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While the automotive industry is moving towards adopting AR displays in future models, BMW is already shifting into the next gear with its vision of the technology. During the climax of its presentation at this week's CES 2020 in Las Vegas, the automaker unveiled its BMW i In ...more

After stealing the show at the HoloLens 2 launch and starring in Qualcomm's unveiling the Snapdragon XR2, holographic video conferencing app Spatial has landed a leading role in Magic Leap's second act with the enterprise segment. This week, Spatial announced that its 3D remo ...more

Silicon Valley-based startup 8th Wall has spent much of the last few years building a reputation for enabling AR experiences that are platform agnostic via web browsers and mobile apps. Now, 8th Wall is promising to give developers the freedom to build and host AR experiences ...more

Following on the heels of the announcement that ThirdEye's Gen X2 MR glasses began shipping in September, ThirdEye has revealed it has developed an app that helps soldiers aim their weapons during battle situations. The company just posted a short clip of a soldier using the ...more

It looks like Jaunt's pivot from VR to volumetric captures services for augmented reality experiences has paid off. That's because Verizon has now acquired the company for an undisclosed amount, per a brief announcement issued by Jaunt on Monday. Don't Miss: The Future of Au ...more

When it comes to building luxury cars, Bentley certainly knows what it's doing. However, when it comes to building an AR app, Bentley is looking less Continental GT and more Geo Metro. At least that's our initial take after sampling the company's new AR app, called Bentley 10 ...more

We already know that major players like Magic Leap have been planting the seeds of augmented reality for mainstream consumers through wireless partnerships with AT&T, NTT Docomo, SK Telecom. But now, one of India's leading telecom companies has joined forces with a much lesse ...more

Samsung's not one to make drastic changes to what already works. They've continued on with the IP68 rating under IEC 60529 first given to the Galaxy S8 all the way to the the Galaxy Note 10. If you're a little confused as to what this rating means, don't worry, it's actually p ...more

Already among the first game makers to add augmented reality content to an existing game upon the launch of ARKit, Zynga is breaking new ground with mobile AR once again. On Wednesday, the game maker's Custom Street Racer 2 (CSR2) racing game, a free download for iOS and Andr ...more

For Snapchat users wondering if that selfie is ready to send to their crush, independent Lens Studio creator Andrew Mendez created a handy tool called the Smile Rater. The lens is simple yet effective. A white bar floats over the user's head, showing a rating of one through 1 ...more

Fans of the friendly neighborhood Spider-Man have yet another way to experience the web-slinger in augmented reality. To promote the pending release of Spider-Man: Far From Home on July 4, Sony Pictures has published a mobile app for iOS and Android that brings Spider-Man int ...more

In the Tom Holland era, it appears to be impossible to promote a new Spider-Man movie without an augmented reality experience, a trend that continues with Spider-Man: Far From Home. Starting on Thursday, Papa John's customers who order a Superhero XL two-topping pizza can sca ...more

Cosmetics augmented reality specialist ModiFace appears to be really benefiting from the brand power of L'Oréal, which acquired the company last year. Now, after Facebook added ModiFace to its AR platform earlier this year, online retail behemoth Amazon is following suit and ...more

Lions and tigers and bears are just a few of the animals that Google users can now bring into their physical environments. Less than a month after previewing augmented reality capabilities in Search at Google I/O, Google has begun to roll out support for embedding 3D content ...more

Spring is here across the US, but, through the lens of Snapchat and augmented reality, winter is coming to New York. After debuting a Game of Thrones AR experience at SXSW, HBO has now taken advantage of Snapchat's new Landmarker technology to promote the forthcoming final se ...more

While The New York Times' augmented reality section has largely been dormant in 2019 (so far), USA Today has continued to crank out AR news stories. On Monday, the news outlet published a feature story about the world's tallest buildings (and the recent lack of new skyscraper ...more

We've seen a variety of AR experiences related to athletic footwear over the years, but Puma is betting sneakerheads will buy into a version of interactive design where sneakers are the augmented reality experience The shoemaker launched the LQD Cell (pronounced "liquid cell" ...more

A few months ago, iOS 12.1 came out with a handful of useful new features, and iOS 12.2 goes even further. While some of iOS 12.2's new features for iPhone are much welcomed, there are some that we'd be better without. Apple's iOS 12.2 started beta testing on Jan. 4, 2019, an ...more

The last few months have delivered some great new Magic Leap releases, but that doesn't mean the development team is resting on its laurels when it comes to the platform itself. On Thursday, Magic Leap began inviting users to join its Lumin OS Beta Program, which includes a r ...more

In the past few years, augmented reality software maker 8th Wall has worked to build its platform into a cross-platform augmented reality toolkit for mobile apps, as well as web-based AR experiences. Now, the company founded by former engineers from Facebook and Google is mak ...more

