Sin City Effect

Zombies. That's the first thing that comes to mind when I see footage of a once heavily populated area turned completely desolate. Either that or you stumbled across a Ke$ha concert...BURN. Popular television shows like "The Walking Dead" and big-budget movies like 28 Days La ...more

All Kohl's wants for Christmas is Snapchat augmented reality. In conjunction with a holiday pop-up hosted in New York City from Nov. 7 through Nov. 10, Snapchat ran a sponsored portal lens available to targeted Snapchat users in the AR carousel. The experience gave users the ...more

Under the rocket's red glare and the bombs bursting in air, the Statue of Liberty is swaying in celebration this Fourth of July thanks to Snapchat. On Thursday, Snapchat launched a new augmented reality experience to commemorate Independence Day for those at or in the vicinit ...more

If you're a Doctor Who fan, you've likely always hoped to see that iconic blue box appear on your doorstep with the Doctor asking you to come on an adventure. With the 13th Doctor just announced, this seems like the perfect time to tell you that thanks to Apple's ARKit, explor ...more

With the upcoming Memorial Day weekend serving as the unofficial start of summer, Pepsi is turning to Instagram to help sell its soft drinks to quench the thirst of beachgoers and BBQers. This week, Pepsi kicked off its #Summergram (yes, with the hashtag symbol) campaign with ...more

Contrary to popular belief, augmented reality apps have been available for a while now. I remember using the Layar app (still available for iOS and Android) to explore nearby businesses and landmarks with varying success via an early-generation Android handset. It would be ha ...more

The bandwagon for NFL teams using augmented reality to engage fans isn't exactly full, but it is starting to get a bit crowded. The Philadelphia Eagles (iPhone | Android), the Houston Texans (iPhone | Android), and the Denver Broncos (iPhone | Android) are the latest teams to ...more

The last iOS software update was a modest one, but iOS 17.4 has a lot more for your iPhone, including changes to emoji, Podcasts, security, Safari, widgets, Apple Cash, CarPlay, and more. Many of the exciting changes in iOS 17.4, as well as iPadOS 17.4, apply to users in the ...more

In recent years, Google's Arts & Culture project has been leading the way in terms of innovating the practice of using technology to preserve landmarks and great works of art via digital 3D copies. Increasingly, these efforts are also giving history buffs the chance to experie ...more

Some of the leading big tech companies are still working in the lab on actual products, but at least some of their leadership did have some thoughts to share on the future direction of the technology this week. Meanwhile, we had the opportunity to check out two newish AR offe ...more

Ever since Facebook announced Spark AR at the 2017 F8 Developer's Conference, the social media giant has been looking for ways to implement its mobile augmented reality camera platform in the lives of everyday users. But aside from Facebook-centric pursuits, the company has a ...more

Lyft officially laid its stake in the ground to develop driverless fleets following its Friday announcement, but how fast it is catching up to ride-hailing competitor Uber's driverless initiative remains to be seen. Following Uber's ex-CEO and founder Travis Kalanick's recent ...more

A new study published on April 12 in Medscape gives us an update on the Hantavirus genus of pathogens, which spread viruses via rodents that can cause fatal diseases in humans, such as hantavirus pulmonary syndrome (HPS). Hantaviruses are an underreported risk for people, esp ...more

If you're not acquainted with 500px, you should be. One of the more preeminent photography communities out there, 500px takes you through a journey of incredible shots—anything from nature and urban explorations to cities and architecture to the abstract. Whatever your prefere ...more

Your iPhone has plenty of already-created Apple wallpapers just waiting for you to set as your Lock Screen and Home Screen backgrounds. But using a photo from your own library can provide a more emotional connection, help you express yourself better, and give your phone a more ...more

While the long-awaited HoloLens 2 officially arrived this week, details leaked about another, arguably longer-awaited AR headset, the fabled wearable from Apple, and a previously undisclosed partner assisting the Cupertino-based company with the hardware. On the development f ...more

In the aftermath of the unindicted police killings of Michael Brown and Eric Garner, we've been told that the system worked as intended. When our legal system's outcome is at conflict with what a majority of Americans believe is just, it's clear that some changes are needed. B ...more

The big fireworks day is almost here, but most of you are limited in what you can do when it comes to celebrating the Fourth of July with a bang. Unless you live in a dry area prone to wildfires, one type of fireworks you can probably still legally buy are sparklers. But why ...more

Apple's built-in search on iPhone is an incredibly valuable tool you shouldn't ignore or underutilize, and we're here to show you why. So, buckle in because this list covers hidden and lesser-known Spotlight features that will leave you wondering how you ever lived without Spo ...more

