Produce a Reality Show

What better band than Pink Floyd, the pioneers of psychedelic and progressive rock, to show the music industry how to reinvent album art for the augmented reality age? All rhetorical questions aside, Sony Records saw the opportunity to promote The Later Years, an 18-disc boxe ...more

As excitement looms for Apple's annual parade of pomp and circumstance for its latest lineup of iPhones, some hidden hints in an internal build of iOS 13 has Apple enthusiasts salivating for what Cupertino is testing in the AR wearables realm. While Apple has yet to even conf ...more

So after being teased last Christmas with an email promising that the Meta 2 was shipping, nearly a year later, we finally have one of the units that we ordered. Without a moment's hesitation, I tore the package open, set the device up, and started working with it. To me, the ...more

If you're like me, then you're rarely just watching TV. You're probably also simultaneously following reactions on Twitter during a live airing of The Walking Dead. Or perhaps you're checking your fantasy football scores while a real game is in progress. Or you might just have ...more

Last month, we told you about U2's new augmented reality-powered music tour. But if you don't have the means to travel to the show, the group recently revealed an inside look at what it will be like and what inspired the band to dive into immersive technology. Sitting for an ...more

Just days ago, Georgio Armani canceled his live show in Milan and opted to stream it instead due to coronavirus concerns. Now, at the start of Paris Fashion Week — shadowed by similar worries — Burberry has launched an augmented reality tool that lets you view the latest high ...more

Have you ever wondered what it would be like to try to survive The Purge as depicted in the popular movie series? Well, thanks to augmented reality, now you can. After four films, the dystopian horror The Purge is jumping to the small screen on USA Networks as a television se ...more

Coming into this year's Consumer Electronics Show (CES), the common sentiment among observers was that this was expected to be the big year for augmented reality. But as the biggest tech conference of the year draws to a close, the reality is that 2018 seems more likely to be ...more

As Microsoft works toward fulfilling its $480 million contract to supply modified HoloLens 2 headsets to the US Army, Airbus is preparing to supply advanced augmented reality apps for the device. On Thursday, the Airbus Defence and Space unit published a video demonstrating t ...more

The Weather Channel, by virtue of its name, has always been tasked with the difficult problem of making the weather interesting. As Mashable notes, they've turned to augmented reality for a solution and can now render a 3D storm in their studio, as well as help us understand h ...more

Facebook had a pretty big week in terms of augmented reality, with much of its news coming from the Oculus 6 keynote presentation. But Mark Zuckerberg's social media company found other areas of impact outside of Oculus 6 as well. Meanwhile, Unity also had its own keynote pre ...more

The future of smartglasses for consumers seems ever dependent on Apple's entry into the market. Coincidentally, the exit of Apple's long-time design chief Jony Ive has shed some light on that eventual entrance. Meanwhile, as the enterprise sector of AR continues to expand, on ...more

Vegetables are perhaps the most important part of our diets, but often times they're an absolute pain to prepare. Cleaning every fleck of dirt off of dozens of leafy greens takes ages, and eliminating the more fibrous parts of certain veggies can be extremely tedious. But whe ...more

As a company, Facebook is not shy about talking up its AR smartglasses plans. The latest missive comes from two executives in charge of developing AR software and hardware. As far as we know, Amazon doesn't have plans to make AR smartglasses yet (and audio-only smartglasses d ...more

To punch up the launch of its new podcast, USA Today has created an augmented reality experience to introduce listeners to the story of corruption in Chicago. Debuting Sept. 24, The City examines the backroom politics of several American cities, with the Windy City serving as ...more

The list of HoloLens applications continues to grow as more companies discover ways to enhance their operations using augmented reality. Air New Zealand is the latest to show interest in the technology, demonstrating their vision for AR in a new concept video. In the video, A ...more

The emerging narrative as CES begins is that consumer-grade smartglasses require a heavy compromise in functionality in order to arrive at a form factor and price point that appeal to mainstream customers. China-based startup Nreal is ready to subvert those expectations with ...more

This week, another guest returns to our Steampunk R&D show for the second time, Thomas Willeford. In our very first podcast, Thomas talked to us about creating his empire; this time we most notably talk about his recent appearance on the Science Channel's program Odd Folks Hom ...more

Describing how and why the HoloLens 2 is so much better than the original is helpful, but seeing it is even better. Back in February, I had a chance to test the HoloLens 2 for a couple of extended periods, and I was very impressed. But I didn't have much in the way of first-p ...more

After years of waiting, Microsoft has finally updated its industry-leading augmented reality device, the HoloLens. During a pre-show event at the Mobile World Congress in Barcelona, Spain, HoloLens inventor Alex Kipman, along with Microsoft CEO Satya Nadella and Julia White, ...more

