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This Halloween, Belle costumes will be out in full force as devoted Beauty and the Beast fans represent the tale as old as time. Not only was the live-action version of the animated classic the top-grossing film of 2017 (so far), it's also likely to be a contender during award ...more

So while it is the weekend of San Diego Comic-Con, and it should not be a complete surprise — without a word of warning hitting my feed — the trailer for the upcoming film, Ready Player One was released today. And wow it looks amazing. So, you have no idea what I am talking a ...more

This week's Market Reality covers a variety of business news from acquisitions and partnerships to competitive and technology assessments to quarterly financial results. Upskill Bolsters Product Portfolio with Pristine Acquistion Enterprise augmented reality software provide ...more

When building anything of a social nature, be it a local roller derby or softball team, a club dance night for chiptune, or building new technology markets, the community around those ideas are an important factor in helping these things not only come into existence but to gro ...more

If you've ever searched for a new job online, chances are you've been completely overwhelmed by the process. Clicking through pages and pages of semi-relevant job postings, sending out hundreds of emailed résumés, and filling out applications is tiresome and dull. Now, thanks ...more

The new WandaVision series is perhaps the hottest TV show on the Disney Plus streaming service since...well, its own The Mandalorian wrapped up its second season late last year. Now, after publishing AR experiences in partnership with Google to promote the latter, Disney has ...more

Chief among iOS 14's excellent new features is the overhauled home screen. Now, you can add customizable widgets that live alongside your traditional apps, and both first-party and third-party apps can take advantage of it. Talk about an upgrade. They even work in the Today Vi ...more

As we aim for a wireless world, technology's reliance on cloud computing services is becoming more apparent every day. As 5G begins rolling out later this year and network communications become even faster and more reliable, so grows our dependency on the services offered in t ...more

As augmented reality becomes more and more integrated into the mainstream, people have been wondering the future of AR is going to look like. Jay Samit has a pretty clear idea. Samit is an expert in digital media innovation. He has been called a leader in digital "disruption" ...more

In the past, to see a pre-constructed state of the house that you would one day live in, you had to be able to read blueprints or hire an artist to sketch it out. Later came the ability to have a 3D rendering of that house on a screen, but you'd still have to work hard to envi ...more

If you thought Snap's Spectacles were limited to a couple of demos, you haven't been paying attention. During the initial launch of the augmented reality wearable, the social media giant said that it had seeded Spectacles with a wide range of developers, and now we're getting ...more

For most mainstream users, LiDAR sensors for precision depth sensing remain the exclusive domain of Apple iPhones and iPads, but Google is helping Android device makers close the depth gap on the software side via its ARCore toolkit. After introducing new AR features for Sear ...more

Two of the three entities behind Pokemon GO, the reigning champion in mobile augmented reality gaming, are joining forces again to see if lightning can strike more than once. This week, AR developer Niantic and gaming giant Nintendo announced a partnership that will see a ser ...more

Sure, Snapchat AR Lenses can be fun, but they can help communicate complex issues as well. While our Facebook news feeds were filled with references to 311 Day, March 11 is also World Kidney Day, the United Kingdom's National Health Service Blood and Transplant (NHSBT) used t ...more

Staying inside during the coronavirus pandemic isn't easy for most of us. As important as it is to keep away from others, it can be challenging to keep to ourselves day after day. That's why mobile game developers are stepping in to help; many are making their games free for a ...more

The landscape of podcasting has exploded in recent years, with everyone from dedicated longtime podcasters reaching the mainstream spotlight, to traditional media personalities moving from TV, radio, and newspapers to grab a slice of the listening pie. The good news is that th ...more

Kali Linux is the obvious first choice of an operating system for most new hackers, coming bundled with a curated collection of tools organized into easy-to-navigate menus and a live boot option that is very newbie-friendly. But Kali isn't the only distribution targeted at pen ...more

If you've spent countless hours scrolling through Instagram feeds full of selfies, then I'm sure you know that some are, well ... better than others. There are so many different things you can do to start taking better selfies to post on social media. One really easy way is to ...more

If you've been following NextReality, you've surely seen me around, or at least have seen my articles. My name is Jason Odom, aka Subere23, and it's about time for a formal introduction. My background primarily falls in the computer game industry, and I have co-owned a small ...more

The herd of augmented reality cloud startups that emerged in 2018 have been hunted to near extinction, with Google-backed Ubiquity6 the latest to move from an independent entity to a wholly-owned asset. On Monday, the company revealed that it has been acquired by Discord, the ...more

Magic Leap has had a rough couple of years, highlighted by high-profile executive departures, lawsuits, troublesome patent shuffles, and massive layoffs. Despite this, things seem to have calmed down at the augmented reality startup under Peggy Johnson, but there are still qu ...more

