When I first found out about Nreal, back in the spring of 2018, the most interesting thing about the company's story was the founder's background. Chi Xu, the CEO and founder of Nreal, previously worked at Magic Leap as a software engineer. Earlier this year, when I met Xu a ...more
It is almost indisputable that smartglasses and head-worn displays are the future of augmented reality. However, at this precise moment, they are still a very niche market. Those who have been in the presence of a HoloLens, Meta 2, or Magic Leap One have witnessed how powerfu ...more
After watching Samsung's exploding phone fiasco this past year, I took comfort knowing that the likelihood my iPhone would suddenly combust was slim. However, after hearing about a recent incident in Wisconsin, iPhone owners may have reason to worry. According to a man named ...more
While Meta Company has agreed to a settlement in its lawsuit against a former employee and his company, they find the tables have now turned on them in the form of patent infringement allegations from another entity. Recent court filings show that Meta Company has reached a s ...more
Just a year after facing trade secret theft allegations from his former employer, ex-Meta Company employee Kevin Zhong and his new company are ready to ship the product that triggered the lawsuit. Starting Wednesday, interested parties can order the DreamGlass AR headset from ...more
The still-unfolding story of China's Nreal augmented reality startup continues to develop, with each turn uncovering another unexpected wrinkle. Now, in a new filing with the courts in its legal battle with Magic Leap, the company has revealed a sudden name change, as well as ...more
Six people have died from fungal infections in Pittsburgh hospitals since 2014—that fact is indisputable. The rest of the situation is much vaguer. A lawsuit has been filed against the hospitals on behalf of some of the deceased patients, alleging that moldy hospital linens ar ...more
The augmented reality space is brutal, and that means shifting directions quickly to meet whatever need the market demands. That appears to be the strategy with the latest release from startup DreamWorld AR and its most recent device — the DreamGlass Air. Don't Miss: DreamGl ...more
"It just ticked me off," he said. In March 2011, Neil Singh paid $50 to back the Hanfree iPad stand on Kickstarter. The project was funded at $35,000, but production stalled, and the delivery estimates kept getting pushed back. Eventually, the project's creator, Seth Quest, s ...more
A company whose sole product line is smartphones might be worried about early proclamations that the smartphone is dead with the advent of augmented reality wearables. So it isn't too surprising that smartphone maker Vivo has produced its own take on consumer-grade smartglass ...more
Last week's Augmented World Expo felt like a distant memory by this Monday, as Apple unveiled ARKit 2.0 at its annual Worldwide Developers Conference. Certainly, this news would overshadow anything augmented reality this week as it nearly eclipsed AWE when early reports leaked ...more
The augmented reality business was all about audiences this week. Vuzix looked for an audience with the Supreme Court of New York regarding a defamation lawsuit against an investor. Magic Leap held an audience with royalty, showing off the Magic Leap One in a rare public appe ...more
While a viable version of consumer-grade smartglasses has yet to find mainstream success, two more contenders emerged this week, as Vuzix confirmed that a leak of a fashion-forward design is legitmate and Vivo introduced tethered smartglasses designed to pair with its new 5G s ...more
Apple is no stranger to lawsuits. They were in a decade-long battle with Samsung that finally came to an end last month, and they've been duking it out in the courtroom with Qualcomm since last year. The more recent case has seen both companies file suits and counter-suits, bu ...more
An update to the iFramed social media gateway app for iOS adds an augmented reality feature called JuxImage that gives its users Snapchat-like photo and video effects. For the uninitiated, iFramed enables users to post sponsored content to various social media outlets. Users ...more
The landscape of the augmented reality space is broad, diverse, and constantly shifting, perhaps more so than any other vertical in technology. At the same time, major players are attempting to standardize various hardware designs and delivery methods, while still others are r ...more
After a little more than a year at motion tracking technology maker Leap Motion, Keiichi Matsuda has resigned his position as vice president of design and global creative director, the company announced on Wednesday. A designer and filmmaker (and NR30 member), Matsuda is perh ...more
In a legal brief entered on Monday, Florida-based startup Magic Leap has filed suit against the founder of Nreal, a former employee of Magic Leap, claiming that the company's Nreal Light smartglasses were built using Magic Leap's intellectual property. The documents, which we ...more
For the most part, nobody makes money off of Facebook. Sure, some people make a living by updating pages for businesses and celebrities, but hardly anyone gets a dime from the site itself. So, naturally, upon hearing that a class action lawsuit might entitle them to a piece o ...more
Who had Lil Nas X, blood-drop Nikes, and satan worship on your 2021 bingo card? In a story that's stranger than fiction, the "Old Town Road" rapper has ruffled some feathers with the video for his new single, "MONTERO (Call Me By Your Name)" filled with demonic imagery usuall ...more
