Magic Leap

Prior to this year, Time primarily relied on image markers in the magazine to trigger its special augmented reality features In 2019, though, the venerable media entity has embraced the markerless tracking provided by ARKit and ARCore via the new Time Immersive app, and a new ...more

The research team from Nvidia is returning to SIGGRAPH, an annual hotbed of innovation, with two new advancements in augmented reality displays. The first breakthrough, Foveated AR, is a prototype head-mounted display that uses an eye tracking method for dynamic focus while d ...more

Here at Next Reality, our typical approach to all things augmented reality involves vision combined with remote control, either via a handheld device, gaze control, or hand/finger tracking. But a new dynamic takes the notion of interaction with virtual content into a new real ...more

With the defending champion Golden State Warriors and Drake's favorite team, the Toronto Raptors, set to face off in the NBA Finals starting Thursday, Snapchat has gifted hoops fans with a pair of augmented reality experiences. For fans in attendance at the games, Snapchat us ...more

We already know that Microsoft has something big planned for later this month, and now we have details on how to watch the company's big reveal. Microsoft has posted the live streaming video link for the event, which will be on February 24, a day when many expect the company ...more

If there was a version of the Doomsday Clock for counting down the release of Microsoft's HoloLens 2, then the caretakers of that imaginary clock would move the minute hand to "one minute to midnight." On Monday, Alex Kipman, Microsoft's technical fellow in charge of the Holo ...more

The rise and fall of Meta, the Silicon Valley-based augmented reality startup that looked to challenge the likes of Microsoft's HoloLens, and others, took just six years. Now, as the story of the company draws to a close, we finally have some deeper insight into what exactly ...more

The mystery surrounding the release of the next version of the HoloLens has been swirling for months, but at least some of that mystery may removed in the coming weeks. In an invite sent out on Wednesday, Microsoft is inviting members of the media to an event at this year's M ...more

Augmented reality wearables maker ThirdEye Gen, Inc. has officially released what it claims are the "smallest mixed reality glasses" in the X2, which will be available for hands-on demonstrations at the company's CES 2019 booth this week. The sequel to the X1 model, the X2 pa ...more

The interactive displays of the future as visualized in Steven Spielberg's science fiction classic Minority Report, as well as the augmented reality interfaces used by millionaire playboy Tony Stark in the Marvel Cinematic Universe, are now closer to becoming reality in the mi ...more

Despite the rise of music streaming, the experience of immersing oneself in the artwork and lyrics of old school albums is alive again, as sales of vinyl records and CDs have outpaced digital downloads for the first time since 2011. Now, the latest album from Amsterdam-based N ...more

On Friday, the release date for her new album, Queen, Nicki Minaj is already grabbing headlines for the track "Barbie Dreams," where she disses Drake and a host of other rappers. It's a bit ironic that she's got beef with Champagne Papi, because both performers have now dropp ...more

With all the hype around Magic Leap's recent launch, it's easy to forget that augmented reality hardware is still very much in its infancy. While we marvel at what is available now, researchers are still finding ways to design and produce more sophisticated components for next ...more

While 3D motion capture via iPhone X is coming soon from Unity, software maker Reallusion offers similar functionality to 3D model animation producers today. With CrazyTalk Animator 3, users can now add animation to virtually any image, bringing it to life with motion effects ...more

When it comes to augmented reality apps, visually immersive experiences are plentiful, but audio experiences are somewhat underrepresented. A new app for iPhones and iPads seeks to shift the AR paradigm toward the latter. Now available via the App Store, the Fields app create ...more

One of the most popular sports shows on television, Inside the NBA on TNT, gave viewers a tech-powered treat on Tuesday night by dropping them into a broadcast version of augmented reality. During the show's "Gone Fishin'" segment, which is dedicated to teams eliminated from ...more

One of the most successful rock bands still making music has just made augmented reality an integral part of its upcoming tour. Irish rock band U2 has announced a new mobile app experience that allows you to preview the group's live performance in your own home in AR. To expe ...more

Before Google Chrome entered the scene and subsequently dominated the market, Firefox trailed only Internet Explorer as the most popular web browser. Now, Mozilla has its sights set on a new opportunity to revive its browser for immersive experiences. In a blog post on Tuesda ...more

Historically, Apple loves to drop hints about its major upcoming events through clues included on its invitations. Those invites usually require a good bit of deciphering to connect the dots, but in the case of Apple's upcoming Worldwide Developers Conference (WWDC) 2018 invit ...more

In just a few days, all the Galaxy S9 and S9+ leaks will come to an end, as Samsung will officially unveil its latest top-tier smartphone. But before that happens, we're all getting another leaked image of the handset thanks to a bit of snooping and the magic of augmented real ...more

