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After closing its 2017 financial books on a high note, Snap, Inc. is planning to ride the momentum of its augmented reality products into the new year. That's the main takeaway following the company's 2017 earnings conference call, which was held on Tuesday. While the company ...more

Continuing our NR30 series this week, we focused on the leaders of the software development industry that make augmented reality experiences possible. In other news, two of the current leaders in making AR headsets, Microsoft and Magic Leap, are pursuing multiple verticals wit ...more

After winning the 2015 FIFA Women's World Cup, the USA Women's National Soccer Team is ready to defend its title in the 2019 tournament. To capitalize on the excitement, USA Today has published a pair of augmented reality experiences that give readers the opportunity to not o ...more

We are in a pretty major technology boom at the moment. One that will likely make the industrial revolution look tiny. And one of these technologies that are building up to lead the way is something called augmented reality. There is a chance you've heard the phrase thrown ar ...more

Some tried to call it a brief cryptocurrency-fueled fad, but it looks like NFTs are here to stay. Now, one of the biggest sneaker companies on the planet, Japan's Asics, is getting into the game with its own set of NFTs, and there's a virtual object component included. • Don ...more

The herd of augmented reality cloud startups that emerged in 2018 have been hunted to near extinction, with Google-backed Ubiquity6 the latest to move from an independent entity to a wholly-owned asset. On Monday, the company revealed that it has been acquired by Discord, the ...more

While many of the features in the iPhone 16 and 16 Pro series build on what we've seen in previous iPhone models, Apple has packed the 2024 lineup with iOS 18 and plenty of fresh upgrades worth considering. The iPhone 16 Pro and 16 Pro Max boast several groundbreaking feature ...more

After introducing a pair of new Spark AR capabilities last week, Facebook had one more trick up its sleeve to unveil at its virtual F8 Refresh developer conference. On Wednesday, Facebook gave its audience a sneak peek at its new Multipeer API, which will enable Spark AR crea ...more

Suddenly, Magic Leap's lawsuit against Nreal, as well as its barrier to entry in the Chinese market, appears to be as insurmountable as The Great Wall itself. On Friday, Nreal revealed that it is partnering with China Unicom, China's fifth-largest wireless provider, to bring ...more

Magic Leap's legal battle against Nreal has taken an intriguing turn this week, as Magic Leap set a date to discuss the matter with Nreal. But a new partnership struck by Nreal adds another wrinkle to the duel between the two AR wearable makers. Meanwhile, Magic Leap, YouTube ...more

Despite its status as a hot commodity amongst emerging technologies, the augmented reality industry is not immune to the ebbs and flows that occur in every industry. As Microsoft prepares to unleash the sequel to original HoloLens, Meta Company has crashed and burned, as the ...more

All of the the tech industry giants, including Apple, Facebook, and Google, are working on new smartglasses and/or AR headsets, but this week, Google took a major step forward with gesture recognition technology that could make its way into AR wearables, posing a threat to Lea ...more

Whenever you attend or remotely watch a major Apple event, you're likely to see Phil Schiller, the company's senior vice president of worldwide marketing, unveiling a brand new product on stage. Outside of an official event, Schiller is the second most likely person (after App ...more

When life hands you lemons, make lemonade. At Magic Leap, the lemons are the COVID-19 pandemic, and the lemonade is a new solution for virtual meetings born out of social distancing. As reports of Apple's long-awaited AR wearable begin to kick up again (and designers continue ...more

While it remains unknown how exactly augmented reality will make its way into the mainstream (the Microsoft HoloLens sitting at $3,000 isn't exactly accessible), many brands have been trying to integrate the tech into their mobile apps, mimicking the success of Snapchat and it ...more

Over the past two years, the tech industry has formed a series of symbiotic relationships that are now converging in the augmented reality space. This week, we took a look at these interrelated technologies and how they are shaping the future of AR. Meanwhile, Marvel and HBO ...more

Despite the launch of ARKit a year ago, and ARCore this year, a true killer app has not arrived for either platform, that's according to the head honcho for one of the leading development environments for 3D applications. In an interview at TechCrunch Disrupt on Wednesday, Un ...more

If you thought the selfie would only ever be used to bombard your feed on Instagram, you were wrong. Dead wrong. JetBlue is looking to take those selfies and use them to check you in for your next flight. In an announcement on Wednesday, the airline said it was partnering wit ...more

Among the various components of the emerging augmented reality space, the most lucrative is the advertising market. The prospect of turning every object, every location, ever signpost in the real world into a discount code or virtual transaction interface is why AR will ultima ...more

