Make Led Grow Light

What can't coconut oil do? This edible oil, extracted from the copra or meat of a coconut, has done what most other food, beauty, and health trends have not: demonstrated real lasting power. Indeed, the "superfood" continues to make headlines, with its many uses the subject of ...more

War leaves a lot of stuff behind. Torn families, delegitimized institutions, mass graves, and unexploded ordinances litter the post occupation landscape. Whether or not you have driven the imperialist out, or are still in the phase of armed resistance, you will need the abilit ...more

If you've never heard of geocaching, it's kind of a grown-up treasure hunt you play everywhere in the world. GPS coordinates are given as clues and the players must find the cache box. There is usually a log book to write your name and a small toy or present to collect. The l ...more

Already among the leaders in AR development tools via its Unreal Engine, Epic Games has added another tanky weapon to its arsenal. On Wednesday, the company announced its acquisition of Sketchfab, itself one of the leading repositories of 3D content for AR and VR experiences. ...more

Facebook Reality Labs just experienced its first major executive exit since the pandemic began. Hugo Barra has announced that he's stepping down from his position as vice president of VR at Facebook. Barra's move comes as a bit of a surprise as Facebook and its Oculus brand h ...more

One fight for augmented reality branding that we thought had been settled has suddenly turned into a full-fledged legal battle—again. The combatants? Unreal Engine maker Epic Games versus the Chinese startup known as Nreal (aka Shenzhen Tairuo, formerly known as Hangzhou Tair ...more

Bud Light being the official beer sponsor of the NFL just makes sense for American football. But what about the NHL, with hockey being the official winter sport of Canada by decree? Enter Labatt Blue, which might as well be the national beer of Canada and includes a hockey pa ...more

Up and coming Los Angeles-based rock group Palaye Royale has managed to grow a substantial social media following, and now the group is looking to grow its fan base through the power of augmented reality. And while AR isn't new to the music business, a new AR experience from ...more

As Apple, Google, Snap, and Facebook wrestle for positioning to lure developers and creators to build augmented reality experiences for their respective tools, Facebook is looking at a learning approach for its Spark AR platform. On Tuesday, the Spark AR team launched a new s ...more

With over two billion websites floating around cyberspace — only 400 million are estimated to be active — you need every tool you can get to stand out. Great design, fonts that capture attention, and SEO placement are all necessary ingredients to success. Below are five great ...more

For the average consumer, augmented reality is a fun way of dressing up photos and videos for social media. However, AR is also gaining momentum as a medium for storytelling, particularly in sharing powerful messages. In light of the protests stemming from the death of George ...more

No doubt, you've heard a lot about 5G lately. This might have you looking at your current 4G phone and lamenting your inability to connect to the faster network. But is 5G worth buying a new phone over, and should you buy one right now? There are plenty of reasons why 5G is g ...more

If you're one of the many professionals transitioning to working from home amidst the current pandemic, there's a good chance you're now realizing how far behind your at-home setup is compared to what you had at the office. If you're due for an upgrade but want to stick to a ...more

Some of the leading big tech companies are still working in the lab on actual products, but at least some of their leadership did have some thoughts to share on the future direction of the technology this week. Meanwhile, we had the opportunity to check out two newish AR offe ...more

The Unity 3D engine is not only responsible for facilitating the creation of 60% of AR and VR content but it also plays a significant role in producing the immersive stories that increasingly push the boundaries of cinema. Some of these daring new immersive works will now be ...more

Back when I worked in the music industry, I never imagined there would be a day that I'd be able to sit in a room surrounded by virtual album covers while listening to beats, but that day is really here. However, while Spotify's collaboration with Magic Leap is a welcome bit ...more

The next phase of the holographic display is upon us, and Looking Glass is aggressively making sure that it's at the tip of the spear when it comes to leading that charge. On Tuesday, the Brooklyn, New York, and Hong Kong-based startup unveiled the latest in its product line, ...more

Smartglasses from Apple have become the holy grail of augmented reality, and 2020 has been the rumored time horizon for the product's arrival for the past two years. The latest analyst report sheds more light on its potential debut next year. In the present day, though, Sony ...more

Every year, Apple releases a new version of iOS. Each iteration promises new features to make using your iPhone that much better. This year, iOS 13 introduces over 200 new features and changes, including system-wide Dark Mode for the first time on iPhone. That said, you might ...more

The worlds of augmented reality and virtual reality are closely linked in many ways. That means it's smart for AR insiders to keep a close on new developments in VR. If you have been paying attention, you know that Oculus CTO John Carmack is one one of the most important think ...more