Niantic has gotten themselves into a bit of a mess regarding their hit game Pokémon GO recently. The company hosted a fan fest in Chicago earlier this month that ended up being a complete disaster. It was Niantic's first live event which likely had the company shaken after al ...more
In recent years, Apple has assembled its augmented reality team and supply chain through a series of acquisitions, high-profile hires, and strategic investments, but at least one potentially major deal was recently ditched. According to sources in contact with Business Inside ...more
Cruise Automation follows Waymo's and Uber's lead with its debut of a beta version of an app-based driverless ride-hailing service for its employees in San Francisco, ahead of a possible launch of a full-fledged commercial offering within four years. Cruise CEO and founder Ky ...more
While the big names in augmented reality demonstrated the breadth of opportunities in the industry's landscape this week, one new startup showed off what is possible further in the future. On the AR wearables front, Magic Leap and Nreal, two of the current front-runners for A ...more
After entering into settlement talks with Epic Games over the gaming giant's trademark challenge, Nreal is now ready to open up the floodgates to potential early adopters in the augmented reality space. On Thursday, the AR smartglasses maker began taking pre-orders for the Nr ...more
Noted poet T.S. Elliot once wrote that "April is the cruelest month." But Magic Leap might argue that March is the most miserable, as the Ides of March brought more legal woes to augmented reality startup. Elsewhere, its closely-held branding secrets have been spilled by way o ...more
Flying under the radar during Magic Leap's big week at the Game Developers Conference, the company settled a potentially ugly lawsuit with a former employee. Earlier this month, we reported that Magic Leap's senior director of global security, Todd Keil, was embroiled in a di ...more
To borrow from the canon of Game of Thrones, what is dead may never die. And while the Meta Company that we knew this time last year is no more, the patent infringement lawsuit filed against the company lives on. Elsewhere in the AR world, news was more optimistic for Snap In ...more
When Kaci Hickox, a Doctors Without Borders nurse, returned to New Jersey from working with Ebola patients in West Africa in 2014, she was surprised by her reception. Instead of a quiet return to her home in Maine after four weeks on the front line of Ebola treatment, she was ...more
Next to things like natural disasters and disease, the specter of war is one of the only things that threatens to derail the 21st century's long stretch of technological innovation. Now a new app is using augmented reality to remind us of that by focusing on those most impacte ...more
As the year comes to a close, we've invited some of the leaders of the AR industry to take the time to look back at the progress the AR industry has made while looking forward to what's ahead in 2020. A report on the top apps of 2019 — and the decade — also offers some insight ...more
Continuing our NR30 series this week, we focused on the leaders of the software development industry that make augmented reality experiences possible. In other news, two of the current leaders in making AR headsets, Microsoft and Magic Leap, are pursuing multiple verticals wit ...more
What if you could combine the fun of Halloween with the process of learning? Well, if you were wise enough to have already snagged a Magic Leap One device, we have good news: the app you're looking for is here, and it's called Zombie Math. Don't Miss: Magic Leap Lawsuit vs. ...more
Suddenly, Magic Leap's lawsuit against Nreal, as well as its barrier to entry in the Chinese market, appears to be as insurmountable as The Great Wall itself. On Friday, Nreal revealed that it is partnering with China Unicom, China's fifth-largest wireless provider, to bring ...more
If you look up the word SAWBUCK in the SCRABBLE Dictionary, you'd see that it was a sawhorse, but there's another definition that we're all probably more familiar with: SAWBUCK n pl. -S a $10 bill (informal) So, 8,000 sawbucks equals $80,000, and that's exactly what Sonya Gl ...more
The enterprise sector is where the money is for augmented reality at the moment, and remote assistance apps are the go-to app for many enterprise customers. We took a look at the leading apps and platforms from this category, from the top contenders to the underdogs with uniqu ...more
The future of TikTok in the U.S. is all but certain. Microsoft, Walmart, or Oracle could save the day by buying the company, TikTok may win its lawsuit, or China's new restrictions could halt everything — but all could fail. Just like Vine before it, TikTok could be on its way ...more
Google's former driverless car boss Chris Urmson raised considerable funds to get his new startup company Aurora Innovation up and running. Axios initially reported that Urmson raised over $3 million to fund his brainchild in the wake of his Alphabet exit, according to an SEC ...more
Waymo and Lyft have remained highly secretive about their driverless car programs, but may be forced to reveal a lot about their plans after a judge in a US federal court granted Uber's request to review documents about Waymo and Lyft's partnership. Waymo and Lyft haven't rel ...more
Uber resumed its pilot program for driverless cars after one of its autonomous vehicles crashed in Tempe, Arizona last weekend. The program was grounded in Arizona, Pittsburgh, and San Francisco after the incident on Friday, when a Volvo self-driving SUV collided with another ...more