If you subscribe to notifications for Magic Leap CEO Rony Abovitz's Twitter feed, you'd think everyone in the world already has a Magic Leap One. Alas, that is not the case, but those not within the geographic areas of Magic Leap's LiftOff service now have a loophole through w ...more

The availability of space for filming immersive content has just gotten bigger with the launch of Innovation Studios by Sony Pictures Entertainment. The 7,000 square-foot facility on the Sony Pictures Studios lot will house Sony Corporation's research and development efforts ...more

If you've ever wanted to scour the basement of a Hollywood hotel looking for evidence of a gruesome murder spree, this new AR experience might be the game for you. Horror games have changed drastically over the years to make you feel like you're in the story. Video horror gam ...more

I have spent a good portion of this year traveling between cities and various emergent technology conferences and events. Most of these events have been really good, but in terms of augmented and mixed reality, the Augmented World Expo, in its eighth year running, definitely s ...more

A state of emergency has been declared in Malaysia's northeastern Kelantan state after an outbreak of avian influenza virus H5N1. The Kelantan state's government acknowledged the emergency after H5N1 was identified in 28 locations in six districts. Authorities disposed of 33, ...more

After what appeared to be an issue with the Windows Store for HoloLens not showing many newer applications, including one that I had released over a month ago, Microsoft finally squashed the bug. So, at first glance, it would seem as if there were lots of new HoloLens projects ...more

Move over rainbow food trends, there's a new, darker kid in town: jet black ice cream. And no, it doesn't have squid ink in it. This frozen dessert may look mysterious and slightly intimidating, but trust us— it's insanely delicious. The blackish hue is created from activated ...more

We don't spend much time thinking about bicycles today, do we? Sure, they're a "green" alternative to driving everywhere in cars, but the vast majority of America has dismissed them as simply being too much work, or more importantly—too slow. That wasn't always the case, thoug ...more

Last year, your iPhone's Weather app received some great features, but things are even better now with the latest iOS 17 version. Apple's Weather app has been around since the very beginning. In 2007, it provided little information, mainly consisting of the seven-day forecast ...more

The results of Microsoft's $480 million contract with the US Army are on display and users continue to test the suped-up version of the HoloLens 2. Also, the enterprise segment of the AR industry continues to look attractive to investors, as startup Talespin has raised a new ...more

This week, inside sources divulged details of how Apple nearly acquired Leap Motion, twice. Otherwise, companies offering or working on augmented reality technology had more successes than failures to talk about. For instance, the AR industry's courtship with the fashion worl ...more

Perhaps the best thing about Android is the endless amount of customization you can add to your device. From icon packs to custom launchers and even custom ROMs, there's truly something for everyone. One of the most popular options among Android enthusiasts is adding a system ...more

Look no further than Flint, Michigan, to discover the serious consequences of contaminated drinking water. Around the world, water polluted by pathogens and toxins sickens people or cuts them off from safe drinking water. Looking for a solution, researchers created tiny, swimm ...more

Stakeholders in the driverless industry are anxiously awaiting changes the US Department of Transportation (DOT) is making to self-driving vehicle guidelines. Under the existing guidelines drafted by the DOT during the President Obama era, a 15-point "safety assessment" detai ...more

It's about time people acknowledged that judging drug users would do nothing productive to help them. In the US this week, two new programs are launching that should help addicts be a little safer: Walgreens Healthcare Clinic will begin offering to test for HIV and hepatitis C ...more

Yellow fever has emerged again in Brazil, causing death and disease to people unprepared for this mosquito-borne illness. In recent years, successive waves of mosquito-vectored diseases have gained attention and caused misery throughout the Americas. Dengue, West Nile, Zika, ...more

Even as health authorities describe the symptoms of Zika infection in the general population as mild, a new surveillance study finds serious side effects are more common, and serious, than previously thought. The Centers for Disease Control and Prevention (CDC) notes that man ...more

Seagrass may help your favorite beach stay a little less toxic. A new study, led by Joleah Lamb, a postdoctoral researcher in the Harvell Lab at Cornell University, found that coastal seagrasses reduce levels of pathogens dangerous to humans and marine organisms in near-shore ...more

Last week it was announced that Waymo, the former Google Self-Driving Car project, had graduated from Alphabet's X innovation center. This graduation had been in the cards for many months with senior members of the project team and X hinting that it would be soon. John Krafci ...more

A stack of light-as-air pancakes can make a weekend morning truly golden. While fluffy pancakes may not seem like rocket science, the reality is that there are many little details that can contribute to a pancake fail that's either too dense or too crumbly. Luckily, there are ...more

Will the predicted apocalyptic date — December 21st, 2012 — really be the end of the world? In this ongoing five-part series, we examine what would happen if zombies, nuclear weapons, cyberwars, earthquakes, or aliens actually destroyed our planet — and how you might survive. ...more