Disney Plus shows WandaVision and Falcon and the Winter Soldier are both streaming hits, but the two series could not be more different in terms of giving fans a taste of the Marvel Cinematic Universe. However, the two titles do have another thing in common: Marvel Studios de ...more

The mission to rise above the fray to become a leading player in the augmented reality business is a moving target that depends on innovation, resources, and timing. Last week, Campfire took advantage of these remote-centric times to introduce a new AR product to the market t ...more

The future of augmented reality isn't on your smartphone or face, it's in the everyday items all around us. At least that's the belief of Gordon Meyer, the vice president of marketing at New York-based startup Lampix. Meyer joined me recently in New York to talk about why he ...more

From the front lines of mainstreaming augmented reality smartglasses comes the latest update from Snap and its Spectacles wearable. This time the demonstration of the device's powers comes from a more creative arts perspective. • Don't Miss: AR Snapshots — Dive into Shark We ...more

Since launching its web-based AR platform in 2018, 8th Wall has continued to push the boundaries of what brands can do with AR experiences outside of native apps. The company's latest update adds another dimension of realism to web-based AR content. Don't Miss: 8th Wall Spin ...more

In this year of everything going virtual and remote, it makes even more sense now that Hollywood is leaning heavily on augmented reality. In this case, it's HBO using AR to promote its highly-acclaimed original programming. After developing a series of AR experiences via Snap ...more

The natural marriage between fashion and augmented reality is charging onward, but not just from the major brands we already know about. A new Los Angeles-based startup called Kollectin has decided to harness the power of AR to power its entry into the fashion accessories mar ...more

It's no secret that Samsung is working on augmented reality hardware, as the company has been candid about its intentions. However, what we don't know is exactly how many AR projects the company is working on, as patent filings and reports revealed two more over the past week. ...more

The long, long, loooong wait finally ended this week for the augmented reality community as the Magic Leap One was finally released. The Florida-based company has loomed over the industry for years promising something big, and now the AR cat is finally out of the bag. Now we g ...more

Facebook just ratcheted up its ongoing augmented reality war against the competition by stealing away Google's director of product for AR, Nikhil Chandhok. In his new role, the executive will serve as Facebook's director of product on the company's Camera/AR team. Over the pa ...more

We may have to wait a few years before they arrive, but reports of Apple's headset taking shape in Cupertino gives the tech world hope that its white knight for consumer AR is on its way. Snap's disappointing third quarter financial results, however, give us some pause on the ...more

The augmented reality industry has grown steadily over the past four years, but now it is on a collision course with uber-popular non-fungible tokens technology, with Looking Glass and music artist Reggie Watts among the latest to strike while the iron is hot. Meanwhile, Sket ...more

This was a busy week in the tech space. After everyone got over the major announcements of Apple's latest, we examined the metaverse through the lens of Hollywood, and then took a closer look at Facebook's first smartglasses. We also took a trip back through history using Sna ...more

The week in AR business news started out with a bang with two bombshell reports that cast a shadow on the AR industry as a whole. First, we discovered that Magic Leap has pawned its patent portfolio as collateral in preparation for a Series E funding round. Second, word leake ...more

Apple's upcoming iOS 17 is expected to include many new features first seen on Android, but there are also some exciting, unique features that Android needs to steal pronto. It's common practice for Apple to adopt new features for iOS that were first seen on Android, but the ...more

We're all guilty of a little social media stalking now and again. Or ... every day. Who's keeping track? Everyone secretly wants to know what their ex/arch nemesis is doing for the weekend via Snapchat or Instagram Stories. I don't think curiosity killed the proverbial cat; i ...more

While Snap may eventually compete with Apple and Samsung in selling smartglasses to consumers, today it is helping them achieve their business objectives via augmented reality. That's not all that's new with Snap. the company has also brokered a major content deal with Univer ...more

Isn't it everyone's dream to be a sticker? No? Just me? Well, if you've ever felt like emojis just aren't conveying the exact emotion you want and you feel like your face would do a better job, have no fear. Prisma has released a new app called "Sticky AI" that allows you to ...more

Silicon Valley-based startup 8th Wall has spent much of the last few years building a reputation for enabling AR experiences that are platform agnostic via web browsers and mobile apps. Now, 8th Wall is promising to give developers the freedom to build and host AR experiences ...more

Consumers who haven't already delved into the interactive wonders of augmented reality are about to be pushed into the immersive waters by market forces. In the lead up to next week's upfronts, an annual event during which TV networks work to woo advertisers with new shows an ...more

Mixed reviews of Magic Leap One aside, it would be hard to deny that Magic Leap has had a big year. And the AR unicorn isn't coasting to the finish line, with a number of new apps dropping and prescription frames finally arriving to bring relief to those who wear eyeglasses. ...more

