Marvel Superhero

Not that long ago, touchscreen-friendly gloves were an outlier accessory, something you had to track down at a specialty brick-and-mortar store or solely online. But as the smartphone has become an integral part of our lives, so, too, has the need for fashion accessories that ...more

It's perhaps every male Comic-Con geek's lecherous daydream: Pretty girls slathered in bodypaint, but not just any design or pattern. Superhero bodypaint—a crest of Superman slashed across the chest, a mysterious mask enclosing sultry eyes, a Spiderman hand clutching at… ugh, ...more

I was big into comic books when I was younger. I'd even create my own, though my drawing skills were not as good as the greats, such as Kirby or McFarlane. Hell, I still even have a couple DC and Marvel comics laying around somewhere, though I'm more likely to go watch a comic ...more

Augmented reality is often likened to granting superpowers to mere mortals, but what about mutant powers? Based on the new Snapchat augmented reality experience promoting X-Men: Dark Phoenix, which debuts in theaters on June 7, the answer is a resounding "yup." Appearing in ...more

Tony Stark is a smooth talking, genius billionaire playboy that occasionally saves the world... what's not to like? The Marvel films starring Robert Downey, Jr. have grossed well over a billion dollars in the U.S. alone, so it's needless to say that Iron Man is a very popular ...more

To celebrate the release of Spider-Man: Homecoming and to advertise Dell's newest gaming laptop, Dell and Sony Pictures teamed up to create a live game in Times Square. Simply walk through the tourist hotspot to unlock the game and help Peter Parker save the day. Two digital ...more

Ant-Man isn't one of the most famous Marvel superheroes. In fact, with the news of his individual movie came great doubt that the comic book legends could succeed in telling the tiny story of an oddball hero on the big screen. Yet with its humor and unique story, Ant-Man has b ...more

In the Tom Holland era, it appears to be impossible to promote a new Spider-Man movie without an augmented reality experience, a trend that continues with Spider-Man: Far From Home. Starting on Thursday, Papa John's customers who order a Superhero XL two-topping pizza can sca ...more

With the theatrical premiere of Deadpool 2 less than two weeks away, the hype train for the sequel to 2016's surprise R-rated hit is gaining steam, and augmented reality is on board for the ride. The marketing superheroes behind the movie have teamed up with 7-Eleven, which i ...more

The company that brought us a BB-8 droid controlled with the Force — okay, just a high-tech wristband — is releasing its take on Spider-Man. Toymaker Sphero collaborated with Marvel to release an app-enabled Spider-Man toy equipped with numerous features, as well as games for ...more

This year's biggest film certainly didn't come as a surprise: with another incredible comic book creation, Marvel's Guardians of the Galaxy wowed audiences more than any other movie. With its unique team of heroes, Guardians provided a set of ready-made Halloween costumes. Al ...more

Marvel has solidified itself as the dominant superhero franchise with the release of Avengers: Infinity War, and it's now dipping its toes into the world of mobile card-based strategy games with the soft launch of Marvel Battle Lines in select countries ahead of a worldwide re ...more

In this week of Snapchat lenses, there was a significant increase in ones that involve Marvel superheroes (the Infinity War effect), as well as ones with YouTubers. Classic sitcoms will also always do well, as evidenced by some of my previous roundups. Overall, lenses are doin ...more

Marvel's Future Fight gave gamers the ability to brawl through near-countless levels as their favorite superhero. Not to be outdone, DC has soft launched DC Unchained in select Southeast Asian countries in preparation of a worldwide debut. If you're willing to put in a little ...more

As excitement looms for Apple's annual parade of pomp and circumstance for its latest lineup of iPhones, some hidden hints in an internal build of iOS 13 has Apple enthusiasts salivating for what Cupertino is testing in the AR wearables realm. While Apple has yet to even conf ...more

Move over, Star Wars. You're not the only Disney property that can play in the Lenovo Mirage AR headset anymore. On Thursday, superhero powerhouse Marvel unveiled Dimension of Heroes, a new mobile app for iOS and Android that, when holstered in a Lenovo Mirage AR headset and ...more

This week, while Apple was the subject of thinly sourced reports that it had canceled development of its oft-rumored smartglasses, the Cupertino was actually laying the foundation for its AR hardware future with a new initiative focused on mentoring Chinese developers in mobil ...more

Sony Pictures has tapped the powers of augmented reality as provided by startup 8th Wall & the Amazon Sumerian development platform to help it promote the latest motion picture manifestation of Spider-Man. On Monday, the Spider-Man: Into the Spider-Verse mobile web AR experie ...more

The Dark Knight Rises. The Amazing Spider-Man. The Avengers. Halloween is a few weeks away and all we're going to see are these same ol' superhero costumes. It's like that every year, due to the immense popularity of comic book films by DC and Marvel. So, if you want to skip ...more

As we move toward the end of the year, the wheels of the augmented reality space continue to shift in major ways. Facebook is currently facing yet another round of public and governmental scrutiny over its smartglasses product, but we propose a different scenario that might h ...more

One of the best recent outings in the Marvel universe is the animated series What If...?, which explores alternate universe takes on various superhero storylines that deliver fascinating scenarios if one single factor had been different in the story. Using that framing, I'd l ...more

Over the past decade, Marvel Studios has been a dominant force at the box office, raking in more than $21 billion dollars. Averaged out over that span of time, the yearly earnings of those movies outweigh the gross domestic product of some countries. And while those films hav ...more