M Commerce

Art+Commerce Art Mix Michele Filomeno Art Department

Influencers of augmented reality demonstrate expertise in their fields and outline a strong vision for the future that they evangelize to others. They help define the direction of the industry and identify others who foster and create innovation in the field. The idea of the ...more

Although retailers like Mac Cosmetics and Zara have been celebrated for deploying innovative in-store augmented reality experiences in their brick-and-mortar locations, a new report throws cold water on the practice. In a report titled "Augmented Reality in Retail," market re ...more

Modern "mad men" are buying into augmented reality for marketing, with the two latest examples being trendy burger maker Bareburger and department store chain Zara. And one of the leading social VR platforms wants to diversify its business with AR as well, and it has convince ...more

On Friday, the release date for her new album, Queen, Nicki Minaj is already grabbing headlines for the track "Barbie Dreams," where she disses Drake and a host of other rappers. It's a bit ironic that she's got beef with Champagne Papi, because both performers have now dropp ...more

Two years ago, Facebook founder and CEO Mark Zuckerberg kicked off the F8 Developers Conference keynote with augmented reality and the introduction of Facebook's AR camera platform, now known as Spark AR. Since then, Facebook has faced an avalanche of controversy on its appro ...more

Part of the mainstreaming of augmented reality is learning to adopt new habits around the hardware delivering these groundbreaking next-gen interface experiences. And while the top-tier, truly immersive AR devices like the HoloLens are not yet practical for day-long use, what ...more

Just days ago, Georgio Armani canceled his live show in Milan and opted to stream it instead due to coronavirus concerns. Now, at the start of Paris Fashion Week — shadowed by similar worries — Burberry has launched an augmented reality tool that lets you view the latest high ...more

| Update: ZTE's issues with the US government have finally been resolved. Check out the details below. ZTE has a history of bumping heads with the US government. Multiple agencies have expressed distrust with the Chinese company and even discouraged Americans from using their ...more

Snapchat continues to deepen its roster of clients adopting its Shoppable AR Lens, with clothing giant Levi's and Disney becoming the latest brands to try on the e-commerce platform for size. Accessible via a Snapcode posted on Twitter and on display in the Disney Springs Lev ...more

All Kohl's wants for Christmas is Snapchat augmented reality. In conjunction with a holiday pop-up hosted in New York City from Nov. 7 through Nov. 10, Snapchat ran a sponsored portal lens available to targeted Snapchat users in the AR carousel. The experience gave users the ...more

This week, inside sources divulged details of how Apple nearly acquired Leap Motion, twice. Otherwise, companies offering or working on augmented reality technology had more successes than failures to talk about. For instance, the AR industry's courtship with the fashion worl ...more

Unless you've been totally off the grid, there's a good chance you're aware that the Disney Plus streaming video service launched this week. And, if you're on this site, you're likely salivating over the new Star Wars series, The Mandalorian. But did you know that the service ...more

Fast-food chain Jack in the Box has decided to put an augmented reality twist on the traditional sweepstakes promotion by employing the immersive powers of Snapchat. Now through Aug. 18, the chain will run a Jack in the Box AR experience that gives customers a chance to win p ...more

Now that Lego Movie 2, a film about an imaginary world made of plastic bricks existing parallel to the real world, is in theaters, it's the perfect time to shop for Lego apparel at a store modeled after that world. As luck would have it, longtime official Lego licensee Kabook ...more

Snapchat has officially unveiled its Visual Search service for Amazon (teased a month ago), a tool the company began testing on Monday. Now, when the app recognizes a barcode or a matching object, a card for the corresponding product on Amazon will appear on the screen. That ...more

Proposition 22 Prohibits the state from borrowing or taking funds used for transportation, redevelopment, or local, government projects and services. Initiative constitution amendment. No on Prop 22: · Proposition 22 reduces funding for education, shrink budgets for fire an ...more

The staff at Next Reality News is legitimately excited about the prospects that Google's ARCore could bring not only to smartphones and tablets running Android, but also to Android-based hardware such as smartglasses. We can't help but imagine how Epson's award-winning, Andro ...more

We've heard a lot about self-driving taxis, as car and ride-sharing companies compete to win the driverless gold rush. But FedEx wants to bring its enterprise into the mix, as the head of its freight division has asked the US government to develop laws for self-driving trucks. ...more

A new augmented reality cloud platform from German startup Visualix is working to give enterprises the capability to scan their own warehouses, factories, and stores and create maps for augmented reality navigation. During next week's Augmented World Expo (AWE) Europe, the co ...more

