Potential

Noted poet T.S. Elliot once wrote that "April is the cruelest month." But Magic Leap might argue that March is the most miserable, as the Ides of March brought more legal woes to augmented reality startup. Elsewhere, its closely-held branding secrets have been spilled by way o ...more

Pokémon GO has been making the news since it was released last summer. But throughout the past year, the core gameplay has remained mostly the same. We're learning today that is about to change, as Niantic is gearing up to release a major update for the popular AR game. In a ...more

Despite funding difficulties that forced Meta to place employees on temporary leave in September, the augmented reality headset maker is reminding enterprise companies that it remains a viable option for visualizing and working with 3D design models. Earlier this month, Amar ...more

When it comes to social media, Google has had it a bit rough. But its next big app in this category is apparently steps away from completion, with a platform that allows small groups of users to edit and organize photos in unison. TechCrunch reports Google has confirmed the a ...more

Developers and enterprise customers chomping at the bit to get their hands on HoloLens 2 may not have to wait much longer, as Microsoft passed one of the remaining hurdles needed to release their new tech into the wild. But Microsoft isn't the only tech giant with new augment ...more

To borrow from the canon of Game of Thrones, what is dead may never die. And while the Meta Company that we knew this time last year is no more, the patent infringement lawsuit filed against the company lives on. Elsewhere in the AR world, news was more optimistic for Snap In ...more

A team of academics from three different universities and two private companies have just discovered a new vulnerability that affects almost every Android device since 2012. The vulnerability is known as RAMpage, and it could be used to gain complete control over the device. ...more

As if its users weren't already having enough fun with dancing hot dogs and face effects, Snapchat is upping the ante with a new kind of shared augmented reality content. Called Snappables, the interactive Lenses include games that users can play with facial expressions and h ...more

The coronavirus continues to disrupt the tech industry, including the augmented reality segment, with Apple and the iPhone the latest to feel the impact. After the cancellation of Mobile World Congress due to the virus outbreak, HTC proceeded with its unveiling of HTC Vive pr ...more

While IKEA will employ ARKit to help you see how that new couch looks in your living room, Redbubble wants to show you throw pillows that match. Redbubble, an online marketplace for clothing and home décor from independent artists, has updated its iOS app to enable customers ...more

As demand for AR and VR developers continues to increase, particularly with the advent of Apple's ARKit platform, Unity has partnered with online learning company Udacity to help developers sharpen their skills for these jobs. The companies have created two new programs, the ...more

By now, you've probably already seen Andy Serkis and his performance capture demo for Magic Leap. And sure, marrying motion capture acting and augmented reality sounds compelling, but how does it really work as an experience? A few days ago, I had a chance to find out, thanks ...more

After testing the waters with a few pop-up stores along the West Coast earlier this year, North is bringing its smartglasses to more cities across the US and Canada. With a presence at Amazon's re:Mars Conference this week in Las Vegas, North's summer tour started this week V ...more

Huawei has been in a losing battle with the US government for around ten years, with the last year being the spike of Huawei's problems. Because of US pushback against some Chinese-based smartphone manufacturers due to security concerns, Huawei is hoping to limit its dependenc ...more

Apparently, we learned nothing from Jurassic Park, as scientists are still working on bringing extinct species back to life. Until that day comes, you can interact with long-lost animals through augmented reality...if you have a newer model iPhone. On Wednesday, Atlantic Prod ...more

Perhaps in tribute to the season premiere of Game of Thrones, Google Glass is demonstrating that what is dead may never die, as Alphabet's X (formerly Googlex) has revealed that the Enterprise Edition of the smart glasses are now available to businesses. Two years ago, the te ...more

A cool use for wireless redstone in light of a previous video I made about Proximity detection. this version is very resource light and has the potential for a lot of different uses. To clarify, the proximity detection does not need all of the different uses that are availabl ...more

The recent announcement that Facebook will begin inserting advertisements into its VR experience on its Oculus Quest headset has set the VR and augmented reality industry into a frenzy. At first glance, the first thing many will point to is the recent history of Facebook and ...more

Augmented reality and computer vision company Blippar has a new lease on life, as previous investor Candy Ventures has completed a successful bid to acquire the assets of the beleaguered company. Blippar entered administration (the UK's version of bankruptcy) last month after ...more

For companies wary of the temperature, PTC just made it easier for them to dip their toes in the waters of augmented reality. After concluding a pilot program of their ThingWorx Studio software earlier this year, PTC announced today that they would offer a free trial of the a ...more

Single and living in NYC? Forget bars, the female-empowered dating app, Bumble, has just opened a place where you can meet up with your online lovers. Since the release of Tinder multiple dating apps have emerged, clamoring to be the leader of the market including Grindr, Bum ...more

In 2017, major breakthroughs in smartphone-based simultaneous localization and mapping (SLAM) opened up new doorways for developers and users of both Apple and Android phones. Unfortunately for Android users, the solution that Google is previewing, ARCore, currently only works ...more

