Mission

Augmented reality and computer vision company Blippar has a new lease on life, as previous investor Candy Ventures has completed a successful bid to acquire the assets of the beleaguered company. Blippar entered administration (the UK's version of bankruptcy) last month after ...more

Among a crowded field of AR cloud companies aiming to power the future of augmented reality by creating a world of persistent holographic content that lives in a cloud, accessible across devices and accounts, Ubiquity6 is hoping it has found a way to differentiate its platform ...more

You've decided you want to lose weight or build lean muscle. That's great! Now grab your smartphone. It's a valuable asset that can help you achieve your physical fitness goals, whether to improve your health or enhance your appearance, and I'm going to show you how. Numerous ...more

The leading platforms enabling augmented reality technology lead our headlines in Market Reality this week. Unity Technologies received a sizable investment and PTC striking another development partnership as its annual LiveWorx conference wraps up. Fittingly, both companies ...more

Ride-sharing firm Lyft says it will continue to rely on drivers in the near and long term even as it replaces them with driverless cars, Taggart Matthiesen, Lyft's director of product, said during a Podcast with Recode. In other words, Matthiesen says Lyft plans to offer oppo ...more

Since the 1960s, bacteria have been hopping a ride into space on space vehicles and astronauts, and have been cultivated within experiments on space shuttles and the International Space Station (ISS). The extreme growing conditions and the low gravity environment on the Earth- ...more

Apple likes to play their cards close to the vest, don't they? The iconic company doesn't usually reveal much about their projects until it's time for an official announcement. But sometimes ... They can't stop a leak of information from happening, or they just leak the news t ...more

Michael Jackson's iconic Thriller is experiencing a revival. In the Phillipines, prisoners are undergoing rehabilitation through extensively choreographed dance. This video shows hundreds of orange suited inmates dancing in unison to Thriller. Michael Jackson's iconic Thriller ...more

To punch up the launch of its new podcast, USA Today has created an augmented reality experience to introduce listeners to the story of corruption in Chicago. Debuting Sept. 24, The City examines the backroom politics of several American cities, with the Windy City serving as ...more

On July 20, 1969, humans set foot on the moon for the first time. But some say our microbes beat us there. With the Space Age came new questions about microscopic invaders from outer space and concern about where we are leaving our microbial footprints. The questions are even ...more

UPDATE: Entries are now closed. Thank you for participating! Next Reality is where we help you literally 'see' into the future of augmented reality, and to help with that mission we're offering three free pairs of Snap Spectacles 3 to three lucky readers who sign up for the N ...more

To create an elegant WordPress blog or website from scratch without being noticed that you're a complete beginner, you need that drive and pairs of eyes and ears. It may seem difficult at first but it can truly be fun and exciting. In order for you to have a long lasting blog ...more

Joystiq reports, "Mattel is working on a board game adaptation of Rovio's mobile hit, Angry Birds. The game looks like a pretty authentic recreation of its source material; players draw 'Mission Cards' depicting structures of bricks and pigs, which they then build using plasti ...more

A Series B round of funding, totaling $30 million, will enable Helsinki-based startup Varjo to launch its industrial-grade augmented and virtual reality headset capable of "human-eye resolution" before the end of the year. The investment will fund an expansion of Varjo's hard ...more

In 1965, the world was a different place. There was no Google yet. Or Yahoo. Or Stumbleupon, for that matter. In 1965, the year of your birth, the top selling movie was The Sound of Music. People buying the popcorn in the cinema lobby had glazing eyes when looking at the pos ...more

It's Earth Day, which means that nonprofits, individuals, and brands are making a concerted effort to raise awareness of environmental issues and how to change behaviors to reverse impacts of pollution, deforestation, and suburban sprawl, among others. Leading the charge is S ...more

We continue to field stories underscoring the strong trends of Investment in augmented reality in various sectors. This week, one company strengthens their offerings to the enterprise sector, while two other companies capitalize on the promise presented by augmented reality to ...more

In the realm of social media, all roads lead to one destination: cracking the code of continuous partial attention dopamine hits. We learned this back in the days of Vine, before Twitter foolishly killed it. And I pointed my lens at the emerging trend back in 2016 when I highl ...more

Two of the three entities behind Pokemon GO, the reigning champion in mobile augmented reality gaming, are joining forces again to see if lightning can strike more than once. This week, AR developer Niantic and gaming giant Nintendo announced a partnership that will see a ser ...more

