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Augmented reality developers are rapidly bringing science fiction tropes into the real world, with the latest example leveraging the TrueDepth camera on the iPhone X to emulate the cloaking technology made famous by movies like Predator and Marvel's The Avengers. Japanese dev ...more

The last quarter of 2017 brought us some downright excellent smartphones. Between the iPhone X, Pixel 2, and Note 8, consumers have more fantastic options than ever when choosing a new device. It's now the perfect opportunity for Samsung to set the tone for 2018 smartphones wi ...more

The newest version of Snapseed features three awesome new tools for you photo-editing enthusiasts. The 2.17 update for the editing app was rolled out on Tuesday, March 21, and its new additions are something to behold. For those unfamiliar few, Snapseed is an award-winning pr ...more

I've been an Android user almost as long as the operating system has existed, so when I received my first iPhone in April, I felt like I was in a foreign land. Sure, it runs most of the apps I'm used to, and the phone itself feels about the same in my hand as any similarly-siz ...more

It sounds like Samsung is impressed enough with Apple's 3D Touch feature on the iPhone 6S models that the company is planning on implementing a similar feature on its upcoming Galaxy S7 handsets. A source told The Wall Street Journal that the latest iteration of Samsung's flag ...more

Whether you love Björk or you hate her, her Wanderlust music video is must-not-miss. Created by Encyclopedia Pictura, a California based production company, the video combines live action, puppets, scale models, and computer generated animation. First, check out Björk's Wande ...more

Snapchat made augmented reality selfie effects famous, with Facebook copying the feature across its mobile apps. Of course, others have followed, but their face tracking apps often pale in comparison to the original. Now, Google is giving Android developers the keys to adding ...more

After the mobile augmented reality platforms of ARKit and ARCore moved Google's previously groundbreaking Project Tango (the AR platform that gave us the first smartphones with depth sensors) into obsolescence in 2018, we've seen a bit of a resurgence of what was then a niche ...more

What does it mean when a software company obsessively focused on innovating the way we use our mobile devices to see and communicate with the world adds virtual voice agents? Possibly e-commerce magic, with a powerful layer of augmented reality. That's what may be in the offi ...more

Apple's next big developer event happened on June 4, and it was the first glimpse of iOS 12 that anyone's seen. While there were lots of rumored features to be unveiled at WWDC 2018, Apple concentrated mostly on squashing bugs and making iOS work as seamless as it did years ag ...more

So you saw the new iPhones with their bezel-less designs and fell in love. You imagined watching videos and enjoying HD content on its gorgeous OLED or Liquid Retina screen. At first, you worried about the lack of Touch ID, but Apple assured you that Face ID is an adequate alt ...more

Over the past week, practically every major tech company working on augmented reality has held their quarterly earnings calls with investors, and each addressed or at least mentioned the role of AR during their prepared remarks. However, Facebook's earnings call had some of th ...more

The original iPhone SE was, for some, the perfect iPhone. It brought back the popular one-handed form factor of the iPhone 5 but packed in the internals of the then-new iPhone 6S. Now, the second-generation iPhone SE is here for 2020, but can it live up to what made the first- ...more

Years ago, in 2013, Occipital introduced its original Structure Sensor for iOS, a mobile 3D scanning device for measuring three-dimensional objects. Soon after, in an unrelated deal, Apple acquired PrimeSense, the company that made one of the components for Occipital's scannin ...more

In the Tom Holland era, it appears to be impossible to promote a new Spider-Man movie without an augmented reality experience, a trend that continues with Spider-Man: Far From Home. Starting on Thursday, Papa John's customers who order a Superhero XL two-topping pizza can sca ...more

Apple's scheduled to show off the first look of iOS 13 at WWDC 2019 on June 3, but what will the new operating system hold for iPhone? Rumors suggest that many features initially planned for iOS 12 will show up in iOS 13, codenamed "Yukon," and dark mode will be the big ticket ...more

Augmented reality platform maker Zappar and its marker-based augmented reality technology have been around well before Apple and Google brought markerless AR to mobile apps. But, as the saying goes, if you can't beat them, join them. On Thursday, Zappar unveiled ZapWorks Stud ...more

Christmas has arrived early for ARCore app developers, as Google just unwrapped a few iterative improvements to the augmented reality toolkit in version 1.6. The first improvement comes in the form of improved lighting in Sceneform, Google's 3D rendering library for Javascrip ...more

French cosmetics giant L'Oréal isn't wasting any time putting its new subsidiary, ModiFace, to work. On Thursday, the company launched a new tool that enables a photo-realistic augmented reality simulation of nail polish shades and textures to be accurately displayed on a user ...more

Magic Leap One owners, start your virtual engines, as automotive virtual reality developer RelayCars has published an app to Magic Leap World that lets users customize and test drive a 2019 Kia Stinger. The RelayCars app, which is available as a free download, enables Magic L ...more

