King James

Lebron James, or King James to his royal subjects, is extending the reach of his kingdom beyond basketball and into the realm of augmented reality. The NBA superstar, in his role as pitchman for Nike, is the centerpiece for a new in-store Snapchat AR advertisement at the Hous ...more

This week, the recurring theme in augmented reality can be summed up fairly succinctly: content is king. For Magic Leap, content comes in the form of the delivery of the Madefire immersive comics app. In the case of Apple, content arrives via a virtual try-on tool from Warby ...more

Not that long ago I wrote an article discussing what it would be like, realistically, if you were to accidentally travel back in time to the Victorian era. At the end of that article, I mentioned that the best thing you could bring with you on a time-traveling adventure is a K ...more

The 68th Annual Golden Globe Awards take place this Sunday, January 16th, 2011 between the hours of 5 and 8 PM PST — that's 8 & 11 PM for those of you on the East Coast (and Somewhere in the Middle for those of you Somewhere in the Middle). Can't make it to the Beverly Hilton ...more

First off, don't be frustrated. YOU CAN DO IT! Contrary to the message in the image above, it's NOT over. It's just beginning. And when it comes to solving the New York Times crossword puzzle, the old cliche does apply: practice makes perfect. I've read quite a few books and ...more

The first Phone Snap challenge has come to an end and we have a winner! Congratulations to Rob Sawyer, for his funny and creative spin on the infamous Play-Doh character, "Mr. Bill gone MAD!!!". Much thanks goes out to all who participated in the toy challenge. I was very imp ...more

Video games and movies have a history of interaction dogged by failure. Video game movies and movie video games both tend to be terrible. There has never been a good feature film based on a video game franchise. Even documentaries about games, which should be rife given the ra ...more

TOP MOVIES 2011 The Artist (2011) Hollywood, 1927: As silent movie star George Valentin wonders if the arrival of talking pictures will cause him to fade into oblivion, he sparks with Peppy Miller, a young dancer set for a big break.Dir: Michel Hazanavicius With: Jean Dujard ...more

ACTION MOVIES The Hunger Games (2012) Set in a future where the Capitol selects a boy and girl from the twelve districts to fight to the death on live television, Katniss Everdeen volunteers to take her younger sister's place for the latest match.Dir: Gary Ross With: Jennife ...more

Posted with permission via HereComeTheYanks.com 1776...a group of colonies walked away from the British, effectively starting a war that ended in the defeat of the mighty Brits. 1950...Joe Gaetjens, a Haitian born immigrant, scored the lone goal in the 1950 World Cup match, ...more

With the defending champion Golden State Warriors and Drake's favorite team, the Toronto Raptors, set to face off in the NBA Finals starting Thursday, Snapchat has gifted hoops fans with a pair of augmented reality experiences. For fans in attendance at the games, Snapchat us ...more

The hype for HBO's Game of Thrones reached proportions as epic as the series itself this week with the latest release of the final season's official trailer, but it's a Snapchat promotion that will truly make fans at SXSW bend the knee. Using what Snapchat calls AR Marker Tec ...more

Instinctively, we reach for popsicles and cold drinks when the temperatures climb, but doing something counterintuitive, like going for a hot drink or eating something spicy, is actually more effective at keeping you cool. Deutsche Well spoke with Professor Peter McNaughton, ...more

As far as HBO is concerned, it's not augmented reality — it's Snapchat. The premium cable network is leaning hard on Snapchat's AR magic tricks to promote yet another series, this time for the adaptation of Philip Pullman's His Dark Materials series of novels. Don't Miss: HB ...more

Riding the coattails of one of the biggest movies this year, the first edition of the new Moviebill augmented reality magazine will be available at Regal Cinema theaters nationwide this weekend alongside the release Avengers: Infinity War. Moviegoers will be able to scan the ...more

Staying inside during the coronavirus pandemic isn't easy for most of us. As important as it is to keep away from others, it can be challenging to keep to ourselves day after day. That's why mobile game developers are stepping in to help; many are making their games free for a ...more

To steal a quote from Mean Girls, Halloween is the one night when a girl can dress like a total slut and no one can say anything about it—but why do girls get to have all the fun? Why can't guys use the day to be good looking? Scary good looking? Well, use one of the followin ...more

While the airline, casino, cruise, and hotel industries are asking for government bailouts during the COVID-19 pandemic, companies around the US are giving away its apps and services for a limited time. So while you're stuck at home, keep your mind off of coronavirus with free ...more

The COVID-19 pandemic has practically shut down all sports except for World Wrestling Entertainment, which has continued staging matches without an audience, leaving us sports fans with nothing much to cheer for. While they can't replace live games, smartphone games provide an ...more

A new technological movement without the technology itself is just an idea sitting and waiting. Once the technology is present in the equation, movement forward can begin. This is how many of us see the head-mounted displays (HMDs) and smartglasses that have recently entered t ...more

Remember concerts? Those were fun. While gathering in large groups to listen to live music might not be allowed at the moment, the live music part still is. Thanks to the internet, more and more musicians are taking the stage each day to perform for those of us stuck in social ...more