The Augmented World Expo (AWE), the biggest event for augmented, virtual, and mixed reality companies, developers, customers, and connoisseurs, is happening right now. You know what that means for us here at Next Reality? Companies presenting and exhibiting at AWE are releasin ...more
While Magic Leap doesn't yet have a consumer edition of the Magic Leap One, that hasn't stopped AT&T from building apps for mainstream audiences for the headset. Elsewhere, startup 6D.ai, a company that shares Magic Leap's dream of the AR cloud, officially released the iOS ve ...more
If you salivate at the idea of waking up to the Jarvis-powered smart window from the opening minutes of Marvel's Iron Man, then connected home appliance maker CareOS is here to make your playboy billionaire philanthropist dreams come true. At CES 2019, the company unveiled th ...more
Augmented reality developers are rapidly bringing science fiction tropes into the real world, with the latest example leveraging the TrueDepth camera on the iPhone X to emulate the cloaking technology made famous by movies like Predator and Marvel's The Avengers. Japanese dev ...more
Augmented reality headset maker Meta Company unveiled Meta Viewer, its first software application, during its keynote at the Augmented World Expo in Santa Clara on Wednesday. Meta Viewer enables Meta 2 users to view 3D CAD models in augmented reality while maintaining the int ...more
The HoloLens 2 hasn't even reached most of the market, but it's already a big-time TV star. Microsoft's augmented reality device made its primetime debut on FOX TV last night on an episode of the hospital drama The Resident. Don't Miss: Hands-On with the HoloLens 2, the New ...more
Japanese footwear brand Onitsuka Tiger and fashion label Anrealage have teamed to produce the world's first augmented reality sneakers. The shoes — called the Anrealage Monte Z — look like a regular pair of sneakers until you view them through Anrealage's new AR app. Once view ...more
Alternate US history is the go-to move for hot new cable and streaming shows, from HBO's Watchmen to Hulu's The Handmaid's Tale, reimagining how things might have turned out is an endless well of narrative inspiration. The latest show to delve into this genre comes from Disne ...more
On Sunday, Apple CEO Tim Cook (the number one person on our NR30 list) made a rare television appearance to talk about and show off his current obsession: augmented reality. In a segment on the new HBO documentary news series from Axios, Cook invited two of the site's journal ...more
When developing for the HoloLens, keeping a constant 60 fps (frames per second) while making things look beautiful is a challenge. Balancing the processing power to display complex models and keeping the frame rate where it needs is just a straight up painful process, but a so ...more
Google Glass is all about transforming the world around us with little to zero interaction from the wearer. Much of this is done using augmented reality—a live view of physical, real-world environments that are augmented by computer-generated input in the form of graphics, sig ...more
This week, Next Reality published its annual feature on the leaders in the augmented reality industry, the Next Reality 30. So it's no coincidence that the companies represented in the top four spots of the NR30 also made business headlines in AR this week. While Magic Leap i ...more
The week of the annual Consumer Electronics Show is supposed to be filled with good news for the augmented reality industry as AR headset and smartglasses makers show off their new wares. Alas, as CES wrapped this week, a dark cloud hung over the AR hardware fraternity. We le ...more
On Friday, the release date for her new album, Queen, Nicki Minaj is already grabbing headlines for the track "Barbie Dreams," where she disses Drake and a host of other rappers. It's a bit ironic that she's got beef with Champagne Papi, because both performers have now dropp ...more
The Microsoft HoloLens mixes the digital world with the physical one, allowing you to coexist with holograms of your choosing. But those worlds won't fully blend until we can experience it all together and create for each other. Vuforia could make that possible in the near fut ...more
A recent update to Facebook's News Feed could significantly broaden its reach when it comes to delivering augmented reality content. In a post on its developer's blog on Tuesday, the company announced that it has adopted the industry-standard gITF 2.0 format for 3D posts on i ...more
Like Marvel's Avengers, Facebook's Camera AR platform now has a number of new AR superpowers at its disposal, so it is fitting that Earth's Mightiest Heroes have the distinction of displaying them. Available now in via Facebook on iOS and Android, the Avengers: Infinity War A ...more
With the 2018 FIFA World Cup underway in Russia, soccer (aka "football") fans worldwide can show support for their favorite teams and players in augmented reality via Snapchat and Facebook. On Snapchat for iOS and Android, fans can don virtual glasses painted with their team' ...more
It seems like it was just last week that AMC and Next Games unveiled their location-based zombie game based on hit TV series The Walking Dead. (Wait, actually it was just last week.) But, just like a walker seeking fresh flesh, AMC is back this week with another AR mobile app ...more
The Consumer Electronics Show (CES) is the first big tech event of 2018. This year, if the early news is any indication, augmented reality could be the big star of the show. Vuzix headlines our early CES coverage, but expect to see a bunch more next week. Vuzix Blade Will Be ...more
