Update: Monday, 11 p.m. ET: In a report from Bloomberg, eMagin CEO Jeffrey Lucas has contradicted what appeared to be investor information found in SEC filings that surfaced on Monday. Although Apple is listed among several other investors in the company in filing, Lucas told ...more
In a twist in the tumultuous lawsuit between Uber and Waymo, Uber revealed today that they found a document on an employee device, allegedly stolen from Waymo. Tech Crunch reports that Uber, in this confession, remained adamant that the company has no possession of stolen doc ...more
Microsoft has unveiled practically every detail of the HoloLens 2 except for when eager developers and enterprise customers can expect to receive the device. Well, now that cat is out of the bag. Don't Miss: Airbus Previews Military Sandbox App for HoloLens While recent dev ...more
Influencers of augmented reality demonstrate expertise in their fields and outline a strong vision for the future that they evangelize to others. They help define the direction of the industry and identify others who foster and create innovation in the field. The idea of the ...more
This time last year, we got our first taste of what mobile app developers could do in augmented reality with Apple's ARKit. Most people had never heard of Animojis. Google's AR platform was still Tango. Snapchat introduced its World Lens AR experiences. Most mobile AR experien ...more
The long, long, loooong wait finally ended this week for the augmented reality community as the Magic Leap One was finally released. The Florida-based company has loomed over the industry for years promising something big, and now the AR cat is finally out of the bag. Now we g ...more
Confirming a previous report from last week, Qualcomm announced its Snapdragon X1 platform designed for augmented and virtual reality devices during an event at the Augmented World Expo in Santa Clara on Tuesday, with Meta and Vuzix among the first manufacturers to adopt it. ...more
In an effort to help its advertising partners close sales with its sponsored augmented reality camera effects, Snapchat has launched a set of e-commerce tools designed to encourage users to buy products directly in the app. Shoppable AR is an enhanced Lens that offers adverti ...more
The augmented reality business was all about audiences this week. Vuzix looked for an audience with the Supreme Court of New York regarding a defamation lawsuit against an investor. Magic Leap held an audience with royalty, showing off the Magic Leap One in a rare public appe ...more
It turns out that the government of Saudi Arabia has managed to do something last month's Game Developers Conference couldn't — give us a few new glimpses of the Magic Leap One being worn by someone other than Shaq. Last month, Magic Leap used GDC to launch its SDK, hold a nu ...more
With the Super Bowl just days away, it seems appropriate to draw parallels between football and the professional sport of technology business, or, more specifically, the augmented reality segment. Like the Patriots and Eagles, businesses have to deal with the media, as Apple ...more
With the announcement of Google Glass Enterprise Edition last week, a literal behemoth entered the arena of companies serving augmented reality solutions to business customers. While Google Glass, with the backing of Alphabet, has the potential to be a disruptor, the field alr ...more
Uber's driverless cabs began picking people up in Arizona in February, after its attempt at a pilot test in San Francisco. Now, one of these cars has been in an accident, and that's just the tip of the iceberg. The pilot, and issues stemming from it, are just the start of a t ...more
In the latest update to the ongoing Meta Company patent infringement case, the court has responded to a request from the defendants, and the answer isn't good news. As Next Reality reported earlier this month, John Sines, the chief financial officer for the old Meta Company t ...more
In the business world, it's sometimes said that "where there's smoke, there's fire." At Snapchat parent company Snap, Inc., it appears the equivalent of smoke is executive turnover. The latest in a string of executive exits comes via chief financial officer Tim Stone, the for ...more
After weathering an executive departure and reports of a failed sale to Apple, Leap Motion is getting back to the business of pushing the envelope for augmented reality development and interaction. This week, the company released a pair of experimental features for its motion ...more
When Pokémon GO developer Niantic launches its Real World Platform for augmented reality gaming, it will run over 5G speeds courtesy of T-Mobile parent company Deutsche Telekom and the edge servers of its MobiledgeX subsidiary, the companies announced today. As we've previous ...more
It is almost indisputable that smartglasses and head-worn displays are the future of augmented reality. However, at this precise moment, they are still a very niche market. Those who have been in the presence of a HoloLens, Meta 2, or Magic Leap One have witnessed how powerfu ...more
After a $20 million funding round fell through, augmented reality headset maker Meta Company has been forced to furlough (or place on temporary leave of absence) approximately 65% of its workforce for 30 days. On Monday, Meta CEO Meron Gribetz told Bloomberg that the funding ...more
Accused of violating whistleblower and age discrimination laws by its security director, Magic Leap has taken an internal situation to the US District Court to clear its name of the allegations. Among the employee's accusations is that Magic Leap management acted against his ...more