What do you get a co-worker for Christmas, Hannukah, or Kwanzaa when he or she already has a Meta 2 headset? Last week, Meta Company shared a delightful video of its employees unwrapping virtual Secret Santa gifts through the Meta 2. Gifts included a UFO beaming up dreidels, ...more

You love augmented reality (that's why you're here!), but some of you also love cryptocurrencies, most popularly known in one of its forms as Bitcoin. So you might be wondering why you can't you find two of your favorite emerging technologies together in one app. Take heart, e ...more

At Adobe Summit 2017 this week, Adobe announced they are looking to occupy a new space in the market by combining their analytic capabilities with augmented reality. Teaming up with Microsoft, the company has combined Adobe Sensei software with the HoloLens, reports GeekWire. ...more

A market research report, posted on February 27, 2017, forecasts that the image recognition market will grow to nearly $40 billion worldwide by 2021. The market, which includes augmented reality applications, hardware, and technology, generated an estimated $15.95 billion in 2 ...more

Most virtual and mixed reality headsets offer unnatural controls, making you use awkward movements or physical devices to control the holographic elements in your direct view. This doesn't make a lot of sense because using your hands is more natural, so Manus developed a set o ...more

We started with a static page and evolved to dynamic screens, and making that 2D surface interactive was a relatively straightforward transition in design. But when you can put holographic objects literally anywhere in the room, the way you design apps, games, and experiences ...more

Microsoft's enjoyed being the only mixed reality headset on the block for a little while, but the Meta 2 intends to join the party very soon. According to UploadVR, in a couple of weeks they'll begin shipping alpha versions of their headset with improved hand tracking. Don't ...more

Facebook announced at its F8 Developer's Conference on April 12th that, in addition to the VR-ready Oculus Rift we have today, it plans to bring Augmented Reality (AR) into the fold of their social machine. The company is looking to dominate the 'new' reality market, no doubt ...more

If you thought Google was sitting on the sidelines of the growing race toward mainstreaming augmented reality, think again. A patent published by the US Patent and Trademark Office last week may have given the world a sneak peek at the AR headset reportedly under development ...more

The close of the second quarter of 2021 brought about a flurry of merger and acquisition and financing activity in the augmented reality industry, headlined by the acquisition of Ubiquity6 and JigSpace's new multimillion-dollar funding round. The week in AR news also saw acti ...more

While Snap may eventually compete with Apple and Samsung in selling smartglasses to consumers, today it is helping them achieve their business objectives via augmented reality. That's not all that's new with Snap. the company has also brokered a major content deal with Univer ...more

The coronavirus pandemic has ushered in an unprecedented time in modern history where terms like "social distancing" and "self-quarantine" have pushed their way into the zeitgeist. One of the most popular (and likely most effective) ways that employers have done their part in ...more

Though Microsoft has had trouble keeping up with the demand for HoloLens 2, the company has been able to supply modified headsets to the US Army. Now, newly revealed images from the US Army show exactly how the HoloLens 2 is being used during training exercises as the militar ...more

One of the worst-kept secrets in the tech world is Apple's plans for consumer-grade AR smartglasses, still unconfirmed publicly and only recently corroborated through a leaked account of an internal employee meeting. In addition to Apple's AR team, assembled through acquisiti ...more

Augmented reality's status as a new storytelling medium has already led to the reinvention of filmmaking and journalism. Now, AR is helping non-profits draw attention to their respective causes. Don't Miss: USA Today Deepens Story on Afghanistan War with AR Experience On Mo ...more

The international profile of augmented reality startup Nreal continues to quietly rise thanks to gradual updates and various strategic branding opportunities. Among the latest and most prominent is the appearance of none other than Hollywood legend Kevin Bacon using the Nreal ...more

The first headset running on the Qualcomm Snapdragon XR2 chipset from an original equipment manufacturer is official. On Monday at the San Francisco Photonics West conference, startup Lynx unveiled the Lynx Mixed Reality Headset. The headset is a $1500 passthrough AR/VR weara ...more

Lego has shipped several apps and products that add an augmented reality dimension to their playsets. But it has taken a reality TV show from Fox to allow brick fans to build with virtual bricks in augmented reality. Just in time for National Lego Day on Tuesday, the Disney s ...more

As a frequent collaborator with Qualcomm, it would be kind of weird if Nreal didn't have something new to unveil at this week's Snapdragon Summit. Luckily, we can put that feeling of unease behind us, as the augmented reality smartglasses maker has given attendees at Qualcomm ...more

As far as HBO is concerned, it's not augmented reality — it's Snapchat. The premium cable network is leaning hard on Snapchat's AR magic tricks to promote yet another series, this time for the adaptation of Philip Pullman's His Dark Materials series of novels. Don't Miss: HB ...more