We're still awaiting the arrival of consumer-grade AR smartglasses from the likes of Apple and Facebook. But that doesn't mean there aren't AR products out there to try this holiday season. The year 2020 marked the arrival of mobile devices equipped with sensors that are desi ...more

Next year, fans of Mario Kart will be able to experience the game in real life with the assistance of augmented reality. On Feb. 4, 2021, Universal Studios Japan in Osaka City will open its Super Nintendo World mini-park, which will immerse visitors in all things Mario. Don' ...more

When Treasury Wine Estates released 19 Crimes Snoop Cali Red this summer, named for its new partner in wine, rapper Snoop Dogg, it already came with the brand's signature AR-enhanced label. Now, with an assist from creative studio Tactic and the web-based AR platform from 8th ...more

Despite the fact that over 600,000 Snap Lens filters have been created since Lens Studio debuted in 2017, and Facebook is reporting that more than a billion users have interacted with its Spark AR filters across Facebook properties, social augmented reality filters get a bad r ...more

My autistic son loves music. One afternoon, when he was nine, I downloaded GarageBand to his iPhone to help with the boredom of a long wait at a doctor's office. Instead of pacing or escalating into a meltdown, he spent the entire hour and a half practicing, learning, and comp ...more

After delaying its launch by four months, LG revealed its 2018 entry to the flagship market on Wednesday, May 2. After years of an underperforming mobile division, the LG G7 ThinQ is the first product since a shakeup within the division to get things back on track, and it brin ...more

Walsh, a new community under construction on 7,200 acres of former ranch land near Fort Worth, Texas, will one day contain 15,000 homes. To sell prospective home buyers on the development before it is fully built, Republic Property Group is leaning on technology. A high-spee ...more

What started as an accessibility setting for hearing aids turned out to be a super helpful tool for anyone with a good set of Bluetooth headphones. The problem is that most iPhone and iPad users still don't know about it. If you're one of them, you need to see what this underr ...more

Your iPhone's Camera app isn't the only place you can use Portrait mode for selfies. An easy-to-miss feature built right into iOS lets app developers leverage Apple's powerful Portrait mode effect in their own apps, so you can add a shallow focus effect to photos and videos wh ...more

Apple is known for its dedication to design, attention to detail, and for its apparent belief that its products are half device, half art. If you've ever felt similarly about that latter point, or had a desire to hang your iPhone on the wall, Grid Studio might just have the pi ...more

The Lens Studio community, now made up of more than 200,000 creators, has generated some impressive augmented reality effects in the last few years. Amazingly, the groundbreaking Lenses for Snapchat continue to come, often from the internal AR team at Snap. Take, for instance ...more

A pair of properties from the soon-to-merge Warner Media and Discovery companies chose different platforms for their augmented reality marketing, with Warner film Space Jam: A New Legacy opting to go with Facebook and Discovery Channel publishing an AR experience through Snapc ...more

It's (virtual) developer conference season, and this week was Facebook's turn with F8 Refresh. Like Google and Snap, Facebook had some new AR capabilities to show off. And while Google and Snap made big AR hardware reveals, Facebook did not. However, CEO Mark Zuckerberg did r ...more

Apple has a sterling reputation when it comes to managing its supply chain; it's where CEO Tim Cook proved his mettle to succeed Steve Jobs. Now, the company has made a strategic investment with a supplier that will be crucial to its future plans for AR wearables. While Apple ...more

This week, Google showed off some wild new and innovative AR experiences that showcase the WebXR protocol for browser-based AR content, while 8th Wall applied its own web-based AR platform in service of Captain Morgan. Meanwhile, other brands, including Hulu, Coinbase, and Ra ...more

Microsoft believes its Mesh platform can help developers build immersive AR apps more easily. We spoke with a member of the Microsoft team to learn more about the platform. Meanwhile, one of the companies appearing on stage during Microsoft's AR event where Mesh was unveiled, ...more

Among the various components of the emerging augmented reality space, the most lucrative is the advertising market. The prospect of turning every object, every location, ever signpost in the real world into a discount code or virtual transaction interface is why AR will ultima ...more

A lot of digital ink has been spilled heaping scorn on Magic Leap. Much of that media schadenfreude was due to what some believed were unmet promises versus some of the early hype around the product. Others just seemed to be rubbed the wrong way by the startup's Apple-esque se ...more

For enterprise augmented reality platform makers, remote assistance apps represent one of the greatest opportunities to show off the power of immersive computing. These apps enable experts to guide front-line workers or customers with AR prompts and other content in the field ...more

