Mission

Google just unveiled it's biggest search product in recent memory, except this time the search giant is looking to take over the world of virtual objects. On Wednesday, Nov. 1, Google launched Poly (as in polygon, get it?), a massive database of searchable 3D objects that aug ...more

A company whose sole product line is smartphones might be worried about early proclamations that the smartphone is dead with the advent of augmented reality wearables. So it isn't too surprising that smartphone maker Vivo has produced its own take on consumer-grade smartglass ...more

MIT artificial intelligence researcher Lex Fridman recently asked SpaceX and Tesla founder Elon Musk possibly the best question he's ever been asked: What would he ask a hypothetical AGI system (an AI system with human-level intelligence and understanding) if he only had one q ...more

On Thursday, at the Augmented World Expo, Stockholm, Sweden-based eye tracking company Tobii announced that the augmented reality display company Lumus will integrate its eye tracking technology into the Lumus DK50 AR development kit. While Lumus produces optical engines for ...more

When we got our first look at US Army soldiers testing Microsoft's modified HoloLens 2 last year, it still looked very much like the commercial edition, with some additional sensors attached. Today, the prototype Integrated Visual Augmentation System (IVAS), produced under an ...more

Two years ago, the 50th anniversary of the moon landing gave flight to a handful of Apollo 11 augmented reality apps and experiences, including one from the Smithsonian Channel. Now, as NASA's latest unmanned mission to Mars is scheduled to land on Thursday, the Smithsonian C ...more

The future of smartglasses for consumers seems ever dependent on Apple's entry into the market. Coincidentally, the exit of Apple's long-time design chief Jony Ive has shed some light on that eventual entrance. Meanwhile, as the enterprise sector of AR continues to expand, on ...more

After years of testing and modifications, the US Army is moving forward with its customized version of HoloLens 2 from Microsoft. In separate announcements published on Wednesday, the US Army authorized moving from rapid prototyping to production and rapid field testing. Don ...more

Influencers of augmented reality demonstrate expertise in their fields and outline a strong vision for the future that they evangelize to others. They help define the direction of the industry and identify others who foster and create innovation in the field. The idea of the ...more

Following the surprise release of Magic Leap's SDK on Monday, March 19, Unity, Unreal Engine, and Mozilla followed up by announcing official partnerships with the company. "We are proud to partner with Magic Leap to integrate the Magic Leap platform with Unity," Unity announc ...more

In the weeks following Google's AR toolkit launch last month, the availability of quality ARCore apps has been somewhat limited. That changed on Tuesday, as a flurry of new and updated apps arrived on the Play Store, including some AR experiences available exclusively on Andro ...more

Among the many partnerships mentioned early on in the life of the Magic Leap One, by far one of the most talked about has been the comic book app from Madefire. On Monday, the two companies finally released the app to the public, and we got a sneak peek at how it works just b ...more

In part one of this tutorial we found out that your English teacher is a paedophile, by using a Man in the Middle attack to intercept his internet traffic. Now you're faced with the dilemma of how to alert other staff at the school to how creepy he is without letting on that ...more

For those about to rock, Live Nation salutes you, now with augmented reality. This week, at the Cannes Lions Advertising Festival of Creativity in France, the live entertainment giant unveiled a suite of AR experiences that music festivals and their sponsors will be able to d ...more

Innovative or downright frightening? Popsci examines five of the world's scariest science experiments-in-progress. Suitcase Nukes "Scientists are trying to develop pure-fusion reactions—bursts that don’t require uranium or plutonium to ignite—for clean energy. But they could ...more

Apparently, Amazon's new year's resolution is to bulk up its fitness fashion sales by pumping up its augmented reality muscles. Last November, Amazon updated its iPhone and iPad apps with ARKit to display a limited selection of furniture, home decor, electronics, and toys in ...more

As a kid, I was always interested in what was beyond our world. I remember lying down on the top of my dad's car and watching the stars for hour, gleefully excited whenever a shooting star streaked across the night sky. I would force my dad to take me to the library, just so ...more

Netmarble has released a new MMORTS game called Firstborn: Kingdom Come to go up against competing games like Lords Mobile. Unfortunately, the game seems to be stuck in development as a soft launch in select countries, limiting its exposure to gamers worldwide. But don't let t ...more

Last year this guy made his own smartwatch from scratch, so in 2020, naturally, he decided to give making smartglasses a try. And it worked! Nashville, Tennessee-based electrical engineer Sam March is the kind of DIY guy we love. He realized he had a problem he wanted to solv ...more

