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You only 'thought' the HoloLens 2 was the most expensive augmented reality device on the market. As with many things tech, Japan is here to up the ante with what may indeed be the most expensive AR-dedicated wearable we've seen—the Canon MREAL S1. • Don't Miss: Next Reality' ...more

The economic impacts of the COVID-19 pandemic have been felt in practically every business sector. Now, as we look back at the top augmented reality investments of 2020, the AR industry has been no exception. While the overall dollar value of this year's top 10 investments wa ...more

Last year this guy made his own smartwatch from scratch, so in 2020, naturally, he decided to give making smartglasses a try. And it worked! Nashville, Tennessee-based electrical engineer Sam March is the kind of DIY guy we love. He realized he had a problem he wanted to solv ...more

Apple has four iPhone models for the remaining months of 2020, but the most impressive ones are the iPhone 12 Pro and iPhone 12 Pro Max. While the iPhone 12 and iPhone 12 mini are great smartphones, the "Pro" models offer more advanced features, especially for photographers an ...more

When filtered through the prism of the top stories of the year, the business of augmented reality 2019 was defined as much by epic failures of AR startups as it was by the promising developments that propelled the industry forward into 2020. On the dark side of the spectrum, ...more

When I first found out about Nreal, back in the spring of 2018, the most interesting thing about the company's story was the founder's background. Chi Xu, the CEO and founder of Nreal, previously worked at Magic Leap as a software engineer. Earlier this year, when I met Xu a ...more

The week of the annual Consumer Electronics Show is supposed to be filled with good news for the augmented reality industry as AR headset and smartglasses makers show off their new wares. Alas, as CES wrapped this week, a dark cloud hung over the AR hardware fraternity. We le ...more

Last year's augmented reality investments roundup was impressive. And in 2018, the dollars flowing toward AR haven't decreased, as venture capitalists and strategic investors continue to aggressively fund AR startups at a rapid pace. And while the technology still has yet to ...more

Yesterday, I talked about what I think is the most immediately mainstream-friendly app on the Magic Leap One is (Screens), and now we'll touch upon the runner-up: Helio. In short, Helio is how Magic Leap One users can browse the web in augmented reality, something we've seen ...more

I've had a few days to live with the Magic Leap One, and it's time to finally weigh in with some thoughts as someone who has been tracking this company from the beginning, for almost five years now. Let's get right to the meat of the matter: Magic Leap One is not a flop. Not ...more

One of the primary factors that separates an augmented reality device from a standard heads-up display such as Google Glass is dimensional depth perception. This can be created by either RGB cameras, infrared depth cameras, or both, depending on the level of accuracy you're ai ...more

After two years of poor sales, LG decided to shake up its mobile division. New executives are at the helm, and changes to their flagship lineups are already underway. Specifically, the V series is expanding, as LG announced the second new device in the series, the LG V35 ThinQ ...more

There are plenty of third-party apps for scanning documents on your iPhone, but they can all be tossed out the door since iOS 11 includes one by default now. Instead of a dedicated app, it's included as part of the Notes app, and it's fairly easy to use. After scanning, you ca ...more

The mysterious technology product teased via an eccentric TED Talk nearly five years ago has finally been revealed, and it's called the Magic Leap One: Creator Edition. After all of the non-disclosure agreements, furtive comments from CEOs and insiders given early access to th ...more

User interfaces for computers have evolved over the years, from the introduction of the keyboard and mouse on the personal computer, to touchscreens on mobile devices, to natural voice recognition. However, the same cannot be said for robots or drones—until now. There are two ...more

While its direct-selling model echoes brands like Avon and Tupperware, Indonesia's MindStores gives the approach a modern twist—with augmented reality. Recognized as the first partnership store network to use augmented and virtual reality, MindStores equips its store owners w ...more

After poor sales of last year's HTC 10 and the terrible reviews their first 2017 flagship received, HTC really needs the HTC U11 to succeed. But they're not taking things lying down, as they've come up with some interesting tech for their latest handset. The biggest new featu ...more

The coming year promises to be a good one for those of us watching the augmented and mixed reality world. And the Consumer Electronics Show (CES), starting Jan. 5 in Las Vegas, Nevada, for its 50th year, is bringing 2017 in with a bang—we're expecting a ton of great announceme ...more

"It just ticked me off," he said. In March 2011, Neil Singh paid $50 to back the Hanfree iPad stand on Kickstarter. The project was funded at $35,000, but production stalled, and the delivery estimates kept getting pushed back. Eventually, the project's creator, Seth Quest, s ...more

One of the primary assumptions in the world of VR and augmented reality is that the user has the ability to "see" virtual objects and the real world structures around them. But what if the user doesn't have perfect eyesight, or any eyesight at all? A new project from Google c ...more