Earlier this week, we told you about the new Star Wars augmented reality collaboration with Nissan that will bring the famed science-fiction franchise to auto showrooms, and now we can show you what it looks like. The AR experience, called "See the Unseen," which is only avai ...more

A few days before Christmas last year, we saw the first glimpse of HoloSuit, a new motion controller by startup Kaaya Tech. This full-body motion controller is designed as a tracksuit with sensors that can be used to control devices such as a computer or Microsoft HoloLens, an ...more

Starting April 10th, you'll will be able to book 15-minute appointments online to try on an Apple Watch in person at Apple Stores across the world. With the April 24th release date just around the corner, making an appointment is a great idea for those who are unsure about whi ...more

On Friday, audio giant Bose emerged as the latest, and perhaps the most surprising company to announce that it's planning to release augmented reality smartglasses. There's just one problem: these smartglasses don't present any visual content whatsoever. The wearable is asso ...more

The book is almost closed on 2019, but Magic Leap has one more gift to offer its users before the new decade arrives. Now appearing in the Magic Leap "Concepts" section of the app store is an experience called Music Box that brings an immersive caroler to anyone using the aug ...more

With Microsoft taking direct aim at enterprises for its HoloLens 2 with a $3,500 price tag, one startup is betting that business will be willing to pony up for glasses-free 3D displays as well. After shipping its Looking Glass Standard (previously called the HoloPlayer One) 8 ...more

Move over, cosmetics companies. The athletic footwear industry wants to be able to give their customers the opportunity to try on products in augmented reality as well. A new mobile app from augmented reality commerce company Wannaby, appropriately named Wanna Kicks, uses sma ...more

With its 3D engine being responsible for approximately 60% of augmented and virtual reality experiences, Unity is continuing to place a premium on tools that not only keep developers working in its development environment but also make their workflows easier. During the keyno ...more

Now that its first developer conference is in the rearview mirror, Magic Leap continues to nurture its content development community, this time with an assist from strategic investor and retail partner AT&T. After accepting submissions through Oct. 26, Magic Leap held its fir ...more

We're still awaiting the arrival of consumer-grade AR smartglasses from the likes of Apple and Facebook. But that doesn't mean there aren't AR products out there to try this holiday season. The year 2020 marked the arrival of mobile devices equipped with sensors that are desi ...more

During the unveiling of its content partnership with the NBA, Magic Leap CEO Rony Abovitz, with an assist from former player/current pitchman Shaquille O'Neal, described at least one of the ways fans would be able to experience sports using the augmented reality device. What ...more

Bus stops can provide shelter in the event of rain, and now they also protect you from augmented reality squid. Surprising recent commuters at bus stops in Los Angeles and New York, outdoor media company Outfront Media used the cover of night to add Watchmen-inspired augmente ...more

If you've ever spent any serious time examining the Chinese tech startup world, you know that it moves fast — very fast. The tech startups hailing from Beijing and Shenzhen are moving so fast that they're now in serious competition with Silicon Valley. The latest would-be com ...more

On Monday, the Microsoft Build conference kicked off, showcasing a series of demos that went off without a hitch — except for one big one. At the start of the show, the company was meant to show off the capabilities of the HoloLens 2 by highlighting a look at the historic Apo ...more

On August 21, a total solar eclipse will be able to be seen across the country for the first time since June 8, 1918, and it's going to be incredible. Retired NASA astrophysicist Fred Espenak spoke to ABC News about what to expect and said: It's unlike any other experience yo ...more

If you look at the label on your favorite processed snack, there's a good chance you have no idea what half the ingredients are. It's nothing new, but with natural and organic foods becoming huge trends, we're hyper-aware of all the "chemicals" we eat. But the word "chemical" ...more

The realm of science fiction isn't all lasers and cute green toddlers, sometimes alternate science history is sci-fi, too, as exampled by the Apple TV Plus series For All Mankind. Now, in a bid to promote the second season of the space-based series, Apple has launched a new a ...more

For years, Magic Leap has promised to deliver stunning augmented reality experiences that will outperform any other competitor, and a newly revealed partnership hints that the company may be able to deliver on those promises. Framestore, the Oscar-winning studio behind many o ...more

It's the holiday season, and the tech industry is giving consumers several AR products and apps as gift-giving options. When Facebook started shipping Portal TV on Nov. 5, it marked a milestone as the first mainstream AR device for televisions. We had a chance to run it throu ...more

After weeks of reports about their first augmented reality device, Apple actually shipped a real AR product this week in the form of a TV tie-in AR app. Of course, the advertising industry is one of the foremost adopters of consumer-focused AR at the moment, and Super Bowl LV ...more

