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After opening up its Spark AR platform on Instagram for all creators, Facebook is already expanding the platform's capabilities on its Snapchat killer. On Monday, the company released version 76 of Spark AR Studio, which brings support for two new AR effect options for develo ...more

Next to Game of Thrones, Harry Potter is one of the most beloved franchises in entertainment today, and now we have another peek at its dive into augmented reality. This week, Warner Bros. released the third trailer for its upcoming AR game Harry Potter: Wizards Unite. The n ...more

Although Apple's Animoji game is strong, as recently exampled by its Ariana Grande collaboration, Google isn't slacking either, unleashing a far more immersive music experience for smartphone users. Released on Friday, the new Childish Gambino augmented reality Playmoji chara ...more

Though the Golden State Warriors won the crown as the NBA's best team again this season, the Sacramento Kings continue their rule as the sport's technology leader, debuting their new uniforms from Nike through augmented reality today. With an assist from Zappar's augmented re ...more

When it comes to the athletic footwear retail game, it's just not enough to just sell shoes anymore. Count Puma as the latest brand to pump up the customer experience in its stores with augmented reality, as the brand recently celebrated the opening of its flagship New York C ...more

In its continued pursuit to elevate retail technology, Amazon has been awarded a patent from the US Patent and Trademark Office for a digital mirror that lets customers virtually try on clothes with different backgrounds. According to US Patent No. 9858719 (as originally disc ...more

The hype for HBO's Game of Thrones reached proportions as epic as the series itself this week with the latest release of the final season's official trailer, but it's a Snapchat promotion that will truly make fans at SXSW bend the knee. Using what Snapchat calls AR Marker Tec ...more

Facebook is preparing to make augmented reality experiences for brands more visible in its mobile app with Tuesday's introduction of augmented reality ads in its News Feed. News Feed AR ads will enable advertisers to insert AR camera effects, from virtual product try-ons to p ...more

Inspired by the beauty of traditional signage printed on doors and buildings, Rero is a French graffiti artist who makes a simple, yet heavy mark. Using the universally common Verdena typeface, Rero brands abandoned public spaces in extreme disarray with his own codified messa ...more

One of the most prestigious annual events for the advertising industry, the Cannes Lions is the ideal backdrop for Snapchat to show the brands and agencies in attendance what it's got. On Monday, Snap did just that by opening an augmented reality exhibit at the La Malmaison a ...more

Bikini vs. The Wave I have always been a fan of the bikini, but it hasn't always loved me back. My private bits have often been left alone after even the most shallow dives into a pool. While swimming pools allow for re-adjustment or retrieval of your lost swimwear the ocean ...more

It's a magical time of year for basketball fans, with the NCAA Tournament in full swing and NBA frontrunners in the midst of their push to clinch spots in the playoffs. To capitalize on the season, Magic Leap is making its own push, highlighting new features in the NBA app fo ...more

The sky is the limit when it comes to augmented reality, but Snapchat's latest innovation is keeping its AR platform grounded. On Thursday, the company published a pair of new Lenses that highlight its new ground transformation technology. Don't Miss: This Viral Instagram Au ...more

This year's I/O was all about bringing Android into the future and onto new devices. On top of announcing the upcoming "L" release of its mobile OS, Google showcased Android Wear, Android Auto, and Android TV. With a unified design language and notification mirroring, the var ...more

Massive bouncy ball installation by Australian artist Nike Savvas. Entitled "Full of Love and Full of Wonder", each bouncy ball "represents the very atoms that are the fundamental structural units of all things". Reminds me of that amazing Sony Bravia commercial (scroll all t ...more

With all the time most of us spend on our phones each day, wouldn't it be great if we could get rewarded for our addiction? Well, we can, thanks to various iPhone apps out there that can help us make a quick buck, earn cash back, donate freebies to charity, get complimentary c ...more

Homemade Halloween costumes that exhibit the maker's creativity are always better than off-the-shelf versions. It turns out that the same is true with virtual costumers. In the spirit of the season, Snapchat is featuring six augmented reality costumes, created by its Lens Stu ...more

All Kohl's wants for Christmas is Snapchat augmented reality. In conjunction with a holiday pop-up hosted in New York City from Nov. 7 through Nov. 10, Snapchat ran a sponsored portal lens available to targeted Snapchat users in the AR carousel. The experience gave users the ...more

Kitschy kicks your thing? Try these self-lacing sneakers on for size. Inspired by the iconic Nike Air 2015s worn by Michael J. Fox's character in Back to the Future Part II, these shoes utilize an Arduino-powered force sensor and somewhat bulky pair of rear-mounted servo motor ...more

During his opening address on April 18 at F8, Facebook's developer conference, CEO Mark Zuckerberg launched the company's augmented reality platform centered on artificial intelligence-powered cameras. The new AR platform will allow developers to display information, add digi ...more

Looks good enough to eat. Artist Olle Hemmendorff was asked to interpret the Nike Air Max 90 for an exhibit. "In the tradition of material innovation of AM 90, i constructed a running shoe using the most powerful, must durable and most delicious material known to man: hambur ...more

