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While some in the augmented reality space are tweeting about future amazing immersive experiences and others are showing off cool experiments, Microsoft continues to move forward with tangible business solutions right now that show how the HoloLens can improve business. In th ...more

When I was a senior in college, I shared a two-bedroom, one bathroom, microscopic kitchenette suite with three other girls. We all loved to bake and cook but were fully aware that we were in for a crowded year. We needed to use space efficiently, which meant carefully picking ...more

For as long as I've loved SCRABBLE, I can't believe I've never come across this before. "CRAZIEST" - A short story by Liz Dubelman about words and numbers as a religion (think Pi), about SCRABBLE being the oracle, about her quest for the "triple-triple". This spoke words to m ...more

Like many things associated with Magic Leap, the start of the company's first annual L.E.A.P. conference got off to a unique start. Taking the stage on Wednesday morning in Los Angeles, the company's CEO, Rony Abovitz, gave a brief introductory speech welcoming the crowd and o ...more

It turns out that coming up groundbreaking technology and raising billions may actually be the easy part for Magic Leap, as a new report has revealed yet another legal entanglement at the Florida-based company. In an article posted late on March 2, Business Insider claims to ...more

With barely a whisper of augmented reality during the first day of its developer's conference, Samsung came out swinging on day two with the introduction of its version of the AR cloud and a partnership with Wacom that turns Samsung's S-Pen into an augmented reality magic wand ...more

The availability of space for filming immersive content has just gotten bigger with the launch of Innovation Studios by Sony Pictures Entertainment. The 7,000 square-foot facility on the Sony Pictures Studios lot will house Sony Corporation's research and development efforts ...more

The Meta 2 developer kit has finally begun shipping! Gary Garcia, the senior director of customer success at Meta, just sent out an email that they are shipping out to the first round of preorder customers. Waves will be building from there, up to far higher manufacturing rate ...more

Google's former Self-Driving Car project, now graduated from Alphabet's X division as Waymo, has found a collaborator and potential new partner in Honda. This is an interesting turn of events given traditional automakers' reluctance to work with driverless-car startups over th ...more

If you salivate at the idea of waking up to the Jarvis-powered smart window from the opening minutes of Marvel's Iron Man, then connected home appliance maker CareOS is here to make your playboy billionaire philanthropist dreams come true. At CES 2019, the company unveiled th ...more

The concept of Metaverse, otherwise referred to as AR cloud, where a digital twin of the real world filled with virtual content anchored persistently for all to see, has been a sci-fi dream of futurists for years and an aim for most tech companies who are serious about AR. It ...more

With technology giants like Apple and Google finally entering the fray, the move toward mass adoption of augmented reality is ramping up. Apple's ARKit and Google's ARCore will allow entirely new categories of apps to be made. Unfortunately, in a world of heavy competition, ge ...more

New Balance is helping Liverpool Football Club (FC) fans see how they look in the team's new kits with an augmented reality experience in Snapchat. The Lens uses background segmentation to replace the user's surroundings with a virtual stadium and a full-body mask to place th ...more

With new diet and health claims coming at you everyday, it's sometimes hard to know what to believe. Well, here's a bright spot: A pair of studies confirm that whole grains are healthy for you, and for the diversity of microbes living in your gut. Grains, and the breads made ...more

While the public now knows much more about the Magic Leap One: Creator Edition today than it did yesterday, there's still a quite a bit that's unknown. One of the most significant questions — with any mixed reality product — is the field of view. How much of what we see throug ...more

For once there is good news — surprising news, but good news — in the fight against antibiotic-resistant organisms. A recent study found that Staphylococcus aureus bacteria is becoming more sensitive to some key drugs used to treat it. Helio S. Sader, Senior Director at JMI L ...more

The ability for apps and devices to determine the precise location of physical and virtual objects in space is a key component of augmented reality experiences, and the latest advancements in Bluetooth technology may have a hand in facilitating such location services in the ne ...more

It is almost indisputable that smartglasses and head-worn displays are the future of augmented reality. However, at this precise moment, they are still a very niche market. Those who have been in the presence of a HoloLens, Meta 2, or Magic Leap One have witnessed how powerfu ...more

