Snapchat

The Fourth of July, the celebration of US independence, as well as the second paid holiday of the summer, has arrived. If you're vaccinated, you're probably planning to commemorate the occasion much differently than last year. However, if you're still playing it safe, you can ...more

Snapchat's face tracking has certainly come a long way. This week, we've got an example of one effect that is nearly guaranteed to freak out your friends. Of course, these face-tracking capabilities are available to the Lens Studio community, as evidenced by an augmented real ...more

During Snap Inc.'s quarterly earnings report, released on Tuesday, the company disclosed that it snagged a revenue total of $230.8 million for the first quarter of 2018, an increase of 54% compared to last year, largely fueled by its augmented reality offerings and other adver ...more

I've been steadily making my way through the series Hannibal, which arrived on Netflix in June. I've just now made it to the back half of the third season, which introduces us to a new villain who (spoiler alert) seeks to become the Great Red Dragon. So, imagine my delight up ...more

Snapchat and its augmented reality capabilities have become a haven for music artists seeking to promote their new albums or simply amplify their art with immersive experiences. We've seen the likes of Drake, Nicki Minaj, and Ariana Grande publish Snapchat Lenses to push thei ...more

Cosmetics brands have a long love affair with augmented reality, embracing virtual try-on effects as a means to help sell eyeliner, hair color, lipstick, and the like. Now, Camera IQ wants to make it even easier for makeup makers as well as other consumer brands to promote th ...more

As it prepares to ship its first product by the end of the summer, Magic Leap has managed to impress yet another high-profile investor in telecommunications giant AT&T. In addition to the investment, AT&T will serve as the exclusive wireless distribution partner for the consu ...more

To borrow from the canon of Game of Thrones, what is dead may never die. And while the Meta Company that we knew this time last year is no more, the patent infringement lawsuit filed against the company lives on. Elsewhere in the AR world, news was more optimistic for Snap In ...more

Your friends are ditching Snapchat for Instagram. After the social network turned camera company announced it lost $13.30 per user in its first quarter as a publicly traded company, well, it doesn't look too good for the platform's future, y'all. According to a new report by ...more

With an eye toward future iPhone X-focused augmented reality functions, Apple's new investment in one of its components vendors will increase production capacity for the technology behind its TrueDepth camera, but could also apply to its future AR ambitions. On the software s ...more

It looks like Snapchat, it feels like Snapchat, but after using it for a few minutes, you realize there is a huge difference between Facebook's new Slingshot app and the Snapchat we've all grown so accustomed to. Video: . Unlike Snapchat, Slingshot facilitates reciprocation am ...more

As if its users weren't already having enough fun with dancing hot dogs and face effects, Snapchat is upping the ante with a new kind of shared augmented reality content. Called Snappables, the interactive Lenses include games that users can play with facial expressions and h ...more

Facebook Messenger is getting ready to roll out a Snapchat-esque feature that will let users send messages that self-destruct after a certain amount of time, so you'll have an extra level of security when you need to send sensitive financial information or, more likely, risqué ...more

The coronavirus continues to disrupt the tech industry, including the augmented reality segment, with Apple and the iPhone the latest to feel the impact. After the cancellation of Mobile World Congress due to the virus outbreak, HTC proceeded with its unveiling of HTC Vive pr ...more

A century-old opera is getting a revamp in the UK after swapping dusty wigs and curtains for augmented reality overlays and Snapchat filters. Adding augmented reality and games alongside a musical recording of "The Cunning Little Vixen," the Welsh National Opera is ensuring t ...more

The world of Lego is timeless primarily because everyone, regardless of age or background, can build a wide variety of amazing things with the simple component blocks from the classic toymaker. But now that Snapchat has brought that dynamic to augmented reality via the Rebuil ...more

On Wednesday, Snap, Inc. unveiled a revamp of its Snapchat app that draws a hard line between content from your friends and content from professional media organizations. However, the new changes, teased during the company's recent third quarter financial results, won't impac ...more

Continuing its unrelenting (and mostly successful) campaign against Snapchat, on Tuesday, Facebook announced the addition of "World Effects" to its Messenger app. If that sounds familiar, it's because the name and general execution mirror Snapchat's popular "World Lens" featu ...more

After adding dual cameras to its camera glasses, Snap is finally taking full advantage of the depth-sensing abilities of newer iPhones as well, extending the use of its new 3D Camera Mode. Rolling out to Snapchat on iPhone X, XS, XR, and new 11-series iPhones this week, 3D Ca ...more

Snapchat is attempting to take over the world via augmented reality technology. Well, it's more of a virtual makeover than a takeover, but still ... The patent application, which was filed by the company in 2015 and published on May 4, 2017, indicates that Snap, Inc. plans to ...more

