Mountain \dew

Mountain Dew is the answer. Inventor Paul Patone has devised a mechanism that converts soda into actual usable fuel. "It’s called the Geet Sytstem. Basically, it’s a fuel booster system that can connect to any engine. Patone said the best part is that the Geet System create ...more

After pouring out $10 million for 60 seconds of Super Bowl advertising time, Doritos and Mountain Dew continued their Sunday marketing binge on Snapchat. For their spot during the game, Doritos and Mountain Dew staged a lip-synched rap battle between highly meme-able actors P ...more

It seems like it was just last week that AMC and Next Games unveiled their location-based zombie game based on hit TV series The Walking Dead. (Wait, actually it was just last week.) But, just like a walker seeking fresh flesh, AMC is back this week with another AR mobile app ...more

Reddit user smellslikeurine is seeking advice for a "friend of a friend" who recently pulled a clever prank on an evil bully, and may now be legally liable: "A relative of a close friend (we'll call him Todd) carried Mountain Dew in his backpack to school every day. For a few ...more

Halloween is this weekend, so if you're looking for a last-minute big batch cocktail that will keep your guests properly hydrated—and might turn them into mutants—look no further! (Note: This will not actually hydrate anyone, just so we're clear. Priorities, people!) Meet Zom ...more

WonderHowTo favorite (and pal) NurdRage brings us another great science tutorial. Making glow sticks at home is not necessarily cheaper, but it's a great science project. Check out the video below to learn not only how to make the glow sticks, but also all about fluorescent dy ...more

Toilet Payback The idea is to rig a urinal in a Men's restroom so that when a guy starts using it the fixtures on top spray back at him (hitting him in the face or chest depending on height). My original idea was to use mountain dew or lemonade as the spray, but later i thou ...more

Super Bowl Sunday is just around the corner. With 111.5 million viewers tuning in last year (112.6 if you count streaming), which broke another record that it previously set for the most-watched television event in U.S. history, it's safe to say that most of us will be watchin ...more

The newest fuel alternative on the horizon? Pee. U.S. researchers have been experimenting with using urine as a method of producing hydrogen. Not only could this virtually free and readily available resource possibly power automobiles, but it could also aid in the clean up of ...more

Another creation by Bang Goes the Theory, the "car-puccino" is a 1988 Volkswagen Scirocco powered solely by roasted coffee granules. Daily Mail reports, "The car will be driven the 210 miles between Manchester and London powered only by roasted coffee granules. It will go on ...more

New Balance is helping Liverpool Football Club (FC) fans see how they look in the team's new kits with an augmented reality experience in Snapchat. The Lens uses background segmentation to replace the user's surroundings with a virtual stadium and a full-body mask to place th ...more

With the Masters, one of professional golfing's four most prestigious annual tournaments, now in full swing, Snapchat is giving users the ability to commemorate the moment in augmented reality. A new Lens in the Snapchat camera carousel places a white visor with the Masters l ...more

Most people need their morning pick-me-up to get the day started right. There's a Starbucks on every corner and caffeine "shots" are sold in convenience stores everywhere. Even Mountain Dew is getting in on the action with its new KickStart "breakfast" drink (whatever that mea ...more

The Super Bowl isn't just the most important NFL game of the year, it's also the biggest night for brands to bring their most creative advertisements to a vast television audience. Over the past few years, augmented reality has shared the Super Bowl stage as well, with advert ...more

What's more important in maintaining a healthy body weight? Eating healthy food or simply reducing your calorie intake? You may think a human nutrition professor would encourage the former, but instead Kansas State University's Mark Haub proved the latter. CNN reports that Pr ...more

Many Americans will celebrate the start of the summer this Memorial Day weekend with backyard cookouts, and two brands hope to solidify their invites to those parties through augmented reality experiences in Snapchat. MillerCoors is running a Sponsored Lens that puts virtual ...more

Because it takes two to tango, your dancing Bitmoji World Lens on Snapchat is getting a dance partner. Snapchat's new 3D Friendmojis are World Lenses that mix your own Bitmoji with your friend's doppelganger for dual AR hijinks. Activating a 3D Friendmoji is accomplished by ...more

After closing its 2017 financial books on a high note, Snap, Inc. is planning to ride the momentum of its augmented reality products into the new year. That's the main takeaway following the company's 2017 earnings conference call, which was held on Tuesday. While the company ...more

Fans of The Walking Dead can now kill time until the series returns from its winter hiatus by raising walkers from the labels on bottles of wine influenced by the show. With the Living Wine Labels app for iOS or Android, fans can unlock augmented reality content embedded in l ...more

So, at this time of the year, everyone seems to be going through a lot of stress - and by “everyone,” I mean, “anyone who has any contact with people who are in schools of any kind.” Still, stress can hit you at any time of the year, whether it’s right before Christmas, or whe ...more

As augmented reality continues its collision course with mainstream adoption, the technology will now have a role in one of the most anticipated boxing matches of the year. On Saturday, the much-hyped rematch between challenger Tyson Fury and champion Deontay Wilder (the figh ...more

On Wednesday, in addition to uploading another batch of videos from its L.E.A.P. conference to its YouTube channel, Magic Leap also launched a new video series for developers called Spacebar. The new series consists of interviews with developers regarding their insights, expe ...more

In an effort to help its advertising partners close sales with its sponsored augmented reality camera effects, Snapchat has launched a set of e-commerce tools designed to encourage users to buy products directly in the app. Shoppable AR is an enhanced Lens that offers adverti ...more

Alongside the usual collection of holiday-themed Lenses, Snapchatters received an extra-special treat from Snapchat over the weekend—a world-spanning Easter egg hunt. Like a highly-simplified version of Pokémon GO, The Great Snapchat Egg Hunt challenged Snapchat users to retr ...more

Before The New York Times brought augmented reality to its iPhone app, the only way Winter Olympics fans could get this close a view to the world's best athletes would be to acquire a press pass. Just days after previewing its augmented reality content strategy, the Times has ...more

Mobile apps themselves are not always the end product or service for generating revenue. More often, they are deployed as tactics within a larger marketing or public relations strategy. For product manufacturers, apps can be used to sell anything from drinks and chips (by way ...more

If you want to start the party out right, you have to impress the crowd with your awesome bartending skills. While lighting cocktails on fire is a nice way to warm up the crowd, it's been done by thousands of bartenders across the globe. Plus, if you're not careful, you could ...more

The buttery scent of crescent rolls bring me back to my childhood, but those tubes that open with such a satisfying pop are more than just retro reminders. Crescent rolls can morph and serve as the base for hundreds of creative and cool dishes. You feel free to use frozen puf ...more