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Microsoft Research has published a technical paper reviewing their work with near-eye displays for virtual and augmented reality to project phase-only holograms. The team built a holographic projector that displayed a series of sub-holograms, which allowed the hologram to dis ...more

Independent game developer PlayFusion announced today a partnership with NEXON Korea Corporation, resulting in a Series A preferred share round to fund development of their entertainment platform. PlayFusion's platform applies augmented reality, Internet of Things (IoT), and a ...more

As the opening act to the grand unveiling of the long-awaited HoloLens 2 at Mobile World Congress Barcelona on Sunday, Microsoft showed off the standalone Azure Kinect time of flight sensor, which also happens to supply the improved human and environmental understanding capabi ...more

The latest installment in the Alien movie franchise, Alien: Covenant, came out many months ago, and the fan day dedicated to the franchise, Alien Day, April 26, is long past. But for many Alien fans, Alien Day is every day. For those loyal members of the xenomorph-worshipping ...more

Anchor has been called the audio equivalent of Snapchat. The app lets you record audio and broadcast it to whomever you follow. If you haven't heard of the app, get familiar with it because it has announced an easy way for you to record and publish podcasts from your smartphon ...more

Ben & Jerry's addicts rejoice: Microsoft just won a patent for AR glasses that could help to combat overeating. Physical restraint is still needed to keep me away from that ice-creamy goodness, but a little virtual voice saying 'DON'T DO IT' could definitely help when the crav ...more

Some of the oldest art on Earth was created 36,000 years ago on the walls of the Chauvet Cave in France. However, these days, physical access to the cave is restricted in order to preserve the site. Thanks to augmented reality, the cave is now virtually open to the public onc ...more

In the wake of Apple and Google pitching augmented reality to schools, McGraw-Hill is stepping up its own augmented reality efforts for education. On Tuesday, the publishing powerhouse announced a partnership with Alchemie, an educational app startup that gamifies learning, t ...more

It looks like Microsoft will finally make good on its promise to bring Minecraft to augmented reality, as foreshadowed via a HoloLens demo in 2015. But there's a plot twist — AR Minecraft may debut as a mobile app rather than as a HoloLens experience. On Monday, in conjunctio ...more

When it comes to web-based augmented reality, 8th Wall has emerged as one of the leading platform providers, and the company just cranked up its capabilities another notch for AR marketers. Release 11 of 8th Wall Web brings Image Targets, the company's take on image recogniti ...more

If you thought Google was sitting on the sidelines of the growing race toward mainstreaming augmented reality, think again. A patent published by the US Patent and Trademark Office last week may have given the world a sneak peek at the AR headset reportedly under development ...more

News junkies who own the Magic Leap One received some good news on Thursday, as CNN has published an app for the headset to display the network's news coverage in augmented reality. Available immediately, the CNN app carries live news, on-demand programming, and digital exclu ...more

Snapchat made augmented reality selfie effects famous, with Facebook copying the feature across its mobile apps. Of course, others have followed, but their face tracking apps often pale in comparison to the original. Now, Google is giving Android developers the keys to adding ...more

An augmented reality system developed by Lyft might make it less awkward for drivers to figure out who they are supposed to pick up. In a patent application published by the US Patent and Trademark Office on Thursday, Lyft proposes an augmented reality system that helps passe ...more

In the business world, it's sometimes said that "where there's smoke, there's fire." At Snapchat parent company Snap, Inc., it appears the equivalent of smoke is executive turnover. The latest in a string of executive exits comes via chief financial officer Tim Stone, the for ...more

The Federal Communications Commission (FCC) has cleared a path for Google to move forward with hand-tracking technology that could pose a major threat to Leap Motion. In an order issued on Monday, the FCC granted Google permission to run its Project Soli, a sensor that can de ...more

The wildfires that spread across Northern California for two weeks in November were among the deadliest and most destructive in the state's history. Ultimately, the incident claimed 85 lives, and hundreds of people are still missing in the wake of the disaster, which impacted ...more

Later this week, Black Friday will mark the start to the holiday shopping season, but if you're buying for a Magic Leap One owner, you can buy their ideal gift now. On Monday, Sennheiser fulfilled the September announcement of its partnership with Magic Leap with the release ...more

With HoloLens and its enterprise-focused software offerings, Microsoft continues to make an impression on companies looking to adopt augmented reality, with Toyota Motor Corporation among the latest. Microsoft CEO Satya Nadella told the Nikkei Asian Review that Toyota is now ...more

To punch up the launch of its new podcast, USA Today has created an augmented reality experience to introduce listeners to the story of corruption in Chicago. Debuting Sept. 24, The City examines the backroom politics of several American cities, with the Windy City serving as ...more