Augmented reality technology is often likened to magic powers, so it is fitting that a new AR experience featuring the Harry Potter franchise uses the newest AR tricks from Facebook and its Spark AR platform. With Harry Potter and the Cursed Child returning to Broadway this f ...more

Some of the leading big tech companies are still working in the lab on actual products, but at least some of their leadership did have some thoughts to share on the future direction of the technology this week. Meanwhile, we had the opportunity to check out two newish AR offe ...more

Reading the augmented reality news lately has felt a bit like reading a John Grisham novel, as the business side of things has dripped with legal drama. This week alone, a patent infringement case involving Meta Company (or what's left of it) approached its climax. Meanwhile, ...more

This week, Snapchat parent Snap came closer to fulfilling its smartglasses destiny by adding new 3D content capabilities to its third-generation Spectacles. At the same time, the now defunct Meta Company continued its fall from grace, as a judge ruled in favor of the plaintiff ...more

The makers of arguably the two most important mobile AR apps, Niantic and Snap, both had good news this week, with the former preparing to replicate its success with Pokémon GO for another franchise and the latter notching another popular augmented reality Lens for Snapchat. ...more

Next to Apple, Snap is currently one of the most important companies on the planet in terms of delivering products that are moving augmented reality into the mainstream. That's why it's no surprise that Facebook, which is also focused on AR and tried to acquire the company for ...more

Instagram Direct is fast becoming the end-all-be-all messaging app, and it just added some incredibly convenient features that should make it a bit more practical. These new additions have a clear purpose: To help Instagram Direct grow its base and take on more feature-rich me ...more

The North remembers...that smartglasses are the future! Game of Thrones jokes aside, the smartglasses startup opened its doors, and we visited its Brooklyn store to get our hands the consumer-focused Focals smartglasses. While North is just getting off the ground, Microsoft a ...more

Brands are increasingly adopting augmented reality to promote their products and services, and they have multiple paths for bringing AR experience to their audiences. To promote its stage production, the Harry Potter franchise turned to Facebook to pull together an AR experie ...more

This week, Next Reality released the fifth and final set of profiles on the NR30 leaders in augmented reality, with this chapter focusing on the influencers in the industry. Coincidentally, a company with a representative among the NR30 AR Influencers, Magic Leap, monopolized ...more

Now that we've had our hands on the Magic Leap One for almost a year and early adopter developers have had the opportunity to publish apps for the AR headset, it's time to see how it stands up against the rigors of a day at the office. We did just that, and we wrote about it! ...more

Adding another arrow to its quiver of augmented reality acquisitions, Apple has reportedly acquired Spektral, a computer vision company with technology for real-time compositing (otherwise know as the "green screen" technique in broadcast TV and film). According to Danish new ...more

Mixed reality can give you the feeling that you've uncovered a hidden world layered into the physical one you already know. This can happen in so many ways, from a trading card that births a hologram or a first-person shooter with robots blasting through your walls. Xperiel—a ...more

It's already been a banner year for mergers and acquisitions in the augmented reality industry, with WaveOptics and Ubiquity6 among the notable companies acquired. Two of the more active M&A players, Snap and Epic Games, continued their respective buying sprees this week with ...more

Outside of plastic surgery disasters or costumes, augmented reality is the closest we can get to morphing our likenesses into those of animals. We've previously shared an anthropomorphic AR Lens that turns you into a horse. This week, we have two more examples of animal trans ...more

When it comes to augmented reality wearables, it's currently an enterprise world. As such, Magic Leap's latest Lumin updates are centered on features that appeal to enterprise customers. And Epson and Spinar are joining forces with a solution for distributed workforces. Mean ...more

The big day for Snap that resulted in the debut of brand new augmented reality Spectacles smartglasses is turning into a big week. On Friday, just as the company was still basking in the generally positive reception to its latest version of Spectacles, news dropped that Snap ...more

Cited by many listed on this year's NR30 list as the most important event in the last 12 months, last year's release of ARKit catapulted Apple CEO Tim Cook to the top of Next Reality's rankings. This week, we dug deeper by explaining why he's at the top of the list of NR30 Mob ...more

They say it is always darkest before the dawn. If that's the case, then perhaps there's a light ahead for Magic Leap after more unfavorable news in the form of executive departures. One of Magic Leap's legal foes, Nreal, is already seeing brighter days, with Epic Games workin ...more

This week, we continued our NR30 series highlighting the leaders of augmented reality space by profiling the venture capitalists and strategic corporate investors that sustain the industry. Fittingly, investment in AR made headlines this week, as Magic Leap acquired a mesh co ...more