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One of the hallmarks of augmented reality's coming of age is that the technology is starting to find a home in business categories that are less obvious compared to typical AR enterprise use cases. The latest example comes from Qualcomm and Accenture, who have collaborated on ...more

While Snapchat is no stranger to location-based AR scavenger hunts, the app's new world-facing game adds some environmental understanding to the mix. This week, Snapchat launched a new Snappables game dubbed Scavenger Hunt. However, while most Snappables games use the front-f ...more

The Unity 3D engine is not only responsible for facilitating the creation of 60% of AR and VR content but it also plays a significant role in producing the immersive stories that increasingly push the boundaries of cinema. Some of these daring new immersive works will now be ...more

Samsung, like other OEMs, partners with third-party companies to include their apps on Galaxy devices. For example, Microsoft pays Samsung millions to pre-install certain Office apps. But one of these partners might not be on the up and up. Already know about Qihoo 360? Skip ...more

The newly enhanced focus from Magic Leap on enterprise, announced on Tuesday, also came with a few companies opting to weigh in with their experiences developing for the platform. One of those companies is Obsess, an app that allows Magic Leap users to create customized immer ...more

If you're looking to save big on Apple AirPods, Beats, Bose, and other major headphones brands this Black Friday, look no further than Walmart. The store is hosting a number of sales on Black Friday itself, but you don't need to wait until Thanksgiving night to take advantage ...more

After opening up its Spark AR platform on Instagram for all creators, Facebook is already expanding the platform's capabilities on its Snapchat killer. On Monday, the company released version 76 of Spark AR Studio, which brings support for two new AR effect options for develo ...more

Halloween may be finished, but the augmented reality chills are not over yet for some people. Arachnophobes are bravely facing their fears by cozying up to augmented reality spiders for a university study. Wayne State University's Stress, Trauma, and Anxiety Research Clinic ( ...more

GravityBox is a name that many know as the module to rule them all when it comes to customizing your Android device. Ask any of the longtime modding pros, and they'll tell you about the good old days during the Xposed era. The community was booming and full of great ideas, and ...more

Suddenly, Magic Leap's lawsuit against Nreal, as well as its barrier to entry in the Chinese market, appears to be as insurmountable as The Great Wall itself. On Friday, Nreal revealed that it is partnering with China Unicom, China's fifth-largest wireless provider, to bring ...more

It might sound odd to call interior decorating exciting, especially if you're not a professional within that industry. But that's exactly what it is when combined with augmented reality. I recently found out just how fun it can be when I downloaded the new Sotheby's Curate ap ...more

A century-old opera is getting a revamp in the UK after swapping dusty wigs and curtains for augmented reality overlays and Snapchat filters. Adding augmented reality and games alongside a musical recording of "The Cunning Little Vixen," the Welsh National Opera is ensuring t ...more

Many people don't realize much better audio can sound on their phones. While it's solid to begin with, Samsung has included several options in the Galaxy Note 10+ that will upgrade your listening experience to profound status. While sound quality is somewhat subjective, there ...more

Former soccer star and current celebrity David Beckham has the augmented reality abilities of Facebook and Instagram as allies in the effort to eradicate malaria from the world. The "Malaria Must Die So Millions Can Live" campaign launched earlier this year with Beckham as it ...more

Magic Leap is making it easier for developers to share their spatial computing experiments with other Magic Leap One users. On Thursday, Magic Leap has opened up Magic Leap World for developers to publish concepts, which as defined by Magic Leap, are "free apps with limited f ...more

After hosting an augmented reality experience using its Snapchat Landmarker technology at the Statue of Liberty, Snap is now giving creators the opportunity to create their own Lenses with Lady Liberty. An update to Lens Studio arriving Tuesday adds the Statue of Liberty and ...more

As you already know, the Galaxy Note 10 and 10+ have gotten rid of the beloved audio jack (RIP). Fortunately, it has never been a better time to switch to wireless. There are Bluetooth headphones and earbuds for every budget and every need. Wireless headphones nowadays have g ...more

In recent years, the US military has been utilizing augmented reality as a training tool, giving officers and soldiers an opportunity to train and hone their decision-making, tactical efforts, and weapons accuracy via virtual scenarios. Now, the US Navy is also delving into t ...more

Augmented reality jigsaw puzzle game PuzzlAR: World Tour, formerly only available on mobile devices, has been given a major upgrade via a new version for the Magic Leap One. Back in November 2018, Magic Leap sought to bolster its AR ecosystem by launching the Independent Crea ...more

After debuting its virtual Pocket Gallery last year with the works of Johannes Vermeer, Google Arts & Culture has released a sequel that brings even more artists into your home via augmented reality. Available in the Google Arts & Culture app for iOS and Android, "The Art of ...more

