Sign Months

While we've seen Snapchat apply sky segmentation to AR content, the makers of the Blue Sky Paint app have applied similar capabilities to create and share airborne art. Published by AR developer Kevaid and available now on the App Store, Blue Sky Paint is similar to Similar t ...more

While the three new iPhones won't even be announced until Sept. 12 during Apple's fall event, case makers are already primed for the launch of the devices. Some case designs are already live on manufacturer websites, and you can even buy or preorder cases for the iPhone XR, iP ...more

Any little bit of new light shed on Apple's rumored augmented reality plans is irresistible, and the latest comes from a fairly powerful source — a former Apple engineer who worked on the iPhone. Working as a human interface designer, Ken Kocienda joined Apple way back in 200 ...more

Now that we've had a few days to recover from the VR geek versus augmented reality nerd battle between Oculus founder Palmer Luckey and Magic Leap founder Rony Abovitz, we can get back to taking a closer look at the Magic Leap One. This time, we take a very brief dip into the ...more

The long, long, loooong wait finally ended this week for the augmented reality community as the Magic Leap One was finally released. The Florida-based company has loomed over the industry for years promising something big, and now the AR cat is finally out of the bag. Now we g ...more

The arrival of Magic Leap One is tantalizingly close and, although the company has been saving the last details for launch day, a few of the more important details were found this week hiding deep in the code on Magic Leap's website. While Magic Leap's AR hardware will be her ...more

The mainstreaming of augmented reality won't happen overnight, but it's becoming increasingly clear that traditional media is leading the charge in the effort to introduce the public to immersive computing. A recent example came from none other than USA Today via its 321 Launc ...more

Last month was a whirlwind for the augmented reality industry, with the Augmented World Expo, Apple's Worldwide Developers Conference, and an exciting Magic Leap Twitch livestream all wrapping up before the ides of June. Now that we've had a chance to fully digest it all, we h ...more

While it has been slower to arrive than a walker limping through thick Georgia mud, location-based augmented reality game Walking Dead: Our World finally has a confirmed launch date: July 12. Along with a release date, the game's publisher, Next Games, has provided a few more ...more

At present, consumer-facing augmented reality is a mobile world, and Snapchat is making money on it through advertising partnerships. The future, however, is in wearables, and that future is getting closer. While Magic Leap is lining up content for the launch of Magic Leap On ...more

Last week's Augmented World Expo felt like a distant memory by this Monday, as Apple unveiled ARKit 2.0 at its annual Worldwide Developers Conference. Certainly, this news would overshadow anything augmented reality this week as it nearly eclipsed AWE when early reports leaked ...more

On Wednesday, June 6, the people at Magic Leap finally (FINALLY) decided to give the public a dedicated, slow, feature-by-feature walkthrough of the Magic Leap One: Creator Edition. How was it? About as good as it gets without actually getting to see what images look like thro ...more

As expected, Apple revealed today at the WWDC keynote that ARKit 2.0 will support multiplayer gaming support and persistent content, which will arrive this fall with iOS 12. In addition to persistent and shared experiences, ARKit 2.0 will bring improved face tracking, more re ...more

The premise of Jurassic World revolves around splicing genes to create new dinosaurs, so it is fitting that the location-based AR game is a clone of Pokémon GO merged with the DNA of the Jurassic Park franchise. Hatching now in the App Store and Google Play, Jurassic World Al ...more

We watched the first piece of public-facing content Magic Leap has released so you don't have to, and, well, you didn't miss much. To be fair, the company's new video show, called Magic Leap Live, isn't designed to entertain. Instead, it's meant to educate and inform develope ...more

With all the recent activity around augmented reality, the possibilities involving immersive computing and commerce are quickly becoming obvious, and digital payments giant PayPal has no plans to sit on the sidelines The company has been granted an augmented reality patent, w ...more

Last week, we told you about Microsoft's Alex Kipman and his nomination for the annual European Inventor Award, presented by the European Patent Office (EPO). And while that's big news in and of itself, it turns out we overlooked a very important detail buried in the EPO's vid ...more

It appears we're in the midst of an augmented reality art boom, because in the same month that the famed Christie's auction house launched its mobile AR app, leading art gallery and art seller Saatchi Art has also announced its entry into the AR space. Presented as an update ...more

Cosmetics maker Coty is hanging an augmented reality Magic Mirror on the wall of its Bourjois boutique in Paris that will tell customers which shade of makeup will make them the fairest of them all. And while the concept of AR-powered cosmetics marketing isn't new, Coty's ver ...more

In an effort to help its advertising partners close sales with its sponsored augmented reality camera effects, Snapchat has launched a set of e-commerce tools designed to encourage users to buy products directly in the app. Shoppable AR is an enhanced Lens that offers adverti ...more

