Overlays

Apple just released public beta 2 for iOS 14 today, Thursday, July 9. The good news comes two days after Apple released the second iOS 14 developer beta, and 17 days after the release of the first developer beta. While this is the first public beta for iOS 14, it's called "pub ...more

At the risk of breaking a few rules, we're going to talk about Fight Club. More specifically, digital artist Mateusz "Marpi" Marcinowski has mimicked a scene from the movie using Apple's ARKit. In the "IKEA Nesting Instinct" scene, while the narrator ruminates about his consu ...more

Just weeks after previewing its smartglasses in a pair of videos, augmented reality hardware maker Vuzix announced on Friday that pre-orders are open for Vuzix Blade developer kits. The hardware and software developer's kit costs $1,997 plus shipping and taxes, with a $495 re ...more

New documents reveal that electric car company Tesla has filed a surprising new patent that has nothing to do with batteries or autonomous driving and everything to do with augmented reality. Last week, the company's US Patent and Trademark Office patent application, titled " ...more

With Magic Leap One approaching six months since launch, Magic Leap is fully focused on building a content ecosystem and developer community. The company's latest endeavor in engaging developers was sponsorship of the Reality Virtually Hackathon, which took place Jan. 17 to 2 ...more

Apple just released the second developer beta for iOS 14 today, Tuesday, July 7. The update comes 15 days after Apple seeded developers the first iOS 14 beta, which introduced home screen widgets, picture-in-picture, and 4K YouTube support, among more than 200 other features. ...more

Those going on crazy off-road adventures, taking their inspiration from various SUV commercials, are likely to encounter many unexpected, all-terrain dangers. Automaker Mitsubishi is ready to put those dangers in the foreground with augmented reality warnings on a heads-up-di ...more

Apple CEO Tim Cook's most recent tech prophecy is that "AR will change everything." And now, that includes Apple's own website. The company has published a new page highlighting its AR apps, specifically, AR content produced by developers using ARKit. "Imagine if the line be ...more

With iOS 14, Siri no longer takes up the entire display unless you want it to. That may be a good thing, but the update also axed the live feedback when listening to you and responding. Siri used to transcribe your words in on-screen text before answering, and it would transcr ...more

Although some look to golf for some quick off-the-grid time, the scenic hills and blue skies of your local putting green are not immune from the ever-expanding reach of augmented reality. A new update to the Golfshot mobile app brings new AR features to iPhones and iPads desig ...more

Alongside the launch of Android 11, Google added a new feature to Live View, the augmented reality mode for walking navigation in Google Maps, that helps you find friends in AR. But even if you're not trying to meet up with somebody, you can easily access the AR mode and orien ...more

After more than two years of teasing, augmented reality startup Mojo Vision has confirmed that "invisible computing" means what we've suspected all along. That's right -- the company is working on smart contact lenses, and it claims to have a working model in testing. On Wedn ...more

While ARKit and ARCore are poised to bring AR experiences to millions of mobile devices, one company is poised to anchor those experiences anywhere in the world with just a set of geographic coordinates. The geospatial augmented reality platform Aireal enables developers to p ...more

Next to map data overlays, one of the most often discussed concepts for apps that could propel augmented reality smartglasses into the mainstream is a real-time language translation app. Now, Netherlands-based startup Zoi Meet is promising to deliver just that with a new app ...more

The augmented reality walking navigation mode for Google Maps appears to be closer to an upcoming release for the general public. Google recently granted the Wall Street Journal (paywall) a sneak peek at the navigation mode via a preview build, and the newspaper published its ...more

Some of the big guns developing augmented reality technology fired shots at their competitors with announcements and leaked plans this week. Enterprise augmented reality software and hardware makers were served notice by Microsoft when the company strengthened its own offerin ...more

What was edge automobile technology just a few years ago is now clearly mainstream, as Cadillac just demonstrated via its new 2021 Escalade. The latest version of the popular SUV comes equipped with standard augmented reality navigation that brings the same kind of directiona ...more

In the three years since Snapchat launched Lens Studio, developers and artists have created more than 1.5 million AR camera effects with the desktop tool. Beginning this week, AR Snap Shots will feature five augmented reality filters that showcase the innovative, trendy, or j ...more

Finland-based Rovio, one of the pioneers of mobile gaming, is now ready to break new ground in augmented reality with its Angry Birds franchise. Along with its AR development partner, Sweden-based Resolution Games, the publisher is following up Angry Birds FPS: First Person S ...more

