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At its F8 developer's conference in 2016, Facebook went on record with a roadmap that called for augmented reality integration into Oculus within 10 years. Now, it appears as though Facebook is accelerating those plans. Based on recent job postings, Facebook's Oculus subsidia ...more

Snapchat made augmented reality selfie effects famous, with Facebook copying the feature across its mobile apps. Of course, others have followed, but their face tracking apps often pale in comparison to the original. Now, Google is giving Android developers the keys to adding ...more

In the current state of the augmented reality space, Leap Motion is the only well known name in DIY AR headset kits with its Project North Star design, which gives makers the blueprints to build their own headsets. Now, the motion sensor company is aiming to refine the open-s ...more

On Tuesday, the smartglasses startup known as North finally took the wraps off its Focals product, but in a very unique way: The team simply opened a couple of stores and invited the public in. The flagship store is located in the quiet, upscale confines of Cobble Hill, Brook ...more

Contrary to popular belief, augmented reality apps have been available for a while now. I remember using the Layar app (still available for iOS and Android) to explore nearby businesses and landmarks with varying success via an early-generation Android handset. It would be ha ...more

Every industry has its own jargon, acronyms, initializations, and terminology that serve as shorthand to make communication more efficient among veteran members of that particular space. But while handy for insiders, those same terms can often create a learning curve for novic ...more

The reveal of Magic Leap One: Creator Edition brought with it some insight into the path the device took from prototype to "final" design. By comparing notes with the Rolling Stone article on Magic Leap with other reports on comparable milestones, we get a clearer picture of ...more

Investors are ready to throw their money at augmented and virtual use cases that demonstrate a business purpose and a return on investment. The two latest examples come in the form of mobile apps for selling cosmetics and a software solution for medical professionals to view ...more

Two companies behind a number of augmented reality devices have joined forces to develop a 3D depth-sensing camera system that will facilitate computer vision capabilities for augmented/virtual reality experiences and more. Qualcomm Technologies, Inc., whose processors power ...more

While augmented reality is mostly in the minds of consumers in the form of Pokémon GO, AR has been popular behind the scenes, with AR companies marketing it as a tool to help business operations become more efficient. This business-to-business market is the target of the new a ...more

Apple is combining internal and external talent in an effort to give them in edge in the augmented reality market, though we still don't know what form their foray into alternative realities will actually take. Rumors have been spreading for years about Apple's interest in au ...more

I had the opportunity to speak with the COO of Osterhout Design Group, Pete Jameson, shortly before the announcement of the company's R-8 and R-9 smartglasses models at CES in January. And while I sadly could not make it to CES to test the smart specs out right away, ODG invit ...more

Augmented reality upstart DAQRI announced today that it has strengthened their in-house talent by recruiting renowned physicist Seamus Blackley and acquiring a team of 15 engineers and scientists from Heat Engine, LLC. Blackley, best known for leading development of Microsoft ...more

Digital artist Beeple's $69 million NFT art auction at Christie's has a second act called Wenew, and includes attempting to open the digital art floodgates to mainstream collectors and artists alike by using physical goods. Wenew is unique in that it is the first NFT platform ...more

It appears that the floodgates of consumer-grade augmented reality smartglasses from China are now open, with Mad Gaze being the latest company to rush its product through. The Hong Kong-based wearables maker posted a trio of new videos on Thursday featuring its Glow new smar ...more

It looks like it's cuffing season for AR hardware makers and telecommunications corporations. With AT&T aligned with Magic Leap as its exclusive wireless retailer on the high-end AR side, Verizon has also reached a master reseller agreement with Vuzix, according to a filing w ...more

While a new museum to house the original torch of the Statue of Liberty is under construction on Liberty Island and scheduled to open in May 2019, New York Times readers can now view the sculpture in their own space through augmented reality. Available in the NY Times mobile ...more

2017 was a down year for HTC. First, the U11 and U Ultra were widely criticized. Later, Google purchased a large chunk of HTC's manufacturing division, leaving the Taiwanese company running with a skeleton crew after losing 2,000 key employees. But that's not stopping HTC — th ...more

The augmented reality industry made great strides in 2017, but its apex is not even in sight. In terms of software, augmented reality is approaching meaningful mainstream awareness, thanks mostly to Apple and ARKit. Meanwhile, on the hardware side, AR is very much in its infa ...more

Augmented reality is beginning to leak out into the mainstream world. This is thanks, in part, to ARKit and ARCore. These releases turned the current smartphones owned by millions of Apple and Android users into AR-capable machines. And while there are definitely some awesome ...more