QR codes are everywhere, from product packaging to airline boarding passes, making the scanners that read them a juicy target for hackers. Thanks to flaws in many of these proprietary scanning devices, it's possible to exploit common vulnerabilities using exploits packed into ...more

When it comes to building luxury cars, Bentley certainly knows what it's doing. However, when it comes to building an AR app, Bentley is looking less Continental GT and more Geo Metro. At least that's our initial take after sampling the company's new AR app, called Bentley 10 ...more

Now that some of the best-known beauty brands are leveraging augmented reality to market and sell products, the rest of the market is beginning to catch up — fast. The latest competitor to add AR to its arsenal is direct sales makeup company Younique. This month, the company ...more

The longer it takes Apple, Snapchat, Facebook, and other tech giants to build their own version of augmented reality headsets and smartglasses, the longer runway of practical experience Microsoft gains with the HoloLens and its sequel. The latest example: AR cloning. Count Sa ...more

After debuting its virtual Pocket Gallery last year with the works of Johannes Vermeer, Google Arts & Culture has released a sequel that brings even more artists into your home via augmented reality. Available in the Google Arts & Culture app for iOS and Android, "The Art of ...more

Because of its ability to place digital content into the real world, augmented reality lends itself well to artists and creatives. Two new mobile apps, one from Google and another from an indie developer with ties to Magic Leap, invert the creative conceit by taking the real ...more

The hugely successful S10 series of flagships may be a tough act to follow, but Samsung has proven that it's up to the task with the Galaxy Note 10. The latest phablet bearing the Note name is the first of its line to come with an even larger variant, and boasts an eye-pleasin ...more

You can almost detect the collective breath-holding of the augmented reality industry as it waits for Apple's inevitable entry. A new Apple wearable built with augmented reality technology is likely the device that will finally make the smartphone take a backseat. Apple's for ...more

While painting in augmented reality is not a groundbreaking pursuit, the ability for Magic Leap One, iPhone and iPad, and Android users to collaborate remotely on virtual artwork would be. That is what Across Realities is aiming to do with Spatiate, an app that launched on Th ...more

While many are familiar with Samsung, I'm pretty sure most Americans couldn't name the second-largest smartphone OEM. It's actually Huawei, and they recently released a spec-sheet dream of a phone in the Mate 20 Pro. So naturally, we wanted to see how it compared to the larges ...more

Over the last few years, the only thing teased by Magic Leap more than the Magic Leap One itself has been the company's flagship gaming title Dr. Grordbort's Invaders. The game, developed by New Zealand studio Weta Workshop, finally got its debut last week during the L.E.A.P. ...more

Rumors are swirling today that NASA's Jet Propulsion Laboratory (JPL) may have shown us the first public glimpse of the next-generation HoloLens. Are they real? Or just a prototype? We've been digging in all day to find the answers. The "Leaked" HoloLens In a video published ...more

While we've seen Snapchat apply sky segmentation to AR content, the makers of the Blue Sky Paint app have applied similar capabilities to create and share airborne art. Published by AR developer Kevaid and available now on the App Store, Blue Sky Paint is similar to Similar t ...more

Since getting our hands on the Magic Leap One last week, we've been methodically delving into each feature and reporting our findings step-by-step. Earlier this week, we took a look at the Screens app (a video viewer) and the Helio app (an AR web browser). This time around, we ...more

Magic Leap has earned a reputation for overt secrecy, but as it nears the highly-anticipated launch of the Magic Leap One, the company is spilling some of the beans. This week, we get a heaping helping of information on the Lumin OS, as well as a couple of great demos. Meanwh ...more

Facebook is preparing to make augmented reality experiences for brands more visible in its mobile app with Tuesday's introduction of augmented reality ads in its News Feed. News Feed AR ads will enable advertisers to insert AR camera effects, from virtual product try-ons to p ...more

It will likely take a few more years before smartglasses are ready for primetime as component makers achieve the innovations necessary for consumer-centric device designs. Nevertheless, two technology companies are making steps in that direction as Qualcomm is rumored to be wo ...more

TouchWiz might not be the Android skin of choice for hardcore aficionados, but the Galaxy's OS still has a ton of great features up its sleeve that help provide one of the most enjoyable smartphone experiences out there. Many of these are relatively hidden and overlooked featu ...more

Because augmented reality is still so new to so many people, there are a number of would-be experts opining online, often repeating basic facts anyone with a spare 15 minutes can find on their own. That's why it's important to point out when someone delivers what could be cons ...more

2017 was a down year for HTC. First, the U11 and U Ultra were widely criticized. Later, Google purchased a large chunk of HTC's manufacturing division, leaving the Taiwanese company running with a skeleton crew after losing 2,000 key employees. But that's not stopping HTC — th ...more