These days, using Reddit on your iPhone is just as good, if not better, than Redditing on a desktop browser. While there's an official Reddit app for iOS, there are plenty of third-party clients that have similar features as well as custom perks to enhance the experience. But ...more

Already a powerhouse for its graphic design tools, Adobe is making a run at the 3D content creation realm dominated by Unity and Epic Games by acquiring software maker Allegorithmic. The move, announced on Wednesday, will allow Adobe to add Allegorthmic's Substance tools for ...more

Intel's RealSense family of depth tracking cameras has a new addition with a different set of sensory capabilities. On Wednesday, the technology company unveiled the Intel RealSense Tracking Camera T265, which provides six degrees of freedom (6DoF) inside-out tracking for aug ...more

Last year at CES, RealMax blew away the AR headset competition with a prototype AR headset surpassing 100 degrees field of view. This year, after announcing the launch of the new RealMax Qian headset in December, the company has returned to Las Vegas with a product that is re ...more

Returning to the spotlight after its debut at last year's CES, augmented reality smartglasses maker Rokid is back with a new update. On Monday, the China-based startup announced Project Aurora at CES in Las Vegas. Rokid describes the new prototype hardware device as functioni ...more

Designing and manufacturing waveguides for smartglasses is a complex process, but DigiLens wants us to know that they have a software solution that partially solves that problem. In a new video, which explains its approach to the process, the company gives us a peek at protot ...more

While keeping your iPhone out of the bedroom might help to avoid unnecessary distractions before bedtime, it could be better served right by your side to help diagnose sleeping issues you may be experiencing each night. With the Apple Health app, and all of the apps and devic ...more

New documents reveal that electric car company Tesla has filed a surprising new patent that has nothing to do with batteries or autonomous driving and everything to do with augmented reality. Last week, the company's US Patent and Trademark Office patent application, titled " ...more

Christmas has arrived early for ARCore app developers, as Google just unwrapped a few iterative improvements to the augmented reality toolkit in version 1.6. The first improvement comes in the form of improved lighting in Sceneform, Google's 3D rendering library for Javascrip ...more

Apple just released the first version of the iOS 12.1.2 beta to developers on Monday, Dec. 10. The update arrives mere days after the Cupertino-based company seeded the official version of iOS 12.1.1 to the public, itself of which had been in beta development since Halloween. ...more

This year's holiday shopping season is shaping up to be fertile ground for augmented reality to show its worth, as both Walmart and Target have crafted immersive experiences designed to engage shoppers in the coming weeks. But the marketing similarities end there, because the ...more

French cosmetics giant L'Oréal isn't wasting any time putting its new subsidiary, ModiFace, to work. On Thursday, the company launched a new tool that enables a photo-realistic augmented reality simulation of nail polish shades and textures to be accurately displayed on a user ...more

With smartphone cameras and software getting better and better every year, more and more users are getting passionate about photography. So when you're shopping for a gift to get someone, if they have a smartphone, chances are they'll more than appreciate some tools and access ...more

At its annual MAX event kicking off on Monday in Los Angeles, Adobe gave the audience a new preview of its forthcoming Project Aero augmented reality authoring tool during the keynote presentation. As part of the preview, Adobe showcased a collaboration with Adidas that place ...more

Leading augmented reality headset makers Microsoft and Magic Leap are among the companies now vying for a military contract for battlefield heads-up displays. Citing bid documents and sources close to the situation, Bloomberg reports that the US Army is seeking technology com ...more

On Wednesday, as expected, Apple unveiled the next generation of iPhones, namely the iPhone XS and iPhone XS Max along with the more affordable iPhone XR, each equipped with a TrueDepth sensor. Alongside the iPhone launch, CEO Tim Cook and company demonstrated what these new ...more

In an SEC filing published on Monday, Snap, the company behind Snapchat, disclosed that Imran Khan, its chief strategy officer and a member of the NR30, is leaving the company to "pursue other opportunities." Khan will continue to serve in his role on an interim basis to ensu ...more

After parting ways with Papa John's, the National Football League has drafted Pizza Hut as its official pizza purveyor, and the company has hit the field with an augmented reality game to entertain hungry football fans. After scanning specially marked pizza boxes using the Be ...more

A new app for iPhones and iPads gives developers a sandbox for testing their AR experiences and sharing them with the world. Available now in the iOS App Store, wiARframe, a free app with no in-app purchases, enables developers to create their content via a web-based tool des ...more

The fortunes of ARKit and ARCore are still in the hands of developers, who have been increasing the number of mobile augmented reality apps on the market, but perhaps not as fast as companies like Apple might have expected. But one new product is looking to literally kickstart ...more

