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While the technology companies continue to drive forward with autonomous vehicles, Nissan's vision of the future of self-driving automobiles lies in a cooperative experience between human and machine, facilitated by augmented reality. At CES 2019, which officially kicks off t ...more

One the leading game developers for the PlayStation 4 and Oculus Rift platforms, Insomniac Games, is finally releasing its first major augmented reality title: Seedling for the Magic Leap One. Back in November, we gave our impressions of the game after sampling it at the L.E. ...more

Last month, Leap Motion's vice president of design and global creative director, Keiichi Matsuda (a member of the NR30), suddenly left the company. Just days later, a story leaked that revealed that Leap Motion had twice failed to lock in a potential deal with Apple. Now, as ...more

Facebook is preparing to make augmented reality experiences for brands more visible in its mobile app with Tuesday's introduction of augmented reality ads in its News Feed. News Feed AR ads will enable advertisers to insert AR camera effects, from virtual product try-ons to p ...more

On Tuesday, NBA Commissioner Adam Silver joined Magic Leap CEO Rony Abovitz on stage to unveil a partnership between the two companies. While the device was not displayed on stage, NBA legend Shaquille O'Neal appeared via video wearing a large-sized Magic Leap One: Creator Ed ...more

While augmented reality headset makers are faced with tackling numerous challenges before the category is truly ready for prime time, a start-up comprised of former Microsoft engineers may have nailed fast and precise tracking of hand gestures and full-body locomotion. Operat ...more

Soon, kids young and old aspiring to imitate Iron Man will only need to learn how to duplicate Tony Stark's snarky wit, because Hasbro will now supply the augmented reality helmet. This spring, just in time for Avengers: Infinity War, the latest installment of Marvel's cinema ...more

While flying can be a frustrating and sometimes nerve-racking experience, Airbus is banking on augmented reality features in its new iflyA380 app for iPhones and iPads to help passengers learn to love the ordeal. In addition to booking flights on an Airbus A380, discovering n ...more

For a company who hasn't released a product and has a reputation for being secretive, Magic Leap sure has a tendency to make waves. Over the past few weeks, they've refreshed their website design, released an abstract YouTube video, and announced a partnership with Madefire to ...more

Clearly, the next big battlefield for tech gamesmanship between Apple and Google will be augmented reality. While the announcement of the new iPhones by Apple may have underwhelmed in the AR department, they did highlight their new ARCore platform and Core ML image recognitio ...more

Augmented reality can be used to fascinate and entertain, but it can be applied in the workplace. While companies on the entertainment end received their votes of confidence via funding, two companies working with enterprises demonstrated their worth by teaming up to pursue c ...more

The US driverless market has become a competitive – and crowded – arena, with big names like Google, Apple, Uber, and even Intel intent on leading the pack. Not to be outdone, the EU is also getting in on the automated car action with self-driving fleets launching in both the ...more

While the world is only recently becoming aware of its existence, augmented reality has been around in some form or another since the '90s. In the last decade, with the advancement and miniaturization of computer technology — specifically smartphones and tablets — AR has becom ...more

Sony has upped the ante for the promotion of Smurfs: The Lost Village, which was released on April 7 in the US, with a mixed reality experience via Microsoft's HoloLens. The experience in question is actually a children's game, and was created by media agency OMD and AOL's Pa ...more

Video: . I made this Tesla Coil using the myRIO and LabVIEW. It uses electricity to play the music, which can be Star Wars, Harry Potter or even Hunger Games! The music is played by the spark heating the surrounding air (causing it to expand) then the spark turning off (causin ...more

Admit it: when nothing's at stake other than your boss's disapproval, you don't exactly feel the urge to get working. Finding the motivation to take on a task, whether at work or home, can be a constant struggle. Though working through your laziness might seem like the best co ...more

While the phenomena of viral videos and internet celebrities are relatively new, it seems like there's a new one every other day. Sometimes they're funny, other times they have a social mission, like Kony 2012, and sometimes they're just videos of cats jumping in boxes. Video: ...more

Watching movies will always be one of my favorite forms of entertainment. I can spend an entire day watching movies and not feel the slightest bit guilty about it. You can learn from movies, so don't ever let anyone tell you that you're wasting time. Now, if I was über rich a ...more

After weeks of reports about their first augmented reality device, Apple actually shipped a real AR product this week in the form of a TV tie-in AR app. Of course, the advertising industry is one of the foremost adopters of consumer-focused AR at the moment, and Super Bowl LV ...more

Stadia is a lot like an Xbox or PS4, except there's no console — the games just stream from Google's servers to your phone, computer, or TV. But Stadia is limited to Pixel phones for right now, and when Google does expand support, it will still only be for select phones. Thank ...more

