Make a Remix with Virtual Dj

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Toymaker Lego has been on board with building AR into its playsets and mobile apps since the launch of ARKit. Its latest product takes the brand's approach to combining physical toys and virtual content and remixes it for a generation obsessed with the kind of homegrown music ...more

Whether you call it the foot shake or foot dance, videos of people tapping their feet together have been and still are blowing up all over TikTok. If you want to get in on the action but can't follow along with all of the fast-paced TikToks, we'll slow it down a bit for you an ...more

Just days after the launch of Google Poly, the marketplace for 3D virtual objects that developers can use for augmented and virtual reality apps, SketchFab, the current leader in the space, is firing back with a major enhancement to its platform. The company has announced an ...more

Many Americans will celebrate the start of the summer this Memorial Day weekend with backyard cookouts, and two brands hope to solidify their invites to those parties through augmented reality experiences in Snapchat. MillerCoors is running a Sponsored Lens that puts virtual ...more

We may have to wait a few years before they arrive, but reports of Apple's headset taking shape in Cupertino gives the tech world hope that its white knight for consumer AR is on its way. Snap's disappointing third quarter financial results, however, give us some pause on the ...more

With the Masters, one of professional golfing's four most prestigious annual tournaments, now in full swing, Snapchat is giving users the ability to commemorate the moment in augmented reality. A new Lens in the Snapchat camera carousel places a white visor with the Masters l ...more

Back when I worked in the music industry, I never imagined there would be a day that I'd be able to sit in a room surrounded by virtual album covers while listening to beats, but that day is really here. However, while Spotify's collaboration with Magic Leap is a welcome bit ...more

New Balance is helping Liverpool Football Club (FC) fans see how they look in the team's new kits with an augmented reality experience in Snapchat. The Lens uses background segmentation to replace the user's surroundings with a virtual stadium and a full-body mask to place th ...more

Opioids, or narcotic painkillers, serve as our primary method for alleviating physical distress. They also happen to be a leading cause of death due to their addictive nature. AppliedVR hopes to introduce a safer alternative: virtual reality gaming. They utilize the existing S ...more

Google just unveiled it's biggest search product in recent memory, except this time the search giant is looking to take over the world of virtual objects. On Wednesday, Nov. 1, Google launched Poly (as in polygon, get it?), a massive database of searchable 3D objects that aug ...more

Microsoft has the HoloLens and Google has their money on Magic Leap (as well as their own Tango and Cardboard, among others), but we've heard next to nothing about how Apple plans to enter the virtual/augmented/mixed reality space. A new patent offers some clues. Apple could ...more

While holographic Whitney Houston is hitting the road, a new mobile app is bringing volumetric captures of up and coming performers directly to the iPhones and iPads of fans. On Wednesday, AR studio 1RIC launched Jadu, a video app that delivers virtual performances by music a ...more

Alongside the usual collection of holiday-themed Lenses, Snapchatters received an extra-special treat from Snapchat over the weekend—a world-spanning Easter egg hunt. Like a highly-simplified version of Pokémon GO, The Great Snapchat Egg Hunt challenged Snapchat users to retr ...more

Tricking your eyes into seeing 3D images isn't all that hard in movies or even in virtual reality, but when you start projecting holograms into the physical world, you run into some difficult problems. Microsoft obviously figured them out with their HoloLens, but how? The proc ...more

Our brains do a magnificent amount of work to process visual stimuli, but they aren't difficult to fool. Optical illusions can trick our minds into believing what we're seeing is real, even if it's not—and virtual and mixed reality technologies take advantage of this little lo ...more

SoundCloud is one of the most popular music streaming services for good reason. You can upload your own music, listen to remixes from your favorite DJ, check out the latest releases from mainstream artists, and even discover new artists. But while you've always been able to li ...more

The future of augmented and mixed reality offers many possibilities, mostly because we're still figuring out everything it can do. While Meta is open to exploration, they've spent a lot of time thinking about what the future of this technology will be. We spoke to Ryan Pampli ...more

After pouring out $10 million for 60 seconds of Super Bowl advertising time, Doritos and Mountain Dew continued their Sunday marketing binge on Snapchat. For their spot during the game, Doritos and Mountain Dew staged a lip-synched rap battle between highly meme-able actors P ...more

Virtual reality, along with its siblings, has the opportunity to profoundly change the way we interact with all things digital. As a visual medium, we often don't think about the impact on audio, but it plays a significant role nevertheless. When it comes to music—and music vi ...more

While Snapchat had a head start in making augmented camera effects popular on smartphones, Facebook has spent the past few years in hot pursuit, with no less than three apps offering mobile AR experiences, plus its Portal hardware lineup of smart home devices. Facebook's late ...more

The Lens Studio community, now made up of more than 200,000 creators, has generated some impressive augmented reality effects in the last few years. Amazingly, the groundbreaking Lenses for Snapchat continue to come, often from the internal AR team at Snap. Take, for instance ...more

When it comes to augmented reality wearables, it's currently an enterprise world. As such, Magic Leap's latest Lumin updates are centered on features that appeal to enterprise customers. And Epson and Spinar are joining forces with a solution for distributed workforces. Mean ...more

For the average consumer, augmented reality is a fun way of dressing up photos and videos for social media. However, AR is also gaining momentum as a medium for storytelling, particularly in sharing powerful messages. In light of the protests stemming from the death of George ...more

Contrary to popular belief, augmented reality apps have been available for a while now. I remember using the Layar app (still available for iOS and Android) to explore nearby businesses and landmarks with varying success via an early-generation Android handset. It would be ha ...more

Before The New York Times brought augmented reality to its iPhone app, the only way Winter Olympics fans could get this close a view to the world's best athletes would be to acquire a press pass. Just days after previewing its augmented reality content strategy, the Times has ...more

If you've ever been inspired to try out 3D modeling after enjoying computer-generated imagery in video games and movies, chances are you've checked out an paid applications like 3ds Max (previously called 3D Studio Max), or even free ones like Blender, then just went "No Way! ...more

Trying to figure out which music streaming service to subscribe to can be a difficult task when the playing field is so crowded. Each has its benefits, as well as downsides, so finding the right one for your needs and wants can take a lot of overwhelming research. But we've do ...more

Despite the fact that over 600,000 Snap Lens filters have been created since Lens Studio debuted in 2017, and Facebook is reporting that more than a billion users have interacted with its Spark AR filters across Facebook properties, social augmented reality filters get a bad r ...more

The Super Bowl isn't just the most important NFL game of the year, it's also the biggest night for brands to bring their most creative advertisements to a vast television audience. Over the past few years, augmented reality has shared the Super Bowl stage as well, with advert ...more

Adobe Audition, Audacity, and other audio editing software have tools to isolate vocals and instruments in regular songs so that you can get an instrumental track for karaoke, vocals for an a capella version, or solo drums, bass, keys, etc. that you can use to learn the song y ...more

The makers of arguably the two most important mobile AR apps, Niantic and Snap, both had good news this week, with the former preparing to replicate its success with Pokémon GO for another franchise and the latter notching another popular augmented reality Lens for Snapchat. ...more

Rooting. As an Android user, I'm sure you've heard the word once or twice. According to Kaspersky, 7.6% of all Android users root — but for the 92.4% who don't, we wanted to talk to you. Rooting allows you to remove barriers and open Android to a level of unprecedented contro ...more