Produce a Reality Show

Magic Leap's recent L.E.A.P. conference was free to all who registered in time, but if you weren't able to make the trip to Hollywood, the company just released video of some of the sessions that took place over the course of two days. The sessions, which are really discussio ...more

Magic Leap has already entered the realm of entertainment and enterprise, but on now it has blazed its way into a new augmented reality frontier: fashion. On Wednesday, Moschino and H&M held a fashion show in New York City that, in addition to the traditional runway model vam ...more

One of the most prestigious annual events for the advertising industry, the Cannes Lions is the ideal backdrop for Snapchat to show the brands and agencies in attendance what it's got. On Monday, Snap did just that by opening an augmented reality exhibit at the La Malmaison a ...more

We last saw China-based augmented and virtual reality headset maker Shadow Technologies at last year's Augmented World Expo, where they had the Action One, one of the wildest augmented reality headsets we've seen, on display. This week, the company re-emerged with Shadow Air, ...more

The Galaxy X, Samsung's long-awaited foldable smartphone, may be revealed a lot sooner than we thought. Twitter user mmddj_china, a well-known Chinese tech-leaker, tweeted some obscure messages today surrounding Samsung's future products that said we can expect to see the Sam ...more

The thrill and excitement of great tourism generally requires visitors to take part in the country's local fare in person. But Air New Zealand's new augmented reality experience for the Magic Leap One gives visitors an immersive taste of what the country has to offer without e ...more

If you're in the market for a new tattoo, the biggest hurdle to clear is imagining exactly how it's going to look. It's going to be part of your identity for the rest of your life, so you have to make sure it looks just right—or as your mom probably told you, "Think of what it ...more

Magic Leap has earned a reputation for overt secrecy, but as it nears the highly-anticipated launch of the Magic Leap One, the company is spilling some of the beans. This week, we get a heaping helping of information on the Lumin OS, as well as a couple of great demos. Meanwh ...more

With an ordinary birthday card, we can introduce a physical device which contains malicious files into someone's home and deceive them into inserting the device into a computer. In my last series, we used a Post-it note to trick a neighbor into visiting a website that we cont ...more

Apple likes to play their cards close to the vest, don't they? The iconic company doesn't usually reveal much about their projects until it's time for an official announcement. But sometimes ... They can't stop a leak of information from happening, or they just leak the news t ...more

Particles, such as electrons, have a property called spin which can be measured at any angle, but when measured always results in one of two answers—up or down. If a particle's spin has been measured at an angle of zero degrees and results in a spin up answer, then if its spi ...more

This week, while Apple was the subject of thinly sourced reports that it had canceled development of its oft-rumored smartglasses, the Cupertino was actually laying the foundation for its AR hardware future with a new initiative focused on mentoring Chinese developers in mobil ...more

The enterprise sector is where the money is for augmented reality at the moment, and remote assistance apps are the go-to app for many enterprise customers. We took a look at the leading apps and platforms from this category, from the top contenders to the underdogs with uniqu ...more

This week, inside sources divulged details of how Apple nearly acquired Leap Motion, twice. Otherwise, companies offering or working on augmented reality technology had more successes than failures to talk about. For instance, the AR industry's courtship with the fashion worl ...more

Just like Maxine in Stranger Things 2, Facebook didn't want to be left out of the cool kids group, which, in this case, is the mobile AR space. The Netflix original show has added a somewhat-spoilerish camera effect to the Facebook app for iPhone and Android that places a cre ...more

The last time The Weather Channel showed off its broadcast augmented reality, the internet couldn't stop talking about how immersive the presentation looked, despite being shown on a 2D display. Taking viewers inside a virtual version of Hurricane Florence, guided by a host s ...more

A century-old opera is getting a revamp in the UK after swapping dusty wigs and curtains for augmented reality overlays and Snapchat filters. Adding augmented reality and games alongside a musical recording of "The Cunning Little Vixen," the Welsh National Opera is ensuring t ...more

While Elon Musk is in Los Angeles showing off the future of personal transport via the Cybertruck, another, unaffiliated group is taking one of his most popular ideas to market, with augmented reality as a key part of the plan. This week, the HyperloopTT team unveiled its det ...more

If you've gone anywhere near a television in the US in the last 48 hours, you've probably seen some of the reports of Hurricane Florence and its devastating wind and rain making its way toward the Carolina coast. But if you're not a weather nerd, with your eyes locked on The ...more

On Thursday, waveguide maker WaveOptics announced that semiconductor and microelectromechanical systems supplier EV Group (EVG) will provide the manufacturing infrastructure for the production of its waveguide displays designed to support lower-cost, third-party augmented real ...more