Unless you've been totally off the grid, there's a good chance you're aware that the Disney Plus streaming video service launched this week. And, if you're on this site, you're likely salivating over the new Star Wars series, The Mandalorian. But did you know that the service ...more

After recently renewed enthusiasm for the arrival of Apple's long-awaited AR wearables -- the subject of multiple reports and rumors over the past few years -- some of that excitement may now be dampened a bit. But this time around, the Apple smartglasses news comes from Appl ...more

We've got almost a full year until the next installment of Ghostbusters arrives, but in the meantime, it turns out that Sony is about to launch an augmented reality experience that will let fans use immersive computing to combat the franchise's whimsical apparitions. Starting ...more

Less than a month after launching its augmented reality Swim Goggles, wearables startup Form is preparing to add a major new feature for aquatic athletes. On Tuesday, the company revealed that it plans to bring support for heart rate monitors from Polar to its AR wearable, en ...more

As Microsoft works toward fulfilling its $480 million contract to supply modified HoloLens 2 headsets to the US Army, Airbus is preparing to supply advanced augmented reality apps for the device. On Thursday, the Airbus Defence and Space unit published a video demonstrating t ...more

Music producer Mark Ronson, fresh off his Oscar win for Best Original Song as a co-writer of "Shallow," the song by Lady Gaga and Bradley Cooper for the movie A Star Is Born, has now added augmented reality to his varied repertoire. On Wednesday, Ronson and Sony Music release ...more

The augmented reality cloud will probably be one of the most important pieces of digital real estate in the next few years, and China has no intention of being left out of the virtual land grab. During Huawei's Developer Conference this weekend, the company took the wraps off ...more

With HoloLens 2 (hopefully) just around the corner, Microsoft has announced that it will no longer be providing any major operating system updates to the original HoloLens. The HoloLens 1 was released back in 2016, which feels a bit like ancient history in the ever-evolving w ...more

For developers and makers getting started with augmented reality, Intel is lowering the barrier to entry for its RealSense line of sensors. On Tuesday, Intel revealed the RealSense SR305, a short-range depth sensor available for pre-order at just $79. Don't Miss: Mimesys Bri ...more

A company whose sole product line is smartphones might be worried about early proclamations that the smartphone is dead with the advent of augmented reality wearables. So it isn't too surprising that smartphone maker Vivo has produced its own take on consumer-grade smartglass ...more

It's no secret that the enterprise sector is hot for augmented reality, but the move into the enterprise AR software market by one of the biggest names in industrial engineering announces the technology's arrival loud and clear. On Monday, Siemens Digital Industries, the indu ...more

The idea of remote assistant apps in augmented reality has been taking off in the last couple of years, but Epson is introducing a differing kind of solution for companies that may benefit from a more straightforward dynamic before going full-on immersive with higher-end AR re ...more

After getting its start with models of augmented reality planets that serve as targets for augmented reality experiences, AstroReality is diversifying its portfolio by paying tribute to one of the space agencies that made its products possible. To commemorate the 60th anniver ...more

The natural marriage between fashion and augmented reality is charging onward, but not just from the major brands we already know about. A new Los Angeles-based startup called Kollectin has decided to harness the power of AR to power its entry into the fashion accessories mar ...more

Months ago, we showed you some of the powers of Spatial, the HoloLens app that allows groups of workers to collaborate in augmented reality using 3D avatars. On Monday, the company boosted its profile by taking the stage at Microsoft Build to show off its new integration into ...more

On Monday, the world watched in horror as the historic Notre Dame Cathedral went up in flames in Paris. Just days later, on Wednesday, the augmented reality team at USA Today managed to add a related interactive 3D experience to its app (iOS and Android), displaying the famou ...more

If there is a major blind spot in the AR space in 2019, it's the impact that blockchain technology will eventually have on the software distributed in AR clouds. For the uninitiated, the quickest way to describe blockchain technology is as a method of assigning unique attribu ...more

New images reveal that Microsoft is already well underway in fulfilling its $480 million contract to provide augmented reality headsets to the US Army. The Army Futures Command recently gave CNBC a preview of the Integrated Virtual Augmentation System (IVAS), which is compris ...more

Already a dominant force at the box office, Marvel Studios appears intent on establishing itself as the ruler of augmented reality media as well. After licensing Iron Man to Hasbro for the Hero Vision Iron Man AR Helmet as a tie-in to Avengers: Infinity War, Marvel has return ...more

While the tech industries giants and eager startups chase the dream of widespread consumer augmented reality, enterprise AR is living the dream today. Now, riding on the strength of present-day return on investment over future potential, enterprise AR platform maker Scope AR ...more