Augmented reality gaming developer Niantic has decided to give its players the opportunity to make their mark on Pokémon GO with a PokéStop nomination system. While an international launch date has not been revealed, the company announced on Tuesday that it plans to start a l ...more
Worried your canine might bite somebody? Afraid to take them on walks anymore because of what could happen if a child walks past you? Afraid of a lawsuit? These are the worries associated with overly aggressive dogs. But with proper training, an aggressive dog can be transform ...more
This week, Google showed off some wild new and innovative AR experiences that showcase the WebXR protocol for browser-based AR content, while 8th Wall applied its own web-based AR platform in service of Captain Morgan. Meanwhile, other brands, including Hulu, Coinbase, and Ra ...more
The North remembers...that smartglasses are the future! Game of Thrones jokes aside, the smartglasses startup opened its doors, and we visited its Brooklyn store to get our hands the consumer-focused Focals smartglasses. While North is just getting off the ground, Microsoft a ...more
Now that we've had our hands on the Magic Leap One for almost a year and early adopter developers have had the opportunity to publish apps for the AR headset, it's time to see how it stands up against the rigors of a day at the office. We did just that, and we wrote about it! ...more
For all of its drama, Uber's driverless program has states like Arizona excited for the future of self-driving vehicles. But it's not Arizona alone that supports the driverless craze; the Illinois House of Representatives will hear a bill that would allow driverless cars on th ...more
This week, Snapchat parent Snap came closer to fulfilling its smartglasses destiny by adding new 3D content capabilities to its third-generation Spectacles. At the same time, the now defunct Meta Company continued its fall from grace, as a judge ruled in favor of the plaintiff ...more
A 12-year-old Minnesota girl was reduced to tears while school officials and a police officer rummaged through her private Facebook postings after forcing her to surrender her password, an ACLU lawsuit alleges. The claims are the latest in a string of tales showing that even ...more
It's already been a banner year for mergers and acquisitions in the augmented reality industry, with WaveOptics and Ubiquity6 among the notable companies acquired. Two of the more active M&A players, Snap and Epic Games, continued their respective buying sprees this week with ...more
The legal battle between Epic Games and augmented reality startup Nreal isn't cooling off anytime soon. In a new twist, the Chinese startup, while defending itself against Epic's lawsuit, has decided to file its own lawsuit against the games and software platform maker. • Do ...more
Any truck driver who breathed a sigh of relief when US Secretary of Commerce Steve Mnuchin recently stated that driverless cars "will not affect jobs in a meaningful way for roughly 50 to 100 years" can go back to being anxious about job security again. Lior Ron, the cofounde ...more
The fight to wrest control of apps from Apple's revenue-focused grip just took a major turn in favor of Epic Games. On Friday, a court issued a permanent injunction against Apple that now allows developers to direct customers to outside payment systems. • Don't Miss: Epic Ga ...more
All the Driverless news you need to know from the past 24 hours, bundled together in a tightly written package, about Uber, London delivery services, capital investments, and kangaroos. Ousted Uber Founder & CEO Says He Didn't Know About Stolen Documents In the latest court ...more
Google and Snap held their annual conferences this week, and both companies managed to upstage their new AR software features with fantastic new AR hardware. After Snap unloaded a deluge of new AR capabilities and tools for creators and brands on Thursday, it dropped the mic ...more
Already among the leaders in AR development tools via its Unreal Engine, Epic Games has added another tanky weapon to its arsenal. On Wednesday, the company announced its acquisition of Sketchfab, itself one of the leading repositories of 3D content for AR and VR experiences. ...more
Uber has lost market share to Lyft, its main competitor. Uber's US market share dropped from 84% to 77% between January and the end of May this year, and the ride-sharing company has continued to run into legal, public-image, and internal trouble. Lyft, on the other hand, has ...more
Uber CEO and co-founder Travis Kalanick is taking an indefinite leave of absence from the company, as Uber's recent upheaval has far overshadowed any developments in its driverless initiative during the past few days. While Kalanick cited his mother's recent accidental death ...more
Ex-Uber CEO and founder Travis Kalanick's bad and likely illegal behavior aside, his vision of not wanting to pay "the other dude in the car" has lead to a ground-breaking driverless test fleet. But now that he has left the company and is not coming back, Uber's robo-taxi dev ...more
Lyft officially laid its stake in the ground to develop driverless fleets following its Friday announcement, but how fast it is catching up to ride-hailing competitor Uber's driverless initiative remains to be seen. Following Uber's ex-CEO and founder Travis Kalanick's recent ...more
Uber's legal team may have finally sold their engineering golden boy down the river as their war with Waymo continues. Anthony Levandowski isn't your average sacrificial lamb either — given the alleged stealing and all that — but Uber seems set on distancing themselves from th ...more