The herd of augmented reality cloud startups that emerged in 2018 have been hunted to near extinction, with Google-backed Ubiquity6 the latest to move from an independent entity to a wholly-owned asset. On Monday, the company revealed that it has been acquired by Discord, the ...more

Magic Leap continues to launch new AR apps on its fledging app store before the door closes on 2018, and this time the app is a sequel from a veteran VR developer and early Magic Leap development partner. On Tuesday, Magic Leap announced via blog post that Luna: Moondust Gard ...more

The last few weeks were fairly busy in the realm of augmented reality and remote meetings developments. Most of that activity was generated by some mammoth announcements from Snap and its Spectacles AR smartglasses, and Google, with its Project Starline experimental holographi ...more

There is little design artifice to this device. This EMILY (Emergency Integrated Lifesaving LanYard is a $3500 robot-lifeguard purchased for Malibu lifeguards. Remote-controlled and capable of 28 mph, product testing confirms that EMILY just might be smarter than David Hasselh ...more

Tony Parisi, the global head of VR/AR at Unity Technologies, has been passionately working with virtual and immersive spaces for a long time. And while the internet world we live in now is very different than when Parisi was co-authoring VRML (Virtual Reality Modeling Language ...more

Billionaire Richard Branson did his part to advance space tourism this weekend by beating Elon Musk (SpaceX) and Jeff Bezos (Blue Origin) to become the first among them to travel into space. And while the pricey trips to copy Branson's space flight via Virgin Galactic won't o ...more

Be Still My Beating Heart, it's Heart Beet Gardening! So we all know that eating organic can be a challenge sometime to our pocket books. With tomatoes being $3 a pound some places, I often get asked how can I eat organic without breaking my bank account. One solution, grow y ...more

Robots are great for performing tasks that are otherwise too dangerous for man (e.g. dead body extraction bot). BeetleCam is a cute little bot that takes all the danger out of wild life photography. Controlled remotely from a Range Rover about 50 yards away, BeetleCam ventures ...more

While it may seem to some like investors are just throwing their money at augmented reality companies simply because the tech is heavily hyped, these money managers do actually want to see a return on their investments. That's probably at least part of the reason Sketchfab ha ...more

The mission to rise above the fray to become a leading player in the augmented reality business is a moving target that depends on innovation, resources, and timing. Last week, Campfire took advantage of these remote-centric times to introduce a new AR product to the market t ...more

At Next Reality, we've been following the Microsoft Hololens because of its enormous potential. Unlike virtual reality, which enshrouds the user in a complete virtual world, augmented reality melds the virtual with what's really there in front of you. And while some of us may ...more

With over 1.5 billion people on this planet without electricity, it's hard for those of us in developed nations to even fathom how anyone can read, write, repair, or do anything else that we take for granted without any lights. While some of our First World problems pale in co ...more

Alright, fellow HoloLens code wranglers, load up your word processor because it's time to spruce up your résumés. According to a report by Variety, Netflix is looking to hire a new Senior Software Engineer — and Windows and HoloLens were mentioned as an end point. Netflix is ...more

With Pokémon GO as its cash cow and the forthcoming Harry Potter: Wizards Unite and Niantic Real World Platform promising future revenue streams, Niantic has convinced investors to bet on its flavor of augmented reality After reports surfaced in December that the developer wa ...more

Just when everything seemed settled over at Magic Leap, it turns out that the internal tumult is still in play. Now, just as newly minted CEO Peggy Johnson has managed to fully position herself publicly as the new leader of the struggling augmented reality startup, more execu ...more

The de Blasio Administration of New York City has announced that the NYU Tandon School of Engineering will be hosting the country's first publicly funded VR/AR facility. The school was chosen out of many institutions in the running because of its innovations in the world of s ...more

Story, Characters, and Structure Note: The first half of this review is spoiler free. There are spoiler warnings once you approach the later parts of the review. If you’re curious of the game but don’t want to be spoiled, just read the first half. For those of you that have f ...more

With $100 million in grant funding already available to developers via its MegaGrants program, Epic Games is sweetening the pot with some gear for Magic Leap developers. At last week's Unreal Engine Build: Detroit '19 event, Epic Games announced that it would supply Magic Lea ...more

In my earlier post about long-term strategies I promised I’d ask some of my neighbors who do what I call factory chicken farming (Let 1000 Chickens Bloom) if the coyotes that have shown up will change the way they play the game. The one guy who replied in any detail said that ...more