As demonstrated by holographic experiences for the Microsoft HoloLens and the Magic Leap One, volumetric video capture is a key component of enabling the more realistic augmented reality experiences of the future. But the augmented reality industry is accelerating the technol ...more
Here are a couple of quick bits, and also a little bit of a teaser. If you know of my old YouTube channel and are a developer, you may be aware of the "Scale and Rotation System" tutorial series I did. I then started working for Next Reality and never finished it. Since then, ...more
Video may have killed the radio star, but will volumetric capture and augmented reality kill the video star? London-based rapper Tino Kamal recently released a music video for his single "V.I.P." that features volumetric video filmed with Microsoft Mixed Reality Capture techn ...more
While Apple's AR wearables development continues clandestinely, its mobile ecosystem is laying the foundation for the software side of its smartglasses, with Apple Arcade serving as the latest example. Google does have its own smartglasses in the wild, but it is squarely focu ...more
If we were to assign a theme for the 2019 edition of the Next Reality 30 (NR30), it might be something along the lines of, "What have you done for me lately?" Many of the top names in the industry from the 2018 edition remain the same, but their positions have shuffled. The p ...more
Over the last few years, the virtual reality space has earned a welcome reputation for fostering better representational balance with regard to gender compared to the general tech industry, with women like Nonny de la Peña and many others leading the charge. Comparatively, au ...more
As augmented reality gains popularity, the demand for delivering related services and generating content increases. This is demonstrated by a pair of investments from the past week, one in the expansion of a technology lab and another in the form of seed funding for a content ...more
We are in the midst of a mini-boom for communications tools designed for augmented reality headsets, with the introduction of Avatar Chat and Mimesys for Magic Leap One and Spatial for the HoloLens within the last few months. However, these apps have largely been siloed to on ...more
We continue to field stories underscoring the strong trends of Investment in augmented reality in various sectors. This week, one company strengthens their offerings to the enterprise sector, while two other companies capitalize on the promise presented by augmented reality to ...more
Microsoft Build 2017, the first of Microsoft's big developer conferences for the year, is just a few weeks away. This very popular conference, which has been going on since 2011, is known to sell out fast. In 2015, it sold out in under an hour, and in 2016, in less than 5 minu ...more
Asobo Studios, one of the first companies to partner with Microsoft on HoloLens development, is applying their expertise towards building applications for various business verticals through their internal HoloForge Interactive team. Their latest proof of concept is a holograp ...more
The oldest Zen temple in Kyoto, Japan, is now firmly rooted in the future with the launch of the MR Museum on Thursday. Produced by hakuhodo-VRAR, a new HoloLens experience at Kyoto's Kennin-ji Zen temple turns what was static imagery and art into living history, including a ...more
A proof of concept for an overhead crane training simulator is in the works. Using Microsoft HoloLens and an industrial-style controller, trainees can pick up holographic loads and transport them throughout a warehouse setting. The simulator, developed by Asobo Studio, a mixe ...more
Better known among consumers for its virtual reality apps, Jaunt is now pivoting toward solutions for augmented reality developers. The company's latest innovation, called the Jaunt XR Platform, is a lightweight volumetric capture system that yields real-time 360-degree video ...more
It has been an interesting few days in developer news. The Microsoft blog has been busy with information relative to the augmented reality space. Meta 2 has also announced an interesting development this week. Here is a collection of various tidbits that have been collecting u ...more
Every Friday, Next Reality reviews the latest headlines from the financial side of augmented and mixed reality. This weekly Market Reality column covers funding announcements, mergers and acquisitions, market analysis, and the like. This week's column starts with a stock price ...more
Before smartglasses makers can dream of taking smartglasses to mainstream consumers, they must first determine the right mix of form, function, and price that will drive customers to buy into what they're hoping to sell. Google's AI research team may have part of the solution ...more
While holographic Whitney Houston is hitting the road, a new mobile app is bringing volumetric captures of up and coming performers directly to the iPhones and iPads of fans. On Wednesday, AR studio 1RIC launched Jadu, a video app that delivers virtual performances by music a ...more
In the late nineteenth century, the advent of the motion picture wowed audiences with a new storytelling medium. Nearly a century and a half later, augmented reality is establishing a new frontier in film. At the 2020 edition of South by Southwest (SXSW) Film Festival, kickin ...more
As the demand for realistic volumetric video for AR experiences begins to grow (along with the available facilities and services for capturing it), researchers at Google have figured out how to improve upon the format. The team has devised a system, called "The Relightables," ...more