The most viral internet cat of the moment is a virtual kitty trapped in a billboard in the Shinjuku district of Tokyo, Japan. But if you've been paying attention, you know that this is just the latest in a trend toward digital billboards that mimic a 3D effect to give passers ...more

No, Jack Dorsey's Cash app isn't about to launch an augmented reality device (er, I don't think...), but its latest outing is about as close as we've come to full confirmation that the wearable AR age is upon us. The popular payments app loved by the clout-chasing and the fam ...more

Over the past few weeks, Google, Snap, and Facebook have all taken their turns to show off their new augmented reality technologies. This week, it was Apple's turn, with new AR features for iOS 15 along with new capabilities for developers. Meanwhile, Facebook's plans to laun ...more

The augmented reality space is no longer about if but when every company and creator will use some kind of immersive device and software to produce and distribute 3D content. Now, a surprise new contender has entered the AR arena and it's called Campire. • Don't Miss: Lookin ...more

When most people think of Los Angeles they think of Hollywood and the movie industry, but in the last 10 years the city has rapidly transformed into a thriving new hub for visual artists. In recognition of this phenomenon, LA-based Snapchat has embraced the community by teami ...more

Ever since China's Nreal unveiled its Light smartglasses at CES two years ago, an army of look-alikes have emerged from the Asian nation. We can also count Rokid among the companies blazing a different trail with Rokid Glass and Rokid Vision, each owning a distinctive look. ...more

The focus on augmented reality over at Apple is, so far, restricted to the iPhone and the iPad. But if some of the most reliable analysts in the business are to be believed, we'll probably see some kind of AR or VR wearable from the company later this year. But what will that ...more

Samsung decided to jump into the foldable category early, announcing the Galaxy Fold in February 2019. After a major hiccup, Samsung released the phone four months later to praise. But Samsung's not finished with foldables, as the new Galaxy Z Flip is just on the horizon. Sam ...more

One of my favorite perks of this job is the opportunity to try out all the big flagship phones each year. Whether it's rating their suitability for a particular use-case or just entering their specs into our comparison tool, we have to get our hands on all major phones release ...more

After months of back and forth, ZTE is finally making their return to the United States. The last phone the Chinese company released here was the Axon 7 Pro, a low priced flagship phone that competed well against the OnePlus 3 and 3T at the time. Its successor is the Axon 10 P ...more

The worlds of augmented reality and virtual reality are closely linked in many ways. That means it's smart for AR insiders to keep a close on new developments in VR. If you have been paying attention, you know that Oculus CTO John Carmack is one one of the most important think ...more

You can almost detect the collective breath-holding of the augmented reality industry as it waits for Apple's inevitable entry. A new Apple wearable built with augmented reality technology is likely the device that will finally make the smartphone take a backseat. Apple's for ...more

If you've ever spent any serious time examining the Chinese tech startup world, you know that it moves fast — very fast. The tech startups hailing from Beijing and Shenzhen are moving so fast that they're now in serious competition with Silicon Valley. The latest would-be com ...more

With the best selling phone on Amazon in 2018, Lenovo had big shoes to fill when making the successor of the Moto G6. Fortunately, Lenovo was up to the task. The Moto G7 continues to provide a high performance-to-price ratio, offering a worthwhile upgrade for G6 users while re ...more

Even though your iPhone's Camera app is fast and easy to use, its default settings prevent you from immediately accessing any other shooting mode aside from "Photo" with "Live Photo" on and no filter applied. But there is a way to make the Camera app remember what you prefer t ...more

We've shown you the best augmented reality headsets, and now it's time to show you the rest. These are the AR headsets you've probably never heard of or even seen. The AR headsets that, in some cases, have a shot at the big time, and may one day reach widespread adoption, and ...more

After delaying its launch by four months, LG revealed its 2018 entry to the flagship market on Wednesday, May 2. After years of an underperforming mobile division, the LG G7 ThinQ is the first product since a shakeup within the division to get things back on track, and it brin ...more

Because augmented reality is still so new to so many people, there are a number of would-be experts opining online, often repeating basic facts anyone with a spare 15 minutes can find on their own. That's why it's important to point out when someone delivers what could be cons ...more

It finally happened! In a world of "go big or go home," Magic Leap has finally done something other than tease us with vague promises and rendered video concepts. Although, other than actually showing us what the developer's kit will look like, it seems little more than a slig ...more

After previously learning how to make the material of an object change with the focus of an object, we will build on that knowledge by adding new objects through code. We will accomplish this by creating our bounding box, which in the end is not actually a box, as you will see ...more

