Produce a Reality Show

Out of the box, Apple's digital assistant could be a godsend or a nuisance, depending on your daily interactions it. No matter which camp you fall into, Siri can always be better suited to your personal needs with a little customization. You can make Siri a powerhouse not to b ...more

After joining Google and Huawei in underwriting the UW Reality Lab at the University of Washington in January, it appears Facebook is already seeing a return on its donation. According to results published earlier this month through Cornell University's arXiv service in a pap ...more

Although it's impossible (at least for now) to travel back in time to see the Big Bang, The New York Times has provided its readers the closest simulation of the experience via its latest augmented reality feature. On Friday, the Times published "It's Intermission for the Lar ...more

New documents reveal that electric car company Tesla has filed a surprising new patent that has nothing to do with batteries or autonomous driving and everything to do with augmented reality. Last week, the company's US Patent and Trademark Office patent application, titled " ...more

MoviePass was once the best subscription service on the market for getting cheap movie tickets. For the price and the number of films you could see and save money on, it was unbeatable, but recent changes to the service have made it less enticing. While it still works well for ...more

Any real Star Wars fan knows that fear is a path to the dark side, as it leads to anger, and then suffering. For players of Star Wars Jedi Challenges, though, access to the antagonistic side of the Force is now available through their mobile apps. The new Dark Side expansion, ...more

The Pixel 3 runs stock Android, so you might think that since you've used an Android device before, you should know your way around the new phone by default. But Google has actually added several great Pixel-exclusive software features to its flagships, and not all of them are ...more

Our national month-long celebration of all things creepy and crawly comes to a climax on Wednesday with Halloween and will end with Día de Muertos on Friday, so now is the ideal time for the The New York Times to publish a mildly chilling augmented reality story for children. ...more

Among all the new Magic Leap app announcements made at the recent L.E.A.P. conference, an update to one of the company's major in-house apps went mostly unnoticed: Create 1.1. For those unfamiliar with Create, the app isn't a game or a productivity app, but more of an incredi ...more

On Thursday, Snap released three new templates for its Lens Studio that will give creators access to augmented reality capabilities previously only available to Snap's own design team. With the new Segmentation template, Lens Studio users can design Lenses that change the use ...more

Electronic Arts is inviting players of The Sims Freeplay and their friends to visit the homes of their Sims in augmented reality with a new AR mode that supports multiplayer and persistent content using ARKit 2.0. Available in the Brilliant Backyards update for ARKit-compatib ...more

Augmented reality productivity software maker Upskill has expanded the reach of its Skylight platform with support for Microsoft HoloLens. Typically used with enterprise-focused smartglasses, like the Vuzix M300 or Google Glass Enterprise Edition, Skylight assists front-line ...more

One could argue that, at least for the moment, software development is more important to the augmented reality experience than hardware. Since a viable augmented reality headset has yet to emerge for the broader, mainstream consumer market, currently, the same devices that mak ...more

Well-regarded men from the history of the United States tend to grace the country's currency, but what if equally deserving women were honored in the same fashion? That's the question that Google's Notable Women project endeavors to explore with augmented reality. Using imag ...more

Three new iPhones means you have to make a choice: Do you go with the smaller iPhone XS, the larger iPhone XS Max, or the cheaper iPhone XR? There's lots to like about each model, but if you want to make an informed decision, it's time to learn what each has to offer. Here's w ...more

Royal Dutch Airlines (KLM) is making it easier for its passengers to travel by employing an incredibly practical new augmented reality feature included an update to its iOS app. Now, iPhone and iPad users can place a translucent virtual suitcase over their own real world lugg ...more

Not content to let NFL's official pizza sponsor corner the market for feeding football fans, 7-Eleven has taken a page out of Pizza Hut's playbook with a promotional augmented reality game. Available now through Dec. 31 in the 7-Eleven mobile app for iOS and Android, users ca ...more

A new app for iPhones and iPads gives developers a sandbox for testing their AR experiences and sharing them with the world. Available now in the iOS App Store, wiARframe, a free app with no in-app purchases, enables developers to create their content via a web-based tool des ...more

Smartglasses maker Epson remains the top gun in the drone market with its Moverio line of wearables, and the company is further elevating its offerings with its new Drone SoAR app for DJI drones. Made for the Moverio BT-300 Drone Edition, the app lets pilots view their drones ...more

Less than a week after debuting its AR Cloud platform in public with a multi-user installation of more than 100 participants, Ubiquity6 announced on Tuesday that it has closed a Series B round of funding totaling $27 million. Led by Benchmark and Index Ventures, the latest ro ...more

