Potential

Are you a lawyer who's married to a computer programmer? Chances are you might not have even dated if you first met online. In a recent study of its users database, The Grade, a popular mobile dating app, analyzed users' matches and found out that a person's occupation plays ...more

Update: June 2nd, 2014 Over the weekend, someone snuck in to Apple's presentation dry run, and grabbed a quick video of the new iPhone will look like. Video: . End Update While Apple gets ready to unveil iOS 8 at the five-day WWDC in San Francisco next week, the first real e ...more

Mobile augmented reality developer Blippar's mission is to construct a computer vision map the world, with visual recognition of thousands of notable buildings, bridges, castles, holy places. A major step toward that goal has been taken by the company this month with the annou ...more

Augmented reality might not be able to cure cancer (yet), but when combined with a machine learning algorithm, it can help doctors diagnose the disease. Researchers at Google have developed an augmented reality microscope (ARM) that takes real-time data from a neural network ...more

Volvo Cars' claims it will offer Level 4 models by 2021 means the premium carmaker will likely have to finalize the driverless design to meet the aggressive timeline by next year at the latest. But in consideration of the Swedish carmaker's aggressive goals, the extent to whi ...more

OnePlus changed the way we think about high-end phones. Their "Never Settle" motto led me to ditch my high-cost smartphone for their flagship One, which not only packs some pretty impressive hardware, but won't break the bank. Now that OnePlus has made a name for themselves wi ...more

NBA star Andre Iguodala, of the Golden State Warriors, got to try out a Magic Leap demo in Florida and started dishing out some pretty revealing details about the upcoming mixed reality headset to CNET's Brian Tong. Apparently, Iguodala "felt" something in his hand while he w ...more

If OnePlus co-founder Carl Pei was trying to be slick about using the new OnePlus 5 phone — especially before its speculated summer release — well, he didn't do that great a job of hiding it from us. In a leak over the weekend, Pei was story-ing away on his Instagram account, ...more

Live theater doesn't typically benefit from the kind of computer-generated special effects that big-budget Hollywood blockbusters deploy, but that could change soon thanks to Microsoft's HoloLens. The device will make its theatrical debut this week at Case Western Reserve Uni ...more

In this Tuesday's Brief Reality report, there's a trio of stories from the healthcare world where augmented reality is helping out with surgical microscopes, asthma treatment, and other diagnostic and treatment tools. There's also something for all of you AR/VR storytellers ou ...more

So now that we know what the iPhone 13 and iPhone 13 Pro and their respective mini and Max versions are all about, you've probably made your decision on whether or not to upgrade (or swap over from Android) during this cycle. If you've been hesitating on pulling the trigger o ...more

Our quest to find new antibiotics has taken a turn — a turn down the road, that is. A team of scientists from the University of Oklahoma is scooping up roadkill and searching for bacteria on them that might yield the world's next antibiotic. The research — which discovered a ...more

The development of virtual reality at Facebook has been evolving lightspeed in the last few years. But while a relatively small group of VR enthusiasts and gamers are enjoying the social media giant's dedication to immersive headsets, it is the augmented reality space and its ...more

Sure, it's the giving season, but sometimes you've just got to treat yourself to some cosmetics. If you're shopping at Walmart, L'Oreal just made that a shade easier when shopping for Garnier hair color products with an assist from Google Lens and the Modiface AR platform. D ...more

In the midst of fending off legal challenges from Magic Leap and Epic Games, startup Nreal isn't retreating. Instead, the company is digging in its heels and pushing forward with its launch plan for its Nreal Light smartglasses. On Wednesday, the Beijing-based smartglasses re ...more

With Google taking on the sidewalks with augmented reality walking navigation for Google Maps, Apple has its sights set on the road. In a patent application submitted in Jan. 2019 and published on Thursday by the US Trademark and Patent Office (USPTO), Apple has described a p ...more

Snapchat has officially unveiled its Visual Search service for Amazon (teased a month ago), a tool the company began testing on Monday. Now, when the app recognizes a barcode or a matching object, a card for the corresponding product on Amazon will appear on the screen. That ...more

Google's push for your safety gained some much-needed attention when it released the Pixel 4 smartphone. It has an app called "Personal Safety," which uses the array of built-in sensors on your phone to detect if you've been in a car crash. The futuristic safety feature was ex ...more

With the announcement of Google Glass Enterprise Edition last week, a literal behemoth entered the arena of companies serving augmented reality solutions to business customers. While Google Glass, with the backing of Alphabet, has the potential to be a disruptor, the field alr ...more

Using mathematical modeling, researchers suggest weather and warming created the "perfect storm" that drove the Zika outbreak in 2016. Carried by mosquitoes, Zika is a Flavivirus first identified in Uganda in 1947 by scientists conducting research on yellow fever. Zika forest ...more

Two companies armed with web-based augmented reality tools, Vertebrae and Shopify, are ready to help online retailers boost their sales. It takes some real backbone to wear certain styles of hats in public, so it is fitting that Tenth Street Hats partnered with Vertebrae to i ...more

The rumor train for Samsung's upcoming flagship phone is now running on full steam, and some of its cargo (or lack thereof) might not be warmly welcomed by many when it finally pulls into the station. Here are some notable potential omissions on the new Galaxy S8. Don't Miss ...more