Verto Studio 3D is a 3D modeling package that has been in the works for a while now by Michael Farrell, the owner of Verto Studio LLC. Farrell has been working toward bridging the gap between XR 3D modeling and what we have become accustomed to with desktop 3D modeling package ...more
If it's not official by now, it really should be: if you're going to sell cosmetics, you need an augmented reality app. Of course, that's not all augmented reality is good for. It can be used to animate medical models and engage sports fans. Read on below… Meitu Launches Look ...more
Developers in the augmented reality industry got a lot of love this week. While Microsoft is marketing the HoloLens 2 toward the enterprise segment, the company is still working hard to give the indie developer community a chance to purchase the next-generation AR headset. Me ...more
Considering Rovio Entertainment quite literally owes its existence to Apple and the App Store, it may ruffle a few feathers that the company has opted to aim the augmented reality debut of its blockbuster Angry Birds franchise at Magic Leap instead. Developed in partnership w ...more
This week, Next Reality published its annual feature on the leaders in the augmented reality industry, the Next Reality 30. So it's no coincidence that the companies represented in the top four spots of the NR30 also made business headlines in AR this week. While Magic Leap i ...more
Casey Hudson, the one-time project director for games like Star Wars: The Knights of the Old Republic and the original Mass Effect trilogy, has announced his return to his former home, Bioware as the General Manager. Of course, that also means he is leaving his role at Microso ...more
Augmented reality wearables maker ThirdEye Gen, Inc. has officially released what it claims are the "smallest mixed reality glasses" in the X2, which will be available for hands-on demonstrations at the company's CES 2019 booth this week. The sequel to the X1 model, the X2 pa ...more
Epic Games released Unreal Engine 4.21, bringing a number of new features, bug fixes, and improvements for augmented reality development, including deeper support for Magic Leap One and the addition of support for the Windows Mixed Reality platform and headsets. Initially inc ...more
Being on the bleeding edge is a place that you will get cut from time to time, as has been the case for many developers in the HoloLens space. Between major changes in Unity to help support newer versions of .NET, changes in the MixedRealityToolkit-Unity, the requirement of b ...more
While the world is only recently becoming aware of its existence, augmented reality has been around in some form or another since the '90s. In the last decade, with the advancement and miniaturization of computer technology — specifically smartphones and tablets — AR has becom ...more
ASUS is gearing up to move its augmented and virtual reality departments into an independent startup named Glamorfy, according to a recent report from tech news site Fudzilla. Glamorfy has existed since 2015 as an arm of ASUS, and before now, the separate AR and VR department ...more
Regular HoloLens developer and YouTuber Sky Zhou, a founding member of mixed reality studio Matrix Inception, has done it again. With an Xbox One controller in hand, watch as he makes these Pokémon battle it out Super Smash Brothers-style in his HoloLens app. Video: . I asked ...more
Pokémon GO has had an incredible impact on gamers in a way we've never seen before, but you can only do so much in augmented reality on a smartphone. It's clear we're headed for more immersive experiences, but the Amsterdam-based development studio Capitola VR already created ...more
A new technological movement without the technology itself is just an idea sitting and waiting. Once the technology is present in the equation, movement forward can begin. This is how many of us see the head-mounted displays (HMDs) and smartglasses that have recently entered t ...more
He might be an O.G. rapper, but Snoop Dogg has officially entered the cutting-edge of technology via a hidden feature included with his newest music release. The artist's latest album, called I Wanna Thank Me, is his 20th since starting with Death Row Records so many years ag ...more
With the launch of the Magic Leap One looming over summer's horizon, on Wednesday, Magic Leap released an essential component that will differentiate it from current augmented reality platforms. Available in Lumin SDK 0.16.0, the Lumin Runtime is the environment within the Lu ...more
While many of you were off surfing and lounging on some sandy beach or trying to figure out how to balance work with sky-high summer temperatures, I've been talking to all the companies that make augmented reality what it is today. My best opportunity came during the recent A ...more
Usually, when the public gets to see and hear Microsoft's Alex Kipman expound on the future of immersive computing, it's because the company has a new product to show off. But on Tuesday, April 24, Kipman was in the spotlight for an entirely different reason: an award nominati ...more
In the previous section of this series on dynamic user interfaces for HoloLens, we learned about delegates and events. At the same time we used those delegates and events to not only attach our menu system to the users gaze, but also to enable and disable the menu based on cer ...more
An interesting new use-case for the Microsoft HoloLens appeared in a YouTube video from Washington-based DataMesh last month. In it, you can see the HoloLens working in conjunction with the Microsoft Surface Studio, Surface Dial, and Surface Pen for 3D model detailing and visu ...more