Our national month-long celebration of all things creepy and crawly comes to a climax on Wednesday with Halloween and will end with Día de Muertos on Friday, so now is the ideal time for the The New York Times to publish a mildly chilling augmented reality story for children. ...more

The iPhone XR has touched down alongside the XS and XS Max, and it utilizes tried and tested materials found on the iPhone 8, while being molded in the same vein as the iPhone X. The budget-friendlier flagship comes with its own set of design elements to set it apart from its ...more

Better known among consumers for its virtual reality apps, Jaunt is now pivoting toward solutions for augmented reality developers. The company's latest innovation, called the Jaunt XR Platform, is a lightweight volumetric capture system that yields real-time 360-degree video ...more

At its F8 developers conference on Tuesday, Facebook announced new tools and features coming in a new version of AR Studio, including the integration of 3D content aggregator Sketchfab's Download API. Launched last month, the Download API enables developers to add 3D models d ...more

It's no secret that iOS 11 is one buggy piece of software. Remarkably, even after three major updates, we're still seeing issues with our iPhones. This time, the glitches have come for 3D Touch on iPhones running the new iOS 11.3 update. The issue occurs when locking an iPhon ...more

Augmented reality headsets with depth sensors, like the HoloLens, offer a much more immersive experience than the average smartphone at present, and one app demonstrates that in a uniquely entertaining fashion. ZOOO, currently available on the Microsoft Store for $4.99, uses ...more

Apparently, Amazon's new year's resolution is to bulk up its fitness fashion sales by pumping up its augmented reality muscles. Last November, Amazon updated its iPhone and iPad apps with ARKit to display a limited selection of furniture, home decor, electronics, and toys in ...more

After hosting millions of free 3D models online, Sketchfab is betting that augmented reality and virtual reality developers and creators will be willing to pay for premium 3D content. Launching as a beta on Wednesday, the Sketchfab Store offers up to 4,000 models for purchase ...more

For some, going to the dentist can be a terrifying experience, but a new use of augmented reality could go a long way toward making the trip feel more like it's worth the orthodontic angst. A new app called Janus Health AR uses the camera of a tablet to capture a patient's sm ...more

Snapchat has broken new ground in its augmented reality advertising efforts, as BMW has opted to show off its new X2 model in AR with the Augmented Trial Lens. Users who opt in to the experience via ads running between user or publisher stories (or scan the corresponding Snap ...more

The iPhone X was released in November 2017, and the iPhone 8 and 8 Plus dropped right before it, but the hottest news right now revolves around the 2018 iPhone releases. The rumor mill regarding the iPhone X's successor started churning out speculations on names, cameras, disp ...more

Gestures are a big deal on an iPhone X, XS, XS Max, XR, 11, 11 Pro, and 11 Pro Max. Without a Home button on Apple's super-premium smartphones, several actions had to be mapped to gestures instead, which impacts other areas of the system such as the Control Center. One exampl ...more

At IFA in Berlin today, Sony introduced the latest models of the Xperia line, with new features in tow that should appeal to creators of augmented and virtual reality content. The Xperia XZ1 and XZ1 Compact both carry the Motion-Eye camera that can capture video at 960 frames ...more

Mixed reality developer Arvizio has updated its MR Studio software suite to integrate processing of 3D light detection and ranging (LiDAR) point clouds. The new capability makes the enterprise collaboration software for Microsoft HoloLens an attractive solution for architectu ...more

There have been a number of rumors about the iPhone 8 over the past couple of months, but the latest speculation about the device's dual FaceTime camera, that could take 3D selfies, has definitely grabbed our attention. Mac Otakara reports that there is a "possibility" that a ...more

4DViews, the volumetric capture company that films actors and performers in augmented and virtual reality for things like movies, TV series, and applications, has just released the app 4DViews: Raise Virtual to Reality, to demonstrate its technology for smartphones. The mobil ...more

As a society, we seem to be moving backwards toward communicating by pictures only. Emojis and GIFs are today's cave paintings, and I, for one, am totally okay with that. To make this transition even more amazing, photo-editing app Facetune created a tool that lets us change o ...more

Listen up ladies, there's no need to go to Sephora and model a hundred different shades of lipstick anymore. Now with Virtual Artist, Sephora's award-winning app, for iOS and Android, you can virtually test thousands of shades of single and palette eyeshadows, lip colors, and ...more

Once mixed reality technology is more widely available and realistically priced for consumers, using the tech to create the illusion of a larger space, will likely be a favorite use for mixed reality in places where real-estate is expensive, people tend to live in smaller home ...more