Microsoft is adding another important piece to its growing immersive computing arsenal by putting its newest Mixed Reality Capture Studio in the center of the movie business: Hollywood. Following the Mixed Reality Capture Studios in Redmond, Washington, San Francisco, and Lon ...more

Carnival is upon us. Pre-Lenten festivals are being celebrated across the globe. From New Orleans to Brazil, the parties share many similarities: float parades, extravagant dance, bead tossing and of course, the consumption of spirits. Depending on how you roll, Mardi Gras is ...more

Welcome back, my novice hackers! Episode 6 of Mr. Robot has come and gone and, as usual, it did not disappoint. Once again, our hero, Elliot, has used his extraordinary intellect and hacking skills to awe and inspire us. In this episode, Elliot is being blackmailed by the ru ...more

One of the more compelling human interest stories of the summer has been the plight of the Thai Wild Boars soccer team, who were trapped in a cave for weeks. To show just how perilous the largely unchartered cave was, The New York Times has transported its readers into an aug ...more

Whether you're a veteran augmented reality developer looking for a quick access point to add a new platform to your arsenal or just getting started with your first AR head-mounted display, get ready to start developing for the Meta 2. In this short breakdown, we'll use the Un ...more

Ever since the announcement of The Walking Dead: Our World game last fall, publisher AMC and developer Next Games have been quiet about the title. Almost too quiet. That silence has now been shattered with the release of a gameplay trailer (see bottom of this page) for the ga ...more

This week, two companies preparing the most anticipated augmented reality devices for consumers were the subject of reports regarding strategic moves to put them in better positions to move those products forward. Magic Leap is reportedly seeking an extension of its last roun ...more

A new Windows Insider Preview, version 15055, was released on Friday, March 10. Along with the normal collection of bug fixes and new features came a secret addition to the Mixed Reality Portal in the update. Windows Mixed Reality, along with Cortana, can now teach you how to ...more

Halloween may be finished, but the augmented reality chills are not over yet for some people. Arachnophobes are bravely facing their fears by cozying up to augmented reality spiders for a university study. Wayne State University's Stress, Trauma, and Anxiety Research Clinic ( ...more

Aircraft manufacturer Airbus is so impressed with the boost in productivity it has gained from Microsoft's HoloLens, the company will begin offering augmented reality software to its customers. On Monday at the Paris Air Show, Airbus announced that it will begin selling off-t ...more

For enterprise augmented reality platform makers, remote assistance apps represent one of the greatest opportunities to show off the power of immersive computing. These apps enable experts to guide front-line workers or customers with AR prompts and other content in the field ...more

HBO is only a couple of episodes into the second season of Westworld, the television version of the classic science fiction movie about a robot resort gone awry, and the fan theories about the show are already reaching Season 1 levels of weirdness. But while you were obsessed ...more

Months ago, we showed you some of the powers of Spatial, the HoloLens app that allows groups of workers to collaborate in augmented reality using 3D avatars. On Monday, the company boosted its profile by taking the stage at Microsoft Build to show off its new integration into ...more

In keeping with its focus on loading the Magic Leap One with content at launch, Magic Leap has inked a creative partnership agreement with augmented reality production studio Square Slice Studios. "The team at Square Slice Studios has a reputation for forward thinking and inn ...more

Imagine walking into a store with your own personal model to show you how any clothing item you want is going to work. ObsessVR wants to make that a reality, and make the store you're shopping in come alive using Apple's ARKit. The company is a virtual reality shopping platf ...more

Who's ready to let future Facebook augmented reality smartglasses read their brain? Well, ready or not, the tech giant is making progress in the area of brain control interfaces (BCI) by funding research. This week, Facebook shared some of the progress its Facebook Reality La ...more

We've already seen how VR can have some therapeutic benefits, but not the dramatized version. A play called Ugly Lies the Bone emotionally examines how war veterans can heal (or at least treat) their PTSD using virtual reality. Here's the official description of the stage pla ...more

The international profile of augmented reality startup Nreal continues to quietly rise thanks to gradual updates and various strategic branding opportunities. Among the latest and most prominent is the appearance of none other than Hollywood legend Kevin Bacon using the Nreal ...more

By now, you've probably already seen Andy Serkis and his performance capture demo for Magic Leap. And sure, marrying motion capture acting and augmented reality sounds compelling, but how does it really work as an experience? A few days ago, I had a chance to find out, thanks ...more

We've seen a number of unique mashups of augmented reality with other bleeding edge technologies, but somehow it took until 2018 for someone to come up with a now obvious complement to AR: 3D printing. Cornell information science doctoral student Huaishu Peng has developed an ...more