The newly enhanced focus from Magic Leap on enterprise, announced on Tuesday, also came with a few companies opting to weigh in with their experiences developing for the platform. One of those companies is Obsess, an app that allows Magic Leap users to create customized immer ...more

Facebook's annual earnings call on Wednesday didn't come with any big surprises, that is, if you took everything at face value. However, if you read between the lines, and paid close attention to the very specific and intentional language the company's CEO, Mark Zuckerberg, u ...more

As Facebook, Apple, Samsung, and others offer augmented reality selfie effects and content that challenge its platform, Snapchat has continued to innovate with its augmented reality capabilities. The latest example, released to the app's Carousel on Monday, is a Lens that rea ...more

An augmented reality system developed by Lyft might make it less awkward for drivers to figure out who they are supposed to pick up. In a patent application published by the US Patent and Trademark Office on Thursday, Lyft proposes an augmented reality system that helps passe ...more

The release of iOS 11 and ARKit is probably the biggest event for mobile developers since the advent of the App Store. Since ARKit is compatible with the popular AR development tools, namely Unity and Unreal, the learning curve is not very steep for developers. However, that ...more

A peek inside the code of the Snapchat app has revealed that the company is expanding the search capabilities of its augmented reality camera to include visual search that may link to items within Amazon's massive online store. Self-described "technology leaker" on Twitter, a ...more

If there is one constant in currently available AR headsets, it's that, for a quality experience, they'll carry a high price tag. Price is one of the reasons these devices are mostly marketed towards enterprise customers for now. And that's the case with HoloLens 2, generally ...more

Snapchat is probably used to Facebook copying its features by now, but Apple borrowing a page out of its playbook is likely a bit more surprising. But that's exactly what has happened, as Apple has added custom actions to its AR Quick Look protocol for web-based AR content th ...more

While the world is only recently becoming aware of its existence, augmented reality has been around in some form or another since the '90s. In the last decade, with the advancement and miniaturization of computer technology — specifically smartphones and tablets — AR has becom ...more

As augmented reality gains popularity, the demand for delivering related services and generating content increases. This is demonstrated by a pair of investments from the past week, one in the expansion of a technology lab and another in the form of seed funding for a content ...more

What does it mean when a software company obsessively focused on innovating the way we use our mobile devices to see and communicate with the world adds virtual voice agents? Possibly e-commerce magic, with a powerful layer of augmented reality. That's what may be in the offi ...more

The march of Amazon to insert itself into nearly every retail arena continues with the e-commerce giant's latest move to launch its own brick-and-mortar beauty salons. However, this new initiative isn't limited to simply facilitating transactions at real-world locations, inst ...more

BrickLink is the Craigslist/Ebay/master aggregator of all LEGO commerce on the web. (Almost 100 million products currently for sale!) Via MAKE: "Thousands of private Lego resellers from around the world have shops there selling kits, manuals, and individual elements indexed ...more

The Super Bowl isn't just the most important NFL game of the year, it's also the biggest night for brands to bring their most creative advertisements to a vast television audience. Over the past few years, augmented reality has shared the Super Bowl stage as well, with advert ...more

After adding full-body tracking and 3D body mesh in its past two Lens Studio updates, Snap continues to supply creators, particularly apparel retailers, with tools for creating clothing-centric AR experiences. Arriving via Wednesday's release of Lens Studio 4.1, the Upper Gar ...more

Snapchat may trail Facebook and Instagram in terms of daily active users, but a new partnership with Samsung may get those innovative AR Lenses onto the mobile devices of a lot more users. Non-fungible tokens, perhaps the hottest segment of the blockchain tech industry at the ...more

Self-storage may not be a new industry, but it is one that is rapidly reshaping its operations to suit a progressively more modernized customer base. In order to stay competitive with your self-storage facility, you'll need to keep an open mind, embrace current marketing trend ...more

During Snap Inc.'s quarterly earnings report, released on Tuesday, the company disclosed that it snagged a revenue total of $230.8 million for the first quarter of 2018, an increase of 54% compared to last year, largely fueled by its augmented reality offerings and other adver ...more

As it prepares to ship its first product by the end of the summer, Magic Leap has managed to impress yet another high-profile investor in telecommunications giant AT&T. In addition to the investment, AT&T will serve as the exclusive wireless distribution partner for the consu ...more

Snapchat parent company Snap has opened up its war chest to acquire yet another company that will play a role in its augmented reality ecosystem. This week, Snap confirmed its acquisition of Vertebrae, an AR and 3D e-commerce startup with offices in Los Angeles and Austin, fo ...more