Help me, George Clooney. You're my only hope. If that mash-up of cultural references doesn't make sense, it will momentarily. To promote The Midnight Sky, the new film starring George Clooney and dropping via Netflix on December 23 (Happy Festivus), the streaming studio is la ...more

Players of Pokémon GO on Android now have a reason to turn on AR mode with the release of AR+ support via ARCore. Pokémon GO enthusiasts on iOS have had access to AR+ mode on ARKit-compatible iPhones and iPads (yes, I can attest to playing the game on a tablet, don't @ me) si ...more

Welcome back, my greenhorn hackers! As hackers, we often take for granted that nearly all of our hacking tools and operating system are free and open source. I think it's important to examine a bit of background on how we arrived at this intriguing juncture in the history of ...more

Facebook's earnings calls are generally focused on numbers—revenue and user growth. But this week the company's founder and CEO, Mark Zuckerberg, carved out a significant portion of the call to elaborate on Facebook's plans for immersive computing. • Don't Miss: Facebook CEO ...more

Log in and see a slide up message telling you that you can win a Brown Mule for your farm by doing a FrontierVille mission! You can also find a link to this mission under your farm. When you click for details, you'll get a popup that will take you into FrontierVille in a new ...more

Fast-food chain Jack in the Box has decided to put an augmented reality twist on the traditional sweepstakes promotion by employing the immersive powers of Snapchat. Now through Aug. 18, the chain will run a Jack in the Box AR experience that gives customers a chance to win p ...more

On Monday, the Microsoft Build conference kicked off, showcasing a series of demos that went off without a hitch — except for one big one. At the start of the show, the company was meant to show off the capabilities of the HoloLens 2 by highlighting a look at the historic Apo ...more

Well-regarded men from the history of the United States tend to grace the country's currency, but what if equally deserving women were honored in the same fashion? That's the question that Google's Notable Women project endeavors to explore with augmented reality. Using imag ...more

Mobile augmented reality developer Blippar's mission is to construct a computer vision map the world, with visual recognition of thousands of notable buildings, bridges, castles, holy places. A major step toward that goal has been taken by the company this month with the annou ...more

In this Tuesday's Brief Reality report, there's a trio of stories from the healthcare world where augmented reality is helping out with surgical microscopes, asthma treatment, and other diagnostic and treatment tools. There's also something for all of you AR/VR storytellers ou ...more

If navigating a new city for a sporting event, such as the upcoming Super Bowl LII in Minneapolis, Minnesota, is a daunting task, then making your way through a foreign country to a series of venues may seem like an impossible mission. To alleviate the burden, the Internation ...more

Live theater doesn't typically benefit from the kind of computer-generated special effects that big-budget Hollywood blockbusters deploy, but that could change soon thanks to Microsoft's HoloLens. The device will make its theatrical debut this week at Case Western Reserve Uni ...more

Augmented reality platform maker Zappar and its marker-based augmented reality technology have been around well before Apple and Google brought markerless AR to mobile apps. But, as the saying goes, if you can't beat them, join them. On Thursday, Zappar unveiled ZapWorks Stud ...more

I've been pretty straight forward with my praise for Batman: Arkham City. But the thing I like most of all are all of the side missions in the game. One of the cooler, and darker, ones is entitled Identity Thief. No, you don't go after some nerd that hacks people's credit card ...more

Smartphone technology has become as ubiquitous as automobiles. In Austin, Texas, a city that is widely known as the "Live Music Capital of the World," smartphones have been embraced by the music community not just as a way to document and promote, but to create music. A rock ...more

Now that the Magic Leap One is officially out in the wild, users are already beginning to find out exactly how it works and what it might be useful for in the augmented reality space. But there are still other, more unique questions that remain unanswered. That is, until now. ...more

Hey everybody, This feed is about the traditional three act structure when writing an action/adventure story or screenplay. Act I "The Setup" Act 1 is a great time to begin throwing out a lot of foreshadowing. For many films, once you watch a few times the same film over an ...more

Influenced by the growth of augmented and virtual reality technology as well as 3D computer vision, Ericcson Ventures invested in Matterport, whose hardware and software help companies create AR/VR experiences. In other AR market news, HoloLens supplier Himax Technologies is ...more

The narratives around virtual reality consistently revolve around human empathy and emotion, while the story around augmented reality has been decidedly more dispassionate and business-focused — until now. In a stirring speech held at a recent TEDx event, Brian Mullins, the f ...more

Here I will show you how to properly dig information on the web that has already been published, you just dont know it. Where Am I Going with This? Well, as many of you might or might not know, many and I mean many people do actually keep info on their profiles that they do ...more