If it had come out just a week earlier, around April 1, no one would have believed it. But it's true, Leap Motion has developed its own prototype augmented reality headset, and it looks pretty wild. On Monday, April 9, the company unveiled Project North Star, a device that th ...more

The augmented reality business was all about audiences this week. Vuzix looked for an audience with the Supreme Court of New York regarding a defamation lawsuit against an investor. Magic Leap held an audience with royalty, showing off the Magic Leap One in a rare public appe ...more

All those early prototype images Magic Leap is so fond of showing off are great, but they rank a far second when compared to a new set of images just revealed by Microsoft in relation to the HoloLens. In a blog post on Tuesday, Microsoft's Bay Area Team posted images of the e ...more

It turns out that the government of Saudi Arabia has managed to do something last month's Game Developers Conference couldn't — give us a few new glimpses of the Magic Leap One being worn by someone other than Shaq. Last month, Magic Leap used GDC to launch its SDK, hold a nu ...more

This week's Game Developers Conference came at just the right time for Magic Leap, a company that was riding a wave of bad news from legal troubles and rumors regarding Magic Leap One. The event was the ideal backdrop for the company to unveil its Creator Portal and SDK, with ...more

In the weeks following Google's AR toolkit launch last month, the availability of quality ARCore apps has been somewhat limited. That changed on Tuesday, as a flurry of new and updated apps arrived on the Play Store, including some AR experiences available exclusively on Andro ...more

Noted poet T.S. Elliot once wrote that "April is the cruelest month." But Magic Leap might argue that March is the most miserable, as the Ides of March brought more legal woes to augmented reality startup. Elsewhere, its closely-held branding secrets have been spilled by way o ...more

Just days after Bose did its best to frame a pair of glasses frames with spatial audio as "augmented reality," a patent application from Magic Leap, surfaced on Thursday, March 15, offers a similar idea, but with real AR included. The patent application refers to the Magic Le ...more

Not content to just be a provider of rugged smartglasses for enterprise users, DAQRI has made the jump into the AR software side of the industry with its new Worksense productivity suite. With Worksense, DAQRI provides five apps that offer functionality typically seen in ente ...more

It is finally happening. After not having a major update since August of 2016, HoloLens owners everywhere will soon get a number of new features added to their devices. At least if they are members of the Windows Insider program. Throughout 2017, the Mixed Reality Team at Mic ...more

In one of the worst-kept secrets of the upcoming Mobile World Congress, Google has officially released ARCore on the Play Store for owners of the latest flagship Android smartphones. In a blog post on Friday, Google promoted its augmented reality toolkit for Android from deve ...more

This month, the power of artificial intelligence will be coming to more augmented reality developers as a leader in the game and 3D software development space and a major force behind the current school of cloud-based AI have officially announced a new partnership. In a post ...more

In January, ZTE announced they would be conducting an Oreo beta program for Axon 7 users to test Android 8.0 before the masses. Since then, no additional information was released — until today, when ZTE finally opened up the Oreo beta to US customers. Using the link below, US ...more

The latest cosmetics brand to launch its own augmented reality try-on tool is Cover Girl, which introduced its browser-based experience this week. The premise should be familiar to anyone who has followed augmented reality over the past year, and likely old hat to those who t ...more

Now that we finally have vertical plane recognition in ARKit (at least on a developer level until the spring iOS 11.3 release), the real promise of mobile augmented reality is beginning to come into focus on iOS. But a new report indicates that a major near future advancement ...more

Stop me if you've heard this one before: scan an image with your iPhone's camera and augmented reality content shows up. This idea probably has you thinking about Snapchat and its Snapcodes. Or maybe you're thinking of Blippar, Zappar, or countless other marker-based AR exper ...more

With the big reveal of the Magic Leap One: Creator Edition in December 2017, and now the update on Feb. 13, 2018, we no longer have to speculate as to what the augmented reality headset will look like or when (in general) it will be available. However, because Magic Leap left ...more

It's long past time to face the facts: farts are funny. The first fart joke dates back nearly 4,000 years to the ancient Sumerian people. References to flatulence were also found in ancient Greece within the works of Aristophanes. (More like Aristo-fannies, am I right?) A sta ...more

On Wednesday, Scope AR, makers of Remote AR, the augmented reality video conference calling and remote assistance solution, announced that the app is finally available for HoloLens. Next Reality had a chance to talk with the founder and CEO/CTO of Scope AR, Scott Montgomerie, ...more

For those who thought the action in Pokémon Go was a bit too pedestrian, Father.io wants to recruit you for a multi-player, first-person shooter that unfolds on the streets of your own city. Through a mobile app, available now on the App Store and Google Play, and a pocket-si ...more