A controversial video from Magic Leap's past has once again surfaced, but this time it comes with a lot more credibility and a good bit of excitement around the Magic Leap One headset. New Zealand's Weta Workshop has revealed that it will release the game "Dr. Grordbort's: In ...more
After closing its 2017 financial books on a high note, Snap, Inc. is planning to ride the momentum of its augmented reality products into the new year. That's the main takeaway following the company's 2017 earnings conference call, which was held on Tuesday. While the company ...more
Faraday Future's all-electric super sports car concept attracted a lot of attention at CES earlier this year, but now it is struggling to replace key driverless engineers and program directors who left the company amid its recent financial troubles. Following cash flow shorta ...more
Uber has lost market share to Lyft, its main competitor. Uber's US market share dropped from 84% to 77% between January and the end of May this year, and the ride-sharing company has continued to run into legal, public-image, and internal trouble. Lyft, on the other hand, has ...more
The common thread between this week's Brief Reality stories is that augmented reality is beginning to prove its worth as a technology that improves workflows and processes. From customer service to healthcare to manufacturing, augmented reality is helping companies improve pro ...more
It seems nowadays there's no limit to what type of companies are looking to invest in augmented reality. Given both the positive outlook on the future of AR, and its reported benefits for efficiency in employees, this makes sense. Safran, an international corporation with thre ...more
It looks like Samsung is stronger than ever, as evidenced by their quarterly forecast, which suggests a global profit of $8.8 billion, the company's highest mark in three years. Impressive, considering the spectacular failure of the Note7, Samsung's last flagship prior to the ...more
Apple is planning to completely overhaul its Apple Music streaming service this summer, and is expected to unveil the changes at its Worldwide Developers Conference in June, according to reports from Bloomberg and 9to5Mac. The service was originally launched last summer, but ...more
As Microsoft continues to bask in the glow of its HoloLens 2 unveiling and begins ramping up the hype to launch, Nreal and Vuzix are carving out their own niches in the AR hardware landscape. Nreal continues to make waves with its forthcoming tethered smartglasses, and its fo ...more
This week, the recurring theme in augmented reality can be summed up fairly succinctly: content is king. For Magic Leap, content comes in the form of the delivery of the Madefire immersive comics app. In the case of Apple, content arrives via a virtual try-on tool from Warby ...more
The saga of augmented reality startup Meta appeared to be at end, but there are new developments unfolding in real time that may either sink Meta deeper into trouble, or provide a tenuous lifeline for the beleaguered augmented reality company. On Thursday, the judge overseein ...more
Investors continue to bet on augmented reality, both for short-term returns and long-term plays. This week, Niantic reportedly picked up another round of funding from Samsung and others, based on the success of PokémonGO and the prospects for future revenue. Likewise, investor ...more
With would-be unicorns Magic Leap and Niantic among its investments, Google is an active investor in augmented reality technology. This week, the search giant experienced both ends of the investment cycle, with an exit via Lyft's acquisition of Blue Vision Labs, and a funding ...more
A week after the L.E.A.P. Conference, our cup of Magic Leap news continues to floweth over, with the company's content chief giving us some insight into the company's strategy, and Twilio sharing what its virtual chat app looks like. Elsewhere, the demand for AR among busines ...more
Because it sources a majority of its vital data from actual drivers on the road, Waze is easily one of the best navigation apps to use if you prioritize safety. Benefits such as crowd-sourced traffic data, police trap locations, and road work avoidance, when combined, help you ...more
Ford's appointment of Jim Hackett as its new president and CEO reflects how the company is largely pinning its long-term survival hopes on its driverless business. Following his previous role as head of Ford's Smart Mobility division, which overseas Ford's autonomous driving a ...more
Before the iPhone 7 was launched and all the unrealized reports about the phone's features were tucked back into their annual rumor mill, there was some speculation about wireless charging. Specifically, whether or not the iPhone 7 and 7 Plus would support it. We now know they ...more
Almost half a year after we broke the story about the demise of Meta Company, there's good news for fans of the augmented reality startup — a rebirth is at hand. As we reported months ago, a new owner, called Meta View, is in control of Meta's assets, but now the new group is ...more
After a rough run of news, smartglasses maker North still has the confidence of investors, as evidenced by its latest round of funding. Speaking of smartglasses, Google will continue to court businesses over consumers, as the tech giant announced its next-generation of Glass ...more
Months after Next Reality broke the story surrounding the financial troubles at Meta Company, there's a new update in the company's ongoing patent lawsuit. On Thursday, Genedics, the plaintiff in the case, filed a new motion with the court requesting a "default judgment and p ...more