Investors aren't keen to throw money at a new technology sector without at least some hope of a significant return on their investment in the future. That's why a recent run of activity within the augmented reality business space has stoked some new optimism among the financia ...more

For those who thought the action in Pokémon Go was a bit too pedestrian, Father.io wants to recruit you for a multi-player, first-person shooter that unfolds on the streets of your own city. Through a mobile app, available now on the App Store and Google Play, and a pocket-si ...more

Transparent display maker Lumus has reached a deal to license its augmented reality optical engine models to Quanta Computers for mass production of displays for consumer smartglasses. Under the deal, Quanta will manufacture and market AR headsets featuring optical technology ...more

Razer just released their first flagship Android smartphone, appropriately named the Razer Phone. While mobile gaming fans are sure to enjoy the Razer Phone, the buttery-smooth 120 Hz display makes this an appealing option for anyone in the market for a new phone. If you've ju ...more

In case you didn't already know, augmented reality is here. It's no longer just an idea in a cyberpunk novel. And while augmented reality has been around for a long time, the actual technology is finally catching up to the idea. On Tuesday, DAQRI, the creators of the Smart He ...more

Any sufficiently cool new technology will be immediately repurposed to do something even cooler. Such is the case with Apple's iPhone X and its Animoji feature, which has led to something completely unanticipated: Animoji karaoke. The best example of this new pastime being en ...more

The highly anticipated iPhone X is finally up for preorder, and it's been almost as exciting as we expected. With the dual cameras, bezel-less display, and high-tech facial recognition, there's almost nothing on the iPhone X that won't be liked. But around the same time as the ...more

This morning Google announced ARCore, an SDK for Android devices that will allow augmented reality developers to add new functionality to Android 7.0 and up, all without any special hardware other than the camera of a phone. While Apple released ARKit into beta at WDCC a few ...more

The number of households in the US that go hungry because they lack money for food hit a high of almost 15% in 2011. While that number continues to decline, nearly 13% of American households still go hungry. Malnutrition — either from not eating enough or not getting enough n ...more

If you've ever wanted to scour the basement of a Hollywood hotel looking for evidence of a gruesome murder spree, this new AR experience might be the game for you. Horror games have changed drastically over the years to make you feel like you're in the story. Video horror gam ...more

Tesla founder and CEO Elon Musk offered some insight into how hackers might seek to turn driverless cars into zombie fleets, but remained upbeat about what can be done about it. Speaking at the National Governors Association this weekend, Musk covered a lot of ground when ask ...more

Self-driving car models and fleets get most of the media attention, but it is the suppliers that design and make the technologies underpinning the driverless revolution, says Guillaume Devauchelle, the vice president of innovation and scientific development for leading tier-on ...more

Waymo claims in court documents filed yesterday in its lawsuit against Uber that ex-Uber CEO Travis Kalanick knew that former Google engineer Anthony Levandowski was in the possession of stolen documents while employed at the troubled ride-sharing firm. The federal court yest ...more

Leading tier-one supplier Continental has confirmed it will sell driverless platforms developed from BMW, Mobileye, and Intel's previously announced alliance, giving the company a potential edge over competitors by widening the range of technologies it offers directly to OEMs. ...more

Social engineering makes headlines because human behavior is often the weakest link of even well-defended targets. Automated social engineering tools can help reclusive hackers touch these techniques, but the study of how to hack human interactions in person is often ignored. ...more

The driverless competition is heating up as Detroit automakers attempt to woo tech talent away from some of Silicon Valley's biggest players. Bloomberg reports that there here are currently 5,000 job openings in software and electronics product development in the Motor City a ...more

This week's Brief Reality is led by a pair of stories with an eye to the future of the augmented reality industry, first in terms of standards for the industry, then with regards to its future applications in the automotive realm. Finally, one company looks to boost its future ...more

You may not have heard of visceral leishmaniasis, onchocerciasis, or lymphatic filariasis, and there is a reason for that. These diseases, part of a group of infections called neglected tropical diseases (NTDs), impact more than a billion people on the planet in countries othe ...more

We know your time is valuable to you, so starting this week — and continuing every Wednesday — we are going to release weekly Dev Reports that quickly highlight important news and updates that augmented and mixed reality developers should know about. The goal here is to creat ...more

How can bacteria that lives in the throat of 10%–35% of people—without causing an infection—cause life-threatening meningitis and sepsis in others? A new study published in the journal PLOS Pathogens by scientists from Stockholm University in Sweden, led by Sara Sigurlásdótti ...more