The hype around augmented reality has risen to a fever pitch over the past two years, and if this week's selection of business news stories are any indication, the din is about to get down right deafening. That's because the Microsoft's follow-up to the original HoloLens is a ...more

While Gucci is among the most recognizable brands in fashion, you would be excused for not realizing that the company makes sneakers as well. Yet, here we are, with Gucci adding an augmented reality try-on camera tool to its iOS mobile app, available now via the App Store, fo ...more

The once blurry and mysterious vision of Magic Leap's future is slowly coming into focus in the present, despite the company's obsessive attempts to keep any and all information under wraps until the next reveal is absolutely necessary. A new tidbit of information hints at an ...more

The wearables space experienced its "big bang" moment back in 2015 when Apple released its first wearable device, the Apple Watch. Although the device was initially dismissed by some as an unnecessary charm bracelet packed with frivolous tech, in very short order, the public l ...more

Notice how it seems like every player is wearing the same cleats this year? Well, according to Nike almost 40% of the World Cup roster is sporting their new Mercurial Vapor VI boots. Originally endorsed by Portugal's Cristiano Ronaldo, the colorful kicks are catching on for m ...more

Today marked the official unveiling of the HTC One M9 at Mobile World Congress in Barcelona. The newest HTC flagship will be released by the middle of March globally, and come in gold, gunmetal, pink, and silver. And if you were wondering, yes all of the leaks were pretty much ...more

Who had Lil Nas X, blood-drop Nikes, and satan worship on your 2021 bingo card? In a story that's stranger than fiction, the "Old Town Road" rapper has ruffled some feathers with the video for his new single, "MONTERO (Call Me By Your Name)" filled with demonic imagery usuall ...more

Instagram wants to bridge the gap between advertising and shopping for a more central buying experience. The app has long been a platform for advertisements, with both companies and creators using it as an outlet to link to products, so it's only natural for Instagram to allow ...more

The exile is officially over. Let the good times roll. Unequal Technologies has just signed Michael Vick as its corporate spokesman. They have applied for 50 patents that largely employ the Dupont-created Kevlar for "shock suppression". Formally speaking, this is his first pr ...more

Not that long ago, touchscreen-friendly gloves were an outlier accessory, something you had to track down at a specialty brick-and-mortar store or solely online. But as the smartphone has become an integral part of our lives, so, too, has the need for fashion accessories that ...more

Snapchat may trail Facebook and Instagram in terms of daily active users, but a new partnership with Samsung may get those innovative AR Lenses onto the mobile devices of a lot more users. Non-fungible tokens, perhaps the hottest segment of the blockchain tech industry at the ...more

Snapchat's first foray into augmented reality started with the selfie camera and face-tracking technology, with the app's AR capabilities expanding from there. More recently, Snapchat creators have gained full-body tracking via Lens Studio, which begat virtual costumes such a ...more

With the defending champion Golden State Warriors and Drake's favorite team, the Toronto Raptors, set to face off in the NBA Finals starting Thursday, Snapchat has gifted hoops fans with a pair of augmented reality experiences. For fans in attendance at the games, Snapchat us ...more

The future of augmented reality isn't on your smartphone or face, it's in the everyday items all around us. At least that's the belief of Gordon Meyer, the vice president of marketing at New York-based startup Lampix. Meyer joined me recently in New York to talk about why he ...more

This week, the recurring theme in augmented reality can be summed up fairly succinctly: content is king. For Magic Leap, content comes in the form of the delivery of the Madefire immersive comics app. In the case of Apple, content arrives via a virtual try-on tool from Warby ...more

This week, Google showed off some wild new and innovative AR experiences that showcase the WebXR protocol for browser-based AR content, while 8th Wall applied its own web-based AR platform in service of Captain Morgan. Meanwhile, other brands, including Hulu, Coinbase, and Ra ...more

Today, Facebook Messenger is rolling out Discover, a feature that helps you chat with companies and locate nearby businesses of interest to you. First discussed in April at Facebook's developer conference F8, Discover is finally available for public use. During a speech at F8 ...more

Diem Chau was commissioned by Wieden + Kennedy to carve 66 crayons for Nike's promotion of World Cup 2010. More here.

During its annual autumn keynote address, Apple didn't move heaven and earth. Instead, the company pushed the envelope ever so slightly forward for its marquee consumer devices. In addition to introducing the iPhone 13 series, Apple made meaningful updates to the iPad, iPad m ...more

Here is an amazing website dedicated to uncovering the dirty little secret of large corporations such as Nike and the Gap.

This is the best source for this video I've found. It's a great commercial and it gets us really pumped for the upcoming

A group of four giggly Japanese girls put on a digital fashion show with a projector and Google image search. Clever ad spot for Google Japan, directed by Wieden+Kennedy Tokyo. More from Wieden+Kennedy: 32 Amazing Murals Depicting Each & Every World Cup Team. You Won't Believ ...more

In honor of the 2010 FIFA World Cup, ESPN commissioned the Wieden+Kennedy ad agency (the same group that did the amazing aquarium Nikes) and the AM I Collective (a group of artists based in Cape Town, South Africa) to create 32 murals, depicting each and every team. Very nice ...more