Mobile augmented reality company Snapchat now has a special option for romantic message exchanging this Valentine's Day, a day which, incidentally, happens to be the first one in 116 years where Sweethearts, the original heart-shaped candy, will be unavailable for purchase. T ...more

Apple just released the fourth public beta for iOS 14 today, Thursday, Aug. 6. This update comes two days after the company released iOS 14 developer beta 4, 15 days after Apple seeded developers the third dev beta, and two weeks after the release of public beta 3. Apple rele ...more

Alongside its official unveiling of the lower-cost Pixel 3a smartphone at Google I/O, Google took the opportunity to extend its early preview of AR walking navigation in Google Maps to all Pixel devices. After introducing the capability at last year's Google I/O Google began ...more

Apple has yet to create a successful social networking app, but that doesn't mean they want to be left out of the social video conversation. Case in point: Today they announced a new video app set to debut for iOS in April called Clips. Clips is separate from the core Camera ...more

Augmented reality is quickly becoming a popular tool for marketing use cases, as demonstrated by new projects serving the automotive, entertainment, and tourism industries this past week. Blippar Cranks Up Automotive Recognition to Deliver AR Content Last week, Blippar intro ...more

Augmented reality developer Blippar has created a new visual positioning service based on computer vision that is two times more accurate than GPS in urban locales. Positional accuracy has significant implications for location-based augmented reality experiences. With less ma ...more

Microsoft, even being Apple's fierce competitor, is no stranger to producing iOS apps—in fact, they've made 94 of them. But their latest iOS app may be their silliest yet: a goofy photo editor named Sprinkles. Released on April 1 (coincidence?), Sprinkles is reminiscent of Sn ...more

Unless you've been totally off the grid, there's a good chance you're aware that the Disney Plus streaming video service launched this week. And, if you're on this site, you're likely salivating over the new Star Wars series, The Mandalorian. But did you know that the service ...more

During his opening address on April 18 at F8, Facebook's developer conference, CEO Mark Zuckerberg launched the company's augmented reality platform centered on artificial intelligence-powered cameras. The new AR platform will allow developers to display information, add digi ...more

In this Tuesday's Brief Reality report, there's a trio of stories from the healthcare world where augmented reality is helping out with surgical microscopes, asthma treatment, and other diagnostic and treatment tools. There's also something for all of you AR/VR storytellers ou ...more

Another contestant has emerged in the race to deliver a mainstream augmented reality car navigation system, with Silicon Valley-based Phiar picking up $3 million in seed funding to launch its own artificial intelligence-based mobile app by mid-2019. The Venture Reality (VR) F ...more

While Gucci is among the most recognizable brands in fashion, you would be excused for not realizing that the company makes sneakers as well. Yet, here we are, with Gucci adding an augmented reality try-on camera tool to its iOS mobile app, available now via the App Store, fo ...more

As far as HBO is concerned, it's not augmented reality — it's Snapchat. The premium cable network is leaning hard on Snapchat's AR magic tricks to promote yet another series, this time for the adaptation of Philip Pullman's His Dark Materials series of novels. Don't Miss: HB ...more

Based on newly surfaced information, transparent smartphones like those teased in Iron Man 2 and those hand-tracking monitors made famous in Minority Report may eventually end up being "designed by Apple in California." Among a treasure trove of more than 60 patents awarded t ...more

Fans attending the US Open Tennis Championships in Queens, New York, which kicks off on Monday, will have the opportunity to meet tennis star Venus Williams in an augmented reality game sponsored by American Express. Fittingly, Williams' younger sister Serena was recently fea ...more

If you're a developer working on the bleeding edge of augmented reality, or even an enthusiastic smartglasses early adopter, being first in line for new wearable hardware is a priority. Along those lines, Europe's Deutsche Telekom has opened up an opportunity to score a pair ...more

Alongside the launch of Android 11, Google has gifted Pixel users with several exclusive features, including App Suggestions on the home screen. Another exclusive feature involves Live View, the augmented reality walking navigation feature in Google Maps and one of the more us ...more

Apple just released the third public beta for iOS 14 today, Thursday, July 23. This update comes one day after the company released iOS 14 developer beta 3, and two weeks after the release of iOS 14 public beta 2. Apple released this update at 10 a.m. PDT. While we expected t ...more

Apple just released the fourth developer beta for iOS 14 today, Tuesday, Aug. 4. This update comes 13 days after Apple seeded developers the third dev beta, and 12 days after public testers got their hands on public beta 3. Apple released this update at 10 a.m. PDT, the stand ...more