In an SEC filing published on Monday, Snap, the company behind Snapchat, disclosed that Imran Khan, its chief strategy officer and a member of the NR30, is leaving the company to "pursue other opportunities." Khan will continue to serve in his role on an interim basis to ensu ...more

The latest sponsored augmented reality experience on Snapchat from a movie studio might be its scariest — and perhaps most popular — yet. The Sponsored Lens, purchased by Warner Bros. to promote the new The Nun horror movie, uses background segmentation to provide a mostly da ...more

A new app for iPhones and iPads gives developers a sandbox for testing their AR experiences and sharing them with the world. Available now in the iOS App Store, wiARframe, a free app with no in-app purchases, enables developers to create their content via a web-based tool des ...more

A new augmented reality framework from Disney Research could make it possible for fans to take selfies with an augmented reality Mickey Mouse, Darth Vader, or Iron Man that mimic the user's poses. Called AR Poser, the prototype experience relies on image recognition to anchor ...more

Augmented reality experiences created in Lens Studio now have a permanent home in the Snapchat app. On Tuesday, Lens Explorer will begin giving users access to a scrollable screen full of a variety of new Lens Studio creations. The new Lens Explorer feature is denoted by a sm ...more

Based on its continued research, it appears Microsoft recognizes that the next HoloLens needs a wider field of view (FoV). Based on a recently-revealed documentation, the company's research team has found another way to accomplish that objective. A patent application filed wi ...more

With developers chomping at the bit to play with ARKit 2.0, Unity has updated its ARKit plugin to enable access to the new augmented reality superpowers of the toolkit. The updated plugin is available now for developers via Bitbucket. "Apple announced exciting news for AR de ...more

A newly-filed patent application from Disney Enterprises, Inc. teases more augmented reality lightsaber duels, either for at-home gaming or for the media behemoth's forthcoming Star Wars theme park. The patent, titled "Augmented Reality Interactive Experience," describes a sy ...more

Snapchat is making it easier for developers and creators to build augmented reality effects in Lens Studio with a slew of new features, including seven face templates. The new templates, available starting Tuesday, include Face Paint, Photo, Distort, Trigger, 2D Objects, 3D O ...more

One of the most popular mobile games out there for kids has added an augmented reality mode that brings the titular character into the real world. An update of Nickelodeon's Sky Whale, available now on the App Store and Google Play renders the game's oceanic environment and i ...more

What's black and white, sounds like actress Kristen Bell, and is standing in your living room talking to your kids right now? Don't worry, that's just Genius the Panda, an augmented reality character from the Yakables app for iPhones and iPads. Using ARKit to place the animat ...more

Researchers at Disney have demonstrated the ability to render virtual characters in augmented reality that are able interact autonomously with its surrounding physical environment. So imagine that you have a virtual porg placed on your living room floor. Based on the research ...more

3D modeling can be a long drawn out process. If you are a developer or programmer without 3D modeling experience, this process can be daunting, to say the least. This often leaves developers hunting sites like TurboSquid or the Unity Asset Store for free temporary models at th ...more

Recently released accident reports by the state of California's Department of Motor Vehicles show humans did a lot of dumb things to cause accidents with General Motors' (GM) Cruise Automation driverless vehicles in San Francisco this year. As a counter example to human folly ...more

On May 25th, 1977 a small movie with a $13,000,000 budget came out. At the time, the executives involved had no faith that this film would make any money. To the surprise of many in the industry, not only did that film set records, it led to a number of other movies, video gam ...more

With the US Department of Homeland Security (DHS) banning laptops and tablets on flights originating from 10 international airports, and the United Kingdom taking similar precautions, international travelers are faced with hours of non-productive — or far less entertaining — f ...more

Snapchat is attempting to take over the world via augmented reality technology. Well, it's more of a virtual makeover than a takeover, but still ... The patent application, which was filed by the company in 2015 and published on May 4, 2017, indicates that Snap, Inc. plans to ...more

Augmented reality and computer vision company Blippar has a new lease on life, as previous investor Candy Ventures has completed a successful bid to acquire the assets of the beleaguered company. Blippar entered administration (the UK's version of bankruptcy) last month after ...more

Fan favorite Transformer Bumblebee returns to theaters on Friday in a spin-off of the film franchise, so Paramount Pictures is bringing the car-robot back into the homes of fans via augmented reality. On Thursday evening, Snapchat launched a Sponsored World Lens featuring Bum ...more

Four augmented reality companies made deals this week to grow their businesses. Two companies, TechSee and Car360, completed funding rounds, while DAQRI signed with a production partner and Decalomania landed a prime spot with a top retailer. TechSee Secures $7.5 Million to F ...more