China's e-commerce site Alibaba has been making heavy investments in augmented and mixed reality startups. In February of this year, they led a $793 million round of Series C financing of Magic Leap. And now they've just invested in Israeli-based InfinityAR, which acquired $18 ...more

As augmented reality becomes more and more integrated into the mainstream, people have been wondering the future of AR is going to look like. Jay Samit has a pretty clear idea. Samit is an expert in digital media innovation. He has been called a leader in digital "disruption" ...more

As if its users weren't already having enough fun with dancing hot dogs and face effects, Snapchat is upping the ante with a new kind of shared augmented reality content. Called Snappables, the interactive Lenses include games that users can play with facial expressions and h ...more

Huawei has been in a losing battle with the US government for around ten years, with the last year being the spike of Huawei's problems. Because of US pushback against some Chinese-based smartphone manufacturers due to security concerns, Huawei is hoping to limit its dependenc ...more

The beginning of autumn has delivered a number of new augmented reality developments, and we're on top of it. This week, NASA launched several major new initiatives that involve AR as an essential piece of the puzzle. Also, Magic Leap's history turned a major new corner, whil ...more

As the level of data being generated grows exponentially, past the Information Age and into the coming Hyper-Information Age of immersive computing — as resistant as many of us are to the idea — personal data security is becoming a necessary consideration in our everyday lives ...more

Cosmetics brands have a long love affair with augmented reality, embracing virtual try-on effects as a means to help sell eyeliner, hair color, lipstick, and the like. Now, Camera IQ wants to make it even easier for makeup makers as well as other consumer brands to promote th ...more

For companies wary of the temperature, PTC just made it easier for them to dip their toes in the waters of augmented reality. After concluding a pilot program of their ThingWorx Studio software earlier this year, PTC announced today that they would offer a free trial of the a ...more

Planning the Trip Get lots of brochures Send for brochures of the places you will be visiting. Make a travel book with the brochures to get the grandchildren and their families excited. The best place to contact for these brochures are the Visitors Bureaus or the Chamber of ...more

Like its predecessors WandaVision and Falcon and the Winter Soldier, Marvel's latest series for Disney Plus, Loki, has its own augmented reality experience. However, while the former titles did not debut their AR content until just ahead of their respective season finales, th ...more

Using different sounds on your iPhone for different notifications can help you determine — just by listening — alerts you may want to look at immediately versus untimely alerts or even ones you typically ignore. But Apple has never given us complete control over notification s ...more

If you're a hacker, pentester, or any other type of Null Byte reader, and would like to create a website to showcase your services and skill set, you may not have the time or energy to do it the long way. Even if you're an absolute coding pro who's well-versed in multiple web ...more

Continuing our NR30 series this week, we focused on the leaders of the software development industry that make augmented reality experiences possible. In other news, two of the current leaders in making AR headsets, Microsoft and Magic Leap, are pursuing multiple verticals wit ...more

All of the the tech industry giants, including Apple, Facebook, and Google, are working on new smartglasses and/or AR headsets, but this week, Google took a major step forward with gesture recognition technology that could make its way into AR wearables, posing a threat to Lea ...more

Amazon has been toying with the idea of opening physical retail stores for some time now, even opening old-fashioned bookstores in select locations and teasing cashier-less convenience stores. But the online retailer has some new ideas in the works, including implementing virt ...more

Sure, Snapchat AR Lenses can be fun, but they can help communicate complex issues as well. While our Facebook news feeds were filled with references to 311 Day, March 11 is also World Kidney Day, the United Kingdom's National Health Service Blood and Transplant (NHSBT) used t ...more

Just as the augmented reality industry grows, so too does the segment dedicated to creating experiences for the tools becoming available. Leading the charge is former Magic Leap CEO Rony Abovitz, who launched a new venture focused on immersive entertainment and content creati ...more

While it may seem to some like investors are just throwing their money at augmented reality companies simply because the tech is heavily hyped, these money managers do actually want to see a return on their investments. That's probably at least part of the reason Sketchfab ha ...more

When life hands you lemons, make lemonade. At Magic Leap, the lemons are the COVID-19 pandemic, and the lemonade is a new solution for virtual meetings born out of social distancing. As reports of Apple's long-awaited AR wearable begin to kick up again (and designers continue ...more

Tony Parisi, the global head of VR/AR at Unity Technologies, has been passionately working with virtual and immersive spaces for a long time. And while the internet world we live in now is very different than when Parisi was co-authoring VRML (Virtual Reality Modeling Language ...more