June is Pride Month, an annual celebration of LGBTQ+ communities in commemoration of the Stonewall uprising of 1969. With Lens Studio, developers and creators have the capacity to create augmented reality experiences that celebrate a wide variety of interests, including LGBTQ ...more

With the defending champion Golden State Warriors and Drake's favorite team, the Toronto Raptors, set to face off in the NBA Finals starting Thursday, Snapchat has gifted hoops fans with a pair of augmented reality experiences. For fans in attendance at the games, Snapchat us ...more

The rapid advance of Lens Studio as a platform for easily developing augmented reality experiences is just one indicator that immersive computing is becoming the norm. But one layer above the technology tools are the users, the real stars of any platform. Without passionate u ...more

Last month was a whirlwind for the augmented reality industry, with the Augmented World Expo, Apple's Worldwide Developers Conference, and an exciting Magic Leap Twitch livestream all wrapping up before the ides of June. Now that we've had a chance to fully digest it all, we h ...more

Like its predecessors WandaVision and Falcon and the Winter Soldier, Marvel's latest series for Disney Plus, Loki, has its own augmented reality experience. However, while the former titles did not debut their AR content until just ahead of their respective season finales, th ...more

The face tracking of cats and dogs are probably my favorite AR innovations that have come to Snapchat Lenses over the past few years. What can I say, I enjoy taking photos and videos of my shorkie Lucy and my cat Dorian with goofy effects anchored on their cute little mugs. S ...more

Snap introduced some fantastic new augmented reality abilities in version 3.4 of Lens Studio, the company's tool that allows anyone to create AR lenses for the Snapchat app. The newest features include improved hand tracking and full-body segmentation. The Lens Studio communi ...more

After an Instagram creator created a viral sensation last holiday season with the Which Disney camera effect, Disney followed it up with a Sponsored Lens playing a similar roulette with programming from Hulu. Now, Disney is back with a Snapchat Lens that takes its Hulu promot ...more

If you're a man and subscribe to podcasts or YouTube channels that cater to masculine interests, then you've almost certainly encountered sponsorships from Manscaped. And that means I don't have to explain what the company is selling you (for the uninitiated, it's a company de ...more

It's Earth Day, which means that nonprofits, individuals, and brands are making a concerted effort to raise awareness of environmental issues and how to change behaviors to reverse impacts of pollution, deforestation, and suburban sprawl, among others. Leading the charge is S ...more

In the realm of social media, all roads lead to one destination: cracking the code of continuous partial attention dopamine hits. We learned this back in the days of Vine, before Twitter foolishly killed it. And I pointed my lens at the emerging trend back in 2016 when I highl ...more

Sure, Snapchat AR Lenses can be fun, but they can help communicate complex issues as well. While our Facebook news feeds were filled with references to 311 Day, March 11 is also World Kidney Day, the United Kingdom's National Health Service Blood and Transplant (NHSBT) used t ...more

Over the past week, practically every major tech company working on augmented reality has held their quarterly earnings calls with investors, and each addressed or at least mentioned the role of AR during their prepared remarks. However, Facebook's earnings call had some of th ...more

Snapchat accidentally—and then intentionally—announced their digital eyeglasses, known as Spectacles, over the weekend. While we'd hoped their augmented reality-heavy platform would result in related hardware, Spectacles unfortunately seek to "reinvent" little more than a vide ...more

For the average consumer, augmented reality is a fun way of dressing up photos and videos for social media. However, AR is also gaining momentum as a medium for storytelling, particularly in sharing powerful messages. In light of the protests stemming from the death of George ...more

This week, the recurring theme in augmented reality can be summed up fairly succinctly: content is king. For Magic Leap, content comes in the form of the delivery of the Madefire immersive comics app. In the case of Apple, content arrives via a virtual try-on tool from Warby ...more

In the wake of Google Glass' failure, we can expect other companies to fill the void in due time. Perhaps unsurprisingly, Snapchat may be one of the first. Snapchat CEO Evan Spiegel wearing his company's supposed AR eyewear prototype.. Business Insider recently caught Snapchat ...more

You won't have to ask Santa for holiday-themed augmented reality experiences, because practically any social and shopping app that offers AR effects has them available now. Despite the relative ubiquity, a new set of seasonal AR Lenses in Snapchat (iOS | Android) stand out, a ...more

Amid the coronavirus chaos, two companies at the forefront of augmented reality technology took starkly different approaches to their upcoming developers conferences, as Facebook has canceled its annual F8 conference and Magic Leap plans to invite a limited number of attendees ...more

It doesn't matter how cool or groundbreaking a particular technology is, if it doesn't offer the promise of big returns on investments, you'll have trouble drawing interest from both Silicon Valley and Wall Street. That's why we're increasingly seeing existing augmented realit ...more