The year 2019 was filled with all the normal peaks and valleys of the tech business cycle, but this year was particularly important in a space as relatively young as the augmented reality industry. What once seemed like a vast fertile bed of mobile AR apps, powered by Apple's ...more

When it comes to platform games on mobile, endless runners are some of the hardest to play since they can go on seemingly forever. There's always room for improvement since your goal is to beat your previous score (or someone else's high score). But which endless running games ...more

The latest film addition in the American-produced Millennium series, The Girl in the Spider's Web, was just released on Blu-ray a few days ago. As you could expect, the movie has many hacking scenes throughout, just like the previous English and Swedish language movies centere ...more

With the list of available mobile apps for moviegoers constantly expanding and improving, seeing a film at your local theater has never been better. With the right apps for your iPhone or Android phone, you can research movies, find out if showings are sold out, reserve seats, ...more

One could argue that, at least for the moment, software development is more important to the augmented reality experience than hardware. Since a viable augmented reality headset has yet to emerge for the broader, mainstream consumer market, currently, the same devices that mak ...more

A new technological movement without the technology itself is just an idea sitting and waiting. Once the technology is present in the equation, movement forward can begin. This is how many of us see the head-mounted displays (HMDs) and smartglasses that have recently entered t ...more

Step 1: What Exploit Development Is and Why Should I Be Interested on About This Topic An exploit is a piece of software, a chunk of data, or a sequence of commands that takes advantage of a bug or vulnerability in order to cause unintended or unanticipated behavior to occur ...more

Apple Pay has been available to use in stores, as well as in select apps and websites, ever since its first appearance in iOS 8.1. Now, with iOS 12, there are currently 13 different iPhone models that support Apple Pay functionality without the use of an Apple Watch, and the l ...more

Apple just made its most significant update ever to the iOS lock screen, with a lot of features to be excited about. The theme of this upgrade is customization, giving you complete control over the look and functionality of your iPhone's lock screen. The new lock screen capab ...more

Google and Snap held their annual conferences this week, and both companies managed to upstage their new AR software features with fantastic new AR hardware. After Snap unloaded a deluge of new AR capabilities and tools for creators and brands on Thursday, it dropped the mic ...more

This year, as part of the Next Reality 30, in partnership with Snap, we're spotlighting an up-and-coming innovator in augmented reality. Specifically, we were searching for an independent developer or creator who embodies the bleeding edge spirit of AR and its ability to lever ...more

While Apple and Samsung have started integrating depth sensors into the iPad Pro and Galaxy smartphones, more advanced AR experiences are arriving for standard smartphone cameras on Android devices. Earlier this month, Niantic began rolling out updates for Pokémon GO that add ...more

Trying to figure out which music streaming service to subscribe to can be a difficult task when the playing field is so crowded. Each has its benefits, as well as downsides, so finding the right one for your needs and wants can take a lot of overwhelming research. But we've do ...more

Over the past decade, Marvel Studios has been a dominant force at the box office, raking in more than $21 billion dollars. Averaged out over that span of time, the yearly earnings of those movies outweigh the gross domestic product of some countries. And while those films hav ...more

While many of the features in the iPhone 16 and 16 Pro series build on what we've seen in previous iPhone models, Apple has packed the 2024 lineup with iOS 18 and plenty of fresh upgrades worth considering. The iPhone 16 Pro and 16 Pro Max boast several groundbreaking feature ...more

Apple's just ushered in a new era for widgets on your iPhone. With the iOS 16 update, each of your lock screens can have up to five widgets. While Apple's apps were the first to get lock screen widgets, third-party developers can code their own ones into their apps — and here' ...more

Apple's latest big update to iOS 14 has a lot to be excited about. While iOS 14.2 had some fun new features, such as new emoji and wallpapers, People Detection in Magnifier, and a Shazam control, iOS 14.3 brings on the heat. There are new Apple services and products that are s ...more

Out of the more than 200 new features Apple included with iOS 13, perhaps none is more anticipated than system-wide dark mode. Finally, we no longer need to blind ourselves when responding to an iMessage late at night or checking Reminders to see the following day's tasks. But ...more

Apple's iOS 16.3 update for iPhone had impressive new features, but iOS 16.4 might impress you even more. The latest iPhone update was released on Monday, March 27 — a day earlier than Apple Music Classical, Apple's new classical music streaming service — has at least 30 more ...more

Apple's new iOS 16 software update is finally here, and there are over 350 new features and changes for you to enjoy on your iPhone. There are major lock screen and home screen improvements, a pleasant surprise for the Contacts app, and tons of new upgrades to Safari, Mail, Me ...more