When computers have vision but people don't, why not have the former help the latter? That's the gist behind the Cognitive Augmented Reality Assistant (CARA), a new HoloLens app developed by the California Institute of Technology. Assisted by the depth sensing capabilities of ...more
Apple revealed three new iPhone models on Wednesday, Sept. 12, at its "Gather Round" event in Cupertino, as well as announced the official release date of iOS 12, its newest mobile operating system. If you missed it and want to watch the full event, here's how to do it on your ...more
Welcome to the first annual Next Reality 30, our list of people who've made the biggest impact on the augmented reality space in the last 12 months — and what a 12-month roller-coaster ride it's been. Apple introduced ARKit-powered apps last fall, Google launched ARCore for An ...more
If you're not impressed with the current crop of AR content, and you're worried this may put a damper on the industry's growth, these stories should give you cause for some optimism. As Magic Leap builds momentum in the run-up to the launch of its Magic Leap One headset, the ...more
After announcing another massive round of funding to the tune of $502 million, Magic Leap is adding another powerful weapon to its creative arsenal: John Gaeta, the man who helped develop the iconic Bullet Time effect for The Matrix series of films. Gaeta made the announcemen ...more
Cruise Automation follows Waymo's and Uber's lead with its debut of a beta version of an app-based driverless ride-hailing service for its employees in San Francisco, ahead of a possible launch of a full-fledged commercial offering within four years. Cruise CEO and founder Ky ...more
Augmented reality can be used to fascinate and entertain, but it can be applied in the workplace. While companies on the entertainment end received their votes of confidence via funding, two companies working with enterprises demonstrated their worth by teaming up to pursue c ...more
The augmented reality productivity app market for is a crowded space, so differentiation can be an advantage. Atheer is doing just that this week with their AiR Enterprise application. Elsewhere in the augmented reality space, Merge begins selling their augmented reality toy, ...more
Augmented reality is quickly becoming a popular tool for marketing use cases, as demonstrated by new projects serving the automotive, entertainment, and tourism industries this past week. Blippar Cranks Up Automotive Recognition to Deliver AR Content Last week, Blippar intro ...more
This week's Brief Reality is led by a pair of stories with an eye to the future of the augmented reality industry, first in terms of standards for the industry, then with regards to its future applications in the automotive realm. Finally, one company looks to boost its future ...more
The US driverless market has become a competitive – and crowded – arena, with big names like Google, Apple, Uber, and even Intel intent on leading the pack. Not to be outdone, the EU is also getting in on the automated car action with self-driving fleets launching in both the ...more
This week in Market Reality, we see two companies capitalizing on technologies that contribute to augmented reality platforms. In addition, industry mainstays Vuzix and DAQRI have business news of their own to report. Fastdata.io Raises $1.5 Million A group of investors head ...more
Verizon launched the $80 unlimited prepaid plan this week and we've found that it actually isn't as limitless as they would have you believe. The gist of the deal is basically that customers get unlimited talk, text, and data for $80 per month, and no contract or credit check ...more
The ride-sharing company Lyft has managed to secure $500 million in funding, which will certainly help its ongoing competition with Uber. According to recent reports, the cab firm is currently valued somewhere between $6.9 billion and $7.5 billion, but this still pales in comp ...more
Baidu's self-driving car unit has had a tough week. Today, the company's leading artificial intelligence (AI) expert, Andrew Ng, announced in an optimistic blog post that he would be leaving the Chinese search engine company to pursue AI research on his own. This comes right ...more
When the "Just another day in the office at Magic Leap" video was released last year, it was called a mind-blowing, stunning, and breathtaking take on mixed reality gaming. It was a great presentation of what the technology could be, but not for a second did I think it was any ...more
If your smartphone is ever lost or stolen, it's a terrible experience. If you file a police report, chances are the responding officer will need your device's IMEI or MEID number if you want to stand a chance of getting it back. Same goes for making an insurance claim on a los ...more
Editor's Note: The claims by Vani Hari which were originally detailed in the article below about azodicarbonamide were unscientific in nature. This article has been updated to reflect that and provide more scientific context on the issue. Earlier this month, Vani Hari of Food ...more
When filtered through the prism of the top stories of the year, the business of augmented reality 2019 was defined as much by epic failures of AR startups as it was by the promising developments that propelled the industry forward into 2020. On the dark side of the spectrum, ...more
With the number of web applications out there today, it comes as no surprise that there are just as many vulnerabilities waiting for hackers to discover. Finding those vulnerabilities can be a difficult task, but there are plenty of tools available to make the process easier. ...more