Kazendi, a London-based HoloLens development and rapid prototyping studio, just released a new iOS app in Apple's App Store that lets developers stream HoloLens applications live from the headset to an iPad or iPhone. It's called HoloStream, and is the first iOS/HoloLens cross ...more
We've got Google Maps to help us out when we need to navigate outdoors, but Google can only map out so many indoor locations without getting creepy. And that's where Stimulant comes in. This "innovation studio" built a HoloLens app that lets you map out an area, define locatio ...more
To build hype for the HoloLens 2 among developers, Microsoft is borrowing a page out of Magic Leap's playbook. Starting on March 12, Microsoft will livestream a six-part series of talk shows, dubbed The Realities Show, that will examine various aspects of the next-generation ...more
While AT&T is gradually showing off the powers of its 5G technology in the US via the Magic Leap One, another major wireless company is doing the same in the UK using the world of fashion. At this month's London Fashion Week, UK wireless company Three teamed up with designers ...more
While Unity is already the leading 3D engine for augmented reality content in terms of volume, the announcement of Project MARS, a new augmented reality authoring tool, at Unite Berlin in June promised to expand AR development to a whole new audience of designers and other non ...more
The thrill and excitement of great tourism generally requires visitors to take part in the country's local fare in person. But Air New Zealand's new augmented reality experience for the Magic Leap One gives visitors an immersive taste of what the country has to offer without e ...more
It is almost indisputable that smartglasses and head-worn displays are the future of augmented reality. However, at this precise moment, they are still a very niche market. Those who have been in the presence of a HoloLens, Meta 2, or Magic Leap One have witnessed how powerfu ...more
Just weeks after being acquired by comedian turned producer Byron Allen for $300 million, The Weather Channel has tapped augmented reality studio The Future Group to integrate immersive augmented reality experiences into its broadcast content. Augmented reality made its live ...more
A controversial video from Magic Leap's past has once again surfaced, but this time it comes with a lot more credibility and a good bit of excitement around the Magic Leap One headset. New Zealand's Weta Workshop has revealed that it will release the game "Dr. Grordbort's: In ...more
The Microsoft HoloLens has a fairly passionate, yet relatively small group of users pushing the developer-centric device forward, mostly spreading the word about the device through word of mouth and meetups. But this weekend, during the annual NBA All-Star festivities, we got ...more
Just days after announcing the launch of two new mixed reality studio facilities, Microsoft is extending its mixed reality reach even further with the announcement that the HoloLens will now be offered in 29 new markets. The announcement was made on Wednesday, Nov. 1, in conj ...more
On May 25th, 1977 a small movie with a $13,000,000 budget came out. At the time, the executives involved had no faith that this film would make any money. To the surprise of many in the industry, not only did that film set records, it led to a number of other movies, video gam ...more
While two augmented reality companies were recently recognized for their innovative technologies, other companies have turned to augmented reality to innovate in their respective fields. Over the past week, use cases have ranged from selling snacks and video games to raising a ...more
The way we tell stories is about to change. Imagine you're hearing a story when suddenly characters and images from the tale start to appear in your world. This immersive way of storytelling is in the not-so-distant future thanks to the Microsoft HoloLens and Rémy Martin. Rec ...more
Beijing- and Seattle-based DataMesh have announced the release of a new enterprise geared mixed reality middleware — MeshExpert. This solution for collaborative interaction with dynamic data is made up of two primary components: MeshExpert Live!, a 4K mixed reality capture sys ...more
It's no surprise that the Microsoft Kinect can provide far better motion tracking than the HoloLens currently can on its own, but at least one developer didn't want to wait for the company's own eventual implementation. Kyle G, founder and CEO of Wavelength Studios, projected ...more
Microsoft believes its Mesh platform can help developers build immersive AR apps more easily. We spoke with a member of the Microsoft team to learn more about the platform. Meanwhile, one of the companies appearing on stage during Microsoft's AR event where Mesh was unveiled, ...more
The Lens Studio creators have published more than 1.5 million AR effects to Snapchat. One of them is Audrey Spencer, who shared her story with us and provided her insights into Lens Studio as a storytelling device. Meanwhile, Snap has added new capabilities to the platform to ...more
Smartglasses from Apple have become the holy grail of augmented reality, and 2020 has been the rumored time horizon for the product's arrival for the past two years. The latest analyst report sheds more light on its potential debut next year. In the present day, though, Sony ...more
Facebook had a pretty big week in terms of augmented reality, with much of its news coming from the Oculus 6 keynote presentation. But Mark Zuckerberg's social media company found other areas of impact outside of Oculus 6 as well. Meanwhile, Unity also had its own keynote pre ...more