In the wake of reports of slow iPhone X sales and a possible early end to its shelf life, Apple CEO Tim Cook is on a public goodwill tour of sorts, espousing the virtues of Apple AR. While iPhone X may have underwhelmed the AR community, it has since carved a niche (if not a ...more

When it comes to the athletic footwear retail game, it's just not enough to just sell shoes anymore. Count Puma as the latest brand to pump up the customer experience in its stores with augmented reality, as the brand recently celebrated the opening of its flagship New York C ...more

During the opening keynote of their Worldwide Developers Conference today in San Jose, Apple introduced the ARKit for the new iOS 11 that will bring augmented reality apps to millions of compatible iPhones and iPads. ARKit will allow developers to leverage motion tracking, su ...more

Usually, the camera adds 10 pounds, but with a new augmented reality effect in Like's mobile app, the camera can actually make you look slimmer. Called "Shaping Magic," the body recognition effect uses artificial intelligence to modify the width of the user's body or selectiv ...more

While AT&T is gradually showing off the powers of its 5G technology in the US via the Magic Leap One, another major wireless company is doing the same in the UK using the world of fashion. At this month's London Fashion Week, UK wireless company Three teamed up with designers ...more

LOOOK, a Seattle-based mixed reality and development studio, can now peer into the future with their new geotechnical engineering visualization application for Microsoft HoloLens. Developed in partnership with BCG Engineering, a geotechnical consulting firm based in Vancouver ...more

It's always great to see a company pull off a bit of augmented reality magic, but what we see is not always what it's cracked up to be. Thankfully, as one of the few who has actually used the Microsoft HoloLens 2, I'm fairly certain that this latest demonstration is an accura ...more

Before the iPhone 7 was launched and all the unrealized reports about the phone's features were tucked back into their annual rumor mill, there was some speculation about wireless charging. Specifically, whether or not the iPhone 7 and 7 Plus would support it. We now know they ...more

In the current state of the augmented reality space, Leap Motion is the only well known name in DIY AR headset kits with its Project North Star design, which gives makers the blueprints to build their own headsets. Now, the motion sensor company is aiming to refine the open-s ...more

It's no secret that the enterprise sector is hot for augmented reality, but the move into the enterprise AR software market by one of the biggest names in industrial engineering announces the technology's arrival loud and clear. On Monday, Siemens Digital Industries, the indu ...more

Visitors to the Unity booth at the Game Developers Conference in San Francisco will get a special augmented reality treat courtesy of Magic Leap and Weta Workshop. On Monday, after alluding to the reveal in a blog post last week, Magic Leap revealed Grordbattle, a multiplayer ...more

The emerging narrative as CES begins is that consumer-grade smartglasses require a heavy compromise in functionality in order to arrive at a form factor and price point that appeal to mainstream customers. China-based startup Nreal is ready to subvert those expectations with ...more

This week's Game Developers Conference came at just the right time for Magic Leap, a company that was riding a wave of bad news from legal troubles and rumors regarding Magic Leap One. The event was the ideal backdrop for the company to unveil its Creator Portal and SDK, with ...more

There have been enough music artists releasing Snapchat AR experiences over the past week to fill a small festival. Count them with me: Bruno Mars. Gucci Mane. Kodak Black. Missy Elliot. Imagine Dragons. Panic! At the Disco. The barrage of AR camera effects come courtesy of L ...more

A new study just out reveals that HIV takes hold in the human body with the help of cells that usually work to heal, not kill. HIV invades the body through genital or rectal mucous membranes. Exactly how that occurs on a molecular level was not understood until now. The study ...more

After Apple unveiled ARKit 3 at WWDC on Monday, Unity Technologies wasted little time on ensuring its developers can take advantage of it. Earlier this week, Unity announced that AR Foundation, its cross-platform framework for building AR mobile apps that are compatible with ...more

Replacing your iPhone fingerprint sensor has been one of Apple's most cruel tortures. It's a slow and painful process made worse last year when Error 53 messages started appearing on the phones of users who had tried to repair their sensors outside of Apple. The error rendered ...more