Norway-based production tools company Vizrt is putting the real into augmented reality with its broadcast AR solution that's designed to keep sports fans (and other audiences) watching. A couple of weeks ago, Chris Black, the head of content and communications at Vizrt, demoe ...more

Amid the coronavirus chaos, two companies at the forefront of augmented reality technology took starkly different approaches to their upcoming developers conferences, as Facebook has canceled its annual F8 conference and Magic Leap plans to invite a limited number of attendees ...more

Just when we thought the AT&T partnership with Magic Leap wouldn't really take off until the latter launched a true consumer edition of the Magic Leap One, the dynamic duo jumped into action this week to offer the current generation headset to customers. Meanwhile, Apple cont ...more

While the consensus among some in the augmented reality community is that the Microsoft HoloLens is the best device available at present, it also remains the most cost-prohibitive option, with the development edition costing $3,000. To give customers another option to work wi ...more

If you've ever built a piece of IKEA furniture, you're familiar with the confusion that some 2D instruction booklets can create. But neuroscience suggests that they're cognitively overloading, as our brains have to translate their basic flatness into physical reality and that' ...more

Those of us who are actively developing for the HoloLens, and for the other augmented and mixed reality devices and platforms that currently exist, are constantly looking for the next bit of news or press conference about the space. Our one hope is to find any information abou ...more

The worldwide health crisis around the coronavirus has gripped the live events industry, particularly in the tech sector, with the cancellations of Mobile World Congress, the Game Developers Conference, Facebook's F8, Google I/O and now South by Southwest. But one conference, ...more

We've been predicting the rush of augmented reality wearable makers from China for a couple of years, and now it looks like it's in full swing, with one of the most promising entrants coming from startup Pacific Future. The China-based company was on the CES show floor this w ...more

According to Indiana Jones, certain things belong in museums, but, thanks to augmented reality, you can now see some of the ancient treasures of the world in your own home via the Civilisations AR app from the BBC. The app, built by Nexus Studios, is available now on the App ...more

The developers at Immersion VR are clearly fans of both Apple's ARKit and Rick & Morty, as the company has shared its second demo in as many weeks of the augmented reality platform that is influenced by the animated sci-fi series. This time, the payoff is huge. Immersion VR b ...more

Lucid dreaming, in which you're aware that you're dreaming, can be profoundly beneficial to us. It gives us freedom to do things we couldn't possibly do in the real world. It can show us the true potential of our brain power. You can even use lucid dreaming to question the nat ...more

In the iOS 13.4 update, Apple added folder-sharing capabilities in the Files app. That means you can share multiple documents at the same time instead of doing it one by one. But that's not all — you can share folders with numerous contacts and even enforce access and permissi ...more

As the Augmented World Expo (AWE) prepares to open its doors to AR developers and enthusiasts, we sat down with founder Ori Inbar to talk about AR's growth over the past decade, and what the future may hold. In its eleventh year of summoning developers to its own conference, ...more

After the spectacular rise and fall (and rebirth) of Glass, Google is taking another run at augmented reality smartglasses. Citing documents from companies involved in the project, WinFuture reports that Quanta will serve as the contract manufacturer for the wireless headset, ...more

The rumor that the iPhone 8 will ship with 3D camera system is not a new one, but a new analysis by Morgan Stanley's Charlie Chan lends credibility to the speculation. Now, it appears more likely than ever that Apple's next iPhone will ship with 3D capabilities, increasing pot ...more

As we slowly approach its January 3 start date, CES 2017 seems to be shaping up to be an exciting year for smart glasses as well as augmented and mixed reality. In a recent press release, San Francisco-based Osterhout Design Group announced closing $58 million in series A fun ...more

Want proof that user experiences matter? Look no further than the HTC Vive and Omnipudding's particle generator, GPU Cubes VR, which lets you interact with thousands of colorful, cubic particles in a black void. If this was a simulator for your computer only, controlled with a ...more

Creating a dress, or any other clothes for that matter, takes quite a bit of design, planning, and manufacturing to get it just right. Fashion designer Jim Reichert put on a HoloLens and saved himself a bunch of time designing a dress through the use of a life-sized holographi ...more

Opioids, or narcotic painkillers, serve as our primary method for alleviating physical distress. They also happen to be a leading cause of death due to their addictive nature. AppliedVR hopes to introduce a safer alternative: virtual reality gaming. They utilize the existing S ...more

The Association for Computing Machinery's annual Siggraph conference, taking place next week in Los Angeles, will bring researchers from around the to show off their latest innovations in imaging and display technology. This year, the conference has a new headlining act, as M ...more

