Nba

NBA 2K18 has been out for the iPhone for months, but its $7.99 price tag put it out of reach for many mobile gamers. There's light at the end of the tunnel now, as a free-to-play version is in the works as a soft-launch in New Zealand. If you can't bear the wait, you can play ...more

The Microsoft HoloLens has a fairly passionate, yet relatively small group of users pushing the developer-centric device forward, mostly spreading the word about the device through word of mouth and meetups. But this weekend, during the annual NBA All-Star festivities, we got ...more

There is no fan experience in professional sports quite like watching an NBA game live. Partly, this can be attributed to the combination of fluid teamwork and jaw-dropping athleticism the players exude in the form of size, speed, jumping ability, grace, and strength. What tru ...more

Who said sports need parity to be fun? For the third year in a row, the Cleveland Cavaliers are facing off against the Golden State Warriors on the NBA's biggest stage, and basketball fans everywhere couldn't be more excited. It's the most star-studded Finals in NBA history, ...more

Now that MLB has finally begun to play ball without fans, the NBA is gearing up to restart its season with 22 out of teams qualifying to play in isolation in Orlando and advance to the playoffs. While baseball teams are piping in crowd noise from MLB The Show and propping up ...more

Though the Golden State Warriors won the crown as the NBA's best team again this season, the Sacramento Kings continue their rule as the sport's technology leader, debuting their new uniforms from Nike through augmented reality today. With an assist from Zappar's augmented re ...more

After two dramatic Conference Finals, the dust has settled to reveal ... the Golden State Warriors and the Cleveland Cavaliers. Well, at least the Irving-less Celtics and Rockets (short of Chris Paul for Games 6 and 7) gave it their all. With these teams battling for the fourt ...more

Hey, you, still stuck at home? Cheer up, today is the first day of spring. Yes, really. And since you're probably locked in on TV, we're guessing you need a break from some of the less than sunshiney news reports rolling in. Well, no worries, because there's actually some good ...more

The NBA Finals is underway, and now basketball fans with iPhones and Android devices can get closer to the action for free than they ever could with expensive courtside tickets. Now available on the Google Play Store after debuting on the iOS App Store last year, the latest v ...more

Nike and Snapchat, having already reigned triumphant with its viral augmented reality ad featuring Lebron James, are teaming up with another basketball legend at NBA All-Star Weekend This year's site for the league's annual star-studded event, which takes place on Saturday an ...more

On Tuesday, NBA Commissioner Adam Silver joined Magic Leap CEO Rony Abovitz on stage to unveil a partnership between the two companies. While the device was not displayed on stage, NBA legend Shaquille O'Neal appeared via video wearing a large-sized Magic Leap One: Creator Ed ...more

It's a magical time of year for basketball fans, with the NCAA Tournament in full swing and NBA frontrunners in the midst of their push to clinch spots in the playoffs. To capitalize on the season, Magic Leap is making its own push, highlighting new features in the NBA app fo ...more

Snapchat is enjoying a high field goal percentage when it comes to securing movie studio business with its sponsored augmented reality experiences, the latest coming through the basketball movie Uncle Drew. Lionsgate and promotional partner Pepsi are running not one but two A ...more

One of the most popular sports shows on television, Inside the NBA on TNT, gave viewers a tech-powered treat on Tuesday night by dropping them into a broadcast version of augmented reality. During the show's "Gone Fishin'" segment, which is dedicated to teams eliminated from ...more

Just in time for a new season of professional basketball, the National Basketball Association (NBA) has released a new app for iPhones and iPads built on ARKit that turns your driveway into a basketball court. The setup is simple. Select your favorite team and then scan the g ...more

Augmented reality is becoming a slam dunk for sports entertainment, as leagues, their teams, and their broadcast partners have been quick to adopt AR. This obsession with the immersive space is particularly true when it comes to the NBA. The league itself has produced AR apps ...more