Comparing the present-day states of the consumer and enterprise sectors of augmented reality is like evaluating the merits of sports car versus work trucks. Like consumer AR, sports cars are sexy and exciting, but perhaps a bit impractical at times. On the other hand, enterpri ...more

While Toyota ranks as the leading automotive brand in the world, the company is a follower when it comes to augmented reality. Nonetheless, Toyota is catching up with the competition with a web-based augmented reality advertising campaign for the 2020 Corolla. Executed by ad ...more

With Microsoft taking direct aim at enterprises for its HoloLens 2 with a $3,500 price tag, one startup is betting that business will be willing to pony up for glasses-free 3D displays as well. After shipping its Looking Glass Standard (previously called the HoloPlayer One) 8 ...more

As promised with its teaser from Build 2019, Microsoft has unveiled the details for its augmented reality version of Minecraft for smartphones. The company published a new trailer for the game, which has a rather similar feel to the trailer Niantic originally produced for Pok ...more

The last third season episode of Rick and Morty aired Oct. 1, 2017. Over a year and a half later, we finally have confirmation that everyone's favorite morally ambiguous, universe-traveling duo will make their return in November. While six months is still quite a wait, you can ...more

Planning a vacation overseas can sometimes feel overwhelming with the number of things you need to remember before heading out. Since smartphones keep us connected at all times, it's essential that you have everything you need here as well. Unexpected events can arise while on ...more

Location-based gaming company Niantic knows its business model is inextricably tied to the outdoors, so it is in its best interest to help preserve that environment to give players a place to play. So, for the second straight year, Niantic will encourage Pokémon GO to assist ...more

In case you thought the long and unfortunate story of ODG was over, hold on, there's one last chapter to tell. As we reported in January, ODG's remaining patent assets were put up for auction, but the buyer was never revealed. However, we now have a pretty good idea of where ...more

Apple just released the sixth beta release for iOS 12.2 today, Monday, March 18. Just as expected, the update to the developer version dropped just past 1 p.m. EDT (10 a.m. PDT), and comes with new changes and features from iOS 12.2 beta 5 and beyond, including a new warranty ...more

While the long awaited HoloLens sequel is scheduled to arrive later this year, Apple may force Microsoft to share the AR wearables spotlight, if reports of the company's first entry into smartglasses territory end up coming to fruition. In the meantime, Microsoft's HoloLens 2 ...more

Although all signs points to Microsoft releasing a new HoloLens in the coming days, the company is nevertheless looking to distribute its augmented reality apps to other operating systems. On Thursday, the Microsoft unveiled plans to port its Remote Assist app to Android, and ...more

The ability for apps and devices to determine the precise location of physical and virtual objects in space is a key component of augmented reality experiences, and the latest advancements in Bluetooth technology may have a hand in facilitating such location services in the ne ...more

If you've blocked out your calendar to watch the NHL All-Star Game this weekend, then you might be excited to know that USA Today has given its readers the opportunity to meet Washington Capital's John Carlson in augmented reality. And if you didn't know that the NHL All-Star ...more

With Pokémon GO as its cash cow and the forthcoming Harry Potter: Wizards Unite and Niantic Real World Platform promising future revenue streams, Niantic has convinced investors to bet on its flavor of augmented reality After reports surfaced in December that the developer wa ...more

A year after making a splash at the annual Consumer Electronics Show in Las Vegas with Amazon Alexa integration, smartglasses maker Vuzix is bringing a notable weather app to its Blade smartglasses for the 2019 edition of the conference. Vuzix has announced that its Blade dev ...more

Despite funding difficulties that forced Meta to place employees on temporary leave in September, the augmented reality headset maker is reminding enterprise companies that it remains a viable option for visualizing and working with 3D design models. Earlier this month, Amar ...more

Magic Leap continues to launch new AR apps on its fledging app store before the door closes on 2018, and this time the app is a sequel from a veteran VR developer and early Magic Leap development partner. On Tuesday, Magic Leap announced via blog post that Luna: Moondust Gard ...more

On Monday, with just days left before Christmas, Lowe's dropped a surprise augmented reality treat in everyone's lap: a brand new Magic Leap One app. With little fanfare or warning, the Lowe's Showroom app popped up in the Magic Leap World section on the Magic Leap One as a f ...more

Augmented reality gaming company Niantic Labs is now instigating conflicts between Pokémon GO players, but it's not as bad as it sounds. On Wednesday, Niantic began rolling out the new Trainer Battles player versus player fight mode, starting first with players level 40 and a ...more

When the announcement of the Cheddar app for Magic Leap first went out on Tuesday morning, the app was not available on my updated Magic Leap One (located in New York City). However, after checking throughout the day, I can confirm that the app is now live. The free app downl ...more