Artificial intelligence and augmented reality go together like spaghetti and meatballs, and Lenovo has some ideas on how to spice up the recipe. As part of their annual Tech World conference in Shanghai, China, Lenovo presented several concept applications and devices powered ...more

Augmented reality software developer Maxst has made the move into hardware with Revelio, their new untethered AR smartglasses. These stereoscopic glasses feature an Octa-core processor, 2 GB of memory, a 40-degree field of view, and a 720p display, and they do not require bein ...more

Holographic technology has made a push towards becoming a reality for everyday consumers, most recently with the introduction of the Microsoft's HoloLens, which combines real-world and virtual elements in one awesome device. While it may be a while until that this technology ...more

Sound waves are a lot more versatile than you'd think. For starters, you can use them to project images onto a bubble and liquefy gummy bears. And now, YouTube scientist and optical illusionist extraordinaire Brusspup shows how sound waves can also be used to manipulate a stre ...more

Facebook and its Oculus subsidiary have been open about their intentions to bring AR wearables into the mainstream for some time now. Nonetheless, when Oculus talked about its AR plans at the Oculus 6 keynote presentation on Wednesday, it still managed to surprise its audienc ...more

While the long awaited HoloLens sequel is scheduled to arrive later this year, Apple may force Microsoft to share the AR wearables spotlight, if reports of the company's first entry into smartglasses territory end up coming to fruition. In the meantime, Microsoft's HoloLens 2 ...more

Not content to just be a provider of rugged smartglasses for enterprise users, DAQRI has made the jump into the AR software side of the industry with its new Worksense productivity suite. With Worksense, DAQRI provides five apps that offer functionality typically seen in ente ...more

While it may seem to some like investors are just throwing their money at augmented reality companies simply because the tech is heavily hyped, these money managers do actually want to see a return on their investments. That's probably at least part of the reason Sketchfab ha ...more

Christmas came early for Apple, as the company was awarded more than 40 patents by the US Patent and Trademark Office on Tuesday, including one covering a system for compositing an augmented reality construct based on image recognition. The patent (US 9,824,495) covers a syst ...more

So it's 2017 and there are no flying cars and teleportation devices around, but there might be holographic smartphones sometime soon. As cool as that sounds, should we trust a holographic smartphone from a company that has never made smartphones before? RED announced their fi ...more

Apple CEO Tim Cook has said that augmented reality (or, AR for short) will "change everything." But what, exactly, is augmented reality? Generally, augmented reality refers to the process of presenting virtual objects and imagery — usually through a wearable lens or external ...more

A new technological movement without the technology itself is just an idea sitting and waiting. Once the technology is present in the equation, movement forward can begin. This is how many of us see the head-mounted displays (HMDs) and smartglasses that have recently entered t ...more

VR gaming has developed rapidly in the last few years, moving from a fantasy to a product you can actually afford. As the VR industry grows, so do the ways you can experience virtual reality. The Dragon VR Gaming 3D Stereo Headset with Bluetooth Controller is the ultimate in V ...more

Every state has begun reopening in some capacity. While there are important steps for everyone to get back to work and begin socializing, precautions will be in place for some time, especially with an expected second wave coming this fall. The virus is not over. Keeping yours ...more

The original iPhone SE was, for some, the perfect iPhone. It brought back the popular one-handed form factor of the iPhone 5 but packed in the internals of the then-new iPhone 6S. Now, the second-generation iPhone SE is here for 2020, but can it live up to what made the first- ...more

Apple might not be ready to unveil its rumored-yet-unconfirmed smartglasses. But the iPhone's current depth-sensing hardware is proving to be useful for both smartglasses makers and mobile AR apps. This week, North launched a new app that leverages the TrueDepth camera on the ...more

A company whose sole product line is smartphones might be worried about early proclamations that the smartphone is dead with the advent of augmented reality wearables. So it isn't too surprising that smartphone maker Vivo has produced its own take on consumer-grade smartglass ...more

In a legal brief entered on Monday, Florida-based startup Magic Leap has filed suit against the founder of Nreal, a former employee of Magic Leap, claiming that the company's Nreal Light smartglasses were built using Magic Leap's intellectual property. The documents, which we ...more

Now that we've officially seen the HoloLens 2 and Microsoft has shown off the improvements and new superpowers of the augmented reality headset, what about the specs? Luckily, Microsoft has laid bare the full specifications for its next-generation headset. Let's dive in and s ...more

The augmented reality industry had enough twists this week to surprise even M. Night Shyamalan. With barely a mention of augmented reality throughout its annual unveiling of the Galaxy S line of smartphones, Samsung showed off its forthcoming 5G version of the Galaxy S10, whi ...more