On Wednesday, as expected, Apple unveiled the next generation of iPhones, namely the iPhone XS and iPhone XS Max along with the more affordable iPhone XR, each equipped with a TrueDepth sensor. Alongside the iPhone launch, CEO Tim Cook and company demonstrated what these new ...more

The Chicago Bulls may not be very relevant in the current NBA standings, but they do lead the league in one other area. With an assist from Nexus Studios, AT&T has debuted StatsZone, an augmented reality experience that presents game statistics in an immersive format, in the ...more

While the company is adamant that the Magic Leap One: Creator Edition will ship this year, currently, it seems its CEO is more interested in striking deals with content partners than releasing details about the headset. Meanwhile, in perhaps the most poorly-written SEC filing ...more

Two brands with affinities for augmented reality, Marvel and the NBA, joined forces to inject some AR superpowers into Monday night's matchup of the Golden State Warriors and New Orleans Pelicans. While ESPN carried the traditional broadcast of the game, ESPN2 delivered a spe ...more

With the defending champion Golden State Warriors and Drake's favorite team, the Toronto Raptors, set to face off in the NBA Finals starting Thursday, Snapchat has gifted hoops fans with a pair of augmented reality experiences. For fans in attendance at the games, Snapchat us ...more

Apple has a sterling reputation when it comes to managing its supply chain; it's where CEO Tim Cook proved his mettle to succeed Steve Jobs. Now, the company has made a strategic investment with a supplier that will be crucial to its future plans for AR wearables. While Apple ...more

I've been a Sprint customer for a long time. Normally, Sprint (flagship) phones come with some useful apps, such as Sprint TV, Sprint Zone (for payments, updating PRLs, and account information), and NBA Game Time. In other words, relatively free of bloat. However, our AT&T HT ...more

Whether you've celebrated multiple cake days or you're just now getting your feet wet with Reddit, it's a rite of passage to choose your preferred smartphone client. Quick spoiler: Your best option most certainly is not the official Reddit app. Reddit's mobile site is pretty ...more

Contrary to popular belief, augmented reality apps have been available for a while now. I remember using the Layar app (still available for iOS and Android) to explore nearby businesses and landmarks with varying success via an early-generation Android handset. It would be ha ...more

SharePlay is arguably one of the most significant features to hit FaceTime since group calls, and it's still hard to find apps that support shared experiences in FaceTime. Apple does list a few apps, but there is no official index of all the apps with SharePlay integration. Th ...more

Using a phone that hasn't been updated is like playing NBA 2K10 in 2013. Everything works fine, but you're missing all those new features and current rosters. So, when using your Samsung Galaxy S3, try to update as soon as possible to stay current with the Android software. U ...more

Most people keep their ungodly sexual desires deep inside, only to be indulged in private on their computers. It makes you wonder... what secrets do your neighbors have? What kind of porn are they watching? And how much and for how long? Thanks to some public (and anonymous) d ...more

Will the predicted apocalyptic date — December 21st, 2012 — really be the end of the world? In this ongoing five-part series, we examine what would happen if zombies, nuclear weapons, cyberwars, earthquakes, or aliens actually destroyed our planet — and how you might survive. ...more

Welcome to the first annual Next Reality 30, our list of people who've made the biggest impact on the augmented reality space in the last 12 months — and what a 12-month roller-coaster ride it's been. Apple introduced ARKit-powered apps last fall, Google launched ARCore for An ...more

While the airline, casino, cruise, and hotel industries are asking for government bailouts during the COVID-19 pandemic, companies around the US are giving away its apps and services for a limited time. So while you're stuck at home, keep your mind off of coronavirus with free ...more

A modern iPhone is capable of running sophisticated, exquisitely-rendered games that rival titles on current-generation consoles. However, there is some value in classic video game titles, whether you grew up playing games on the Atari 2600, Nintendo Entertainment System, and ...more

With the big reveal of the Magic Leap One: Creator Edition in December 2017, and now the update on Feb. 13, 2018, we no longer have to speculate as to what the augmented reality headset will look like or when (in general) it will be available. However, because Magic Leap left ...more

