See Through Sunglasses

With the Masters, one of professional golfing's four most prestigious annual tournaments, now in full swing, Snapchat is giving users the ability to commemorate the moment in augmented reality. A new Lens in the Snapchat camera carousel places a white visor with the Masters l ...more

The landscape of the augmented reality space is broad, diverse, and constantly shifting, perhaps more so than any other vertical in technology. At the same time, major players are attempting to standardize various hardware designs and delivery methods, while still others are r ...more

Immersive advertising company Vertebrae has extended its native ad platform to augmented reality via mobile Chrome browsers for Android and Safari for iPhone. Originally built for virtual reality, the platform provides advertisers with six templates. For the front-facing came ...more

Thanks to augmented reality, fashion companies can let customers try on cosmetics, clothes, more cosmetics, and sunglasses from the comfort of their homes and through the non-judgmental eyes of their smartphone camera. Now, watches enter the augmented reality fitting room, co ...more

There are lots of simple "hack-like" fashion projects on the web, but kudos to the Glamourai for bringing Style into the equation. Her "Scarf-tan-ette" is surprisingly chic considering it's simplicity. Relatively uncomplicated to make, all you need is a couple vintage scarves, ...more

Augmented reality can be more than simply a way to enhance navigation, or superimpose virtual sunglasses onto your face. It can also be a platform for shining a light on important social issues. A new film called These Sleepless Nights, which debuted at the 76th Venice Intern ...more

Smartglasses maker ThirdEye has announced that its X1 model wearable will be updated by the slimmer, as yet unreleased X2 model. Both devices will be promoted and sold through its partner, brick and mortar technology retailer b8ta. The company shared a close-to-final render o ...more

No, Jack Dorsey's Cash app isn't about to launch an augmented reality device (er, I don't think...), but its latest outing is about as close as we've come to full confirmation that the wearable AR age is upon us. The popular payments app loved by the clout-chasing and the fam ...more

Shark Week, which debuted in 1988 as a week of programming on the Discovery Channel dedicated to the titular predatory fish, has grown into a cultural beast of its own. At Next Reality, we can think of no better way to commemorate the week than to try out some shark-themed AR ...more

The Fourth of July, the celebration of US independence, as well as the second paid holiday of the summer, has arrived. If you're vaccinated, you're probably planning to commemorate the occasion much differently than last year. However, if you're still playing it safe, you can ...more

After several iterations of the product, Snap is focused on making sure the world knows that its smartglasses can be fashionable. This week, during a private event at Art Basel Miami Beach 2019, Snapchat's parent company pulled the curtain up on its limited-edition Spectacles ...more

Just over two months ago, smartglasses startup North opened the doors at its two brick-and-mortar retail locations in Toronto and New York and began accepting orders for Focals. On Thursday, the company announced that those initial customers can get ready to pick up their wear ...more

On Monday, German newspaper and digital publisher Axel Springer announced its role as the latest company to invest in Magic Leap. This is just the latest in a series of investments the augmented reality company has garnered from the likes of Google, Qualcomm, Alibaba, Legendar ...more

Snapchat and its augmented reality capabilities have become a haven for music artists seeking to promote their new albums or simply amplify their art with immersive experiences. We've seen the likes of Drake, Nicki Minaj, and Ariana Grande publish Snapchat Lenses to push thei ...more

We've explained the differences between mixed, virtual, and augmented reality through old-fashioned text and infographics, but in a rapidly-changing environment that leads to even more terms, it's best to think of all these realities in one simple way—as a continuum. Video: . ...more

June is Pride Month, an annual celebration of LGBTQ+ communities in commemoration of the Stonewall uprising of 1969. With Lens Studio, developers and creators have the capacity to create augmented reality experiences that celebrate a wide variety of interests, including LGBTQ ...more

On July 20, 1969, humans set foot on the moon for the first time. But some say our microbes beat us there. With the Space Age came new questions about microscopic invaders from outer space and concern about where we are leaving our microbial footprints. The questions are even ...more

Apple announced their new iPhones today, and the 7 Plus features two camera lenses on its backside. That could push smartphone photography ahead in a major way. It may also serve as the basis for their foray into virtual, augmented, and mixed reality. HTC Vive Lighthouses. A l ...more

Roughly a year ago, Samsung demoed its AR smartglasses prototype on stage at CES 2020. Now, videos showing off a new smartglasses model along with the company's imaginings of future AR experiences have surfaced through unofficial yet reliable channels. Don't Miss: Samsung El ...more