The rumors surrounding the next iPhone and Apple's ambitions toward augmented reality have been going on for months, and a fresh development brings back the idea of Apple's Smart Connector bringing the two together. The Verifier, an Israeli news site, claims the next suite of ...more
Believe it or not, there was a time when smartphones weren't the primary tool for taking photos. People actually walked around with bulky film-based cameras on their necks, and some even used cheap disposables. While photography wasn't introduced to the world when smartphones ...more
The producers of FX's animated series Archer have devised a plan to introduce augmented reality hijinks into its eighth and penultimate season with a new app for iOS and Android devices. The Archer, P.I. app allows fans to sleuth alongside the alcoholic playboy spy-turned-pri ...more
The coming year promises to be a good one for those of us watching the augmented and mixed reality world. And the Consumer Electronics Show (CES), starting Jan. 5 in Las Vegas, Nevada, for its 50th year, is bringing 2017 in with a bang—we're expecting a ton of great announceme ...more
One developer has taken the formal name of the Magic Leap One: Creator Edition quite literally with an app that enables users to create a custom universe in their own living room. The app, called Universe Creator, by developer Les Bird, allows users to select from a library o ...more
Snapchat has broken new ground in its augmented reality advertising efforts, as BMW has opted to show off its new X2 model in AR with the Augmented Trial Lens. Users who opt in to the experience via ads running between user or publisher stories (or scan the corresponding Snap ...more
German tech store Saturn is experimenting with an AR alien called Paula to push their products ... That's a sentence I never thought I'd write. The retailer is testing their augmented reality salesperson with customers in 20 select stores via a Microsoft HoloLens. 'Paula' wil ...more
The Broadway musical War Paint is teaming with augmented reality cosmetics app YouCam Makeup to promote the show on iOS and Android devices. The musical, which centers on the famous rivalry between Elizabeth Arden and Helena Rubinstein, two cosmetics industry pioneers, has bee ...more
Over the past two years, the tech industry has formed a series of symbiotic relationships that are now converging in the augmented reality space. This week, we took a look at these interrelated technologies and how they are shaping the future of AR. Meanwhile, Marvel and HBO ...more
Now that the Magic Leap One is out in the real world, the mystery behind the company lies not in whether it will actually ship a product, but when it will ship a consumer product. Or, does CEO Rony Abovitz steer the company in a different direction first? Meanwhile, another c ...more
On Wednesday, as expected, Apple unveiled the next generation of iPhones, namely the iPhone XS and iPhone XS Max along with the more affordable iPhone XR, each equipped with a TrueDepth sensor. Alongside the iPhone launch, CEO Tim Cook and company demonstrated what these new ...more
GO BANANAS in collaboration with Transhuman Collective presents Mumbai in spectacular Augmented Reality. The visitors at the MCHI Property Show 2013 had a blast while experiencing different elements of Mumbai in this surreal zone. They travelled inside future Mumbai, took bles ...more
In an early morning blog post, Microsoft announced the expansion of the Microsoft HoloLens Agency Readiness Partner Program. This announcement comes on the tail of an expanded HoloLens release over the last few months to many countries outside the initial US and Canada. Micro ...more
On Friday, at IFA 2018 in Berlin, Samsung invited attendees into the residence of Family Guy's Griffin family to learn all about its "smart home" products via augmented reality. "If Peter Griffin can have a smart home, then everyone can," said Samsung via its webpage for the ...more
Google might be taking the lead on artificial intelligence in smartphones with their latest announcement, MobileNets. MobileNets is a series of TensorFlow vision models built for mobile devices, described by Google as "mobile-first." The company hopes that MobileNets will max ...more
A 2D film can show you something, but a 3D film in virtual reality can make you feel it. If done right, you'll feel immersed in a new world that surrounds you. If done wrong, you'll get nauseous and uncomfortable. SilVR Thread, a 360-degree VR video company, figured out a few ...more
One of the most popular sports shows on television, Inside the NBA on TNT, gave viewers a tech-powered treat on Tuesday night by dropping them into a broadcast version of augmented reality. During the show's "Gone Fishin'" segment, which is dedicated to teams eliminated from ...more
We watched the first piece of public-facing content Magic Leap has released so you don't have to, and, well, you didn't miss much. To be fair, the company's new video show, called Magic Leap Live, isn't designed to entertain. Instead, it's meant to educate and inform develope ...more
Fans of The Walking Dead can now kill time until the series returns from its winter hiatus by raising walkers from the labels on bottles of wine influenced by the show. With the Living Wine Labels app for iOS or Android, fans can unlock augmented reality content embedded in l ...more
Now that the cat's out of the bag, Magic Leap has published videos of a pair of apps that will be available to Magic Leap One early adopters. Alongside the core apps, Magic Leap will make Create and Tónandi, developed in-house with early-access partners, available at launch. ...more
