Make Tech Dech Ramps

Okay, so it's a gigantic ad. It still looks amazing. Below, a Tron Legacy skate ramp in Melbourne, Australia, created by interactive agency ENESS: "Each rider is equipped with an ipod and our custom-built app to measure their air time and trigger graphics whilst in the air an ...more

If you thought the news coming from China about the coronavirus might not affect your daily life in Europe and in the Americas, think again. Apple, the maker of the best selling augmented reality hardware on the market, the iPhone, has just revealed that the coronavirus will ...more

Whenever a new Apple event invite arrives, the entire tech industry begins tearing the invite's graphics apart in a bid to decipher what the company may be planning on releasing in the coming weeks. Therefore, it only makes sense to give the company's latest art-as-marketing ...more

Magic Leap has some seriously awesome tech behind their augmented reality vision, and has made it a point to add a ton of adrenaline into the industry with a revolutionary focus on 3D layering. Today, they gave the public another glance at how they go about it. The image above ...more

At Apple's yearly event, the World Wide Developers Conference, the tech giant finally announced their decision to enter the augmented reality space. Through adding basic AR functionality to the beta release of Xcode 9, the development environment for Mac computers, as well as ...more

While Apple augmented reality smartglasses are not yet official, the tech giant is ramping up its resources by appointing company veteran Frank Casanova to promote its augmented reality offerings. Casanova has worked at Apple for about 30 years, most recently as the leader fo ...more

One the main gripes against cutting-edge augmented reality headsets like the Magic Leap One and the HoloLens is the price — they're pretty expensive compared to most consumer devices. Well, now some of that pain has been relieved for those looking to pick up a Magic Leap One a ...more

Welcome to the first annual Next Reality 30, our list of people who've made the biggest impact on the augmented reality space in the last 12 months — and what a 12-month roller-coaster ride it's been. Apple introduced ARKit-powered apps last fall, Google launched ARCore for An ...more

Do you know what your smartphone is made of? I've had smartphones for years, but if you asked me that question I'd probably respond with "Wi-Fi." For uninformed consumers like myself, it may shock you to know just how much goes into creating a smartphone. Materials must be co ...more

Following up on the initial tease over three months ago, Snap Inc. is finally letting the public get its hands on its new Spectacles 3 wearable device. The limited release shades come Mineral (gold) and Carbon (black) and come packed with a number of features that are an upgr ...more

Intel's RealSense family of depth tracking cameras has a new addition with a different set of sensory capabilities. On Wednesday, the technology company unveiled the Intel RealSense Tracking Camera T265, which provides six degrees of freedom (6DoF) inside-out tracking for aug ...more

Few companies have maintained such intense secrecy, in the face of such extreme hype, as Magic Leap, but the closer their mysterious Mixed Reality product comes to mass production, the harder it becomes to hide the details. Hopefully we'll find out way more details soon, as a ...more

While Magic Leap turned heads at the Game Developers Conference with AR experiences at the Unity and Unreal Engine booths, news broke that the company was the winning bidder for ODG's patents. Speaking of GDC, Epic Games used its pulpit at the conference to announce a new fun ...more

As Microsoft continues to bask in the glow of its HoloLens 2 unveiling and begins ramping up the hype to launch, Nreal and Vuzix are carving out their own niches in the AR hardware landscape. Nreal continues to make waves with its forthcoming tethered smartglasses, and its fo ...more

This week, inside sources divulged details of how Apple nearly acquired Leap Motion, twice. Otherwise, companies offering or working on augmented reality technology had more successes than failures to talk about. For instance, the AR industry's courtship with the fashion worl ...more

Augmented and virtual reality continues to be a hot commodity among tech investors, with more than $800 million invested in AR/VR companies in the second quarter alone and global tech leaders like Samsung focusing their investment strategies on the emerging field. The investm ...more

Augmented reality optics maker WaveOptics has just infused its operations with a fresh round of funding to facilitate its objective of bringing consumer-grade smartglasses at a $600 price point to market in 2019. On Tuesday, the London-based company announced that it has clos ...more

Augmented reality business followers, we've got good news and bad news. First, the good news: Upskill closed another round of funding, this time led by strategic investors Cisco and Accenture. (Well, this is probably bad news if you're competing with them on the enterprise AR ...more

Transparent display maker Lumus has reached a deal to license its augmented reality optical engine models to Quanta Computers for mass production of displays for consumer smartglasses. Under the deal, Quanta will manufacture and market AR headsets featuring optical technology ...more

Outside of early military applications, augmented reality is a relatively new technology. It stands to reason that the next company to make a splash in AR would be a startup, and Techstars wants to help. Nonetheless, there are also more established companies working in AR, an ...more

We're all guilty of a little social media stalking now and again. Or ... every day. Who's keeping track? Everyone secretly wants to know what their ex/arch nemesis is doing for the weekend via Snapchat or Instagram Stories. I don't think curiosity killed the proverbial cat; i ...more

With the nation facing a shortage of ventilators for COVID-19 patients and no apparent ramp-up in the production of new ones, engineers, medical resistents, and do-it-yourselfers are sharing plans for homemade versions. But before you go online to start ordering parts for any ...more