Microsoft is adding another important piece to its growing immersive computing arsenal by putting its newest Mixed Reality Capture Studio in the center of the movie business: Hollywood. Following the Mixed Reality Capture Studios in Redmond, Washington, San Francisco, and Lon ...more

I was in college, and my 15-inch Sony Vaio laptop was my prized possession. It was my first PC and probably the most important thing I brought with me to my dorm — it was both how I completed my assignments and my primary source of entertainment. How could it turn its back on ...more

While it has been slower to arrive than a walker limping through thick Georgia mud, location-based augmented reality game Walking Dead: Our World finally has a confirmed launch date: July 12. Along with a release date, the game's publisher, Next Games, has provided a few more ...more

Developers can now publish augmented reality experiences that are viewable through the experimental version of Chrome and ARCore. Google announced the release of the WebXR Device API last month for VR experiences in Chrome version 67. Now, Google has made the WebXR Hit Test A ...more

The NBA Finals is underway, and now basketball fans with iPhones and Android devices can get closer to the action for free than they ever could with expensive courtside tickets. Now available on the Google Play Store after debuting on the iOS App Store last year, the latest v ...more

The Augmented World Expo is winding down in Santa Clara, where Qualcomm, Vuzix, and Meta Company were among the companies making big announcements. But some of tech's biggest players still made news outside of AWE. Apple is looking for talent with augmented reality experience ...more

Hello, budding augmented reality developers! My name is Ambuj, and I'll be introducing all of you Next Reality readers to the world ARKit, as I'm developing an ARKit 101 series on using ARKit to create augmented reality apps for iPad and iPhone. My background is in software en ...more

Amazon Web Service's do-it-yourself tool for building augmented reality experiences and VR has graduated from beta and is now available to all interested users. Unveiled at the AWS re:Invent developer conference last year, Amazon Sumerian is billed as software that lets anyon ...more

Another AR cloud savior has emerged this week in Fantasmo, a startup that wants to turn anyone with a smartphone into a cartographer for spatial maps. The company's camera positioning standard (CPS) captures spatial data through your device's camera. With this data stored in ...more

With all the recent activity around augmented reality, the possibilities involving immersive computing and commerce are quickly becoming obvious, and digital payments giant PayPal has no plans to sit on the sidelines The company has been granted an augmented reality patent, w ...more

Riding the coattails of one of the biggest movies this year, the first edition of the new Moviebill augmented reality magazine will be available at Regal Cinema theaters nationwide this weekend alongside the release Avengers: Infinity War. Moviegoers will be able to scan the ...more

It looks like Google's feud with Amazon won't end anytime soon. A war has been brewing ever since Amazon pulled Chromecast, Apple TV, and other competing devices from their store in 2015, but the latest exchange is a huge blow to people using Amazon Fire tablets and streaming ...more

As advanced as the Galaxy S9 is, it can still be susceptible to the occasional hiccup. Several factors can cause your smartphone to behave erratically or become unresponsive, such as buggy apps or updates that didn't properly install. Luckily, most of these issues can be easil ...more

We already showed you the dark side of augmented reality in the form of a virtual girlfriend from Japan, but now the same country has given us something a lot less creepy that could be the future of virtual pop stars everywhere. Produced by Niigata-based studio Gugenka, HoloM ...more

On Tuesday, at the Geneva International Motor Show, Volkswagen gave the world an early peek at a futuristic autonomous concept car that includes a virtual AI host embodied in an augmented reality interface. For its I.D. Vizzion concept car, Volkswagen has endeavored to create ...more

Old school media stalwart Sports Illustrated is billing this year's Swimsuit Issue as the "Most Immersive Experience Ever," and it certainly lives up to that statement, as the magazine has added augmented reality and virtual reality experiences to this year's version via Snapc ...more

The latest cosmetics brand to launch its own augmented reality try-on tool is Cover Girl, which introduced its browser-based experience this week. The premise should be familiar to anyone who has followed augmented reality over the past year, and likely old hat to those who t ...more

Although The New York Times may have won the race in terms of presenting coverage of the 2018 Winter Olympics through augmented reality first, The Washington Post is nevertheless working to compete in AR in a different way—via gaming. This week, the newspaper published an AR ...more

If you're an Android user, you're very likely jealous of your iPhone friends who have access to the wide, wonderful world of augmented reality thanks to ARKit. But while ARCore is still in developer preview and AR Stickers remain an exclusive feature of Pixel smartphones, the ...more

A new survey of game developers paints a somewhat less than rosy future for augmented reality gaming, but there's still some hope for its long-term prospects. The Game Developers Conference, which is holding its annual event in March in San Francisco, recently surveyed about ...more