As helpful as it is, Google Maps isn't the only mapping app with augmented reality walking navigation anymore. This week, Israel-based startup Moovit introduced a new AR navigation feature called Way Finder for its eponymous navigation app for public transit and ridesharing s ...more

Before smartglasses makers can dream of taking smartglasses to mainstream consumers, they must first determine the right mix of form, function, and price that will drive customers to buy into what they're hoping to sell. Google's AI research team may have part of the solution ...more

The list of HoloLens applications continues to grow as more companies discover ways to enhance their operations using augmented reality. Air New Zealand is the latest to show interest in the technology, demonstrating their vision for AR in a new concept video. In the video, A ...more

Snapchat's first foray into augmented reality started with the selfie camera and face-tracking technology, with the app's AR capabilities expanding from there. More recently, Snapchat creators have gained full-body tracking via Lens Studio, which begat virtual costumes such a ...more

For its latest take on augmented reality-infused playsets, Lego is giving the young, and the simply young at heart, its twist on the viral lipsync format made popular by TikTok with Lego Vidiyo. The game remixes TikTok's video creation and curation features with a music busin ...more

Since bringing augmented reality features to Search and Maps, Google has made them arguably the most useful augmented reality products in its portfolio. On Tuesday, at Google I/O, Google unveiled some of its new AR capabilities for the pair of mobile apps. Don't Miss: Google ...more

Imagine that you're the last person alive. After losing all of your loved ones, you thought you'd never see another human being in your life. Then, they arrive. The hoard of 15-year-old zombies looking for a cute British YouTuber so they may feast on his brains. This may soun ...more

One of China's largest smartphone makers, Oppo, just took the wraps off its new design for augmented reality smartglasses called AR Glass 2021. The reveal was part of the company's annual Oppo Inno Day, where various forward-looking tech initiatives are put on display. But un ...more

In the waning days of October, at the Innovation Tokyo 2018 conference, attendees got their hands on some of the new augmented reality experiences that Niantic is working on through its Real World Platform. Among the experiences available to the 12,000 attendees who visited t ...more

A century-old opera is getting a revamp in the UK after swapping dusty wigs and curtains for augmented reality overlays and Snapchat filters. Adding augmented reality and games alongside a musical recording of "The Cunning Little Vixen," the Welsh National Opera is ensuring t ...more

With the defending champion Golden State Warriors and Drake's favorite team, the Toronto Raptors, set to face off in the NBA Finals starting Thursday, Snapchat has gifted hoops fans with a pair of augmented reality experiences. For fans in attendance at the games, Snapchat us ...more

June is Pride Month, an annual celebration of LGBTQ+ communities in commemoration of the Stonewall uprising of 1969. With Lens Studio, developers and creators have the capacity to create augmented reality experiences that celebrate a wide variety of interests, including LGBTQ ...more

Snap introduced some fantastic new augmented reality abilities in version 3.4 of Lens Studio, the company's tool that allows anyone to create AR lenses for the Snapchat app. The newest features include improved hand tracking and full-body segmentation. The Lens Studio communi ...more

When a firm like Techstars believes that augmented reality is an attractive industry to invest in, there's a high probability that it's right. As an accelerator and investor, TechStars has raised nearly $4 billion dollars in funding for more than 1,000 companies, with nearly ...more

The face tracking of cats and dogs are probably my favorite AR innovations that have come to Snapchat Lenses over the past few years. What can I say, I enjoy taking photos and videos of my shorkie Lucy and my cat Dorian with goofy effects anchored on their cute little mugs. S ...more

With most augmented and mixed reality devices, you wear a purchased headset and use it alone, in a place of your choice—but not this one. Ben Sax decided to reinvent the binoculars to create a mixed reality experience that anyone can walk up to and try for free. He calls it th ...more

Mobile augmented reality for iOS typically comes through apps via ARKit, but Apple is borrowing a few pages from Google's playbook and bringing AR directly to iOS 15. During the keynote presentation at the WWDC 2021, Craig Federighi, senior vice president of software engineer ...more

The augmented reality passthrough abilities of Facebook's Oculus Quest were only fully opened to independent developers recently. But despite the recency of the shift, the change is already yielding interesting AR applications that few would have considered for the primarily ...more

You won't have to ask Santa for holiday-themed augmented reality experiences, because practically any social and shopping app that offers AR effects has them available now. Despite the relative ubiquity, a new set of seasonal AR Lenses in Snapchat (iOS | Android) stand out, a ...more