The narrative that Magic Leap has weaved for the Magic Leap One has focused on the freedom of spatial computing versus dated modes of 2D screens. So a partnership with Shutterstock, a company that licenses stock photos and videos to creators, is a bit unexpected. But a closer ...more

In the wake of the smoke from the meticulously orchestrated launch of Magic Leap One, the company has revealed what "leapers" can expect to experience via Lumin OS when their devices arrive between now and the end of the year. Among the core applications of the Lumin OS are t ...more

Google's ARCore team is staying busy, as evidenced by yet another update of its augmented reality toolkit. Available as of Friday on Google Play, version 1.4 brings passthrough camera auto-focus support, faster plane detection, and more image resolutions for computer vision t ...more

The HoloLens team is finally beginning to realize that to truly engage the mainstream, augmented reality needs to make its way out of the lab or factory floor and onto the streets. The latest example of this comes in the form of a new AR art installation called "Unmoored," wh ...more

Another branding team has stepped up to the bar to order a tall glass of augmented reality for its marketing campaign, this time through a mobile app for Rémy Martin VSOP Limited Edition cognac. Available in the App Store, the ARt by Rémy Martin app displays AR versions of th ...more

Voice-activated digital assistants from Amazon, Apple, and Google currently have the upper hand for home automation integrations, but a new augmented reality mobile app promises to give homeowners and renters visual control over their connected appliances. Smart AR Home, avai ...more

While mobile gaming, in the 10 years since the App Store launched, has matured to console-level quality, premium augmented reality games built with ARKit (or ARCore) have been scarce. Immersive VR is looking to do its part reduce that deficit with the launch of The Ancients A ...more

FaceTime has been around since iOS 4, and year after year, things stayed pretty much the same aside from a few small changes. In iOS 6, calls over cellular networks were finally possible, and audio-only calls were officially supported starting in iOS 7. But the one feature mos ...more

Hackers rely on good data to be able to pull off an attack, and reconnaissance is the stage of the hack in which they must learn as much as they can to devise a plan of action. Technical details are a critical component of this picture, and with OSINT tools like Maltego, a sin ...more

If two hands are better than one, then two hand-tracking SDKs must be better than one as well. After uSens announced its Hand Tracking SDK at the Augmented World Expo in Santa Clara on Thursday, ManoMotion unveiled the latest version of its own SDK. Both technologies give app ...more

Kali Linux is established as the go-to operating system for penetration testing, but in its default configuration, it's less than ideal for regular desktop use. While in many scenarios, a live boot or virtual environment can resolve these issues, in some situations, a full ins ...more

Apple's next big developer event happened on June 4, and it was the first glimpse of iOS 12 that anyone's seen. While there were lots of rumored features to be unveiled at WWDC 2018, Apple concentrated mostly on squashing bugs and making iOS work as seamless as it did years ag ...more

Even in augmented reality, Wile E. Coyote still can't catch the Road Runner. The latest AR experiment from developer Abhishek Singh brings the classic Looney Tunes duo into the real world. A recent demo video shared on Twitter and YouTube shows the pair running around a park ...more

Department store chain Target is the latest retailer to offer an augmented reality cosmetics app for customers to virtually try on lipstick. For its Beauty Studio web app, Target uses the YouCam platform offered by Perfect Corp. Available through Target.com via any desktop we ...more

Kitten Planet, a spin-off company that grew up in Samsung's C-Lab incubator, has developed a connected toothbrush that teaches and motivates children to brush their teeth better via augmented reality while tracking their performance. Called Brush Monster, the $49 toothbrush c ...more

Following San Francisco-based Occipital's successful Structure Sensor Kickstarter campaign, the release of its Bridge AR/VR headset, as well as a string of technology and company acquisitions, the company has built a rather strong name for itself in the AR community. And now, ...more

The annual Coachella Valley Music and Arts Festival is one of those events that everyone talks about, so an augmented reality experience in the festival's mobile app and from one of its headlining acts, Eminem, basically means the technology is officially cool. The iOS versio ...more

Department store chain Zara is temporarily ditching its mannequins and dressing up its stores with augmented reality experiences featuring virtual versions of real fashion models. Rolling out to 120 of its flagship stores worldwide, customers inside and outside the stores can ...more

The future of augmented reality isn't on your smartphone or face, it's in the everyday items all around us. At least that's the belief of Gordon Meyer, the vice president of marketing at New York-based startup Lampix. Meyer joined me recently in New York to talk about why he ...more

Smartphones are like high tech buckets that collect our personal information through constant use. This has some obvious benefits, like getting a more personalized experience with our devices. On the other hand, this data is a tempting target for bad actors looking to make a b ...more