Now that we've had our hands on the Magic Leap One for almost a year and early adopter developers have had the opportunity to publish apps for the AR headset, it's time to see how it stands up against the rigors of a day at the office. We did just that, and we wrote about it! ...more

The future of smartglasses for consumers seems ever dependent on Apple's entry into the market. Coincidentally, the exit of Apple's long-time design chief Jony Ive has shed some light on that eventual entrance. Meanwhile, as the enterprise sector of AR continues to expand, on ...more

Apple CEO Tim Cook has said that augmented reality (or, AR for short) will "change everything." But what, exactly, is augmented reality? Generally, augmented reality refers to the process of presenting virtual objects and imagery — usually through a wearable lens or external ...more

Augmented reality startup Nreal was a hit at this month's CES event, with some even calling the device a worthy challenger to the Magic Leap One. However, the company's path to success in the US may not be as smooth as it first seemed, as gaming giant Epic Games has lodged a ...more

Despite its status as a hot commodity amongst emerging technologies, the augmented reality industry is not immune to the ebbs and flows that occur in every industry. As Microsoft prepares to unleash the sequel to original HoloLens, Meta Company has crashed and burned, as the ...more

To combat their poor coverage in rural areas, T-Mobile spent nearly $8 billion on 600 MHz spectrum in 2017, which was converted to LTE Band 71. With such a low frequency, the signal can travel further, providing LTE speeds to more Americans. But your phone also has to support ...more

This week, Next Reality published profiles on the leaders in augmented reality hardware industry, with Magic Leap CEO Rony Abovitz topping the list. So, it should be no surprise that two app makers want to align themselves with Magic Leap's flagship product. One of the bigges ...more

Nvidia has emerged as the indisputable leader in chips for Level 3 and even more advanced driverless applications, catching some of the world's largest semiconductor makers and automotive suppliers by surprise. After the car industry figured out that AI-piloted vehicles were ...more

The leading platforms enabling augmented reality technology lead our headlines in Market Reality this week. Unity Technologies received a sizable investment and PTC striking another development partnership as its annual LiveWorx conference wraps up. Fittingly, both companies ...more

If you're a developer in the augmented and mixed reality space, there's a high probability that you're intimately familiar with the 3D application and game engine Unity. In May, at VisionSummit 2017, Microsoft announced that 91% of all HoloLens applications have been made with ...more

Globes used to be standard in households, usurped in many ways by modern mobile and desktop applications. But one company believes they can upgrade the globe for the 21st century. PlayShifu has developed Orboot, a globe that is brought to life through their corresponding augm ...more

LOOOK, a Seattle-based mixed reality and development studio, can now peer into the future with their new geotechnical engineering visualization application for Microsoft HoloLens. Developed in partnership with BCG Engineering, a geotechnical consulting firm based in Vancouver ...more

3D Touch is a new feature on the iPhone 6S and 6S Plus that's reinventing the way we interact with our smartphones. With just a little bit of added pressure when tapping on the display, you can perform Quick Actions from an app's home screen icon, "Peek" at emails, stories, an ...more

Things smell, and whether or not those things smell good or not is up to you. For lingering food odors on your hands, try using stainless steel or coffee grounds to remove the stench. To de-stink smelly jars, use mustard and water. For cutting boards, use lemons and salt, and ...more

Introduction So today and yesterday I was playing with TNT (as we all do at one point or another) and I was curious about a few things. From this curiosity, I went on to discover some of the science behind some things you may or may not have known. While I was conducting thi ...more

Introduction So, today and yesterday I was playing with TNT (as we all do at one point or another) and was curious about a few things. From this curiosity, I went onto discover some of the science behind some things you may or may not have known. While I was conducting this ...more

The entire wireless industry is working overtime to convince the world that 5G, and the higher prices associated with the faster speeds it affords, will not only be worth it but will deliver never-before-seen wonders. But few companies have produced such a stunningly well-done ...more

As Microsoft works toward fulfilling its $480 million contract to supply modified HoloLens 2 headsets to the US Army, Airbus is preparing to supply advanced augmented reality apps for the device. On Thursday, the Airbus Defence and Space unit published a video demonstrating t ...more

The $35 Raspberry Pi is an amazingly useful single-board computer (SBC) with a good balance of price, performance, and connectivity options. But for some projects, it just isn't enough. Whether you need more computing power, a smaller size, or better machine-learning capabilit ...more

One of the masters of science fiction, Neal Stephenson, may be on staff at Magic Leap, but that doesn't mean he can't take a moment to visit the halls of competitor Microsoft, the maker of the HoloLens. The author is currently promoting his new book Fall; or, Dodge in Hell, a ...more

