Mass Market

Know how some people have a natural way of lighting up a room? Well, hacker i-am-jen has an artificial one—LED sneakers! Powered by a pair of 6-volt batteries and two teeny-tiny RBBB Arduino microcontrollers, the shoes offer a high-tech, DIY spin on the mass-market L.A. Lights ...more

WaveOptics, makers of diffractive waveguides, has inched closer toward getting products featuring its technology to market through a production partnership with a consumer electronics company whose clients include Google, Microsoft, and Sony. China-based Goertek, an original ...more

Even though the Kinect has been on the market for over a year, Microsoft's motion sensing device is far from old news. In fact, Microsoft announced at this year's Consumer Electronics Show (CES) that the Kinect for Windows hardware and accompanying software is finally arriving ...more

A partnership between augmented reality company Zappar and IoT services provider EVRYTHNG will bring AR experiences to consumers while supplying market data to brands. Customers who scan specially-marked packages via Zappar's app or the brand's app integrated with Zappar's se ...more

Lately, the biggest news in driverless has been the raging lawsuit between two autonomous spearheads, Uber and Google's Waymo. A new bill back by General Motors, however, could take them both out of the race towards driverless. The Massachusetts bill, filed by Senator Eric Le ...more

Apple computers have long been maligned as the computer for Starbucks aficionados and graphic artists. "Dude, have you used Excel on a Mac? It's terrible," says everyone that owns a Dell. The whole PC versus Mac battle was encapsulated in what I think to be the greatest ad cam ...more

While Vuzix is beefing up the processing power of its next-generation smartglasses with the Qualcomm Snapdragon XR1, the company will also give its devices an upgraded display engine. At the Augmented World Expo today, the smartglasses maker announced that it will pair its wa ...more

On Thursday, waveguide maker WaveOptics announced that semiconductor and microelectromechanical systems supplier EV Group (EVG) will provide the manufacturing infrastructure for the production of its waveguide displays designed to support lower-cost, third-party augmented real ...more

On Tuesday, NBA Commissioner Adam Silver joined Magic Leap CEO Rony Abovitz on stage to unveil a partnership between the two companies. While the device was not displayed on stage, NBA legend Shaquille O'Neal appeared via video wearing a large-sized Magic Leap One: Creator Ed ...more

On Monday, toy maker Merge virtually blasted its way into CES 2018 with a new tech-meets-toys innovation in the form of an augmented reality gun controller for use with smartphone-powered first-person shooter apps. The 6DoF Blaster (6DoF refers to "six degrees of freedom"), a ...more

In this article I’m going to talk about specific issues about optimizing your website, making it more clear to Google and other search engines exactly what your website is about. As I've discussed in previous articles this is very important for people when they are searching. ...more

Even though I often end the workday exhausted and just want to wrap rotisserie chicken parts in a store-bought tortilla and shove it in my eating hole, I generally try and take a couple of minutes to warm up said tortillas before I begin my meal. But if you're starving, do you ...more

There's nothing worse than holding an ice cold brewski on a hot summer day and having no way to open it. If you're a Bud fan, you'll have no problem opening the bottle because most mass-market beers have twist-off caps. But if you have a taste for finer, more expensive brews, ...more

Ever since the much-lauded effects of the Mediterranean diet became widely known, people have been buying olive oil by the gallon. A diet that prevents heart disease, is based on fresh, seasonal foods, and includes a tasty as hell fat like olive oil? Duh—that's a no-brainer. ...more

The big day for Snap that resulted in the debut of brand new augmented reality Spectacles smartglasses is turning into a big week. On Friday, just as the company was still basking in the generally positive reception to its latest version of Spectacles, news dropped that Snap ...more

Update 10/23: The hits just keep on coming. We're now seeing reports of a "smearing" effect when scrolling through apps on the Pixel XL 2. We'll expand on that at the bottom of this article, but it's still worth reading the background information on issues with LG's new POLED ...more

If you've been to a farmer's market during tomato season, chances are you know that heirloom tomatoes are pricier (and funnier-looking) than their hybrid counterparts. Heirloom tomatoes, bursting at the seams.. These eccentric tomatoes have become a sought-after alternative to ...more

The year 2019 was filled with all the normal peaks and valleys of the tech business cycle, but this year was particularly important in a space as relatively young as the augmented reality industry. What once seemed like a vast fertile bed of mobile AR apps, powered by Apple's ...more

