Magic and How to Do It

Ever since Skynet took over the world in the Terminator film franchise, a large segment of the world's population has feared artificial intelligence. One new film wants to inspire the same fear over augmented reality. Don't Miss: Keanu Reeves Does AR Kung Fu in New Sci-Fi Fi ...more

Automotive augmented reality display maker WayRay is making a move to help developers get all those slick, futuristic AR functions we see in concept videos into the real cars of today. On Thursday, the company launched its True AR SDK beta, which is designed to enable develop ...more

Pets are one of the biggest sources of joy in life, but keeping track of their daily activities can easily become a chore. When you have a roommate or spouse that also likes to feed the cat or walk the dog, miscommunication can lead to double-feeding or an under-exercised pet. ...more

Thanks to Apple's ARKit, a new app will let iPhone users measure distances through the magic of augmented reality. OK, it's really NOT magic, but you can check out the app here in its current beta form. ARuler interprets how far away an object is from the phone and can incor ...more

Now that 3D display maker Looking Glass Factory is closing in on $2.2 million raised in its crowdfunding campaign for the consumer-grade Looking Glass Portrait device, the company now has a 3D content generator to go with it. On Wednesday, Looking Glass Factory unveiled a new ...more

Few brands have been more enthusiastic about augmented reality than Lego, which has now expanded its AR experiences from toys to theme parks. The brand recently opened a new attraction, dubbed Mythica: World of Mythical Creature, at Legoland Windsor in the UK. Don't Miss: Ha ...more

The COVID-19 pandemic has increased the demand for virtual and remote collaboration, and Microsoft has a solution that may serve as the catalyst for more such apps for augmented and virtual reality in the near future. During the keynote for the company's virtual Ignite event ...more

While the tech industries giants and eager startups chase the dream of widespread consumer augmented reality, enterprise AR is living the dream today. Now, riding on the strength of present-day return on investment over future potential, enterprise AR platform maker Scope AR ...more

Any little bit of new light shed on Apple's rumored augmented reality plans is irresistible, and the latest comes from a fairly powerful source — a former Apple engineer who worked on the iPhone. Working as a human interface designer, Ken Kocienda joined Apple way back in 200 ...more

At least one hurdle to China-based augmented reality startup Nreal going mainstream in the United States may be about to be knocked down, thanks to behind the scenes legal movements Next Reality has uncovered. Back in January, Epic Games filed a legal action to stop Nreal fro ...more

Defy logic and gravity with this quick magic-science illusion. All you need is lighter fluid, a bowl and some bubble solution. The butane gas from the lighter sinks to the bottom of the bowl, below the oxygen. The bubbles then float in the oxygen atop the heavy butane creatin ...more

It wasn't Christmas, but for Amazon Prime members, it was darn close: Amazon Prime Day, one of the biggest shopping days of the year, came and went earlier this week. Unfortunately, there weren't many Prime Day-specific deals to be had for augmented reality fans, but that does ...more

Now that some of the best-known beauty brands are leveraging augmented reality to market and sell products, the rest of the market is beginning to catch up — fast. The latest competitor to add AR to its arsenal is direct sales makeup company Younique. This month, the company ...more

Prior to this year, Time primarily relied on image markers in the magazine to trigger its special augmented reality features In 2019, though, the venerable media entity has embraced the markerless tracking provided by ARKit and ARCore via the new Time Immersive app, and a new ...more

Microsoft has unveiled practically every detail of the HoloLens 2 except for when eager developers and enterprise customers can expect to receive the device. Well, now that cat is out of the bag. Don't Miss: Airbus Previews Military Sandbox App for HoloLens While recent dev ...more

On October 17, 1943, a story in the New York Herald Tribune read "Many laymen — husbands, wives, parents, brothers, sisters, friends — beg Dr. Keefer for penicillin," according to the American Chemical Society. Dr. Chester Keefer of Boston was responsible for rationing the new ...more

Two brands with affinities for augmented reality, Marvel and the NBA, joined forces to inject some AR superpowers into Monday night's matchup of the Golden State Warriors and New Orleans Pelicans. While ESPN carried the traditional broadcast of the game, ESPN2 delivered a spe ...more

When Pokémon GO developer Niantic launches its Real World Platform for augmented reality gaming, it will run over 5G speeds courtesy of T-Mobile parent company Deutsche Telekom and the edge servers of its MobiledgeX subsidiary, the companies announced today. As we've previous ...more

Over the course of the past century or so, media consumption has gone from a few readers enjoying their local print publication to billions of users viewing countless hours of video across the globe each day. This was a gradual evolution at first, but recent advancements in mo ...more

After entering into settlement talks with Epic Games over the gaming giant's trademark challenge, Nreal is now ready to open up the floodgates to potential early adopters in the augmented reality space. On Thursday, the AR smartglasses maker began taking pre-orders for the Nr ...more

Why? Tricks the eye into thinking the impossible is as simple a single chemical reaction. Categorizing this tutorial is one of the great challenges for an internet librarian: magic trick or science experiment? Our crew made our own hot ice lab, which in effect ruined the ki ...more

It can be a pretty exasperating ordeal to hunt for one image on your tablet when you have hundreds and hundreds of photos in your gallery. Luckily, there are ways to make this a pain-free process on your Nexus 7, as well as make sure it's never a problem in the future. Previo ...more

During Snap Inc.'s quarterly earnings report, released on Tuesday, the company disclosed that it snagged a revenue total of $230.8 million for the first quarter of 2018, an increase of 54% compared to last year, largely fueled by its augmented reality offerings and other adver ...more

After closing its office last year, enterprise AR company Daqri has moved on to the final stage of its lifecycle with the liquidation of its assets. Hilco Streambank, who also administered the patent sale of former smartglasses maker Osterholt Design Group (ODG), and Rock Cre ...more

Angry Birds, one of the first franchises to find success in mobile gaming, continues to shoot its shot at new life in augmented reality gaming. After adapting its slingshot gameplay for Magic Leap with Angry Birds FPS: First Person Slingshot and mobile with Isle of Pigs, Rovi ...more

After several iterations of the product, Snap is focused on making sure the world knows that its smartglasses can be fashionable. This week, during a private event at Art Basel Miami Beach 2019, Snapchat's parent company pulled the curtain up on its limited-edition Spectacles ...more

On this platform, we talk a lot about the future of augmented reality, and we pay attention to what is being said elsewhere as well. Sometimes the future chatter is about the hardware. Even more frequently, in recent months, the discussion is about the future of the AR cloud, ...more

If you're like me, you don't have time to sit down and leisurely read an entire article from start to finish — but you still want to be informed throughout the day. Instead of just browsing the daily headlines, there's a free service that will summarize any article you throw a ...more

With many of the companies working in augmented and mixed reality focused on the Augmented World Expo, the finance side of the industry has been relatively quiet. However, a pair of reports today signal that investors should remain happy for the foreseeable future. Both repor ...more

Museum curators typically frown upon visitors touching paintings, sculptures, and artifacts, but not when those exhibits are displayed in augmented reality. The latest AR exhibit from Google Arts & Culture not only lets you virtually touch the displays but also make your own ...more