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While Toyota ranks as the leading automotive brand in the world, the company is a follower when it comes to augmented reality. Nonetheless, Toyota is catching up with the competition with a web-based augmented reality advertising campaign for the 2020 Corolla. Executed by ad ...more

During the recent Augmented World Expo (AWE), we had a chance to try out the Lenovo ThinkReality A6 AR headset. Unfortunately, the experience was all downhill from there. Meanwhile, Vuzix continues to pursue both enterprise and consumer customers with Vuzix Blade, with a new ...more

Much of the press around the launch of Google+ has pitted it squarely against Facebook. This was highlighted painfully for Facebook with their (misguidedly dubbed) "awesome" announcements yesterday. Their launch of a new design, video calling, and group chat might have been ex ...more

Hi there Dolls, I just got done putting the children to bed for the night. Fed the husband, made a little love, and took a bubble bath! I lathered up my body with a Gardenia lotion and have thrown on my amazing silk robe. I smell and feel wonderful as I sip on my Cantaloupe ...more

I noticed the neon yellow sign at the new location of Pho Bar in Chinatown right away. The sweeping cursive yellow letters spell out "Crazy Rich Broth"; the same phrase printed on the back of servers' shirts. It's the kind of minimalist but colorful design feature that is espe ...more

In the wild world of Snapchat lenses, this week was an especially good one for cool effects. Lens-crafters (really hoping I can get that name to stick) have gotten a lot better at making non-gimmicky lenses that allow you to interact with them in new and unique ways. New to t ...more

With an eye toward future iPhone X-focused augmented reality functions, Apple's new investment in one of its components vendors will increase production capacity for the technology behind its TrueDepth camera, but could also apply to its future AR ambitions. On the software s ...more

Andrew Mucci, a New Jersey-based vlogger who is also Social Media Coordinator at Sennheiser, likes to use Instagram not only as a platform for the brand but also as a place to experiment with content on his own account. Sennheiser, the German-based company that specializes in ...more

Sometimes I forget that I'm also a fiction writer, so I thought it might be a nice change of pace to share one of my stories with you. I wrote this piece awhile ago for an anthology that never came together and I'm tired of just sitting on it. It's one of the more odd stories ...more

If we were to assign a theme for the 2019 edition of the Next Reality 30 (NR30), it might be something along the lines of, "What have you done for me lately?" Many of the top names in the industry from the 2018 edition remain the same, but their positions have shuffled. The p ...more

Influencers of augmented reality demonstrate expertise in their fields and outline a strong vision for the future that they evangelize to others. They help define the direction of the industry and identify others who foster and create innovation in the field. The idea of the ...more