The mysterious technology product teased via an eccentric TED Talk nearly five years ago has finally been revealed, and it's called the Magic Leap One: Creator Edition. After all of the non-disclosure agreements, furtive comments from CEOs and insiders given early access to th ...more

Update: The new Galaxy phones are now official! Check out all the details on the Galaxy S10 and S10+ or the Galaxy S10e. The Galaxy S9 didn't even hit shelves before fans were already musing about its followup. It's no secret Samsung's newest device, as impressive as it is, i ...more

From Farmville to selling a company to Google, Amitt Mahajan has been through the startup ringer. Now, as managing partner with Presence Capital, he's funding the future of augmented and mixed reality. With interest in 3D graphics, Mahajan started his career working on game e ...more

We often discuss the augmented reality efforts coming from the biggest players in Silicon Valley like Google, Facebook, Apple, and others, but one name that keeps coming up when you really begin to dig into the AR space is Vuzix. Since the late '90s, the company has quietly bu ...more

The last few months of WikiLeaks controversy has surely peaked your interest, but when viewing the WikiLeaks site, finding what you want is quite a hard task. Despite rumors of easy access via the Kindle and iTunes App Store, there currently is no way to view the leaked docum ...more

This turon (banana lumpia) is one of my favorite meriendas (light meals), and it's so easy to make, even a child can do it! It's a must try, especially if you can't think about something to cook. So, for all the diehard banana fans, this is for you. Warning Applicable to pla ...more

Want to know how to patent an idea, but you just don't know how to go about doing it? It doesn't take a lot of money to get a provisional patent. The real thing you want to know is the process of taking an idea that you have all the way up to getting it patent. I will take you ...more

Getting money to make a AAA game is hard. When anyone is lucky enough to get the funds they need, it usually comes from a giant game publishing company that wants the rights to the game, not to mention complete control. Those publishers have shareholders who demand a high retu ...more

Always falling asleep behind the wheel? The National Highway Traffic Safety Administration (NHTSA) estimates that there are over 56,000 sleep-related accidents each year, resulting in 40,000 injuries and 1,550 deaths annually in the United States. Don't want to be a statistic? ...more

Thanks to the advent of smartphones and mobile apps, Scrabble has spread like wildfire across the globe, whether it be Scrabble or one of its many popular word game spinoffs, such as Words with Friends, WordWise and Kalimat. There have been over one million Scrabble sets sold ...more

Kick Ass Game Review Part 1: Background & Voice Talent There are three parties involved in bringing you The Kick Ass Game: - Wha Entertainment (Publisher) - Marv Entertainment (Role unknown) - Frozen Codebase (Indie Developer) Wha Entertainment is owned by Howard Horowitz. H ...more

Transparent display maker Lumus has reached a deal to license its augmented reality optical engine models to Quanta Computers for mass production of displays for consumer smartglasses. Under the deal, Quanta will manufacture and market AR headsets featuring optical technology ...more

Velodyne wants to set the standard for the driverless industry when it comes to LiDAR. To do that, the Silicon Valley-based team just announced its next step — create a low-cost, fixed-laser sensor that can be embedded into a wide range of automotive and autonomous vehicles. T ...more

According to Electrek, Tesla CEO Elon Musk, in a covert conference call with a select few investors, commented in detail about his plan to have Tesla's Model 3 driving on the road earlier than we all expected. We've known that the Model 3 "beta prototypes" were already as bei ...more

There are nearly 100,000 unique onion service addresses online with over two million people using Tor every single day. Join me as I explore a small fraction of what the Tor network has to offer. It's puzzling to imagine about 100,000 .onion websites in existence. Readers who ...more

One of the big hurdles when equipping vehicles with sensors for autonomous driving is the cost. For example, the Light Detection and Ranging (LiDAR) sensors that power many versions of self-driving car technology are pricey, currently ranging from around several thousand dolla ...more

Welcome to the first annual Next Reality 30, our list of people who've made the biggest impact on the augmented reality space in the last 12 months — and what a 12-month roller-coaster ride it's been. Apple introduced ARKit-powered apps last fall, Google launched ARCore for An ...more

One major component of Level 4 and Level 5 driverless cars is in very short supply. Venture capitalists and engineers from around the world are racing to fill the LiDAR production, price, and performance void. Production of LiDAR sensors is seeing months-long production bottl ...more