While Apple has been rather secretive about its work on AR wearables (despite the abundance of leaks revealing details about their unannounced devices), Facebook has been rather chatty about its plans for smartglasses. The company's latest missive on its AR wearables developm ...more

There has been an outbreak of syphilis in Oklahoma County with 75 confirmed cases connected by a social network driven by drug use and sex. The Oklahoma City-County Health Department (OCCHD) and the Oklahoma State Department of Health confirmed the epidemic, which infected pe ...more

The leading platforms enabling augmented reality technology lead our headlines in Market Reality this week. Unity Technologies received a sizable investment and PTC striking another development partnership as its annual LiveWorx conference wraps up. Fittingly, both companies ...more

Facebook has been looking to launch a new product for a while now, and it seems they've finally realized what they're best at—being as creepy as possible. If you thought your boss checking out your girlfriend's beach photos was weird, Facebook's new Graph Search has only upped ...more

A new app called Roadie now makes life a little easier by connecting users to people who can transport their stuff. The app allows users to transport anything from dogs to getting rid of your ex's things. Furthermore, anyone can register as a sender, or become a driver to make ...more

The Augmented World Expo (AWE) is upon us, and that means it's time to get excited about all the awesome next reality things to come. AWE is the world's largest AR and VR conference, and this year the event is dedicated to "Superpowers to Change the World." Pretty cool to thi ...more

Volunteer project Standard Ebooks strives to enhance some of the work available from Project Gutenberg and other public domain text sources, making them easier on the eyes. Standard Ebooks so far gave 100 titles a makeover, adding covers, "lightly modernizing" them, and desig ...more

As the level of data being generated grows exponentially, past the Information Age and into the coming Hyper-Information Age of immersive computing — as resistant as many of us are to the idea — personal data security is becoming a necessary consideration in our everyday lives ...more

The landscape of augmented reality marketing is growing by leaps and bounds nearly every month, with Hollywood and the cosmetics industry leading the way. But increasingly, the alcohol industry is coming up with interesting ways to ply its liquid wares in virtual space, the l ...more

The latest generation of Spectacles aren't AR smartglasses per se, but Snap is intent on demonstrating that the wearables are capable of storytelling powered by augmented reality. On Thursday, Snap released a short film by artist Lauren Halsey that she shot entirely with Spec ...more

When Kaci Hickox, a Doctors Without Borders nurse, returned to New Jersey from working with Ebola patients in West Africa in 2014, she was surprised by her reception. Instead of a quiet return to her home in Maine after four weeks on the front line of Ebola treatment, she was ...more

Since its purchase by Microsoft in 2014, Minecraft has regularly been pushed to new platforms such as Windows 10, Wii U, and Fire TV. In that spirit, Microsoft-owned Mojang has been developing virtual- and augmented-reality versions of the blocky sandbox game. Recently, Oculu ...more

While Magic Leap turned heads at the Game Developers Conference with AR experiences at the Unity and Unreal Engine booths, news broke that the company was the winning bidder for ODG's patents. Speaking of GDC, Epic Games used its pulpit at the conference to announce a new fun ...more

In the past, infection with human immunodeficiency virus (HIV) commonly led to dementia as the virus made its way to the brain. Even in effectively treated people, HIV can hide out and replicate in places like the brain, where it's tough to detect. That's why it's very concern ...more

Meet Android Excellence, Google's latest platform with the ability to showcase the highest quality apps and games on a quarterly basis. Sound familiar? It should. This all ties back to Google's ongoing competition with Apple in the mobile space. Earlier this month at WWDC, Ap ...more

The Star Wars saga may have occurred a long time ago in a galaxy far, far away, but Nissan is using a futuristic technology to bring stormtroopers and droids into its dealerships. As part of its promotional tie-in with the upcoming Star Wars: The Last Jedi film, Nissan dealer ...more

There's now more reasons to make sick workers stay home—a new game theory study suggests adequate hand washing and other illness-aversion tactics aren't as useful as we thought to keep you from getting infected when a virus or bacteria is circulating. According to a study pub ...more

The rumor that the iPhone 8 will ship with 3D camera system is not a new one, but a new analysis by Morgan Stanley's Charlie Chan lends credibility to the speculation. Now, it appears more likely than ever that Apple's next iPhone will ship with 3D capabilities, increasing pot ...more

On July 20, 1969, humans set foot on the moon for the first time. But some say our microbes beat us there. With the Space Age came new questions about microscopic invaders from outer space and concern about where we are leaving our microbial footprints. The questions are even ...more

Apparently, it's Google Week for the augmented reality business. Now that ARCore has a firm foothold in the app ecosystem, Google is making a case with educators and marketers that the apps should have a place in schools and campaigns, and the company is also encouraging deve ...more