Augmented reality optics maker WaveOptics has just infused its operations with a fresh round of funding to facilitate its objective of bringing consumer-grade smartglasses at a $600 price point to market in 2019. On Tuesday, the London-based company announced that it has clos ...more

When computers have vision but people don't, why not have the former help the latter? That's the gist behind the Cognitive Augmented Reality Assistant (CARA), a new HoloLens app developed by the California Institute of Technology. Assisted by the depth sensing capabilities of ...more

The company behind augmented reality's first real gaming hit, Pokémon GO, is quietly making moves toward supporting the rapidly growing smartglasses space that may one day move its content away from smartphones and tablets and onto AR lenses positioned on your face. On Friday ...more

Augmented reality content makers often position the technology as a new storytelling medium. And who loves stories more than children? Available now in the App Store as a free download with in-app purchases for additional content, Wonderscope uses ARKit to place content, whic ...more

In a move sure to stir up even more speculation about the future of Snap Inc., the company's vice president of content, Nick Bell, is leaving the company after five years. He's just the latest departure from the rapidly dwindling team of veteran executives at Snap. Bell was d ...more

Who doesn't love a refresh? Samsung's upcoming One UI makes it easier to use your device with one hand and adds a fresh coat of paint to the formally "Samsung Experience" skin. While you're probably looking forward to installing One UI on your phone, not all Galaxies are equal ...more

Ingress, the godfather of location based-AR games developed by Pokémon GO creator Niantic Labs, is getting a new lease on life via Ingress Prime, a reboot of the game built on the Niantic Real World Platform. After teasing the reboot late last year, Niantic launched the new g ...more

Magic Leap has already entered the realm of entertainment and enterprise, but on now it has blazed its way into a new augmented reality frontier: fashion. On Wednesday, Moschino and H&M held a fashion show in New York City that, in addition to the traditional runway model vam ...more

Fresh off shipping an augmented reality game for Magic Leap, Resolution Games has farmed another $7.5 million in funding through a Series B round. The round was led by MizMaa Ventures, with new investors including venture capital firms GP Bullhound and Fly Forever, as well as ...more

Ever since the announcement of the Razer Phone, a wave of gaming smartphones started to hit the market. With ASUS being such a big name in gaming, it made sense for them to throw their hat in the ring. The result is the ROG Phone. And with this first try, ASUS has topped the r ...more

A Series B round of funding, totaling $30 million, will enable Helsinki-based startup Varjo to launch its industrial-grade augmented and virtual reality headset capable of "human-eye resolution" before the end of the year. The investment will fund an expansion of Varjo's hard ...more

In a leaked company memo, Snap CEO (and NR30 member) Evan Spiegel has made it clear that the future of the company lies not only augmented reality but also hardware that enables those AR experiences. In other words, Snap is definitely planning on getting into the smartglasses ...more

A major obstacle to the mainstream acceptance of smartglasses is the current inability able to smoosh processors, sensors, and batteries into a pair of frames that look cool. Wearables maker Thalmic is hinting that it may have figured it all out. North is Thalmic's consumer s ...more

Augmented reality experiences for consumers, for the most part, are relegated to mobile devices at present, but creation and development of those experiences is still a province of desktop computers. Hold my beer, says Torch 3D, Inc. On Monday, the company introduced a new T ...more

While most kids his age are busy playing Fortnite, 11-year-old Yumo Soerianto is developing augmented reality games. Kids like Soerianto are the future of the augmented reality field — they'll likely be coming into their own as professional developers right as AR technologies ...more

After announcing the iPhone XR, XS, and XS Max, one thing was noticeably absent from Apple's Sept. 12 event — the iPhone SE 2, the long-awaited upgrade to 2016's niche yet popular 4-inch model. Not only does Apple have no apparent plans for an update, it has also officially dr ...more

Apple revealed three new iPhone models on Wednesday, Sept. 12, at its "Gather Round" event in Cupertino, as well as announced the official release date of iOS 12, its newest mobile operating system. If you missed it and want to watch the full event, here's how to do it on your ...more

Apple's dedication to iPhone security is one of the company's biggest selling points. It's no surprise then that iOS 12 offers users a simple yet powerful way to make, save, and auto-fill strong passwords to your iCloud Keychain when creating accounts in both Safari and in app ...more

We've seen all the Magic Leap One glamour shots, and we've even shown you a bit of what it looks like to view augmented reality on the device. But there's something else us super geeks appreciate more than anyone else: the grand unboxing! I met Magic Leap's Enjoy representati ...more

The long, long, loooong wait finally ended this week for the augmented reality community as the Magic Leap One was finally released. The Florida-based company has loomed over the industry for years promising something big, and now the AR cat is finally out of the bag. Now we g ...more