featuring virtual versions of real fashion models. Rolling out to 120 of its flagship stores worldwide, customers inside and outside the stores can ...more

The augmented reality and VR arm of Verizon, Envrmnt, wants to make it really easy for anyone to create AR apps. AR Designer is a web-based tool with a drag-and-drop interface that enables non-developers to import 3D assets, build ARKit and ARCore apps, and publish them to th ...more

Because it takes two to tango, your dancing Bitmoji World Lens on Snapchat is getting a dance partner. Snapchat's new 3D Friendmojis are World Lenses that mix your own Bitmoji with your friend's doppelganger for dual AR hijinks. Activating a 3D Friendmoji is accomplished by ...more

Moviegoers who arrive at the theater early are no longer a captive audience for the ads, trivia, and miscellaneous content that precede the movie trailers than run before the feature presentation, as the ubiquity of the smartphone has become the preferred distraction for early ...more

Old school media stalwart Sports Illustrated is billing this year's Swimsuit Issue as the "Most Immersive Experience Ever," and it certainly lives up to that statement, as the magazine has added augmented reality and virtual reality experiences to this year's version via Snapc ...more

Augmented reality headsets with depth sensors, like the HoloLens, offer a much more immersive experience than the average smartphone at present, and one app demonstrates that in a uniquely entertaining fashion. ZOOO, currently available on the Microsoft Store for $4.99, uses ...more

In the wake of reports of slow iPhone X sales and a possible early end to its shelf life, Apple CEO Tim Cook is on a public goodwill tour of sorts, espousing the virtues of Apple AR. While iPhone X may have underwhelmed the AR community, it has since carved a niche (if not a ...more

If navigating a new city for a sporting event, such as the upcoming Super Bowl LII in Minneapolis, Minnesota, is a daunting task, then making your way through a foreign country to a series of venues may seem like an impossible mission. To alleviate the burden, the Internation ...more

Fans of The Walking Dead can now kill time until the series returns from its winter hiatus by raising walkers from the labels on bottles of wine influenced by the show. With the Living Wine Labels app for iOS or Android, fans can unlock augmented reality content embedded in l ...more

In its continued pursuit to elevate retail technology, Amazon has been awarded a patent from the US Patent and Trademark Office for a digital mirror that lets customers virtually try on clothes with different backgrounds. According to US Patent No. 9858719 (as originally disc ...more

These days, location-based augmented reality gaming pioneer Niantic is best known as the developer behind Pokémon Go, but the uber-popular mobile game was not its first foray into the AR gaming genre. That distinction goes to Ingress, which was released in 2012 for Android (a ...more

It appears that the new AR app from LEGO is inching closer to release. LEGO had the unique distinction of being featured on-stage by both Apple and Google to show-off the capabilities ARKit and ARCore, respectively. While the latter is still in a preview and available to only ...more

The Franklin Institute is rolling out the augmented reality carpet for the arrival of the Terracotta Warriors of the First Emperor exhibit, which will open on Sept. 30 in Philadelphia. Sponsored by The Pew Center for Arts & Heritage, Enhancing Views of History: Terracotta War ...more

Wise Snacks wants baseball fans to reach for potato chips instead of peanuts and Cracker Jacks, and it's calling augmented reality out of the bullpen to close the deal. The snack maker has partnered with two Major League Baseball teams, the Atlanta Braves and the New York Met ...more

Galley Go is a new lightweight app made by Google that provides a simpler alternative to Google Photos. While it's a lighter app, it still includes dark mode. You just have to turn it on to help boost battery life and save your eyes at night. Google Go has a toggle unlike the ...more

If you've been paying attention to the smartphone industry, you've certainly noticed a rise in dark mode lately. With most phones now sporting OLED panels, which use less power to display darker colors, users have been begging developers to include a dark theme in their apps. ...more

With the recent release of iOS 7 there is a world of easter eggs to discover within the new operating system. iOS' included calendar app has never been the most exciting or even the most user friendly. While this (truly) hidden feature does not solve all the calendar app prob ...more

In 1987, two brothers, Thomas and John Kroll, began work on an image editing software, which was eventually acquired in 1988 and released to the world in 1990 by Adobe. That software was Photoshop 1.0, initially exclusive for the Macintosh platform. Over the years, Photoshop b ...more

Most of us have, at one point or another, found ourselves glued to our smartphone in a trance-like state, totally unaware of what's around us. Well, Apple has a way to curb overuse with an awesome tool for iPhone starting in iOS 12. It can help nudge us away from our phones to ...more

If you were upset about "Friends" leaving Netflix, fret no more. The entire series, all eight Harry Potter movies, as well as HBO's massive catalog, are now available as part of HBO Max. If you're already an HBO Now subscriber, however, it can be a bit confusing to know how to ...more

Last year this guy made his own smartwatch from scratch, so in 2020, naturally, he decided to give making smartglasses a try. And it worked! Nashville, Tennessee-based electrical engineer Sam March is the kind of DIY guy we love. He realized he had a problem he wanted to solv ...more

While its direct-selling model echoes brands like Avon and Tupperware, Indonesia's MindStores gives the approach a modern twist—with augmented reality. Recognized as the first partnership store network to use augmented and virtual reality, MindStores equips its store owners w ...more

Audiobooks are great because they require little-to-no effort on your behalf. When driving in traffic, why not listen to George R.R. Martin's lengthy A Feast for Crows instead of repetitive, commercial-laden radio? Maybe it harks back to prepubescent bedtime readings, but havi ...more

If you use Apple's email services and the "From:" field in your iPhone's Mail app is cluttered with @Mac.com, @Me.com, and @iCloud.com variations of the same address — along with third-party accounts — there's an easy way to declutter things and hide the addresses you don't us ...more

