Santa Clara

Columbus Day celebrates Christopher Columbus's voyage to the Americas in 1492. In most of the New World, it's celebrated on the 12th of October, the day Columbus actually discovered the Bahamas. But in the United States, the holiday is observed on the second Monday in October. ...more

The Augmented World Expo is winding down in Santa Clara, where Qualcomm, Vuzix, and Meta Company were among the companies making big announcements. But some of tech's biggest players still made news outside of AWE. Apple is looking for talent with augmented reality experience ...more

Apple is notoriously private when it comes to perspective products, but the latest leak from their De Anza office in Cupertino suggests that a new augmented reality device could be coming to a store near you. Gizmodo has obtained documents which appear to confirm that the tec ...more

Look Around in Apple Maps gives you a high-resolution 3D view of roads, buildings, and other imagery in an interactive 360-degree layout. We haven't had anything like this in Apple Maps since iOS 5 when Google's Street View was incorporated. Now, in iOS 13, seven years later, ...more

On March 13, President Trump announced during a briefing in the Rose Garden that Google was building a COVID-19 screening website to help Americans understand if they might have the new coronavirus. If likely infected, the site would also include the location of a local drive- ...more

You already know that the best place to learn about the cutting edge of augmented reality is Next Reality, but the best event to meet the people and companies pushing the space forward is the annual Augmented Reality Expo (AWE), and we're giving away free tickets! The event g ...more

One of the leading chipmakers for smartphones is getting ready to announce a new processor made specifically for augmented and virtual reality headsets. According to a report from Bloomberg, Qualcomm is likely to announce the Snapdragon XR1 around the same time as the Augment ...more

Lenovo has partnered with Wikitude to develop a cloud-based platform for delivering industrial-focused augmented reality content, the companies announced at the Augmented World Expo today in Santa Clara, California. The Augmented Human Cloud will combine Wikitude's image reco ...more

After testing the waters with a few pop-up stores along the West Coast earlier this year, North is bringing its smartglasses to more cities across the US and Canada. With a presence at Amazon's re:Mars Conference this week in Las Vegas, North's summer tour started this week V ...more

After raising more $100 million in funding from some of the tech world's biggest names, Mojo Vision is finally ready to show the world the building block of its "invisible computing" platform. On Thursday, at the Augmented World Expo (AWE) in Santa Clara, California, the star ...more

In just a few weeks, on May 29, the annual AWE (Augmented World Expo) conference will take place once again in Silicon Valley (Santa Clara, California, to be exact). And while everyone will be on the lookout for the next big thing in augmented reality coming from major player ...more

Germany-based Augmented reality software maker Re'flekt has added a new tool to its enterprise app development platform that makes it simpler to link AR content to physical objects. Introduced at the Augmented World Expo in Santa Clara on Friday, REFLEKT ONE: Sync enables tra ...more

Augmented reality headset maker Meta Company unveiled Meta Viewer, its first software application, during its keynote at the Augmented World Expo in Santa Clara on Wednesday. Meta Viewer enables Meta 2 users to view 3D CAD models in augmented reality while maintaining the int ...more

If two hands are better than one, then two hand-tracking SDKs must be better than one as well. After uSens announced its Hand Tracking SDK at the Augmented World Expo in Santa Clara on Thursday, ManoMotion unveiled the latest version of its own SDK. Both technologies give app ...more

Enterprise augmented reality software maker Scope AR is bringing the powers of its two productivity apps together like the Wonder Twins into the form of a single app. Announced at the Augmented World Expo (AWE) in Santa Clara on Thursday, the merged app brings together Remote ...more

Meta CEO and founder — and Next Reality 50 member —Meron Gribetz unveiled a new operating environment for augmented reality called Meta Workspace for the audience at the Augmented World Expo (AWE) in Santa Clara, California, today. Gribetz demonstrated several features of the ...more

Today in Santa Clara, California, at the Augmented World Expo, Scope AR revealed a major new update that will add markerless tracking for their remote assistance application, Remote AR, on standard devices. This update, powered by real-time image tracking solution Wikitude, p ...more

