Apple has some great features aimed at making the lives of globetrotters and mall aficionados significantly easier, such as having detailed floor plans for airports and shopping centers in its native Maps app. With this feature available in Apple Maps, you no longer need to re ...more
With fears over the COVID-19 pandemic subsiding, live concerts are returning. And Doritos wants to send music fans to a few of them via an augmented reality promotion. Dubbed "Mark Your Play," the campaign is centered on scannable posters, denoted by a Doritos chip displayed ...more
Brands are increasingly adopting augmented reality to promote their products and services, and they have multiple paths for bringing AR experience to their audiences. To promote its stage production, the Harry Potter franchise turned to Facebook to pull together an AR experie ...more