In the wake of Apple and Google pitching augmented reality to schools, McGraw-Hill is stepping up its own augmented reality efforts for education. On Tuesday, the publishing powerhouse announced a partnership with Alchemie, an educational app startup that gamifies learning, t ...more

While the tech industries giants and eager startups chase the dream of widespread consumer augmented reality, enterprise AR is living the dream today. Now, riding on the strength of present-day return on investment over future potential, enterprise AR platform maker Scope AR ...more

The tradition of using cutting edge technology to prepare for missions in space, in this case, augmented reality, continues with a new team of international astronauts slated to board the International Space Station (ISS) later this year. On Tuesday, European Space Agency ast ...more

On June 23, National Geographic will begin welcoming visitors to the world's first outdoor planetarium in Quebec, Canada, where an augmented reality experience overlaid on the night sky will replace the projection systems of traditional facilities. Visitors at Québec's Observ ...more

While Magic Leap may have plans to eventually introduce sign language translation for smartglasses in the near future, students at New York University have demonstrated that such a feat is possible today with a smartphone and a prototype app. Using computer vision and augment ...more

Thanks to Samsung Experience 9.0 on the Galaxy S8 (AKA TouchWiz Oreo), we know the upcoming Galaxy S9 is going to enjoy some of the new keyboard changes coming to Samsung's iteration of Android 8.0. Those who preorder the device on March 2 or pick it up on March 16 can expect ...more

Could the technology that powers games like Pokémon GO be used for surgery in the near future? Researchers at the University of Maryland think so. Amitabh Varshney, a computer science professor and director of the Augmentarium facility at the University of Maryland, along wit ...more

Merge VR, a company mostly known for its virtual reality experiences, is moving into and creating an augmented reality experience that combines an iPhone or Android smartphone, a set of goggles to put your phone in, and a box about the size of a Rubik's Cube which looks more a ...more

Frosty the Snowman is a fairy tale they say, but this microscopic snowman is very real and just broke the record for the world's smallest snowman. (Though, it's not Guinness-official yet.) Created by the Western University Nanofabrication Facility in London, Ontario, this tin ...more

What Is Graphene? Graphene is a very thin layer of graphite. Graphite is made out of carbon (the mother of all elements), and is normally used in pencils. Graphite is also used for brake padding in larger vehicles, the batteries in laptops or portable gaming systems, and in t ...more

Self-restraint is one of the hardest thing to do. I'm a world-class procrastinator, and one of the biggest causes for my procrastination is my iPhone. Temple Run 2 was probably the best and worst thing that could have happened to me. Understanding the difficulty of moderation ...more

Life has many perils: parasites, predators, and pitfalls. Eventually, any organism will succumb, and if that organism has not first passed on its genes, those genes will face extinction. So, we are designed to procreate while young. Some genes will help us early in life, but ...more

The holiday season is here, and most people have already started counting down. Advent calendars are a very traditional way to keep track of how many days are left, but most of the ones you see are either boring, made for little kids, or just plain ugly. Want to make your cou ...more

Tech-savvy programmers and developers usually apply their unique talents exclusively to creating apps and websites — two high-paying and exciting pursuits that can open countless doors and opportunities in multiple fields. But you can also put these in-demand skills to use in ...more

After facing reports of financial troubles over the past month, Magic Leap came out swinging this week with a big push for the enterprise segment of AR, including a repackaged Magic Leap 1, a suite of enterprise apps, and updates to Lumin OS and its supporting development ecos ...more

What does mainstream augmented reality look like? I'm not talking about the stuff you see in concept videos and science fiction films. No. What does it really look like? If you ask anyone working within the AR space today, the future of AR is wherever the immediately realizab ...more

Like many things associated with Magic Leap, the start of the company's first annual L.E.A.P. conference got off to a unique start. Taking the stage on Wednesday morning in Los Angeles, the company's CEO, Rony Abovitz, gave a brief introductory speech welcoming the crowd and o ...more

A new study published by American University demonstrates how Pokémon GO and other augmented reality games can help city governments bring communities closer together. An ongoing partnership between Pokémon GO developer Niantic and the community investment program of the John ...more

| Update: ZTE's issues with the US government have finally been resolved. Check out the details below. ZTE has a history of bumping heads with the US government. Multiple agencies have expressed distrust with the Chinese company and even discouraged Americans from using their ...more

If you're a regular reader of Next Reality, you're more likely to spread the joy of augmented reality than most others. But it can be difficult to introduce newbies into the AR fold if you don't give them exactly the right starting point in terms ease-of-use and affordability. ...more