Pioneering

The rise and fall of Meta, the Silicon Valley-based augmented reality startup that looked to challenge the likes of Microsoft's HoloLens, and others, took just six years. Now, as the story of the company draws to a close, we finally have some deeper insight into what exactly ...more

When Facebook launched its first hardware products last year, the Portal and Portal+ smart displays, the company mostly touted its video-calling features as it faced off against Amazon and its Echo Show. But Facebook also had an interesting feature that mostly flew under the ...more

There's something special about Laika Inc.'s Paranorman... Hey! Did you love Coraline? Are you interested at all in stop-motion animation? Well, watch this feature on Laika Inc.’s new film, Paranorman. Holy freakin’ cow, amirite? Let alone the fact that we now live in a world ...more

Magic Leap has had a rough couple of years, highlighted by high-profile executive departures, lawsuits, troublesome patent shuffles, and massive layoffs. Despite this, things seem to have calmed down at the augmented reality startup under Peggy Johnson, but there are still qu ...more

While two augmented reality companies were recently recognized for their innovative technologies, other companies have turned to augmented reality to innovate in their respective fields. Over the past week, use cases have ranged from selling snacks and video games to raising a ...more

In a recent episode of The Big Bang Theory, character Sheldon Cooper designed a highly complicated three-person game of chess, with an odd-shaped nonagon board and two new pieces—serpent and old woman. Seemingly pioneering, in truth, three-player chess has been around since th ...more

The year 2020 was a pivotal span of time during which the word "virtual" took on a brand new meaning. Instead of referring to VR or augmented reality, the term was hijacked to describe meeting across long distances through a variety of software tools, most often through video. ...more

My first encounter with a phablet was late last year with the AT&T version of the Samsung Galaxy Note 2, having never touched or even seen its highly-acclaimed and pioneering predecessor. Initially, I was a bit overwhelmed by the enormous screen and taken aback by the dated st ...more

The reveal of Magic Leap One: Creator Edition brought with it some insight into the path the device took from prototype to "final" design. By comparing notes with the Rolling Stone article on Magic Leap with other reports on comparable milestones, we get a clearer picture of ...more

At its annual MAX event kicking off on Monday in Los Angeles, Adobe gave the audience a new preview of its forthcoming Project Aero augmented reality authoring tool during the keynote presentation. As part of the preview, Adobe showcased a collaboration with Adidas that place ...more

Because augmented reality is still so new to so many people, there are a number of would-be experts opining online, often repeating basic facts anyone with a spare 15 minutes can find on their own. That's why it's important to point out when someone delivers what could be cons ...more

The worlds of augmented reality and virtual reality are closely linked in many ways. That means it's smart for AR insiders to keep a close on new developments in VR. If you have been paying attention, you know that Oculus CTO John Carmack is one one of the most important think ...more

The Meta 2 developer kit has finally begun shipping! Gary Garcia, the senior director of customer success at Meta, just sent out an email that they are shipping out to the first round of preorder customers. Waves will be building from there, up to far higher manufacturing rate ...more

When you drive along the deceptively sedate streets of Silicon Valley, there are few hints that all those nondescript office parks and low-rise buildings contain the very future of the planet, but they really do. On a recent trip to tech's epicenter, I found that out firsthand ...more

This time last year, we got our first taste of what mobile app developers could do in augmented reality with Apple's ARKit. Most people had never heard of Animojis. Google's AR platform was still Tango. Snapchat introduced its World Lens AR experiences. Most mobile AR experien ...more

While Modiface, YouCam, and others have been playing in the virtual make-up marketing pool for a while, here comes Google ready to splash down with a cannonball. On Wednesday, YouTube rolled out its first virtual makeup try-on experience in a video by Roxette Arisa, a Los Ang ...more

When explaining augmented reality to the uninitiated, Pokémon Go is often cited as an example. For all its popularity, though, many players would recommend disabling the AR capabilities in catching Pokémon. In the end, for that part of the game, AR wasn't really necessary for ...more

Influencers of augmented reality demonstrate expertise in their fields and outline a strong vision for the future that they evangelize to others. They help define the direction of the industry and identify others who foster and create innovation in the field. The idea of the ...more

Extreme wheelchair athlete Aaron Fotheringham recently landed the world's first wheelchair double backflip at a skate park in Pennsylvania on August 26, 2010. Fotheringham is a pioneer in what he has coined "hardcore sitting" (a sport with tricks adapted from skateboarding an ...more

For years, Magic Leap has promised to deliver stunning augmented reality experiences that will outperform any other competitor, and a newly revealed partnership hints that the company may be able to deliver on those promises. Framestore, the Oscar-winning studio behind many o ...more

In recent years, augmented reality has increasingly helped to take art off museum walls and bring it (virtually) into people's homes and communities, offering new perspectives on classic pieces and modern creations alike. On Tuesday, Apple announced [AR]T, a new project desig ...more