At the 2017 Augmented World Expo (AWE) in Santa Clara today, smartglasses maker Epson introduced two new augmented reality headsets from its Moverio line of products. The Epson Moverio BT-350 augmented reality smartglasses are aimed to be shared among multiple users. It can p ...more

Computer vision technology maker uSens, Inc. has unveiled uSens Fingo, a camera module that enables tracking of hand and head movements for PC-based, mobile augmented, and virtual reality platforms. With an embedded dual-lens camera, uSens Fingo attains accurate inside-out 6D ...more

While Leap Motion and Microsoft are looking to capture natural human motion with cameras, Enflux figured out how to do it with a shirt and pants that feel completely natural. Video: . Everyone's trying to figure out the best way to interact with virtual environments now that s ...more

The worldwide health crisis around the coronavirus has gripped the live events industry, particularly in the tech sector, with the cancellations of Mobile World Congress, the Game Developers Conference, Facebook's F8, Google I/O and now South by Southwest. But one conference, ...more

Facebook has announced the cancelation of its annual F8 developer conference, citing concerns around the developing coronavirus health crisis. Next to Facebook's annual Oculus Connect event, the F8 developer conference is the biggest and best event to find out about augmented ...more

If online retail is war (and who says it isn't), then CGTrader is prepared to arm its allies with augmented reality ammunition. On Wednesday, at the Augmented World Expo (AWE) in Santa Clara, California, the 3D content provider unveiled ARsenal, an e-commerce software tool th ...more

I'm here at the annual AWE event in Santa Clara, California, and the venue is just as packed, if not more so, than last year. There's still a lot of exploring to be done, but I wanted to take a moment to point out some of the coolest augmented reality-powered swag I've ever s ...more

Magic Leap and Samsung are putting their money where their augmented reality plans are, with the former acquiring an AR collaboration technology and the latter funding a waveguide display maker. Meanwhile, Lenovo and startup Tilt Five are preparing their own augmented reality ...more

Smartglasses maker Vuzix has emerged with the first hardware powered by the Snapdragon XR1 chip, roughly nine months after Qualcomm introduced the chipset designed to drive augmented reality wearables at the Augmented World Expo in Santa Clara. On Monday, at the Mobile World ...more

This time last year, computer vision company uSens introduced a stereo camera module capable of hand tracking. Now, uSens can achieve the same thing with just a smartphone's camera. On Thursday, at the Augmented World Expo in Santa Clara, uSens unveiled the beta version of it ...more

Electronics maker Epson is courting developers to its Moverio smartglasses with an updated software development kit (SDK) and integration with a web-based tool for publishing augmented reality experiences. Announced today at the Augmented World Expo in Santa Clara, the new ve ...more

Confirming a previous report from last week, Qualcomm announced its Snapdragon X1 platform designed for augmented and virtual reality devices during an event at the Augmented World Expo in Santa Clara on Tuesday, with Meta and Vuzix among the first manufacturers to adopt it. ...more

It will likely take a few more years before smartglasses are ready for primetime as component makers achieve the innovations necessary for consumer-centric device designs. Nevertheless, two technology companies are making steps in that direction as Qualcomm is rumored to be wo ...more

I have spent a good portion of this year traveling between cities and various emergent technology conferences and events. Most of these events have been really good, but in terms of augmented and mixed reality, the Augmented World Expo, in its eighth year running, definitely s ...more

The Augmented World Expo (AWE), the biggest event for augmented, virtual, and mixed reality companies, developers, customers, and connoisseurs, is happening right now. You know what that means for us here at Next Reality? Companies presenting and exhibiting at AWE are releasin ...more

The driverless competition is heating up as Detroit automakers attempt to woo tech talent away from some of Silicon Valley's biggest players. Bloomberg reports that there here are currently 5,000 job openings in software and electronics product development in the Motor City a ...more