Minor mishaps occur all the time in the kitchen, whether you cut your finger while dicing an onion, scorched your hand in a grease fire, or burned the roof of your mouth because you were to eager to taste-test your killer pasta sauce. While the old standbys of ibuprofen, band ...more

Apple's new iOS 16 software update is finally here, and there are over 350 new features and changes for you to enjoy on your iPhone. There are major lock screen and home screen improvements, a pleasant surprise for the Contacts app, and tons of new upgrades to Safari, Mail, Me ...more

The remake of the Warner Bros. classic animation meets live-action movie Space Jam, this time starring LeBron James instead of Michael Jordan, hits theaters today. And while bringing Bugs Bunny into your real world surroundings is still Hollywood fantasy, thanks to augmented ...more

There are times when leadership is tested. This is one of those times. As government and business leaders around the world are grappling with the unfolding coronavirus pandemic, the real-time responses to the crisis from many leaders have been great and, at times, less-than-op ...more

Why do you need augmented reality? Because enterprise, they say. And while that's certainly true for several disciplines, there's still that mainstream use case hanging out there waiting for users to discover beyond the realm of enterprise and gaming. After much thought — and ...more

Now that the Magic Leap One is officially out in the wild, users are already beginning to find out exactly how it works and what it might be useful for in the augmented reality space. But there are still other, more unique questions that remain unanswered. That is, until now. ...more

On Wednesday, the tech world woke up to fairly shocking news with the announcement that AT&T would be the exclusive wireless carrier for the forthcoming Magic Leap One, as well as an investor in Magic Leap. The deal harkens back to the introduction of Apple's iPhone, the devi ...more

The war on dehydration is a commercially burgeoning marketplace. An increasingly sophisticated consumer population hoping to conquer everything from 26-mile marathons to vodka shots is deconstructing every functional remedy in the fight to quell the effects of severe dehydrati ...more

Since its debut, retro thriller Stranger Things and its characters have become ingrained in our popular culture — especially the telekinetic Eleven. For cosplayers, it didn't take long before they grabbed their boxes of frozen Eggo waffles, blonde wigs (or bald caps), and pink ...more

There are many impressive features in the new iOS 11 for iPhones, and the Maps app got a lot of love from Apple. This means it's finally about time you stop relying on Google Maps for all of your navigation needs, since Apple Maps is not only more accurate than it used to be, ...more

YouTube is the third most popular website in the world, after Google and Facebook. Millions of subscriptions happen each day on YouTube, with over 800 million unique users visiting each month. In that timespan, roughly 4 billion hours of video are watched, with 72 hours of vid ...more

With NFTs taking the art world by storm, it's a bit refreshing to know that you can enjoy world famous masterpieces in the comfort of your own home via augmented reality without emptying your cryptocurrency wallet. And that's what you get with the Google Arts & Culture app, w ...more

Next year, fans of Mario Kart will be able to experience the game in real life with the assistance of augmented reality. On Feb. 4, 2021, Universal Studios Japan in Osaka City will open its Super Nintendo World mini-park, which will immerse visitors in all things Mario. Don' ...more

We've already shown you our favorite new action games that have come out this year, but now it's time to share our all-time top ten list. These games are available for both Android and iPhone, they don't have intrusive ads or freemium schemes, and most importantly, they're all ...more

Andrew Mucci, a New Jersey-based vlogger who is also Social Media Coordinator at Sennheiser, likes to use Instagram not only as a platform for the brand but also as a place to experiment with content on his own account. Sennheiser, the German-based company that specializes in ...more

It would only make sense that Google is one of the most active app developers on the Android platform, particularly when you consider that they develop the platform itself. From my count, there are an astounding 117 unique apps that the search giant and its subsidiaries have p ...more

It always looks different when it's not about you. The Internet is our world's Alterego. Those many bits don't really make sense unless we want them to be valuable, to mean something. Our rush to the future is too fast to keep up with. Denying technology is ignorance, isolat ...more

For all intents and purposes, Google could have called its 2023 developer conference A/I instead of I/O. Capitalizing on the artificial intelligence hype, Google devoted most of its keynote address to AI research, experiments, and developments. But there's some substance behin ...more

The emergence of Facebook's collaboration with Ray-Ban to launch Stories smartglasses has finally put an exclamation point on a new category of smartglasses: the pre-augmented reality wearable segment. And while the Facebook device isn't particularly groundbreaking in terms o ...more

The surging activity in augmented reality in both the business and consumer sectors is being matched with a wealth of updates and partnerships from Snap Inc. On Thursday, during the company's Snap Partner Summit 2021, a wide range of tie-ups and new features were unveiled, wi ...more