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Welcome to the first annual Next Reality 30, our list of people who've made the biggest impact on the augmented reality space in the last 12 months — and what a 12-month roller-coaster ride it's been. Apple introduced ARKit-powered apps last fall, Google launched ARCore for An ...more

Welcome to the maiden voyage of our new Market Reality column. Each Friday, NextReality will give you a roundup of news briefs from the financial end of the augmented and mixed reality industry. We'll cover funding news, market analysis, and more. Boeing Forms Technology Inve ...more

Over the past week, we are seeing more companies capitalizing on services leveraging augmented reality. One company secured funding to expand their service, while two other companies grow its own services through acquisition. Aira Raises $12 Million to Grow Visual Interpreter ...more

One of the big hurdles when equipping vehicles with sensors for autonomous driving is the cost. For example, the Light Detection and Ranging (LiDAR) sensors that power many versions of self-driving car technology are pricey, currently ranging from around several thousand dolla ...more

My name is Noah Hornberger. I'm a former Pixar artist (Wall-E, 2008) and Professor of Animation (DePaul University, Chicago), and I have recently invented a motion-activated musical toy called the Dub Cadet. One Substance TV blogger has called my light-up sphere that transform ...more

If we were to assign a theme for the 2019 edition of the Next Reality 30 (NR30), it might be something along the lines of, "What have you done for me lately?" Many of the top names in the industry from the 2018 edition remain the same, but their positions have shuffled. The p ...more

Last year's augmented reality investments roundup was impressive. And in 2018, the dollars flowing toward AR haven't decreased, as venture capitalists and strategic investors continue to aggressively fund AR startups at a rapid pace. And while the technology still has yet to ...more

The more impressive demonstrations of the capabilities of augmented reality add another dimension to what we see in the real world. One company, Greta & Starks, is on the verge of launching an augmented reality headset called Starts AR that displays film subtitles for the dea ...more

Beautiful etching-like artwork from an upcoming steampunk comic book. Annabelle Avery: Steampunk Girl, Vol. 1 by Matt Kelly. Matt Kelly is raising funds for Annabelle Avery: Steampunk Girl, Comic Book Volume 1 on Kickstarter! Stepping through a strange portal, Annabelle searc ...more

According to Digi-Capital, investors poured $1.8 billion into augmented and virtual reality companies over the last 12 months, including $300 million in the third quarter. These investments are not made without a means to monetize products and services. One way AR/VR earns re ...more

Smartglasses and AR headset makers like Microsoft, Magic Leap, and Google (and aspiring AR wearables makers like Apple and Snapchat) need display components for their products, and LetinAR is among the companies ready to supply those components. The Korean startup has just cl ...more

This week, two companies looking to capitalize on the growing augmented reality industry, raised funding from starkly different sources. Meanwhile, several companies supplying components and technology for augmented reality experiences reported positive results from the first ...more

Magic Leap's business strategy for bringing augmented reality to the mainstream has become even clearer via its latest funding round. On Friday, the company announced that it has secured $280 million in funding from NTT Docomo, the largest wireless provider in Japan. Video: ...more