Whether you're anxious to tune into this Sunday's Super Bowl 50 to see Cam Newton and the Carolina Panthers take on Peyton Manning and the Denver Broncos, or to see if you win some money on your silly prop bet, or just want to tune in for the commercials, there are a handful o ...more

Welcome back, my hacker novitiates! Finding vulnerabilities in systems can be one of the most time-consuming tasks for a hacker. There will be times, though, when you'll find yourself in a position that you know that a particular port represents a vulnerable application or se ...more

While Apple's smartglasses development reportedly moves forward behind-the-scenes, the company continues to build on its AR software foundation in its mobile ecosystem with further iterations to its ARKit platform and the introduction of new AR development tools. On the other ...more

As the Augmented World Expo (AWE) prepares to open its doors to AR developers and enthusiasts, we sat down with founder Ori Inbar to talk about AR's growth over the past decade, and what the future may hold. In its eleventh year of summoning developers to its own conference, ...more

While Magic Leap turned heads at the Game Developers Conference with AR experiences at the Unity and Unreal Engine booths, news broke that the company was the winning bidder for ODG's patents. Speaking of GDC, Epic Games used its pulpit at the conference to announce a new fun ...more

When you drive along the deceptively sedate streets of Silicon Valley, there are few hints that all those nondescript office parks and low-rise buildings contain the very future of the planet, but they really do. On a recent trip to tech's epicenter, I found that out firsthand ...more

While numerous startups are competing to convert the AR Cloud from a pie-in-the-sky to a reality, Wikitude is thinking smaller with the latest edition of its augmented reality SDK. At the Augmented World Expo in Santa Clara on Thursday, the company launched the beta version o ...more

Nvidia has emerged as the indisputable leader in chips for Level 3 and even more advanced driverless applications, catching some of the world's largest semiconductor makers and automotive suppliers by surprise. After the car industry figured out that AI-piloted vehicles were ...more

Coming up at the end of May is the world's largest conference and expo dedicated to all things augmented and virtual reality, the Augmented World Expo, more commonly known just as AWE. And this year, a few of us from NextReality are going to be there. This year's AWE USA will ...more

Even as the world continues to grapple with the pandemic, the tech industry continues to chug along, with some looking for ways to present new products, and in some cases continue major conferences that reveal the latest in augmented reality developments. In this case, the co ...more

When I first found out about Nreal, back in the spring of 2018, the most interesting thing about the company's story was the founder's background. Chi Xu, the CEO and founder of Nreal, previously worked at Magic Leap as a software engineer. Earlier this year, when I met Xu a ...more

Augmented and mixed reality developer Arvizio is working on a suite of software solutions for enterprises that will extend HoloLens capabilities as a full-fledged collaboration and conferencing tool. The company will demonstrate its Mixed Reality Studio suite to attendees at t ...more

While many of you were off surfing and lounging on some sandy beach or trying to figure out how to balance work with sky-high summer temperatures, I've been talking to all the companies that make augmented reality what it is today. My best opportunity came during the recent A ...more

This was a busy week in the tech space. After everyone got over the major announcements of Apple's latest, we examined the metaverse through the lens of Hollywood, and then took a closer look at Facebook's first smartglasses. We also took a trip back through history using Sna ...more

Influencers of augmented reality demonstrate expertise in their fields and outline a strong vision for the future that they evangelize to others. They help define the direction of the industry and identify others who foster and create innovation in the field. The idea of the ...more

People say that money makes the world go 'round. And it's no different in the world of augmented reality. If there are any doubts about the future of the AR industry, it doesn't seem like many venture capitalists or corporate investors share those doubts. According to Digi-Ca ...more

The process of trying out new augmented reality and virtual reality hardware is as personal as it gets. Bottom line, if you can't directly try these immersive devices on, it's difficult to really understand the benefits they can bring to your life and work. That's why the Cov ...more

If we were to assign a theme for the 2019 edition of the Next Reality 30 (NR30), it might be something along the lines of, "What have you done for me lately?" Many of the top names in the industry from the 2018 edition remain the same, but their positions have shuffled. The p ...more