Google and Microsoft have both established platforms and hardware for emerging digital realities, but Apple, true to form, hasn't had much to say on the subject. They've shown interest in augmented reality, and we've seen patent filings that indicate research and development, ...more

Snapchat accidentally—and then intentionally—announced their digital eyeglasses, known as Spectacles, over the weekend. While we'd hoped their augmented reality-heavy platform would result in related hardware, Spectacles unfortunately seek to "reinvent" little more than a vide ...more

In the wake of Google Glass' failure, we can expect other companies to fill the void in due time. Perhaps unsurprisingly, Snapchat may be one of the first. Snapchat CEO Evan Spiegel wearing his company's supposed AR eyewear prototype.. Business Insider recently caught Snapchat ...more

February is the shortest month, but it's marked by the celebration of Black history and the celebration of romantic love. After marking Black History Month and Valentine's Day in AR, you can also try out another ground-breaking filter from Snapchat's creative team and embody ...more

The natural marriage between fashion and augmented reality is charging onward, but not just from the major brands we already know about. A new Los Angeles-based startup called Kollectin has decided to harness the power of AR to power its entry into the fashion accessories mar ...more

Snapchat parent company Snap took a huge step towards the realm of smartglasses with the third iteration of its camera-equipped Spectacles sunglasses. What set Spectacles 3 apart from previous versions is that it gained a second temple-mounted camera, enabling it to capture d ...more

Perhaps it's a coincidence that the Vuzix Blade smartglasses look like the sunglasses that a police officer would wear, but a new partnership with an AI software company makes the wearable a perfect fit for law enforcement. The iFalcon Face Control Mobile system pairs facial ...more

During the recent Augmented World Expo (AWE), we had a chance to try out the Lenovo ThinkReality A6 AR headset. Unfortunately, the experience was all downhill from there. Meanwhile, Vuzix continues to pursue both enterprise and consumer customers with Vuzix Blade, with a new ...more

This week, Next Reality published its annual feature on the leaders in the augmented reality industry, the Next Reality 30. So it's no coincidence that the companies represented in the top four spots of the NR30 also made business headlines in AR this week. While Magic Leap i ...more

I've recently been on holiday in Europe, staying in a hotel that was part of a big chain that included many in the local area. A quick review of the wi-fi within range of my room showed that there was another in the chain that was in range of my Yagi Turbotenna, which naturall ...more

If you have Snap Spectacles 3, the dual camera-equipped sunglasses capable of capturing 3D photos and video, by now you've likely jazzed up the videos you've captured on the wearable with Lenses via Snapchat. You've probably also realized that the available AR effects are rel ...more

The Consumer Electronics Show (CES) is the first big tech event of 2018. This year, if the early news is any indication, augmented reality could be the big star of the show. Vuzix headlines our early CES coverage, but expect to see a bunch more next week. Vuzix Blade Will Be ...more

Microsoft believes its Mesh platform can help developers build immersive AR apps more easily. We spoke with a member of the Microsoft team to learn more about the platform. Meanwhile, one of the companies appearing on stage during Microsoft's AR event where Mesh was unveiled, ...more

Hello! I want to share a few hints about staying literally cool when the temperature of the air outside rises incredibly. So, if you're in a very hot area, please continue reading! Step 1: Watch or Read the Weather Forecast I suggest you keep track with everyday weather fore ...more

just clubbed my three shots:no editng other than that by using the orange the sun is created by me and the reflection of it as a red tennis ball can be seen in my Acer lcd screen(made by focussing red light on the orange nad two polo pills placing on it to create the tennis b ...more

Hello! This tutorial is made for all who like to sunbath, but also do not want to get those tiny first wrinkles too soon. Or even skin cancer. Be aware of the danger of the UV rays. Step 1: Protect Yourself Put a hat or a straw hat on before you go for a walk under the hot ...more

This stunt is meant to be a parody of National Lampoon's Vacation with JACKASS fixins. The "Holiday Road" song will be playing in the background as the entire cast is stuffed into this beautiful Lime Green 80's wagon. The wagon should be padded inside with as many male and fem ...more

Taken with an iPhone 4S with Camera+. The reflection of my aquarium in my sunglasses.

Ladies, be efficient with your time. If you are stuck in a car pool line or in traffic, spend that time to make yourself more beautiful! This video will show you how to do just that. 10 Seconds Check your teeth. Put on lip gloss. Pop a mint or drink some water to freshen your ...more

Update: April 24, 2014 Looks the the one day availability was a precursor to a wider launch, as now anyone can buy a pair of the Glass Explorer Edition without needing an invite. Check out Google's Glass Shop for some easy ordering, still with the $1500 price tag. Previous O ...more