After raising more $100 million in funding from some of the tech world's biggest names, Mojo Vision is finally ready to show the world the building block of its "invisible computing" platform. On Thursday, at the Augmented World Expo (AWE) in Santa Clara, California, the star ...more

The hype for HBO's Game of Thrones reached proportions as epic as the series itself this week with the latest release of the final season's official trailer, but it's a Snapchat promotion that will truly make fans at SXSW bend the knee. Using what Snapchat calls AR Marker Tec ...more

If you're looking into buying shoes from DSW on Black Friday, then you can save an extra 20% — but only if you smile more. An augmented reality mobile web ad campaign created for the retailer by PadSquad asks customers to smile for the camera. According to a PadSquad spokespe ...more

Until self-driving cars become mainstream, augmented reality might be the next big technology to hit your dashboard. AR navigation company WayRay recently walked away with the grand prize at the AutoMobility LA trade show, beating out nine other startups with innovations incl ...more

And so it begins... CES 2017 is upon us! This is a very exciting time for those who are looking out for the newest innovations and releases from the world of technology. I said this was going to be a fun week, and here we start it with a bang from smartglasses developer Osterh ...more

Back when I worked in the music industry, I never imagined there would be a day that I'd be able to sit in a room surrounded by virtual album covers while listening to beats, but that day is really here. However, while Spotify's collaboration with Magic Leap is a welcome bit ...more

As augmented reality becomes more and more integrated into the mainstream, people have been wondering the future of AR is going to look like. Jay Samit has a pretty clear idea. Samit is an expert in digital media innovation. He has been called a leader in digital "disruption" ...more

For the average consumer, augmented reality is a fun way of dressing up photos and videos for social media. However, AR is also gaining momentum as a medium for storytelling, particularly in sharing powerful messages. In light of the protests stemming from the death of George ...more

Although all signs points to Microsoft releasing a new HoloLens in the coming days, the company is nevertheless looking to distribute its augmented reality apps to other operating systems. On Thursday, the Microsoft unveiled plans to port its Remote Assist app to Android, and ...more

The Oscars are fast approaching, which means that all the most talked about films are getting a second dose of heavy promotion in hopes of winning an Academy Award. Along with those promotions, we're also getting new looks at some of the films. The most notable new perspectiv ...more

Not content to just be a provider of rugged smartglasses for enterprise users, DAQRI has made the jump into the AR software side of the industry with its new Worksense productivity suite. With Worksense, DAQRI provides five apps that offer functionality typically seen in ente ...more

Mobile apps themselves are not always the end product or service for generating revenue. More often, they are deployed as tactics within a larger marketing or public relations strategy. For product manufacturers, apps can be used to sell anything from drinks and chips (by way ...more

Lazy makeup enthusiasts, this new service is what you've been waiting for! Makeup giant Estee Lauder's latest project incorporates augmented reality to help customers test out their lipsticks without even getting out of bed. The company collaborated with Modiface — a group th ...more

3D printing is getting closer and closer to becoming an everyday reality—which means revolutionary things are going to start happening for the home cook. Already there's a 3D printer that can produce edible tailored fruit and the Foodini, which can print full meals, including ...more

Google, you have something that I want. You may think you have some idea of what you are in possession of, but you do not. In a few moments, it will be mine...and it can be yours, too, dear readers. That something, of course, is Baby Yoda...er, Grogu...from the Disney+ Star W ...more

As the year comes to a close, we've invited some of the leaders of the AR industry to take the time to look back at the progress the AR industry has made while looking forward to what's ahead in 2020. A report on the top apps of 2019 — and the decade — also offers some insight ...more

Investment in augmented reality remained robust in 2019. For the third consecutive year, we looked back on the biggest funding deals in the AR industry this week, and a familiar name came out on top. One of the companies investing in AR, Qualcomm, announced its new chipset fo ...more

Facebook recently hit a snag in its quest to take augmented reality face effects to its millions of users. After a media firestorm over a new plastic surgery filter called "FixMe," provoked by concerns from mental health charities, Facebook has decided to ban plastic surgery ...more

Augmented reality gaming startup Tilt Five is ready to reinvent old school Dungeons & Dragons-style games for the modern age with its augmented reality headset and tabletop game system. The company showed off the gaming headset, along with the wand controller and game mat tha ...more

While Magic Leap turned heads at the Game Developers Conference with AR experiences at the Unity and Unreal Engine booths, news broke that the company was the winning bidder for ODG's patents. Speaking of GDC, Epic Games used its pulpit at the conference to announce a new fun ...more