If we were to assign a theme for the 2019 edition of the Next Reality 30 (NR30), it might be something along the lines of, "What have you done for me lately?" Many of the top names in the industry from the 2018 edition remain the same, but their positions have shuffled. The p ...more

Outside of iPhone releases, software updates are arguably the most exciting aspects of iOS life. It's like Christmas morning when your iPhone installs an update, as you dive through your device to find all the new features and changes Apple thought to include. With iOS 14.4, t ...more

Lebron James, or King James to his royal subjects, is extending the reach of his kingdom beyond basketball and into the realm of augmented reality. The NBA superstar, in his role as pitchman for Nike, is the centerpiece for a new in-store Snapchat AR advertisement at the Hous ...more

Marvel's Future Fight gave gamers the ability to brawl through near-countless levels as their favorite superhero. Not to be outdone, DC has soft launched DC Unchained in select Southeast Asian countries in preparation of a worldwide debut. If you're willing to put in a little ...more

The year 2020 was a pivotal span of time during which the word "virtual" took on a brand new meaning. Instead of referring to VR or augmented reality, the term was hijacked to describe meeting across long distances through a variety of software tools, most often through video. ...more

If you're like me, you're not too keen on being tracked. So when an app asks you if it can track your iPhone activity across other programs and websites for ads or data brokers, the answer is pretty much always "no." If you're tired of choosing "Ask App Not to Track" over and ...more

The lock screen in iOS 7 is great at giving you immediate access to notifications, weather forecasts, date and time, music controls, and even the camera, but for a sports fan like me, there's one critical thing missing—game scores and news highlights. If you haven't updated t ...more

Videos hosted on Streamable may be fleeting or forever. So when you come across a cool video that you want to watch again later, it's a good idea to download it to your device in case it's one that disappears after a few months. There is no built-in download button in the Stre ...more

The Science Cheerleaders are a group of current and former NBA and NFL cheerleaders, all of whom also happen to be accomplished scientists, engineers and doctors. Founded by former Philadelphia 76ers cheerleader Darlene Cavalier, the squad aims to "get the conversation going, ...more

We've seen a variety of AR experiences related to athletic footwear over the years, but Puma is betting sneakerheads will buy into a version of interactive design where sneakers are the augmented reality experience The shoemaker launched the LQD Cell (pronounced "liquid cell" ...more

The latest sponsored augmented reality experience on Snapchat from a movie studio might be its scariest — and perhaps most popular — yet. The Sponsored Lens, purchased by Warner Bros. to promote the new The Nun horror movie, uses background segmentation to provide a mostly da ...more

For the release of John Wick: Chapter 3 - Parabellum, Snapchat and Lionsgate aren't just creating AR experiences to promote the movie, they are giving fans the opportunity to create and share their own AR experiences. On Friday, the promotional partners launched the "Art of W ...more

Looking for last-minute Christmas gifts? Give the gift of mobile gaming! Electronic Arts (EA) and Gameloft are having their annual holiday sales just in time for Christmas. If you've got a gamer on your shopping list with an iPad, iPhone or iPod touch, a mobile game will make ...more

During its presentation at Unite Berlin, Magic Leap gave attendees a crash course in developing experiences for Magic Leap One (ML1), we found out quite a bit more about how the device works and what we can expect to experience with the device. Alessia Laidacker, interaction ...more

If the name Leroy Jenkins elicits a reaction from you, then you are old enough to remember the iconic title World of Warcraft from its heydey (whether or not you actually played the massively multiplayer online role-playing game). To celebrate the 15th anniversary of the game ...more

It's not so difficult to stay at home during the coronavirus lockdown when there's so much free entertainment to take advantage of. That seems to be the M.O. for many studios and streaming services, as they've made so many shows and movies available to the public for free. Tha ...more

Sony Pictures has tapped the powers of augmented reality as provided by startup 8th Wall & the Amazon Sumerian development platform to help it promote the latest motion picture manifestation of Spider-Man. On Monday, the Spider-Man: Into the Spider-Verse mobile web AR experie ...more