While many of you were off surfing and lounging on some sandy beach or trying to figure out how to balance work with sky-high summer temperatures, I've been talking to all the companies that make augmented reality what it is today. My best opportunity came during the recent A ...more

Waveguide manufacturer DigiLens has closed a $25 million Series C round of funding from automotive technology company Continental, which uses the technology in its heads up displays. According to DigiLens, its AutoHUD waveguide boasts a larger field of view that can accommoda ...more

After jumping to the head of the class of augmented reality journalism in 2019, USA Today is continuing to push the medium forward in 2020. The latest AR story from the media company explores one of the biggest stories of 2019 in the Boeing 737 Max aircraft, which the Federal ...more

All the cash Magic Leap is amassing is probably going a long way toward hardware development and manufacturing, but it's also becoming increasingly clear that a large portion of that cash will be devoted to content. The latest proof is a new partnership between Magic Leap and ...more

Beloved toy maker Lego is returning to the realm of augmented reality, this time with an experience that explores supernatural fun. This week, the company unveiled its Hidden Side line of augmented reality playsets, which include an ordinary looking school, house, bus, and gr ...more

The would-be role of Snap Inc. as the first step toward mainstreaming wearable tech in the form of glasses has stalled, and now we have proof. In the company's third quarter financial results report, released on Tuesday, Snap Inc. revealed that it will lose nearly $40 million ...more

Google, Facebook, and Huawei have made an investment in nurturing the future of augmented and virtual reality through $6 million in contributions to the opening of a new center at the University of Washington. The UW Reality Lab at the Paul G. Allen School of Computer Science ...more

With smartglasses designed for navigating drones and an AR drone racing game to its credit, Epson has just added another credit to its pioneering efforts in the AR-meets-drones space with the launch of a drone simulator app. Developed by Y Media Labs with input from DJI and E ...more

Another massive piece of the mysterious augmented reality puzzle known as Magic Leap fell into place on Wednesday as AT&T announced that it will be the exclusive launch carrier for the device. "AT&T is excited to pair our pioneering technologies, unmatched network, content pl ...more

The debut of the augmented reality version of Snap's Spectacles came with several examples of how the wearable can allow creators to transform the world around them. Now, weeks after the initial launch of the AR smartglasses, we're getting yet another example of how the devic ...more

The beauty industry has increasingly relied on the powers of augmented reality to drive sales in recent years, and now that virtual "everything" is on trend due to the pandemic, yet another big player is entering the fray. Makeup giant Avon will now partner with Perfect Corp. ...more

With Pokémon GO as its cash cow and the forthcoming Harry Potter: Wizards Unite and Niantic Real World Platform promising future revenue streams, Niantic has convinced investors to bet on its flavor of augmented reality After reports surfaced in December that the developer wa ...more

Facebook just ratcheted up its ongoing augmented reality war against the competition by stealing away Google's director of product for AR, Nikhil Chandhok. In his new role, the executive will serve as Facebook's director of product on the company's Camera/AR team. Over the pa ...more

Investors are ready to throw their money at augmented and virtual use cases that demonstrate a business purpose and a return on investment. The two latest examples come in the form of mobile apps for selling cosmetics and a software solution for medical professionals to view ...more

Augmented reality business followers, we've got good news and bad news. First, the good news: Upskill closed another round of funding, this time led by strategic investors Cisco and Accenture. (Well, this is probably bad news if you're competing with them on the enterprise AR ...more

The North remembers...that smartglasses are the future! Game of Thrones jokes aside, the smartglasses startup opened its doors, and we visited its Brooklyn store to get our hands the consumer-focused Focals smartglasses. While North is just getting off the ground, Microsoft a ...more

This week, Next Reality released the fifth and final set of profiles on the NR30 leaders in augmented reality, with this chapter focusing on the influencers in the industry. Coincidentally, a company with a representative among the NR30 AR Influencers, Magic Leap, monopolized ...more

The year leading into fall is turning out to be packed with a flurry of augmented reality activity. Most notably, TikTok is adding another major weapon to its AR arsenal. Also on deck are the powers of Hollywood horror in the form of an innovative approach to AR marketing that ...more

Now that I am jumping full swing into WonderHowTo Worlds here... I can see why this is platform is much better for socializing... With Facebook, you might as well flash your naked self for all to see, because there isn't much left to know about you. I was wondering this morni ...more

In a move sure to stir up even more speculation about the future of Snap Inc., the company's vice president of content, Nick Bell, is leaving the company after five years. He's just the latest departure from the rapidly dwindling team of veteran executives at Snap. Bell was d ...more

Android comprises an entire ecosystem of apps, games, functions, and features, so it would only make sense that it has its own lexicon. Words, phrases, and acronyms that didn't exist ten years ago are now used in an off-the-cuff style by developers and support technicians acro ...more