With its recent acquisition of 3D gaming engine PlayCanvas, Snapchat parent Snap, Inc. appears to be preparing a challenge to the existing players in the world of game development, particularly in terms of augmented and virtual reality gaming. The acquisition appears to have ...more

Whenever Japan does something new in tech, the cute factor is almost always taken into account. The same holds true for augmented reality, as Yahoo! Japan has just revealed its take on AR map navigation with a new AR Mode. Like other versions of AR mapping that we've seen bef ...more

It turns out that coming up groundbreaking technology and raising billions may actually be the easy part for Magic Leap, as a new report has revealed yet another legal entanglement at the Florida-based company. In an article posted late on March 2, Business Insider claims to ...more

For quite some time, popular messaging apps like Snapchat have had features that let you place stickers on photos and videos to add time and location-based information. To catch up, WhatsApp has now added the same functionality to its messaging platform in an effort to remain ...more

Eventually, even the most private company has to file its patents and unveil its tightly-held secrets, and Magic Leap is no exception. The US Patent and Trademark Office recently published a treasure trove of Magic Leap patent applications that appear to provide more details ...more

Before you read further, you may want to make sure you're wearing brown pants if you scare easily. Developer Abhishek Singh conjured an augmented reality experience that recreates the spine-tingling scene from The Ring where (spoiler alert) the ghost of Samara (or Sadako, fro ...more

The Microsoft HoloLens has a fairly passionate, yet relatively small group of users pushing the developer-centric device forward, mostly spreading the word about the device through word of mouth and meetups. But this weekend, during the annual NBA All-Star festivities, we got ...more

Soon, Pokémon GO allies attacking a raid boss at a gym will be able to do so together in augmented reality. The game's developer, Niantic Labs, announced on Thursday via a blog post that it has acqui-hired Escher Reality, an augmented reality and computer vision developer tha ...more

If you love to hear yourself talk, you can now enjoy seeing your words materialize in augmented reality with an ARKit-compatible iPhone or iPad. A new app called Word Vomit 3D uses the speech recognition API of iOS to take in what the user says and regurgitate it into the rea ...more

After hosting millions of free 3D models online, Sketchfab is betting that augmented reality and virtual reality developers and creators will be willing to pay for premium 3D content. Launching as a beta on Wednesday, the Sketchfab Store offers up to 4,000 models for purchase ...more

In its continued pursuit to elevate retail technology, Amazon has been awarded a patent from the US Patent and Trademark Office for a digital mirror that lets customers virtually try on clothes with different backgrounds. According to US Patent No. 9858719 (as originally disc ...more

The knee-jerk reactions to Magic Leap's long-awaited augmented reality device, the Magic Leap One: Creator Edition, range from pent-up joy to side-eyed skepticism. That's what happens when you launch the hype train several years before even delivering even a tiny peek at the p ...more

Most of the animated characters and animals we've seen in augmented reality are still fairly basic in terms of visual fidelity. And because many are still impressed by simply seeing 3D figures properly scaled and tracked alongside real-world objects, this approach has worked . ...more

Next to millennials, one of the groups most coveted by brand marketers is "Generation Z," the consumers of tomorrow who were born between 1996 and 2010. On Monday, Facebook established a beachhead with that demographic in the realm of augmented reality by launching Facebook Me ...more

It appears that the new AR app from LEGO is inching closer to release. LEGO had the unique distinction of being featured on-stage by both Apple and Google to show-off the capabilities ARKit and ARCore, respectively. While the latter is still in a preview and available to only ...more

Based on newly surfaced information, transparent smartphones like those teased in Iron Man 2 and those hand-tracking monitors made famous in Minority Report may eventually end up being "designed by Apple in California." Among a treasure trove of more than 60 patents awarded t ...more

Rabbit ears and dog noses are fun and all, but Kay Jewelers is here to class up Snapchat. Claiming a first among the jewelry market, Kay Jewelers has launched a Sponsored Lens that lets Snapchatters virtually try-on three necklaces. A pucker of the lips triggers a virtually-b ...more

Apple CEO Tim Cook told us that augmented reality would change everything, and now we have a better idea of exactly what he meant. A new report reveals that Apple is already hard at work on a rear-facing 3D sensor for the iPhone that would vastly expand the iPhone's AR capabi ...more

Live theater doesn't typically benefit from the kind of computer-generated special effects that big-budget Hollywood blockbusters deploy, but that could change soon thanks to Microsoft's HoloLens. The device will make its theatrical debut this week at Case Western Reserve Uni ...more

Like gas on an open flame, rumors and whispers have flared up in recent months around hopes of augmented reality smartglasses from Apple. But among all the false leads and unsubstantiated chatter, we finally have a credible report that some sort of Apple AR smartglasses are ac ...more