A few days ago, I pulled up the Windows Store on my HoloLens and saw a few new applications. One that caught my attention was Oriental Museum, which lets you explore China's Forbidden City, and the other one is very similar free demo app called Secrets of Ancient Egypt by Link ...more

While the big names in augmented reality demonstrated the breadth of opportunities in the industry's landscape this week, one new startup showed off what is possible further in the future. On the AR wearables front, Magic Leap and Nreal, two of the current front-runners for A ...more

With the list of available mobile apps for moviegoers constantly expanding and improving, seeing a film at your local theater has never been better. With the right apps for your iPhone or Android phone, you can research movies, find out if showings are sold out, reserve seats, ...more

Continuing to take the steps necessary to reign supreme among the top game engines of the world, with a steady stream of major updates, enhancements, and new features, the team at Unity are keeping the user base in a regular state of surprise. At this rate, it's almost like Ch ...more

While ARKit and ARCore are poised to bring AR experiences to millions of mobile devices, one company is poised to anchor those experiences anywhere in the world with just a set of geographic coordinates. The geospatial augmented reality platform Aireal enables developers to p ...more

The time to wait for an absolutely killer phone from Samsung is over. They've released a giant of a phone known as the S20 Ultra, and at least on paper, it's a grand slam. But only a few months ago, Apple released its first "Pro" iPhone, and it was giant in its own right. So w ...more

While Snapchat is no stranger to location-based AR scavenger hunts, the app's new world-facing game adds some environmental understanding to the mix. This week, Snapchat launched a new Snappables game dubbed Scavenger Hunt. However, while most Snappables games use the front-f ...more

Norway-based production tools company Vizrt is putting the real into augmented reality with its broadcast AR solution that's designed to keep sports fans (and other audiences) watching. A couple of weeks ago, Chris Black, the head of content and communications at Vizrt, demoe ...more

These days, using Reddit on your iPhone is just as good, if not better, than Redditing on a desktop browser. While there's an official Reddit app for iOS, there are plenty of third-party clients that have similar features as well as custom perks to enhance the experience. But ...more

This year's holiday shopping season is shaping up to be fertile ground for augmented reality to show its worth, as both Walmart and Target have crafted immersive experiences designed to engage shoppers in the coming weeks. But the marketing similarities end there, because the ...more

The game wizards at Insomniac take pride in diving deep when it comes to world-building, and the same is true for the studio's latest title for Magic Leap One called Seedling. Revealed on Wednesday at the L.E.A.P. conference in Los Angeles, the Magic Leap One-based title is l ...more

Augmented reality experiences for consumers, for the most part, are relegated to mobile devices at present, but creation and development of those experiences is still a province of desktop computers. Hold my beer, says Torch 3D, Inc. On Monday, the company introduced a new T ...more

Traditional media institution The New York Times continues to break new ground in its augmented reality news coverage, this time with a 3D volumetric capture of model Ashley Graham. The feature, part of the publication's coverage of New York Fashion Week, serves to shine a li ...more

If you subscribe to notifications for Magic Leap CEO Rony Abovitz's Twitter feed, you'd think everyone in the world already has a Magic Leap One. Alas, that is not the case, but those not within the geographic areas of Magic Leap's LiftOff service now have a loophole through w ...more

Starting in iOS 11, Apple introduced a QR code scanner for iPhone that's baked right into the Camera app, reducing the need for a third-party scanner. However, not everyone knew it existed, so a lot of users were still using third-party QR code scanners. In iOS 12 and later, A ...more

Computer vision company Blippar has already dabbled with outdoor AR navigation, but now it wants to make it easier for people to make their way through indoor spaces with augmented reality. On Thursday, the company introduced its Indoor Visual Positioning platform for AR navi ...more

Earlier this week, we told you about the new DreamGlass augmented reality headset from Dreamworld, a company started by a former Meta executive. The device looks great, and the features sound good, but is it worth your hard-earned cash? I recently took it for a brief spin to f ...more

Between acquisitions, hirings, patent applications, and insider reports, all signs point to Apple building a smartglasses product that could ship as soon as 2020, but the company has not officially confirmed such plans. Apple currently has 21 open positions that mention augme ...more

Modern "mad men" are buying into augmented reality for marketing, with the two latest examples being trendy burger maker Bareburger and department store chain Zara. And one of the leading social VR platforms wants to diversify its business with AR as well, and it has convince ...more

Between Renault Truck's testing of the HoloLens in factories and BMW promoting its newest model through Snapchat, the auto industry is hot for augmented reality to improve internal operations and engage consumers. Meanwhile, though Apple has made its initial play for AR with ...more

Apple's anxiously awaited iPhone 8 with a 5.8-inch OLED display is all set to launch this September, alongside the iPhone 7s variants. However, according to MacRumors, which cites information from a number of Barclays analysts, stock will be very limited, and most won't ship u ...more