Apple's in-house music identification app Shazam has been quiet on the augmented reality front since officially joining Cupertino's finest last year, but a new promotion gives AR enthusiasts an occasion to raise a toast. Last week, Shackleton Whisky launched an augmented real ...more

Last year at CES, RealMax blew away the AR headset competition with a prototype AR headset surpassing 100 degrees field of view. This year, after announcing the launch of the new RealMax Qian headset in December, the company has returned to Las Vegas with a product that is re ...more

New documents reveal that electric car company Tesla has filed a surprising new patent that has nothing to do with batteries or autonomous driving and everything to do with augmented reality. Last week, the company's US Patent and Trademark Office patent application, titled " ...more

Augmented reality productivity software maker Upskill has expanded the reach of its Skylight platform with support for Microsoft HoloLens. Typically used with enterprise-focused smartglasses, like the Vuzix M300 or Google Glass Enterprise Edition, Skylight assists front-line ...more

On the surface, AppleCare+ seems like an expensive and gimmicky option to tack onto your already pricey iPhone 11, 11 Pro, or 11 Pro Max. Upon further inspection, however, you'll see that its seemingly expensive price tag is chump change compared to the fees you'll have to pay ...more

The iPhone XR has touched down alongside the XS and XS Max, and it utilizes tried and tested materials found on the iPhone 8, while being molded in the same vein as the iPhone X. The budget-friendlier flagship comes with its own set of design elements to set it apart from its ...more

Apple's successor to the iPhone X is a beautifully made smartphone with much of the same characteristics, including a 5.8-inch OLED screen, two storage choices, and Face ID. But many features set the iPhone XS apart from its predecessor, as well as the other 2018 lineup of iPh ...more

By now, you already know that the Magic Leap One ships with an array of apps to immediately get you accustomed to operating in your new spatial computing reality. The first one we're going to focus on is Screens, an app we told you about previously, but only now have managed t ...more

Magic Leap just did something it didn't do during its recent Twitch hardware demo: show us some new demo footage of what augmented reality really looks like through the Magic Leap One. During this week's Unite Berlin conference, an event dedicated to Unity developers, Magic L ...more

Google's AI investment arm, Gradient Ventures, has joined a $10.5 million round of funding for Ubiquity6 and its platform for shared augmented reality experiences, just weeks after Google's GV fund backed a competing AR cloud platform. The round was led by Index Ventures, wit ...more

Sketchfab, one of the leading 3D model aggregators, continues to defend its turf from encroachment by Google. This time, the company has deployed a new API that gives developers even easier access to Sketchfab's extensive library. With Sketchfab's download API, augmented and ...more

The internet is chock-full of fun and interesting content, but there's only so much time in the day for consuming it. That's when saving webpages for later comes in handy. If you don't want your bookmarks and favorites folders to clutter up fast, consider using the "Reading Li ...more

While the mainstream consumer market waits for cool augmented glasses to arrive from Magic Leap, or maybe even Snap Inc. (Spectacles 2.0??), AR headset maker DAQRI and its business customers are finding new, money-saving and time-saving use cases for the technology today. A r ...more

Digital imaging company OmniVision Technologies and the Hong Kong Applied Science and Technology Research Institute Company Limited (ASTRI) entered the CES fray this week with a new reference design for an augmented reality headset capable of 60 degrees field of view (FoV). T ...more

The next frontier for AR hardware is the consumer headset, and tech companies of varying size and tenure are working hard to strike the right mix between comfort, cool factor, and cost. How these companies handle the hype and flow of information vary wildly. Magic Leap is not ...more

At the Augmented World Expo Europe press conference in Munich today, RE'FLEKT will unveil the addition of remote video calling to their RE'FLEKT One enterprise augmented reality platform, in addition to ARKit and ARCore apps that demonstrate the platform's capabilities. Like ...more

ARKit and ARCore generate excitement among various segments of the tech industry for spurring adoption of augmented reality with consumers via mobile devices. The consensus among many experts, though, is that the future lies within augmented reality headsets, and that the ent ...more

Modern warfare takes on a more literal translation with the advent of new augmented reality displays revealed recently by the US Army to improve soldiers' situational awareness on the battlefield. A new helmet-mounted displays, named Tactical Augmented Reality (TAR), integrat ...more

A patent from Universal was filed today looking to improve the visual experience at Universal Studios Parks. Universal Studios is famous for attractions based around major pop culture hallmarks like Harry Potter, Jurassic Park, and Despicable Me. It was originally only 'Unive ...more

According to a source at TechCrunch, a new version of Snap's 'Spectacles' could include augmented reality. A while back, we reported that Snapchat might have been quietly developing augmented reality glasses, as seen on the CEO while out and about. However, these glasses turn ...more