The gym can be pretty distracting. With the slamming of weights and pieces of equipment, loud music blasting through the speakers, and plain old grunting, it can be challenging to focus on your workout. However, with your just your phone, you can not only eliminate these distr ...more

Because of Apple's iron grip over iOS, hiding stock applications is a topic we frequently like to cover. While not everyone may think that Apple's preinstalled iOS apps are bloatware, that's exactly what some of them are. For instance, the Apple Watch app; it's basically just ...more

Battery life is and most likely always will be an issue with iPhones and other smartphones and tablets, but Apple is making it easier for us to save juice when we need to. To help monitor per-app battery usage, iOS 8 now lets us view battery usage stats for individual apps. A ...more

Lenovo has been no stranger augmented reality, both in products for consumers and services for developers. At IFA 2017 in Berlin, after taking the wraps off of their AR headset and controllers for the Star Wars: Jedi Challenges AR game, the company introduced the latest smart ...more

Some elements of iOS's design, like its minimal color palette, are what make Apple products unique, helping to produce a clean, sleek user experience. But after you jailbreak, that all goes out the window. Once you've tried things like theming your status bar, changing your ic ...more

With any password manager, the only password you need to remember is the master password that locks the vault from both hackers and the company. This makes the master password very important. But what happens if you forget this password? Well, LastPass has you covered. It isn ...more

With the release of the Pixel 2 XL and the iPhone X, smartphones have hit a new high not just in price, but also raw processing power. These new flagships not only cost more than twice as much as an Xbox One or PlayStation 4, they have also become almost as powerful as far as ...more

Earlier this month, Edgybees was the first game developer out of the gate with an augmented reality racing game for DJI drones called Drone Prix AR. Now, as the month closes, they are crossing the finish line with the first gaming app for Epson Moverio BT-300 Drone Edition sma ...more

There seems to be a renewed interest of late in the great beyond that is space. After the Red Bull Space Jump and the retirement of space shuttle Endeavor, space is kind of cool again. The easiest way to get in on the astronomy action at home is to check out the starry skies ...more

HBO Max promises to entertain you with hours upon hours of content, from shows like "Friends" and "Game of Thrones" to movies like "Joker" and all eight Harry Potters. The company wants to keep you in the loop on all things "Max," so it signs you up for a newsletter to do just ...more

The iPhone's "Accessibility" menu is one of those options that's very easy to overlook but incredibly handy in certain situations. You can set AssistiveTouch to help navigate your device, use a Bluetooth mouse when your screen is acting up, and enable the red screen filter for ...more

One the main gripes against cutting-edge augmented reality headsets like the Magic Leap One and the HoloLens is the price — they're pretty expensive compared to most consumer devices. Well, now some of that pain has been relieved for those looking to pick up a Magic Leap One a ...more

Whether you're anxious to tune into this Sunday's Super Bowl 50 to see Cam Newton and the Carolina Panthers take on Peyton Manning and the Denver Broncos, or to see if you win some money on your silly prop bet, or just want to tune in for the commercials, there are a handful o ...more

With the list of available mobile apps for moviegoers constantly expanding and improving, seeing a film at your local theater has never been better. With the right apps for your iPhone or Android phone, you can research movies, find out if showings are sold out, reserve seats, ...more

Live Photos are a fun way to relive memories, but there's a problem: unless you're only friends with Apple users, sharing Live Photos isn't quite as fun. Without a third-party converter, you can't share your Live Photo in all its moving glory. That is, until iOS 13, where you ...more

With the increasing popularity of OLED displays, companies like Apple, Google, and Samsung have all shifted away from traditional LCDs for their flagship devices. An OLED screen provides deeper blacks and is better for battery life since each pixel can be controlled individual ...more

In an attempt to remain a mobile-exclusive app, Instagram doesn't let users upload photos or videos from their computer. On the Instagram web app, you can pretty much only like and comment on items in your feed, but what about all of those photos on your computer that scream # ...more

Word games can expand your vocabulary skills in all sorts of exciting and creative ways. Because of this, both the iOS App Store and the Google Play Store are awash with word games, making it hard to differentiate between good and bad titles. This is especially troublesome if ...more

After facing delays due to the COVID-19 pandemic, the Olympic Games are underway in Tokyo, but a surge in cases worldwide has taken the spectator out of these spectator sports. However, thanks to AR content in Google Search, fans can get closer to select athletes than they wo ...more

Sports technology company Form is testing the waters for augmented reality wearables with a product aimed at a very specific user group. On Tuesday, the company unveiled Form Swim Goggles, a $200 pair of goggles outfitted with a see-through display designed to feed activity d ...more

With an eye toward future iPhone X-focused augmented reality functions, Apple's new investment in one of its components vendors will increase production capacity for the technology behind its TrueDepth camera, but could also apply to its future AR ambitions. On the software s ...more

Vuzix Corporation has lifted the preorder status on its M300 Smart Glasses, making the augmented reality device available for purchase by resellers, registered developers, enterprises, and consumers. The M300 is targeted for business use-cases, particularly industrial, constr ...more

Augmented reality is quickly becoming a popular tool for marketing use cases, as demonstrated by new projects serving the automotive, entertainment, and tourism industries this past week. Blippar Cranks Up Automotive Recognition to Deliver AR Content Last week, Blippar intro ...more

Tony Stark is a smooth talking, genius billionaire playboy that occasionally saves the world... what's not to like? The Marvel films starring Robert Downey, Jr. have grossed well over a billion dollars in the U.S. alone, so it's needless to say that Iron Man is a very popular ...more