The promotions around last week's release of Stranger Things 3 have been numerous, with Netflix at one point even taking over an entire baseball field via augmented reality. Don't Miss: YouTube App Lets You Put Yourself in the World of 'Stranger Things 3' via Augmented Realit ...more
Bioluminescence — the ability of an organism to produce and emit light — is nature's light show. Plants, insects, fish, and bacteria do it, and scientists understand how. Until now, though, we didn't know how fungi glow. Now, thanks to research led by Zinaida Kaskova in the I ...more
Although it sounds like a foodie's take on Facebook, what Calabasas, California-based FaceCake actually offers is more about augmented reality fashion marketing rather than food selfies. At the National Retail Federation's Big Show & Expo in New York this week, the company un ...more
Between Renault Truck's testing of the HoloLens in factories and BMW promoting its newest model through Snapchat, the auto industry is hot for augmented reality to improve internal operations and engage consumers. Meanwhile, though Apple has made its initial play for AR with ...more
French automaker Renault is tapping into the promotional machine for Solo: A Star Wars Movie by deploying an AR experience through Shazam that's triggered via synergistic advertising. To access the experience, users scan the Shazam code embedded on bus stop advertisements in ...more
On Tuesday, at the Geneva International Motor Show, Volkswagen gave the world an early peek at a futuristic autonomous concept car that includes a virtual AI host embodied in an augmented reality interface. For its I.D. Vizzion concept car, Volkswagen has endeavored to create ...more
The crime procedural show is the perhaps the most direct path to the average TV viewer's heart. Could the same hold true for augmented reality games? Exhibit A: Forensic Detective: Inside the Crime Scene, a new, iOS-only mobile game for iPhones and iPads, that will be availab ...more
Some investors play the short game, placing their bets on industries that show the quickest return on their investment, and, in the augmented reality space, that means the enterprise sector. RealWear is among the smartglasses makers capitalizing on enterprise AR, and the comp ...more
Computer vision company Blippar has already dabbled with outdoor AR navigation, but now it wants to make it easier for people to make their way through indoor spaces with augmented reality. On Thursday, the company introduced its Indoor Visual Positioning platform for AR navi ...more
It's time to trip out with your tablet. If you're not looking to drain that precious battery life with a fancy-looking live wallpaper, then apply an optical illusion that appears to be moving on your Nexus 7 (or any other Android device) instead. Many of these visual illusion ...more
Hello everybody. I'm back with Part-2 of this series. In this part we will be programming in C our server and i will be explaining one more "key concept" so everybody got a better understanding on this. Ok first let's see that concept. Little Endian and Big Endian So, as pe ...more
Augmented reality is really picking up steam as a tool for marketing departments to pitch their products. Over the past week or so, we've seen numerous examples of the augmented reality used to promote events in the world of entertainment. In the movie business, Disney/Pixar ...more
Augmented reality business followers, we've got good news and bad news. First, the good news: Upskill closed another round of funding, this time led by strategic investors Cisco and Accenture. (Well, this is probably bad news if you're competing with them on the enterprise AR ...more
Today marked the official unveiling of the HTC One M9 at Mobile World Congress in Barcelona. The newest HTC flagship will be released by the middle of March globally, and come in gold, gunmetal, pink, and silver. And if you were wondering, yes all of the leaks were pretty much ...more
As far as HBO is concerned, it's not augmented reality — it's Snapchat. The premium cable network is leaning hard on Snapchat's AR magic tricks to promote yet another series, this time for the adaptation of Philip Pullman's His Dark Materials series of novels. Don't Miss: HB ...more
What if you went to an art installation at one of the coolest venues in New York that you could then take with you anywhere in the world? That's exactly what's in play with a new Instagram filter that creates a kind of portal into an '80s-style light show anywhere you travel. ...more
LOOOK, a Seattle-based mixed reality and development studio, can now peer into the future with their new geotechnical engineering visualization application for Microsoft HoloLens. Developed in partnership with BCG Engineering, a geotechnical consulting firm based in Vancouver ...more
Like clockwork, Apple has unveiled the latest additions to its ARKit tookit at the annual Worldwide Developers Conference, where ARKit first said hello to the world in 2017, as well as some new tools that take a direct shot at Unity, Unreal Engine, and others. Coming to iOS 1 ...more
Many tech insiders are waiting for augmented reality to go mainstream, but if you look around hard enough, you'll find that it's already gone as mainstream as possible, thanks to talk show host Ellen Degeneres. Degeneres and her partner, actor Portia de Rossi, recently teamed ...more
Overall, Plex is a great service. You just install the server on your computer, then you can stream your media library to wireless devices with the Plex app for iPhone or Android. But it does have one annoying feature that's enabled by default: Theme music plays automatically ...more