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Not to be outdone by Google's worldwide Pokémon hunt, Samsung has today announced Samsung Fingers, it's latest foray into wearable tech. Being touted as the "first all-over-hand wearable device featuring a flexible Super Emo-LED" for the tech-sensitive consumer, the Fingers wi ...more

The process of trying out new augmented reality and virtual reality hardware is as personal as it gets. Bottom line, if you can't directly try these immersive devices on, it's difficult to really understand the benefits they can bring to your life and work. That's why the Cov ...more

Google's former driverless car boss Chris Urmson raised considerable funds to get his new startup company Aurora Innovation up and running. Axios initially reported that Urmson raised over $3 million to fund his brainchild in the wake of his Alphabet exit, according to an SEC ...more

With would-be unicorns Magic Leap and Niantic among its investments, Google is an active investor in augmented reality technology. This week, the search giant experienced both ends of the investment cycle, with an exit via Lyft's acquisition of Blue Vision Labs, and a funding ...more

It seems like there's a cyber security scare every day. Consumers are growing increasingly concerned about the safety of their accounts, and they have reason to be. Hackers will maliciously attack you anywhere — and we mean anywhere — they can to get your private information. ...more

By now, you've probably been inundated with enough Baby Yoda memes to last you a lifetime. But if you don't have the new Disney Plus streaming service on your TV, you're probably wondering where all this is coming from. Well, lucky for you, just in time for the holiday season, ...more

A good endoscope camera can be an incredible tool for a variety of jobs. Whether you have to look under something heavy before you move it, look down a pipe before you clean it, or just give yourself extendable, bendable vision, an endoscope camera can be a fantastic tool when ...more

With Pokémon GO as its cash cow and the forthcoming Harry Potter: Wizards Unite and Niantic Real World Platform promising future revenue streams, Niantic has convinced investors to bet on its flavor of augmented reality After reports surfaced in December that the developer wa ...more

The year 2020 sparked a trend of people moving out of big cities, with some opting to buy mobile homes and vans to travel rather than be cooped up in a tiny apartment during quarantine. Predictably, that led to a bit of an inventory shortage. But now that demand is eased a bi ...more

On Wednesday, the tech world woke up to fairly shocking news with the announcement that AT&T would be the exclusive wireless carrier for the forthcoming Magic Leap One, as well as an investor in Magic Leap. The deal harkens back to the introduction of Apple's iPhone, the devi ...more

Facebook just ratcheted up its ongoing augmented reality war against the competition by stealing away Google's director of product for AR, Nikhil Chandhok. In his new role, the executive will serve as Facebook's director of product on the company's Camera/AR team. Over the pa ...more

A robust appetite for imported foods is leading to increased disease outbreak in the US. Despite the locovore and slow food movements, America's demand for foreign foods is picking up. According to a study published in the journal of Emerging Infectious Diseases, demand for i ...more

A surefire way to delight this holiday season is with the latest tech. Gadgets today aren't cheap, but we've got you covered with some useful gear that's perfect for practically everyone — at a price that won't break the bank. If you need a last-minute present, check out the b ...more

The US driverless market has become a competitive – and crowded – arena, with big names like Google, Apple, Uber, and even Intel intent on leading the pack. Not to be outdone, the EU is also getting in on the automated car action with self-driving fleets launching in both the ...more

Snapchat parent company Snap took a huge step towards the realm of smartglasses with the third iteration of its camera-equipped Spectacles sunglasses. What set Spectacles 3 apart from previous versions is that it gained a second temple-mounted camera, enabling it to capture d ...more

When they first appeared, smartphones came with a promise to make our lives easier and make us more productive so we could have more free time and energy. But now, the average user spends almost 5 ½ hours daily on their smartphone. If that sounds like you, there are ways to us ...more

One of the most overlooked components of talking about augmented reality and virtual reality is getting people to actually use the hardware and software associated with these platforms. We're so early in the development of immersive computing that we're still dealing with a f ...more

A tiny louse is responsible for decimating the citrus industry. Diaphorina citri, the louse in question, better known as the Asian citrus psyllid, harbors and spreads the "Candidatus Liberibacter asiaticus" bacteria that causes citrus greening disease. It's one of the more se ...more

The battery-operated, Bluetooth-controlled pieces use downward-facing sensors to read grids built into the individual squares on the board. They then communicate with the controlling computer to keep track of their location in relation to other pieces. The computer tells each ...more

This Black Friday, there are a lot of smartphone deals. Whether you're picking up a new phone or already have one, one of the first purchases you'll want to make is a protective case. And just like nearly every other item, there's plenty of money to be saved on some great phon ...more

Investors are ready to throw their money at augmented and virtual use cases that demonstrate a business purpose and a return on investment. The two latest examples come in the form of mobile apps for selling cosmetics and a software solution for medical professionals to view ...more

This week in Market Reality, we see two companies capitalizing on technologies that contribute to augmented reality platforms. In addition, industry mainstays Vuzix and DAQRI have business news of their own to report. Fastdata.io Raises $1.5 Million A group of investors head ...more

The future of forests looks dreary in the face of a warming climate, but scientists are exploring the relationship between soil microbes and the ability of trees to move to higher altitudes, a key component of their survival. With the rate of ice melting and sea level rise ha ...more