The beginning of autumn has delivered a number of new augmented reality developments, and we're on top of it. This week, NASA launched several major new initiatives that involve AR as an essential piece of the puzzle. Also, Magic Leap's history turned a major new corner, whil ...more

Part of the mainstreaming of augmented reality is learning to adopt new habits around the hardware delivering these groundbreaking next-gen interface experiences. And while the top-tier, truly immersive AR devices like the HoloLens are not yet practical for day-long use, what ...more

The Lens Studio community, now made up of more than 200,000 creators, has generated some impressive augmented reality effects in the last few years. Amazingly, the groundbreaking Lenses for Snapchat continue to come, often from the internal AR team at Snap. Take, for instance ...more

Ever since Facebook announced its partnership with Luxxotica brand Ray-Ban to produce smartglasses, the augmented reality space has been on high alert awaiting more details. Unfortunately, those details have been scarce, until now. During a session at the Paris Viva Technolog ...more

June is Pride Month, an annual celebration of LGBTQ+ communities in commemoration of the Stonewall uprising of 1969. With Lens Studio, developers and creators have the capacity to create augmented reality experiences that celebrate a wide variety of interests, including LGBTQ ...more

Microsoft believes its Mesh platform can help developers build immersive AR apps more easily. We spoke with a member of the Microsoft team to learn more about the platform. Meanwhile, one of the companies appearing on stage during Microsoft's AR event where Mesh was unveiled, ...more

The Lens Studio creators have published more than 1.5 million AR effects to Snapchat. One of them is Audrey Spencer, who shared her story with us and provided her insights into Lens Studio as a storytelling device. Meanwhile, Snap has added new capabilities to the platform to ...more

After the iPhone X eclipsed the $1,000 mark, phone prices skyrocketed. Android OEMs like Samsung started putting out phones in the same price bracket that were crammed with expensive parts. To appease the folks that didn't want to drop over a grand on even the nicest phones, a ...more

People fundamentally distrust magicians. And they should. The illusions they proffer are just that, illusions meant to astound rather than tangible interactions and results that have weight and meaning in our real world. Our lizard brains know this, and, no matter what the out ...more

It's always a big deal when the company that makes Android releases a new phone. Google's Pixel series has made a name for itself in three short years behind its camera prowess, but now it's time to start competing with the major players. That said, Google should like how thei ...more

Apple's iOS 13 for iPhone includes new features in Safari that make browsing the web a little bit better when compared to iOS 12. Some changes are small while others add functionality that just wasn't there before. Plus, there are more security enhancements. While Safari didn ...more

Why do you need augmented reality? Because enterprise, they say. And while that's certainly true for several disciplines, there's still that mainstream use case hanging out there waiting for users to discover beyond the realm of enterprise and gaming. After much thought — and ...more

Comparing the present-day states of the consumer and enterprise sectors of augmented reality is like evaluating the merits of sports car versus work trucks. Like consumer AR, sports cars are sexy and exciting, but perhaps a bit impractical at times. On the other hand, enterpri ...more

The OnePlus 7 Pro is definitely a beast on paper. With a specs page that ticks virtually every box and a price point that undercuts the competition by hundreds of dollars, it's hard to overlook this phone. But before you get too excited, know that OnePlus has repeatedly shown ...more

Mystery is a tricky thing. Used correctly, it can give onlookers the impression that wondrous and perhaps valuable things are afoot. However, once the veil of suspension of disbelief is removed in any significant way, that same mystery can quickly turn into not just skepticism ...more

In the battle for best stock Android flagships, there are really only two choices: Google Pixel phones and OnePlus phones. Although the latter isn't true stock Android, it is impressively close and usually paired with more impressive hardware than the Pixel lineup. The latest ...more

Ever since the announcement of the Razer Phone, a wave of gaming smartphones started to hit the market. With ASUS being such a big name in gaming, it made sense for them to throw their hat in the ring. The result is the ROG Phone. And with this first try, ASUS has topped the r ...more

Three new iPhones means you have to make a choice: Do you go with the smaller iPhone XS, the larger iPhone XS Max, or the cheaper iPhone XR? There's lots to like about each model, but if you want to make an informed decision, it's time to learn what each has to offer. Here's w ...more

Update: The new Galaxy phones are now official! Check out all the details on the Galaxy S10 and S10+ or the Galaxy S10e. The Galaxy S9 didn't even hit shelves before fans were already musing about its followup. It's no secret Samsung's newest device, as impressive as it is, i ...more

Throughout this NR50 series, we have talked about the incredible growth the augmented and mixed reality space has seen in the last year. More devices, software, developers, and use-cases seem to arrive daily. For this growth to have occurred, it took the work of many people, f ...more