Super Ventures has published "The AR Landscape," a chart encompassing the major players and startups that are shaping augmented reality. Launched in February as the first incubator and fund focused on augmented reality, Super Ventures outlines companies working augmented reali ...more

If you have read any of my previous articles or viewed the many videos I have published, it's quite clear that I appreciate a good rocket or fiery projectile. The following video will certainly not lessen that reputation. Using very inexpensive and common materials, this vide ...more

This week, Snapchat parent Snap came closer to fulfilling its smartglasses destiny by adding new 3D content capabilities to its third-generation Spectacles. At the same time, the now defunct Meta Company continued its fall from grace, as a judge ruled in favor of the plaintiff ...more

As promised with its teaser from Build 2019, Microsoft has unveiled the details for its augmented reality version of Minecraft for smartphones. The company published a new trailer for the game, which has a rather similar feel to the trailer Niantic originally produced for Pok ...more

Months after Next Reality broke the story surrounding the financial troubles at Meta Company, there's a new update in the company's ongoing patent lawsuit. On Thursday, Genedics, the plaintiff in the case, filed a new motion with the court requesting a "default judgment and p ...more

While painting in augmented reality is not a groundbreaking pursuit, the ability for Magic Leap One, iPhone and iPad, and Android users to collaborate remotely on virtual artwork would be. That is what Across Realities is aiming to do with Spatiate, an app that launched on Th ...more

Among a crowded field of AR cloud companies aiming to power the future of augmented reality by creating a world of persistent holographic content that lives in a cloud, accessible across devices and accounts, Ubiquity6 is hoping it has found a way to differentiate its platform ...more

Despite funding difficulties that forced Meta to place employees on temporary leave in September, the augmented reality headset maker is reminding enterprise companies that it remains a viable option for visualizing and working with 3D design models. Earlier this month, Amar ...more

Another contestant has emerged in the race to deliver a mainstream augmented reality car navigation system, with Silicon Valley-based Phiar picking up $3 million in seed funding to launch its own artificial intelligence-based mobile app by mid-2019. The Venture Reality (VR) F ...more

Rumors are swirling today that NASA's Jet Propulsion Laboratory (JPL) may have shown us the first public glimpse of the next-generation HoloLens. Are they real? Or just a prototype? We've been digging in all day to find the answers. The "Leaked" HoloLens In a video published ...more

While most kids his age are busy playing Fortnite, 11-year-old Yumo Soerianto is developing augmented reality games. Kids like Soerianto are the future of the augmented reality field — they'll likely be coming into their own as professional developers right as AR technologies ...more

Computer vision company Blippar has already dabbled with outdoor AR navigation, but now it wants to make it easier for people to make their way through indoor spaces with augmented reality. On Thursday, the company introduced its Indoor Visual Positioning platform for AR navi ...more

The shifting sands of immersive computing, currently fluctuating between augmented reality and virtual reality, can be hard to navigate if you're only versed in one of the platforms. But a new series of videos from Leap Motion paints a picture of a near future world in which A ...more

Magic Leap shows up in the weirdest places. Last week, right at the start of World Cup fever, for some reason, the Magic Leap One appeared on a Brazilian television show. Worn by show presenter Tiago Leifert, a popular television host in Brazil, not only do we clearly see the ...more

Last week, we told you about Microsoft's Alex Kipman and his nomination for the annual European Inventor Award, presented by the European Patent Office (EPO). And while that's big news in and of itself, it turns out we overlooked a very important detail buried in the EPO's vid ...more

A funny thing happened on the way to the release of the virtual reality epic Ready Player One — augmented reality grabbed a major piece of the spotlight. Specifically, Microsoft's HoloLens. It all started last week when the film's director, Steven Spielberg, was quoted in an ...more

In any business, there are a number of questions companies must answer in order to get customers to buy a product or service. The same holds true for companies selling augmented reality headsets. How do you sell the devices? For Magic Leap, the answer may include physical ret ...more

Christmas came early for Apple, as the company was awarded more than 40 patents by the US Patent and Trademark Office on Tuesday, including one covering a system for compositing an augmented reality construct based on image recognition. The patent (US 9,824,495) covers a syst ...more

Up until now, experiencing augmented reality through Vuzix's next-generation Blade 3000 smartglasses would have required a trip to a tech conference where the company has an exhibition booth. Thanks to Paul Boris, the chief operating officer at Vuzix, you can now get a brief ...more

Mobile AR developer Blippar has achieved a breakthrough by releasing what appears to be the first commercially-available AR navigation app. The company's new app, AR City, gives users overlay directions for walking routes as well as points of interest. The app is available vi ...more