Lebron James

Lebron James, or King James to his royal subjects, is extending the reach of his kingdom beyond basketball and into the realm of augmented reality. The NBA superstar, in his role as pitchman for Nike, is the centerpiece for a new in-store Snapchat AR advertisement at the Hous ...more

The remake of the Warner Bros. classic animation meets live-action movie Space Jam, this time starring LeBron James instead of Michael Jordan, hits theaters today. And while bringing Bugs Bunny into your real world surroundings is still Hollywood fantasy, thanks to augmented ...more

Ohio's hurtin' right now. After their heartfelt (kinda achingly pathetic, in fact) plea to the tune of M.J.'s "We Are the World", Lebron James turned his back on his home state, choosing Miami. If you missed their performance (including the mayor plus other local celebs), che ...more

This week, the recurring theme in augmented reality can be summed up fairly succinctly: content is king. For Magic Leap, content comes in the form of the delivery of the Madefire immersive comics app. In the case of Apple, content arrives via a virtual try-on tool from Warby ...more

George Vlosich, considered the world's greatest Etch-A-Sketch artist, has been perfecting his craft for the past 20 years. Vlosich works with one continuous line, which means one mistake and he's forced to start over. Each piece takes 70-80 hours to complete. For more details ...more

He might be an O.G. rapper, but Snoop Dogg has officially entered the cutting-edge of technology via a hidden feature included with his newest music release. The artist's latest album, called I Wanna Thank Me, is his 20th since starting with Death Row Records so many years ag ...more

With the defending champion Golden State Warriors and Drake's favorite team, the Toronto Raptors, set to face off in the NBA Finals starting Thursday, Snapchat has gifted hoops fans with a pair of augmented reality experiences. For fans in attendance at the games, Snapchat us ...more

Next to Game of Thrones, Harry Potter is one of the most beloved franchises in entertainment today, and now we have another peek at its dive into augmented reality. This week, Warner Bros. released the third trailer for its upcoming AR game Harry Potter: Wizards Unite. The n ...more

Although Apple's Animoji game is strong, as recently exampled by its Ariana Grande collaboration, Google isn't slacking either, unleashing a far more immersive music experience for smartphone users. Released on Friday, the new Childish Gambino augmented reality Playmoji chara ...more

The sky is the limit when it comes to augmented reality, but Snapchat's latest innovation is keeping its AR platform grounded. On Thursday, the company published a pair of new Lenses that highlight its new ground transformation technology. Don't Miss: This Viral Instagram Au ...more

The hype for HBO's Game of Thrones reached proportions as epic as the series itself this week with the latest release of the final season's official trailer, but it's a Snapchat promotion that will truly make fans at SXSW bend the knee. Using what Snapchat calls AR Marker Tec ...more

Nike and Snapchat, having already reigned triumphant with its viral augmented reality ad featuring Lebron James, are teaming up with another basketball legend at NBA All-Star Weekend This year's site for the league's annual star-studded event, which takes place on Saturday an ...more

After applying augmented reality as a solution for the sale and marketing of sneakers, Nike is taking the next step in its adoption of AR to improve the customer experience. On Thursday, Nike unveiled its new Nike Fit tool, which the company is preparing to add to its existin ...more

Hey, you, still stuck at home? Cheer up, today is the first day of spring. Yes, really. And since you're probably locked in on TV, we're guessing you need a break from some of the less than sunshiney news reports rolling in. Well, no worries, because there's actually some good ...more

The hype around augmented reality has risen to a fever pitch over the past two years, and if this week's selection of business news stories are any indication, the din is about to get down right deafening. That's because the Microsoft's follow-up to the original HoloLens is a ...more

By now, you already know that the Magic Leap One ships with an array of apps to immediately get you accustomed to operating in your new spatial computing reality. The first one we're going to focus on is Screens, an app we told you about previously, but only now have managed t ...more

Who said sports need parity to be fun? For the third year in a row, the Cleveland Cavaliers are facing off against the Golden State Warriors on the NBA's biggest stage, and basketball fans everywhere couldn't be more excited. It's the most star-studded Finals in NBA history, ...more

The hype surrounding non-fungible tokens (NFTs) has reached astronomical levels over the past few weeks, and now the technology has intersected with augmented reality's orbit in a fantastic way. NFT marketplace Illust Space is conducting a crypto auction featuring limited AR ...more

There is never a dull moment when it comes to the internet. You can find practically anything you want, whenever you want it. To make that process even smoother and more direct, companies have created a bunch of apps designed to help you find what you're looking for, or enligh ...more

The COVID-19 pandemic has practically shut down all sports except for World Wrestling Entertainment, which has continued staging matches without an audience, leaving us sports fans with nothing much to cheer for. While they can't replace live games, smartphone games provide an ...more

Now that MLB has finally begun to play ball without fans, the NBA is gearing up to restart its season with 22 out of teams qualifying to play in isolation in Orlando and advance to the playoffs. While baseball teams are piping in crowd noise from MLB The Show and propping up ...more

A pair of properties from the soon-to-merge Warner Media and Discovery companies chose different platforms for their augmented reality marketing, with Warner film Space Jam: A New Legacy opting to go with Facebook and Discovery Channel publishing an AR experience through Snapc ...more