After more than two years of teasing, augmented reality startup Mojo Vision has confirmed that "invisible computing" means what we've suspected all along. That's right -- the company is working on smart contact lenses, and it claims to have a working model in testing. On Wedn ...more

Over the past year, Magic Leap has teased its cross-platform vision of the AR cloud, which it dubs the Magicverse. While the company shared a timeline for its debut next year, it also served up new developer tools for the present. Facebook is also looking to the future of aug ...more

Before smartglasses makers can dream of taking smartglasses to mainstream consumers, they must first determine the right mix of form, function, and price that will drive customers to buy into what they're hoping to sell. Google's AI research team may have part of the solution ...more

As much funding as Magic Leap has secured, another round of funding will still catch headlines. However, the latest funding solidifies the company's strategy for succeeding in the consumer segment of AR. Meanwhile, it looks like Facebook is ramping up its efforts to get its o ...more

The hype around augmented reality has risen to a fever pitch over the past two years, and if this week's selection of business news stories are any indication, the din is about to get down right deafening. That's because the Microsoft's follow-up to the original HoloLens is a ...more

The rise and fall of Meta, the Silicon Valley-based augmented reality startup that looked to challenge the likes of Microsoft's HoloLens, and others, took just six years. Now, as the story of the company draws to a close, we finally have some deeper insight into what exactly ...more

Mixed reviews of Magic Leap One aside, it would be hard to deny that Magic Leap has had a big year. And the AR unicorn isn't coasting to the finish line, with a number of new apps dropping and prescription frames finally arriving to bring relief to those who wear eyeglasses. ...more

This fall, DC Comics fans will be treated to an augmented reality experience promoting the Justice League movie. Likewise, history buffs will be able to enjoy their own augmented reality content by way of the Terra Cotta Warriors exhibit at The Franklin Institute in Philadelph ...more

The electric vehicle space is where a lot of the most cutting-edge technology is used to push vehicles forward (the best example being Tesla). Now, the Volkswagen Group is ramping up the EV competition with its new augmented reality-infused Cupra Born. • Don't Miss: Volvo Te ...more

The enterprise applications powering the adoption of the HoloLens 2 are only just ramping up as developers continue to work with the still relatively new hardware. But one tech giant, namely Intel, is showing off how it's already harnessing the features of the HoloLens 2 to t ...more

As augmented reality space continues to move into the mainstream, the competition to offer immersive services is ramping up as well. One of the companies leading the charge to help brands and individuals offer and experience AR via mobile devices is Toronto-based NexTech AR. ...more

The year 2019 was filled with all the normal peaks and valleys of the tech business cycle, but this year was particularly important in a space as relatively young as the augmented reality industry. What once seemed like a vast fertile bed of mobile AR apps, powered by Apple's ...more

When building anything of a social nature, be it a local roller derby or softball team, a club dance night for chiptune, or building new technology markets, the community around those ideas are an important factor in helping these things not only come into existence but to gro ...more

Not only has there been difficulty finding consensus on a name for driverless, autonomous, self-driving, or automated vehicles, there is also the issue of what we actually mean when we say a vehicle is self-driving, automated, and so on. Do we mean that the vehicle can drive ...more

One could argue that, at least for the moment, software development is more important to the augmented reality experience than hardware. Since a viable augmented reality headset has yet to emerge for the broader, mainstream consumer market, currently, the same devices that mak ...more

The most viral internet cat of the moment is a virtual kitty trapped in a billboard in the Shinjuku district of Tokyo, Japan. But if you've been paying attention, you know that this is just the latest in a trend toward digital billboards that mimic a 3D effect to give passers ...more

The Paris-based technology conference Viva Technology, which hosted the likes of Apple's Tim Cook and Facebook's Mark Zuckerberg, is now over. But there are still a few more treats to discover from the annual gathering. Namely, from new Magic Leap CEO Peggy Johnson. • Don't ...more

The Metaverse, or AR cloud, has been a sci-fi dream for decades, but only recently have companies begun to actually develop the technology to build it. With its latest funding round, Epic Games is suddenly a front-runner in this pursuit. Likewise, smartglasses are another of ...more

Because augmented reality is still so new to so many people, there are a number of would-be experts opining online, often repeating basic facts anyone with a spare 15 minutes can find on their own. That's why it's important to point out when someone delivers what could be cons ...more

Razer just released their first flagship Android smartphone, appropriately named the Razer Phone. While mobile gaming fans are sure to enjoy the Razer Phone, the buttery-smooth 120 Hz display makes this an appealing option for anyone in the market for a new phone. If you've ju ...more

One major component of Level 4 and Level 5 driverless cars is in very short supply. Venture capitalists and engineers from around the world are racing to fill the LiDAR production, price, and performance void. Production of LiDAR sensors is seeing months-long production bottl ...more

We're still basking in the afterglow of the HUGE Snap Partner Summit last week, where Snap made Snapchat a much stronger augmented reality platform while also unveiling the AR smartglasses version of Spectacles. This week, we got a peek at how Spectacles AR started and got our ...more