As the sports world slowly gets back to normal while observing pandemic protocols, fans are once again being folded into the mix in innovative ways. The latest example comes from the Ultimate Fighting Championship (UFC) and uses augmented reality via the Snapchat app. • Don' ...more

Snapchat users are used to raising their eyebrows or opening their mouths to activate augmented reality face effects. Now, they get to use their voices as well. On Wednesday, the speech-activated Lenses will begin appearing in the carousel and will continue to show up occasio ...more

In the shadow of Facebook's announcement for third-party app development on Messenger, the company has announced the release of a whole new application called Riff, a creative tool for making videos with friends. Video: . Available on the Google Play Store or the iOS App Store ...more

February is the shortest month, but it's marked by the celebration of Black history and the celebration of romantic love. After marking Black History Month and Valentine's Day in AR, you can also try out another ground-breaking filter from Snapchat's creative team and embody ...more

Snapchat users have clamored for the ability to share their Stories since the app's inception, and we're finally going to be able to with "Stories Everywhere." Similar to how Twitter gave people the ability to embed tweets in 2011, Snap, Inc. aims to make Stories even more acc ...more

Have you ever had a great meal at your local restaurant and wondered how to make it yourself? Or perhaps you've found yourself stumped at what to make for dinner based on the random provisions in your kitchen? Now, you can discover solutions to these food-based problems via Sn ...more

Snapchat parent company Snap took a huge step towards the realm of smartglasses with the third iteration of its camera-equipped Spectacles sunglasses. What set Spectacles 3 apart from previous versions is that it gained a second temple-mounted camera, enabling it to capture d ...more

Smartglasses startup Nreal enjoyed some highs and endured some lows this week, as the company landed a product placement with Kevin Bacon but then faced production issues related to the coronavirus outbreak. But Nreal wasn't the only company dealing with the virus, as some of ...more

Snapchat's popular AR lenses just got a lot more useful for businesses, as the company has now opened its Context Cards platform to sponsored content. Launched last month, Context Cards give Snapchat users relevant information about the snaps that they view. For example, snap ...more

This week, Google showed off some wild new and innovative AR experiences that showcase the WebXR protocol for browser-based AR content, while 8th Wall applied its own web-based AR platform in service of Captain Morgan. Meanwhile, other brands, including Hulu, Coinbase, and Ra ...more

As much funding as Magic Leap has secured, another round of funding will still catch headlines. However, the latest funding solidifies the company's strategy for succeeding in the consumer segment of AR. Meanwhile, it looks like Facebook is ramping up its efforts to get its o ...more

If you subscribe to notifications for Magic Leap CEO Rony Abovitz's Twitter feed, you'd think everyone in the world already has a Magic Leap One. Alas, that is not the case, but those not within the geographic areas of Magic Leap's LiftOff service now have a loophole through w ...more

This week, Next Reality published its annual feature on the leaders in the augmented reality industry, the Next Reality 30. So it's no coincidence that the companies represented in the top four spots of the NR30 also made business headlines in AR this week. While Magic Leap i ...more

What companies do you think have a unique and compelling take on social media? Wendy's is certainly confident, to say the least. But Lufthansa Airlines is taking a different approach than most — and it seems to be working — as they give passengers a look behind the scenes thro ...more

Snapchat hit back at its arch-rival Facebook this week with a number of new Group features, including custom stories. Facebook and Instagram both rolled out clone Story options this year, but Snapchat is obviously trying to up the ante in this arena. Snapchat's latest feature ...more

We're still basking in the afterglow of the HUGE Snap Partner Summit last week, where Snap made Snapchat a much stronger augmented reality platform while also unveiling the AR smartglasses version of Spectacles. This week, we got a peek at how Spectacles AR started and got our ...more

The close of the second quarter of 2021 brought about a flurry of merger and acquisition and financing activity in the augmented reality industry, headlined by the acquisition of Ubiquity6 and JigSpace's new multimillion-dollar funding round. The week in AR news also saw acti ...more

Less than four months after Snapchat introduced its Snappables platform, Facebook has met the challenge with its own AR gaming feature that surpasses the originator. Rolling out to users on the Messenger app for iOS and Android starting Wednesday, multiplayer video chat AR ga ...more

Apple might not be ready to unveil its rumored-yet-unconfirmed smartglasses. But the iPhone's current depth-sensing hardware is proving to be useful for both smartglasses makers and mobile AR apps. This week, North launched a new app that leverages the TrueDepth camera on the ...more

In an SEC filing published on Monday, Snap, the company behind Snapchat, disclosed that Imran Khan, its chief strategy officer and a member of the NR30, is leaving the company to "pursue other opportunities." Khan will continue to serve in his role on an interim basis to ensu ...more