Transparent display maker Lumus has reached a deal to license its augmented reality optical engine models to Quanta Computers for mass production of displays for consumer smartglasses. Under the deal, Quanta will manufacture and market AR headsets featuring optical technology ...more

Now that the holiday season has officially kicked off, Office Depot has updated its popular Elf Yourself app with a few new augmented reality options. But you'd be excused if you weren't overly thrilled with the implementation. For those who are unfamiliar with the app, Elf ...more

Amazon Web Services (AWS) opened its re:INVENT developers expo with a bang by launching Amazon Sumerian, a new tool that could become the dominant platform for building cross-platform augmented and virtual reality applications. Available now as a preview, Amazon Sumerian is a ...more

The latest installment in the Alien movie franchise, Alien: Covenant, came out many months ago, and the fan day dedicated to the franchise, Alien Day, April 26, is long past. But for many Alien fans, Alien Day is every day. For those loyal members of the xenomorph-worshipping ...more

We may have to wait a few years before they arrive, but reports of Apple's headset taking shape in Cupertino gives the tech world hope that its white knight for consumer AR is on its way. Snap's disappointing third quarter financial results, however, give us some pause on the ...more

Since the very first moment I saw the iPhone X track a human face and display the results in real-time on an Animoji character, I've been waiting for the first great hack of this new iPhone feature. Not only do we now have that first great demonstration, it's so impressive it ...more

Mobile AR developer Blippar has achieved a breakthrough by releasing what appears to be the first commercially-available AR navigation app. The company's new app, AR City, gives users overlay directions for walking routes as well as points of interest. The app is available vi ...more

In case you didn't already know, augmented reality is here. It's no longer just an idea in a cyberpunk novel. And while augmented reality has been around for a long time, the actual technology is finally catching up to the idea. On Tuesday, DAQRI, the creators of the Smart He ...more

Just one day before the retail release of the iPhone X, Apple CEO Tim Cook trumpeted the company's continued success during an earnings call with reporters conducted via telephone. And while he rolled out the expected glowing praise for the new iPhone, what stood out most was ...more

A few months ago, we gave you a small peek at a new entrant in the race to deliver augmented reality smartglasses to the masses, and now the device is finally ready for the public. ThirdEye Gen is now accepting preorders for its X1 Smart Glasses, which will also provide users ...more

After announcing another massive round of funding to the tune of $502 million, Magic Leap is adding another powerful weapon to its creative arsenal: John Gaeta, the man who helped develop the iconic Bullet Time effect for The Matrix series of films. Gaeta made the announcemen ...more

A Russian augmented reality startup wants the next frontier in real estate to be augmented reality estate. Arcona, a blockchain-based augmented reality platform proposed by Piligrim XXI, maps out a grid of "Digital Land" over real locations across the world where digital cont ...more

Meta Company has filed its response to allegations that the user interface for their augmented reality headsets infringe on six patents owned by a mostly-unknown company. Last month, Meta's legal team asked the court to dismiss the patent infringement claims levied by Genedic ...more

According to Digi-Capital, investors poured $1.8 billion into augmented and virtual reality companies over the last 12 months, including $300 million in the third quarter. These investments are not made without a means to monetize products and services. One way AR/VR earns re ...more

To revise a line from the Blues Brothers, when it comes to ARKit apps, we've got both kinds — home utilities and games. As such, two more candidates for each category have made their way to the app store. In addition, one by one, NFL teams are taking a pass at augmented reali ...more

CEO (and NR50 member) Tim Cook and Apple unveiled the long-awaited lineup of next-generation iPhones today on stage of the Steve Jobs Theater, packed with hardware improvements to facilitate AR experiences from ARKit, which will arrive with the iOS 11 on Sept. 19. The new iPh ...more

When iOS releases in the next few weeks, consumers on both iOS and Android operating systems can expect to see more AR ads in the mobile web browsers thanks to Vertebrae, an advertising platform for immersive media. Next month, Vertebrae will be able to distribute web-based A ...more

This morning Google announced ARCore, an SDK for Android devices that will allow augmented reality developers to add new functionality to Android 7.0 and up, all without any special hardware other than the camera of a phone. While Apple released ARKit into beta at WDCC a few ...more

You can send self-destructing messages in Secret Chats, but that's not the only thing that can destroy itself in Telegram after a specified amount of time. Your whole account can disappear after a certain amount of inactivity, so it's important to adjust these settings to give ...more

Sports gaming company ePlay Digital, Inc. is looking to capitalize on the fall launch of iOS 11 and ARKit with an augmented reality fantasy sports app. With ePlay GO, the company is borrowing a few pages out of Pokémon Go's playbook, with players finding virtual avatars of at ...more