When Chan Mei Zhi Alcine chose her senior project, she thought outside the box by thinking inside the bottle. Along with a research team at her university, she found a way to combine health and enjoyment, while meeting a challenge not so definitively met before in alcoholic be ...more

After more than two years of teasing, augmented reality startup Mojo Vision has confirmed that "invisible computing" means what we've suspected all along. That's right -- the company is working on smart contact lenses, and it claims to have a working model in testing. On Wedn ...more

Royal Dutch Airlines (KLM) is making it easier for its passengers to travel by employing an incredibly practical new augmented reality feature included an update to its iOS app. Now, iPhone and iPad users can place a translucent virtual suitcase over their own real world lugg ...more

A company whose sole product line is smartphones might be worried about early proclamations that the smartphone is dead with the advent of augmented reality wearables. So it isn't too surprising that smartphone maker Vivo has produced its own take on consumer-grade smartglass ...more

As one of the leading 3D engines for augmented reality development, a new release of Unity is a significant event that carries the potential to facilitate huge leaps forward in AR content creation. Unity version 2019.1, arriving about a month ahead of the 2018 edition, makes ...more

While Modiface, YouCam, and others have been playing in the virtual make-up marketing pool for a while, here comes Google ready to splash down with a cannonball. On Wednesday, YouTube rolled out its first virtual makeup try-on experience in a video by Roxette Arisa, a Los Ang ...more

The evolution of our infection-fighting systems may have something to teach modern scientists. That's what a group from the University of Granada in Spain found when they studied a protein that's been around for over four billion years. Their work, by senior author José Sánche ...more

Enterprise augmented reality software maker Scope AR is bringing the powers of its two productivity apps together like the Wonder Twins into the form of a single app. Announced at the Augmented World Expo (AWE) in Santa Clara on Thursday, the merged app brings together Remote ...more

On Thursday, Epic Games released Unreal Engine 4.20, which finally includes support for the latest iterations of ARKit and ARCore, as well as Magic Leap One early access. Originally announced earlier this year, Unreal Engine 4.20 is the first version to fully support developm ...more

Digital imaging company OmniVision Technologies and the Hong Kong Applied Science and Technology Research Institute Company Limited (ASTRI) entered the CES fray this week with a new reference design for an augmented reality headset capable of 60 degrees field of view (FoV). T ...more

Not content to let NFL's official pizza sponsor corner the market for feeding football fans, 7-Eleven has taken a page out of Pizza Hut's playbook with a promotional augmented reality game. Available now through Dec. 31 in the 7-Eleven mobile app for iOS and Android, users ca ...more

When we got our first look at US Army soldiers testing Microsoft's modified HoloLens 2 last year, it still looked very much like the commercial edition, with some additional sensors attached. Today, the prototype Integrated Visual Augmentation System (IVAS), produced under an ...more

Over 1.2 million people in the US are infected with human immunodeficiency virus (HIV)—and one out of eight of them don't know it. Even after decades of intense research into the virus, there's still no cure for it. One of the big problems is that the virus hides out in certai ...more

Beginners luck is a phrase I have always hated. But really, beginners luck comes down to not letting your experience in something get in the way of the idea. This past weekend, I drove to Atlanta for my first ever hackathon, HoloHack, presented by ThyssenKrupp. Twenty hours a ...more

Although retailers like Mac Cosmetics and Zara have been celebrated for deploying innovative in-store augmented reality experiences in their brick-and-mortar locations, a new report throws cold water on the practice. In a report titled "Augmented Reality in Retail," market re ...more

In the past, to see a pre-constructed state of the house that you would one day live in, you had to be able to read blueprints or hire an artist to sketch it out. Later came the ability to have a 3D rendering of that house on a screen, but you'd still have to work hard to envi ...more

In the aftermath of the launch of the Magic Leap One, Magic Leap has ejected two more executives from their leadership roles. Chief marketing officer Brenda Freeman and chief business officer Rachna Bhasin have been transitioned into advisory roles but will continue to report ...more

The recent announcement of a $480 million US Army contract awarded to Microsoft over Magic Leap for supplying 100,000 augmented reality headsets shows just a how lucrative the enterprise (and government) sector can be for AR. However, considering sales of total smartphones to ...more