We've already seen plenty of shopping potential for mixed reality headsets, from holographic car showrooms to trying on clothes and picking out furniture. Very few of those ideas have been put into actual practice, but we're getting closer, and consulting firm Valorem is makin ...more

The newly enhanced focus from Magic Leap on enterprise, announced on Tuesday, also came with a few companies opting to weigh in with their experiences developing for the platform. One of those companies is Obsess, an app that allows Magic Leap users to create customized immer ...more

No one can dispute the evolutionary success of bugs. The oldest insect fossils were found encased in crystallized mineral silica in Scotland in 1926, and they're between 396 and 407 million years old. Insects have seen dinosaurs come and go. They have survived disruptions to ...more

Facebook's annual earnings call on Wednesday didn't come with any big surprises, that is, if you took everything at face value. However, if you read between the lines, and paid close attention to the very specific and intentional language the company's CEO, Mark Zuckerberg, u ...more

A recent study underscores a connection between climate change and infectious disease, raising concerns about our quickly warming planet. This research, published in the Proceedings of the Royal Society, took a closer look at factors driving the spread of West Nile virus. The ...more

Snapchat has added yet another social feature to its mobile app, and this one makes it possible to use augmented reality with a group of friends over video. Rolling out worldwide this week, the new Group Video Chat feature gives Snap users the opportunity to video conference ...more

The landscape of the augmented reality space is broad, diverse, and constantly shifting, perhaps more so than any other vertical in technology. At the same time, major players are attempting to standardize various hardware designs and delivery methods, while still others are r ...more

Whether you were exposed to the COVID-19 virus or just taking precautionary measures, self-quarantining is a tremendous disruption for anyone. Still, we all have to eat, pandemic or not. But unless you like eating canned food for two weeks, you're going to want to explore othe ...more

Rumors that Apple is honing its automated car technology have skyrocketed. Thanks, now, in no small part to some enterprising members of the media who leaked the names of Apple's self-driving car team to the public. Driverless previously reported that Apple received a permit ...more

Based on newly surfaced information, transparent smartphones like those teased in Iron Man 2 and those hand-tracking monitors made famous in Minority Report may eventually end up being "designed by Apple in California." Among a treasure trove of more than 60 patents awarded t ...more

We live in a marvelous age, a time where technology is driving us forward as a species at a rapid pace, and tech-driven miracles are becoming more and more commonplace. While the human race may not be focused on building the largest wonders of the world, as it once was in hist ...more

The HoloLens opens up new, digital locales within our physical world, so it was only natural for the HoloLens Challenge to ask developers to create a portal into one. One developer rose to the task and gave life to wall art, turning it into an interactive game called Future Bo ...more

Did you know that one of the most germ-infested items in your home is probably your kitchen sponge? It is full of bacteria and germs that thrive in dark, moist places. To ensure that your sponge is at its maximum cleaning potential, not simply a breeding ground for more germs, ...more

In just a few weeks, on May 29, the annual AWE (Augmented World Expo) conference will take place once again in Silicon Valley (Santa Clara, California, to be exact). And while everyone will be on the lookout for the next big thing in augmented reality coming from major player ...more

In late June, the biggest measles outbreak to strike Minnesota since 1990 seemed to be winding down. Today, public health officials announced a new confirmed measles case in the area. Since the outbreak started in April of this year, public health officials estimate more than ...more

An augmented reality system developed by Lyft might make it less awkward for drivers to figure out who they are supposed to pick up. In a patent application published by the US Patent and Trademark Office on Thursday, Lyft proposes an augmented reality system that helps passe ...more

Influenced by the growth of augmented and virtual reality technology as well as 3D computer vision, Ericcson Ventures invested in Matterport, whose hardware and software help companies create AR/VR experiences. In other AR market news, HoloLens supplier Himax Technologies is ...more

Over the past decade, China tech giant Tencent has invested in several companies with varying roles in the augmented reality industry. Its latest bet backs a startup with some short-term impact related to the COVID-19 pandemic but more future-focused growth potential in the c ...more

Journals are a great source of hilarity and embarrassment, detailing everything from your elementary school crushes to those super awkward middle school dances. While rereading your old hand-scrawled entries might make you cringe, that old journaling habit could benefit you as ...more

Those of us who are actively developing for the HoloLens, and for the other augmented and mixed reality devices and platforms that currently exist, are constantly looking for the next bit of news or press conference about the space. Our one hope is to find any information abou ...more

The Washington Post believes augmented reality adds an extra layer to stories, and they're doubling down on that belief by adding in new AR features into their already popular "rainbow" news (iOS and Android) and Classic (iOS and Android) news apps. Last year the media compan ...more

Leap Motion created gesture control for all sorts of things, including virtual reality, long ago, but developers must build in support for their tracking peripheral to use its full potential. As a result, they've created an "Interaction Engine" for Unity, the primary platform ...more

The next frontier for AR hardware is the consumer headset, and tech companies of varying size and tenure are working hard to strike the right mix between comfort, cool factor, and cost. How these companies handle the hype and flow of information vary wildly. Magic Leap is not ...more

This week's Magic Leap Lumin OS update contained a number of goodies, including iris authentication, and a way to stream to Twitch from the device. But one new feature really stood out to me, and that's voice control of the system's interface. Don't Miss: Magic Leap Used to ...more

Upskill, an enterprise software developer for industrial augmented reality applications, recently received an influx of funding and a major vote of confidence from two of their top customers. The company announced today that it has secured Series B funding from Boeing, throug ...more