Last year at CES, RealMax blew away the AR headset competition with a prototype AR headset surpassing 100 degrees field of view. This year, after announcing the launch of the new RealMax Qian headset in December, the company has returned to Las Vegas with a product that is re ...more

When it comes to mass adoption, augmented reality is still primarily a mobile world, so Google is pitching its own ARCore flavor of mobile AR to the education and marketing segments. On Tuesday, at the International Society for Technology in Education (ISTE) Conference in Chi ...more

On Tuesday, original design manufacturer (ODM) Flex used the CES spotlight to help introduce a smartglasses reference design aimed at companies interested in bringing their own enterprise AR headsets to market. Flex AR is a head-mounted display with a similar form factor to H ...more

So while it is the weekend of San Diego Comic-Con, and it should not be a complete surprise — without a word of warning hitting my feed — the trailer for the upcoming film, Ready Player One was released today. And wow it looks amazing. So, you have no idea what I am talking a ...more

Anticipation is building for the release of the Essential Phone. Andy Rubin's newest creation is expected to be loaded with features like a rear fingerprint reader, attachable 360-degree camera, and an edge-to-edge display. However, a news release from Sprint has just revealed ...more

Those of us who are actively developing for the HoloLens, and for the other augmented and mixed reality devices and platforms that currently exist, are constantly looking for the next bit of news or press conference about the space. Our one hope is to find any information abou ...more

The old "my battery is dead" excuse for not calling your mother may soon be a thing of the past. A team from the Korea Advanced Institute of Science and Technology (KAIST), led by Professor Jo Byeong-jin, has developed a "wearable thermo-element" that can be built into clothin ...more

Intel Corp.'s augmented reality division could ship consumer-focused smartglasses before the end of the year, according to reports. On Thursday, citing anonymous sources, Bloomberg reported that contract manufacturer Quanta Computer Inc. is producing the AR headset. Known int ...more

Cruise Automation, the driverless car startup General Motors (GM) bought for $1 billion in 2016, is readying a formidable fleet of robo-taxis for rollout in cities throughout the US. But when it comes to details about how the company plans to realize these lofty goals, it's be ...more

It isn't too hard to see John Hanke's bias towards augmented reality. His company, Niantic, created the astronomically profitable game Pokémon GO, which revolves around AR technology. However, Hanke has a case against virtual reality—he believes it just won't be healthy, in mo ...more

The conversation around augmented reality has largely been focused on apps and gaming, and how AR can be used as a marketing tool. However, a new exhibit at France's Scène Nationale Albi is using AR for more artistic expression. The exhibit, entitled Mirages & Miracles, combi ...more

Samsung's Note series is directly responsible for some of the biggest innovations in smartphones. As the first "phablet," it sparked the current craze for bigger screens, and the S Pen stylus has been mimicked numerous times. Even the curved display made famous by the Galaxy S ...more

If you think phablets are too big to be smartphones, and not big enough to be tablets, then you're going to love what's coming next. A report from ETNews in South Korea claims that Samsung plans to begin mass-producing bendable displays by the end of this year, with the inten ...more

Innotek, an LG subsidiary, announced today (link is in Korean) that it has developed a 15-watt wireless charging module that can recharge a battery three times faster than other wireless chargers available on the market. LG Innotek says its new wireless charger is able to cha ...more

Suddenly, Magic Leap's lawsuit against Nreal, as well as its barrier to entry in the Chinese market, appears to be as insurmountable as The Great Wall itself. On Friday, Nreal revealed that it is partnering with China Unicom, China's fifth-largest wireless provider, to bring ...more

On Sunday, Microsoft did what everyone expected the company to do by unveiling the long awaited HoloLens 2. Its main competitor in the AR headset space, Magic Leap, responded with a flurry of announcements, including a new partnership with South Korea's SK Telecom and a new a ...more

Augmented reality optics maker WaveOptics has just infused its operations with a fresh round of funding to facilitate its objective of bringing consumer-grade smartglasses at a $600 price point to market in 2019. On Tuesday, the London-based company announced that it has clos ...more

With an eye toward future iPhone X-focused augmented reality functions, Apple's new investment in one of its components vendors will increase production capacity for the technology behind its TrueDepth camera, but could also apply to its future AR ambitions. On the software s ...more

A few months ago, we gave you a small peek at a new entrant in the race to deliver augmented reality smartglasses to the masses, and now the device is finally ready for the public. ThirdEye Gen is now accepting preorders for its X1 Smart Glasses, which will also provide users ...more