This week, Google showed off some wild new and innovative AR experiences that showcase the WebXR protocol for browser-based AR content, while 8th Wall applied its own web-based AR platform in service of Captain Morgan. Meanwhile, other brands, including Hulu, Coinbase, and Ra ...more

Mixed reviews of Magic Leap One aside, it would be hard to deny that Magic Leap has had a big year. And the AR unicorn isn't coasting to the finish line, with a number of new apps dropping and prescription frames finally arriving to bring relief to those who wear eyeglasses. ...more

Google's personal messaging service Allo could reveal your search history and other private information to friends if the Google Assistant bot is called upon in chats, according to a story from Re/code. Allo uses Google's AI Assistant to bring smart information into your chat ...more

Investors continue to bet on augmented reality, both for short-term returns and long-term plays. This week, Niantic reportedly picked up another round of funding from Samsung and others, based on the success of PokémonGO and the prospects for future revenue. Likewise, investor ...more

We're living in a world that runs on Big Data. As the driving force behind everything from self-driving cars and Google algorithms to the latest medical technology and financial platforms, massive sets of increasingly complex data lie at the heart of today's most exciting and ...more

The era of smartglasses designed for consumers has officially begun, as shipments of North Focals began arriving at its stores this week. And the company now has plans to expand its retail footprint. Meanwhile, a new player is emerging in the 3D content creation market, curre ...more

This week, Snapchat parent Snap came closer to fulfilling its smartglasses destiny by adding new 3D content capabilities to its third-generation Spectacles. At the same time, the now defunct Meta Company continued its fall from grace, as a judge ruled in favor of the plaintiff ...more

The makers of arguably the two most important mobile AR apps, Niantic and Snap, both had good news this week, with the former preparing to replicate its success with Pokémon GO for another franchise and the latter notching another popular augmented reality Lens for Snapchat. ...more

Newly appointed Ford Motor CEO Jim Hackett admitted yesterday that demand for driverless transportation could take many different forms and that Ford was rethinking how it would tailor its cars and mobility services for self-drive modes of transportation in the future. Speaki ...more

The Metaverse, or AR cloud, has been a sci-fi dream for decades, but only recently have companies begun to actually develop the technology to build it. With its latest funding round, Epic Games is suddenly a front-runner in this pursuit. Likewise, smartglasses are another of ...more

Data for mapping and other applications is the lifeblood of machine-driven cars, and so far, Tesla has taken a definitive lead in information it has gathered ahead of other driverless players, including Waymo. But Tesla's position could be short-lived, if the world's largest ...more

According The Venture Reality Fund, the introductions of Facebook's camera platform and Apple's ARKit catalyzed increased activity among companies developing consumer applications. The firm's quarterly report on the augmented reality landscape concluded that the strongest act ...more

Brands are increasingly adopting augmented reality to promote their products and services, and they have multiple paths for bringing AR experience to their audiences. To promote its stage production, the Harry Potter franchise turned to Facebook to pull together an AR experie ...more

We're still basking in the afterglow of the HUGE Snap Partner Summit last week, where Snap made Snapchat a much stronger augmented reality platform while also unveiling the AR smartglasses version of Spectacles. This week, we got a peek at how Spectacles AR started and got our ...more

Augmented reality business followers, we've got good news and bad news. First, the good news: Upskill closed another round of funding, this time led by strategic investors Cisco and Accenture. (Well, this is probably bad news if you're competing with them on the enterprise AR ...more

The close of the second quarter of 2021 brought about a flurry of merger and acquisition and financing activity in the augmented reality industry, headlined by the acquisition of Ubiquity6 and JigSpace's new multimillion-dollar funding round. The week in AR news also saw acti ...more

Augmented reality developers who have exhausted their treasure trove of video tutorials and panels from the recent Magic Leap developer conference can now shift their continuing education attention to Unity. The Unite Los Angeles 2018 conference took place on October 23, with ...more

This week, Next Reality released the fifth and final set of profiles on the NR30 leaders in augmented reality, with this chapter focusing on the influencers in the industry. Coincidentally, a company with a representative among the NR30 AR Influencers, Magic Leap, monopolized ...more

This week, Next Reality published profiles on the leaders in augmented reality hardware industry, with Magic Leap CEO Rony Abovitz topping the list. So, it should be no surprise that two app makers want to align themselves with Magic Leap's flagship product. One of the bigges ...more

By Ethical Traveler As the world becomes ever more interconnected, being an ethical traveler becomes both easier and more urgent. Travelers today have access to far more information than we did even 10 years ago. We can observe–almost in real time–the impact that smart or sel ...more

While the numbers may not always seem to agree, the message remains the same: augmented reality is a growth segment. This week's edition of Market Reality starts with two new reports outlining the expected good fortunes for the industry and concludes with an example of a compa ...more

France's Groupe PSA (formerly known as PSA Peugeot Citroën) — one of the world's top-10 carmakers — aggressively seeks to take a lead in the rollout of the industry 's first driverless cars, as it becomes the first mainstream carmaker to announce it will launch a Level 3 self- ...more